How to hire a group sales representative

How to hire a group sales representative, step by step

Here's a step-by-step group sales representative hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a group sales representative job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new group sales representative
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   First, determine the employments status of the group sales representative you need to hire. Certain group sales representative roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect group sales representative also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   Here's a comparison of group sales representative salaries for various roles:

   Type of Group Sales Representative	Description	Hourly rate
   Group Sales Representative	Wholesale and manufacturing sales representatives sell goods for wholesalers or manufacturers to businesses, government agencies, and other organizations. They contact customers, explain product features, answer any questions that their customers may have, and negotiate prices.	$20-51
   National Account Representative	A national account representative plays a pivotal role in managing client relationships. These professionals manage relationships for high-value customers, especially those who invest vast amounts in the company or those who have stayed in the organization for an extended period... Show more	$14-30
   Marketing Representative	A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services... Show more	$13-37

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Customer Service
   • Reservations
   • Sales Techniques
   • Business Development
   • Group Life
   • Trade Shows
   • Cold Calls
   • Business Relationships
   • Account Management
   • Sales Presentations
   • Insurance Brokers
   • Outbound Calls
   • Sales Strategies
   • Inbound Calls

   Check all skills

   Responsibilities:

   • Manage and create all content distribute via various social media outlets: Facebook, twitter, feedback blogs, etc.
   • Aid the technology group in building and customizing proprietary, web-base sales reporting and CRM systems.
   • Document an accurate account of transactions, services and communications with potential, new and existing clients within the CRM database.
   • Provide merchandising assistance to customers by building displays, negotiating placement, replenishing permanent secondary displays and using POS materials effectively.
   • Conduct internal audits of business processes leading to successful ISO certification.

3. Make a budget

   Including a salary range in your group sales representative job description is one of the best ways to attract top talent. A group sales representative can vary based on:

   • Location. For example, group sales representatives' average salary in hawaii is 58% less than in massachusetts.
   • Seniority. Entry-level group sales representatives 60% less than senior-level group sales representatives.
   • Certifications. A group sales representative with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a group sales representative's salary.

   Average group sales representative salary

   $68,567yearly

   $32.96 hourly rate

   ---

   Entry-level group sales representative salary

   $43,000 yearly salary

   Updated December 19, 2025

4. Writing a group sales representative job description

   A group sales representative job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a group sales representative job description:

   Group sales representative job description example

   The Small Group Sales Representative works with agents and consultants to sell Ancillary Group insurance products to new and existing accounts with 2 - 24 eligible employees.
   Responsibilities
   
   The Small Group Sales Representative is responsible for discovering, developing and maintaining benefits brokerage relationships that result in the ongoing sales and retention of Humana's Group benefit products for distribution in a specific region. The Small Group Sales Representative will be held accountable for the achievement of production through tenacious broker development. Brokers should view them as the benefits experts for all products that the executive is expected to sell in the given territory. They will deliver organized, polished presentations of solutions, with benefits tied to the employer's business needs. The Ancillary Small Group Sales Representative will develop and execute a comprehensive strategic plan that results in increased sales and maximized profitability by maintaining and expanding penetration of existing products and cross selling other Humana products.
   Job Responsibilities
   Achieve or exceed personal sales production expectations established by management.Develop and maintain multiple benefits brokerage relationships within assigned territory.Tracks all activities in company's CRM system and keep current by updating account information regularly.Develop a clear understanding of our business and our diverse Group products. Must gain a thorough understanding of our business relationships within the brokerage community and the clients we serve.Collaborate with Ancillary Sales Executive and Ancillary Client Executive to expand broker/client relationship in assigned markets.Implement and support new sales initiatives developed by Humana to increase sales of existing products and/or develop sales of new products.Work closely with the market team to support, mentor and motivate the team to create a strong culture and drive positive results.Coordinate with other team members and departments to optimize the sales effort.Builds Brand across the market in conjunction with outside organizations and key constituents.Identify other strategic relationships in the market and develop those circles of influence to drive business to Humana, Inc.Occasionally be required to set-up new cases and participate in enrollment
   
   Required Qualifications
   Bachelor's degree2+ years' experience selling group InsuranceExperience selling Dental, Vision and other Ancillary products.Experience building relationships with brokers.Consultative selling background and experiences Strong verbal and written communication skills Business and Financial AcumenValid State Health and Life insurance licenses.This role is part of Humana's Driver safety program and therefore requires an individual to have a valid state driver's license and proof of personal vehicle liability insurance Ability to occasionally travel to the market meet with brokers and team members.WAH requirements: Must have the ability to provide a high speed DSL or cable modem for a home office (Satellite and Wireless Internet service is NOT allowed for this role). A minimum standard speed for optimal performance of 10x1 (10mbs download x 1mbs upload) is required. Additional InformationFor this job, associates are required to be fully COVID vaccinated or undergo weekly COVID testing and wear a face covering while at work. The weekly testing will need to be done through an approved Humana vendor, and unvaccinated associates should follow all social distancing and masking protocols if they are required to come into a Humana facility or work outside of their home. We are a healthcare company committed to putting health and safety first for our members, patients, associates, and the communities we serve.If progressed to offer, you will be required to:Provide proof of full vaccination or commit to testing protocols OR Provide proof of applicable exemption including any required supporting documentation Medical, religious, state and remote-only work exemptions are available.#GroupBenefits
   
   Scheduled Weekly Hours
   
   40

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5. Post your job

   There are a few common ways to find group sales representatives for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your group sales representative job on Zippia to find and attract quality group sales representative candidates.
   • Use niche websites such as salesjobs, salesheads, allretailjobs.com, sales trax.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit group sales representatives, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new group sales representative

   Once you've selected the best group sales representative candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   To prepare for the new group sales representative first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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