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Group sales manager skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Adry S. Clark Ph.D.,

Andrea Dixon Ph.D.

Below we've compiled a list of the most critical group sales manager skills. We ranked the top skills for group sales managers based on the percentage of resumes they appeared on. For example, 9.8% of group sales manager resumes contained booking as a skill. Continue reading to find out what skills a group sales manager needs to be successful in the workplace.

15 group sales manager skills for your resume and career

1. Booking

Here's how group sales managers use booking:

Handle customer's inquiries within predefined parameters and communicate booking information to hotel service departments.
Prepared effective correspondence and rate agreements with clients and maintained internal booking reports.

2. Trade Shows

Here's how group sales managers use trade shows:

Participated in trade shows, conducted property tours and entertained qualified potential clients in order to establish a client/hotel relationship.
Developed and executed presentation for International Tour and Travel Market Trade Shows.

3. Site Inspections

Site inspection is a series of regular activities aimed at creating and maintaining safe conditions and discovering unsafe practices, including safety regulations, working conditions, and other critical areas of the construction site. The site inspection is carried out using traditional field visit methods with a paper and pen checklist.

Here's how group sales managers use site inspections:

Conduct site inspections of property hotel, solicit revenue-producing accounts and generate business.
Prepared event agendas, coordinated event logistics and conducted site inspections.

4. Market Trends

Here's how group sales managers use market trends:

Analyzed competition, market trends and customer needs to continually assess productivity against established goals and budgets.
Establish and maintain comprehensive knowledge of market trends and market positioning through the development of strategic plans and market analyses.

5. Sales Presentations

Here's how group sales managers use sales presentations:

Generated leads, created and delivered PowerPoint sales presentations to effectively market ticket packages.
Traveled to markets for sales presentations for customized dining itineraries.

6. Delphi

Delphi is a high-level programming language that supports object-oriented design and provides rapid application development for developing applications ranging from web applications, desktop applications, mobile applications, windows applications to machine learning applications.

Here's how group sales managers use delphi:

Utilized Delphi systems to work effectively with Rooms, Recreation, Catering, Conference/Convention Services and Banquet Departments.
Team support and management as well as training with hotel database system called Delphi 9.0.

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7. Sales Process

Here's how group sales managers use sales process:

Automated sales process by developing specialized sales reporting.
Key Accomplishments: +Implemented strategic and innovative sales processes and consistently achieved sales revenue goals in competitive climates.

8. Revenue Management

Revenue management is a form of analysis that attempts to predict the profits a company will earn based on consumer behavior, product pricing, and demand. For many products, this could mean reducing the cost of a product but ensuring the product is in high demand. This can also happen with larger expenses, such as hotel rooms, where different rooms are priced depending on the client's needs and room availability.

Here's how group sales managers use revenue management:

Participated in revenue management, quarterly reporting, competitive analysis, and strategy and report analysis.
Participated in revenue management/business review meetings, daily lineups, education and weekly sales meetings.

9. Reservations

Here's how group sales managers use reservations:

Monitored and tracked reservations to ensure accuracy and proper coding for assigned market segment accounts.
Managed and supervised the reservations operations department including individual and group sales.

10. Community Events

Community events are the events scheduled within the community.

Here's how group sales managers use community events:

Research community events and involvement.
Supported execution of Public Relation efforts including: Grand Opening, Art Basel Events, Photo Shoots, and community events.

11. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how group sales managers use customer service:

Maintained high standards of customer service and merchandise presentation through continuous monitoring and giving immediate feedback to employees as appropriate.
Delivered superior customer service and effectively communicated, influenced and interacted with all types of customers, vendors and co-workers.

12. Sales Strategies

Here's how group sales managers use sales strategies:

Developed specific sales strategies resulting in positive results in productivity, revenue, and customer satisfaction.
Collaborated with General Manager and Director of Sales and to implement successful sales strategies to increase market share and ADR revenue.

13. Market Segments

Here's how group sales managers use market segments:

Re-captured previous business and positioned hotel within market segments to garnish a larger market share within targeted markets.
Perform daily telephone/email solicitations to new and existing accounts/customers in defined market segment.

14. Meeting Space

A meeting space refers to the room assigned for the conductance of a meeting, where people participating in the meeting can get together for a discussion and where formal or informal meetings are held. Typical meeting space is usually in an office building, and the room contains all the necessary equipment or material that would ensure the comfort of the participants and give them access to everything they might need during the discussion.

Here's how group sales managers use meeting space:

Execute strategic sales campaign to grow volume for a 177 guest room facility with 2,500 square feet of meeting space.
Full knowledge of our almost 12,000 square footage of meeting space for our guests to best utilize their events

15. Repeat Business

Repeat business refers to customers who repeatedly keep coming back to do business with one specific company. Some ways to receive repeat business involve offering personalised customer service, starting a loyalty program, giving out coupons, and offering freebies. These customers are considered loyal brand ambassadors who are responsible for creating good word of mouth for the business.

Here's how group sales managers use repeat business:

Started and maintained relationships with high-level decision-makers within large corporations to promote new business and ensure repeat business.
Managed and nurtured client relationships to ensure guest satisfaction and repeat business.

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What skills help Group Sales Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on group sales manager resumes?

Adry S. Clark Ph.D.

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all group sales managers possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for group sales managers?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What group sales manager skills would you recommend for someone trying to advance their career?

Kerri Orders

Assistant Professor of Business, Aquinas College

In terms of a gap year, I recommend that international business students acquire tangible skills, relevant experience and/or certifications which will enhance their success in their desired area of interest. For example, a gap year could consist of gaining technical or digital training overseas, which would also further the students' cultural intelligence and language proficiency. These types of enriching gap year experiences will assist students to distinguish themselves in a highly competitive market. Furthermore, students should focus on broadening and maintaining their global network during a gap year in order to be ready for the job market once the gap year is concluded.

What type of skills will young group sales managers need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

What technical skills for a group sales manager stand out to employers?

Todd Lee Goen

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.

Do you want to know more?

List of group sales manager skills to add to your resume

The most important skills for a group sales manager resume and required skills for a group sales manager to have include:

Booking
Trade Shows
Site Inspections
Market Trends
Sales Presentations
Delphi
Sales Process
Revenue Management
Reservations
Community Events
Customer Service
Sales Strategies
Market Segments
Meeting Space
Repeat Business
Customer Satisfaction
ADR

Telemarketing
Inventory Control
Sales Blitzes
Site Tours
Business Development
FAM
Direct Reports
Client Relationships
Hotel Services
Front Desk
Function Space
Sales Efforts
Group Accounts
Event Planning
SMERF
Square Feet
Sales Trips

Sales Plan
Sales Associates
Travel Industry
Banquet Facilities
Product Knowledge
Corporate Accounts
Room Blocks
Ticket Sales
Cold Calls
Group Business
RFP
Exceptional Guest
Group Bookings
Group Events
Room Nights
Sales Contracts

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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