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Group sales coordinator skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Barbara Connell,

Stuart Greenfield Ph.D.

Below we've compiled a list of the most critical group sales coordinator skills. We ranked the top skills for group sales coordinators based on the percentage of resumes they appeared on. For example, 25.6% of group sales coordinator resumes contained reservations as a skill. Continue reading to find out what skills a group sales coordinator needs to be successful in the workplace.

15 group sales coordinator skills for your resume and career

1. Reservations

Here's how group sales coordinators use reservations:

Processed all guest reservations, including guest follow up, obtaining all necessary information and accurately entering it into computer system.
Coordinated individual/group reservations; ensuring contracted arrangements, upgrades, and meeting planner points were rewarded.

2. Booking

Here's how group sales coordinators use booking:

Produced sales reports and monitored group booking activity.
Provided strategic direction for agents with existing bookings to ensure sales goals were hit and all booking deadlines were met.

3. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how group sales coordinators use customer service:

Managed and coordinated all public relations, provided customer service including inquiries and resolving issues.
Establish professional relationships in order to create repeat business and superior customer service.

4. Front Desk

Here's how group sales coordinators use front desk:

Interact with front desk and back office staff to ensure accurate check in of groups.
Provide back-up to the group sales manager and front desk staff in servicing in-house groups.

5. Sales Process

Here's how group sales coordinators use sales process:

Coordinated group sales process and developed promotional marketing campaigns to target local businesses.
Manage entire sales process including database maintenance, reporting, invoices and payments/acknowledgments.

6. Banquet Event Orders

Here's how group sales coordinators use banquet event orders:

Support the sales department in providing proposals, contracts, banquet event orders, and billing to the clients.
Type and distribute all banquet event orders, banquet checks and Daily Event Sheets for online staffing.

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7. Group Events

Here's how group sales coordinators use group events:

Coordinated group events ranging from children's birthday parties to large corporate retreats over the course of Winter 2014-2015.
Sell group events and creates and maintains relationships within the Southern Florida territory.

8. Event Planning

Here's how group sales coordinators use event planning:

Process direct bill applications and credit card authorizations for all groups prior to turning over to the Event Planning department.
Aided in event planning and implementation.

9. Guest Satisfaction

Here's how group sales coordinators use guest satisfaction:

Delivered nearly 100% guest satisfaction ratings on Marriott comment cards survey's by attention to detail of all guest services.
Direct all efforts toward guest satisfaction, the achievement and maintenance of The Spa standards and profit maximization.

10. Site Inspections

Site inspection is a series of regular activities aimed at creating and maintaining safe conditions and discovering unsafe practices, including safety regulations, working conditions, and other critical areas of the construction site. The site inspection is carried out using traditional field visit methods with a paper and pen checklist.

Here's how group sales coordinators use site inspections:

Liaised with Atlantis Sales Team as necessary including managing site inspections and familiarization trips.
Conducted tours of property to meeting planners and other potential clients; entertained customers on property during site inspections as needed.

11. Guest Rooms

A guest room is an assigned room at someone's house which is reserved for guests. It is a room or suite of rooms used or maintained for the accommodation of individuals to whom hospitality is extended for compensation.

Here's how group sales coordinators use guest rooms:

Negotiate guest room rates, meeting room rental, function space & respond to all sales leads.
Completed request for proposals from clients and block guest rooms and meeting space in Delphi.

12. Delphi

Delphi is a high-level programming language that supports object-oriented design and provides rapid application development for developing applications ranging from web applications, desktop applications, mobile applications, windows applications to machine learning applications.

Here's how group sales coordinators use delphi:

Well-informed with OPERA Property Management System and Delphi Management Systems.
Verify statistical reports for accuracy and completeness with Microsoft Excel, Delphi and other programs.

13. Promotional Materials

Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.

Here's how group sales coordinators use promotional materials:

Generated promotional materials, press releases and advertising elements.
Created new marketing and promotional materials.

14. Group Business

Here's how group sales coordinators use group business:

Solicited and coordinated all hotel group business events.
Develop and maintain relationships with wholesalers, tour operators and ski clubs in order to produce group business.

15. VIP

A VIP is an important or unique person accorded with the highest respect and special privileges in any given and environment. It's an acronym for Very Important Person and such a person naturally wields Influence in society, is very popular, and has a higher social status.

Here's how group sales coordinators use vip:

Served as liaison to front and back of the house operating departments for special requests and VIP guests.
Submit all request by maintaining all group blocks, staff rooms, deposits and VIP request.

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What skills help Group Sales Coordinators find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What type of skills will young group sales coordinators need?

Barbara Connell

Chair of Events Industry Council’s CMP Governance Commission and CEO at the American Society for Gastrointestinal Endoscopy, Events Industry

Depending on the position that is available, various items draw attention. If a manager or junior role is being filled, an experience that shows continued alignment within a field or type of activity and learning within that field or activity is appealing. Dedication and consistency are always attractive. If a senior role is being filled, deep levels of varied responsibility and achievement are indicators that an individual is committed, focused, and likely to be a successful leader. Tenure is also attractive; staying in a position for 3-5 years or more is a positive trait and shows that the organization's investment will be protected.

What soft skills should all group sales coordinators possess?

Stuart Greenfield Ph.D.

Professor, Austin Community College

Given the changing demographics that the country has experienced, the entire education continuum must change. According to the Brookings Institution, Brookings, the non-Hispanic White population in the under 18 cohort since 2000 has declined.

As you'll note from the occupations that are projected to increase the greatest, most require face-to-face contact, so that soft-skills will be necessary. I would also expect that critical thinking skills will be needed as more responsibility will be required of front-line workers.

Do you want to know more?

List of group sales coordinator skills to add to your resume

The most important skills for a group sales coordinator resume and required skills for a group sales coordinator to have include:

Reservations
Booking
Customer Service
Front Desk
Sales Process
Banquet Event Orders
Group Events
Event Planning
Guest Satisfaction
Site Inspections
Guest Rooms
Delphi
Promotional Materials
Group Business
VIP
Repeat Business
Trade Shows

PMS
Site Tours
Group Reservations
Sales Reports
Room Reservations
BEOs
Group Contracts
Customer Satisfaction
Cold Calls
Meeting Space
Market Research
Group Bookings
Expense Reports
Travel Arrangements
Telephone Calls
Sales Contracts
Marriott

Sales Kits
Group Accounts
Promotional Events
RFP
Customer Complaints
Group Room Blocks
Group Ticket Sales
PowerPoint
Guest Issues
Group Outings
Corporate Accounts
Inbound Calls
Tour Operators
Group Resumes
Social Events

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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