How To Become A Group Sales Representative: What It Is and Career Path

What is a group sales representative and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Frederik Beuk,

John Cicala Ph.D.

A group sales representative presents and sells goods and services to businesses or government agencies. They give sales presentations and product demonstrations, and negotiate all contracts with potential clients. Also, they coordinate sales efforts with marketing strategies. A group sales representative must be able to generate leads and provide any information or answers to questions that a customer might ask about the product. Asides from that, you prepare and submit sales contracts for orders.

The requirements for this position vary depending on the company hiring. However, having a bachelor's degree in marketing or any related discipline would tip the odds in your favor. And you must have experience working in sales. With skills like communication, interpersonal, and customer service skills, you are sure to get the job. Annually, you will earn an average salary of $61,058.

What general advice would you give to a group sales representative?

Frederik Beuk

Associate Professor of Marketing, University of Akron

The key consideration is whether you really want to maximize your initial salary. For instance, envision two job opportunities: one offering a salary of $50,000 per year, where you'd be the most junior team member, and the other providing $75,000 per year, with the caveat that you would be the sole sales representative for the firm. The optimal choice is to prioritize learning opportunities. In this context, being the lone salesperson for a company that compensates its highest-earning sales professional $75,000 might not be your superior option. Instead, seek a position that offers the greatest potential for learning. Subsequently, demonstrate your negotiating prowess, a critical sales skill, by securing a slightly higher salary. However, it's essential not to fixate on maximizing your starting salary. Your career requires a long-term strategy, and you have several decades ahead of you to maximize income.

ScoreGroup Sales RepresentativeUS Average

Salary

5.4

Avg. Salary $68,567

Avg. Salary $59,228

Stability level

7.1

Growth rate 4%

Growth rate 0.3%

Diversity

3.8

Race

American Indian and Alaska Native 0.23%

Asian 5.13%

Black or African American 3.82%

Hispanic or Latino 14.16%

Unknown 3.71%

White 72.94%

Gender

female 47.50%

male 52.50%

Age - 48

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 48

Stress level

7.1

Stress level is high

7.1 - high

Complexity level

8.4

Complexity level is challenging

7 - challenging

Work life balance

4.9

Work life balance is fair

6.4 - fair

Key steps to become a group sales representative

Explore group sales representative education requirements

Most common group sales representative degrees

Bachelor's

74.9 %

Associate

10.5 %

High School Diploma

6.2 %

Start to develop specific group sales representative skills

Skills	Percentages
Customer Service	11.84%
Reservations	10.68%
Sales Techniques	9.76%
Business Development	6.90%
Group Life	6.13%

Complete relevant group sales representative training and internships

Accountants spend an average of 6-12 months on post-employment, on-the-job training. New group sales representatives learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a group sales representative based on U.S. Bureau of Labor Statistics data and data from real group sales representative resumes.

Research group sales representative duties and responsibilities

Manage and create all content distribute via various social media outlets: Facebook, twitter, feedback blogs, etc.
Aid the technology group in building and customizing proprietary, web-base sales reporting and CRM systems.
Document an accurate account of transactions, services and communications with potential, new and existing clients within the CRM database.
Provide merchandising assistance to customers by building displays, negotiating placement, replenishing permanent secondary displays and using POS materials effectively.

Prepare your group sales representative resume

When your background is strong enough, you can start writing your group sales representative resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a group sales representative resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

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