What does a group product manager do?
A group product manager is responsible for leading teams on product development procedures according to business requirements and specifications, improving the brand image in the market, and generating revenues and profits out of sales performance. Group product managers strategize promotional techniques and marketing materials to advertise the product on various platforms and reach the target audience. A group product manager coordinates with the clients and senior product manager for progress updates, cost analysis, and adjusting business plans as needed.
Group product manager responsibilities
Here are examples of responsibilities from real group product manager resumes:
- Manage significant CRM and modeling projects to enhance acquisition and retention performance.
- Handle design and specification of administration system requirements to efficiently manage, operate, and support client API configurations and sessions.
- Co-Found Microsoft CRM team, own requirements, roadmap, and launch of initial versions.
- Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
- Provide statistical analysis and technical responses to customer RFQ.
Group product manager skills and personality traits
We calculated that 15% of Group Product Managers are proficient in Product Management, Product Vision, and Product Strategy. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Group Product Managers that have these skills listed on their resume here:
- Product Management, 15%
Led product management organization with responsibility for product development, engineering, marketing of cellular base station product lines.
- Product Vision, 5%
Evangelized the product vision effectively to senior stakeholders and executives.
- Product Strategy, 5%
Originated and directed the execution of Treasury Management's check conversion and truncation product strategy.
- Cloud, 4%
Launched hybrid cloud strategy for managing e-mail security.
- User Experience, 4%
Created an efficient framework to improve user experience testing and targeting initiatives across the Windows network sites
- Product Roadmap, 4%
Developed and implemented actionable product roadmaps achieving strategic goals and allowing for product improvement through checkpoints at designated milestones.
"product management," "product vision," and "product strategy" are among the most common skills that group product managers use at work. You can find even more group product manager responsibilities below, including:
Analytical skills. To carry out their duties, the most important skill for a group product manager to have is analytical skills. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Group product managers often use analytical skills in their day-to-day job, as shown by this real resume: "led initiative to introduce analytical tools including mva, a/b testing, and usability testing. "
Communication skills. Another essential skill to perform group product manager duties is communication skills. Group product managers responsibilities require that "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." Group product managers also use communication skills in their role according to a real resume snippet: "completed due diligence to contribute to effective product management decision of communication software business unit. "
Creativity. Another skill that relates to the job responsibilities of group product managers is creativity. This skill is critical to many everyday group product manager duties, as "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This example from a resume shows how this skill is used: "eliminated ~10% of aged skus, improving inventory positions, through roi analysis and rationalization. "
Organizational skills. A big part of what group product managers do relies on "organizational skills." You can see how essential it is to group product manager responsibilities because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." Here's an example of how this skill is used from a resume that represents typical group product manager tasks: "mentored direct reports in strategic planning, breakthrough thinking, organizational influence, and career development. "
The three companies that hire the most group product managers are:
- U.S. Bank73 group product managers jobs
- RELX38 group product managers jobs
- The PNC Financial Services Group30 group product managers jobs
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Compare different group product managers
Group product manager vs. Web manager
Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches. They create content audits as well as ensuring the website has brand strategy alignment. A Web Manager ensures website compliance with all regulations and keeps abreast of the best practice of the industry. They must possess good problem-solving skills and knowledge in search engine optimization.
While similarities exist, there are also some differences between group product managers and web manager. For instance, group product manager responsibilities require skills such as "product management," "product vision," "product strategy," and "cloud." Whereas a web manager is skilled in "wordpress," "html css," "google analytics," and "html." This is part of what separates the two careers.
Web managers tend to reach lower levels of education than group product managers. In fact, web managers are 13.3% less likely to graduate with a Master's Degree and 0.4% less likely to have a Doctoral Degree.Group product manager vs. Media manager
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
Each career also uses different skills, according to real group product manager resumes. While group product manager responsibilities can utilize skills like "product management," "product vision," "product strategy," and "cloud," media managers use skills like "media planning," "media management," "powerpoint," and "google analytics."
Media managers earn a lower average salary than group product managers. But media managers earn the highest pay in the automotive industry, with an average salary of $108,113. Additionally, group product managers earn the highest salaries in the technology with average pay of $161,296 annually.Average education levels between the two professions vary. Media managers tend to reach lower levels of education than group product managers. In fact, they're 14.5% less likely to graduate with a Master's Degree and 0.4% less likely to earn a Doctoral Degree.Group product manager vs. Product director
The duties of a product director depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the product development operations to ensure smooth flow and efficiency, devise strategies to improve processes, gather relevant data such as sales and customer feedback, and coordinate with different departments in developing new products and services. Furthermore, as a director, it is essential to lead and encourage departments to meet goals, all while implementing the company's policies and regulations, including its mission and vision.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from group product manager resumes include skills like "cloud," "treasury," "product lifecycle," and "product performance," whereas a product director is more likely to list skills in "project management," "software development," "scrum," and "client facing. "
Product directors earn the best pay in the internet industry, where they command an average salary of $155,810. Group product managers earn the highest pay from the technology industry, with an average salary of $161,296.Most product directors achieve a similar degree level compared to group product managers. For example, they're 3.7% less likely to graduate with a Master's Degree, and 1.1% less likely to earn a Doctoral Degree.Group product manager vs. Product lead
A product lead is responsible for monitoring the development of new products and services of an organization, starting from brand conceptualization to official market release and distribution. Product leads identify effective product management by conducting data analysis and evaluating market statistics of customer demands. They coordinate with the clients on their specifications and requirements, including the budget limit and timely deliverables. A product lead manages the brand promotion on media platforms, creating content that adheres to the target audience.
Types of group product manager
Updated January 8, 2025
