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Group sales representative skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Frederik Beuk,

Dr. Matteo Cantarello Ph.D.

Below we've compiled a list of the most critical group sales representative skills. We ranked the top skills for group sales representatives based on the percentage of resumes they appeared on. For example, 11.8% of group sales representative resumes contained customer service as a skill. Continue reading to find out what skills a group sales representative needs to be successful in the workplace.

15 group sales representative skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how group sales representatives use customer service:

Prevented customer service escalations from reaching a management level by efficiently helping customers understand their situation and options clearly.
Developed, implemented and monitored new ticketing platform to maximize customer satisfaction and manage on-site customer service representatives.

2. Reservations

Here's how group sales representatives use reservations:

Worked directly with cruise line representatives on individual reservations and group bookings.
Pulled individual reservations into group setting.

3. Sales Techniques

Here's how group sales representatives use sales techniques:

Assisted in the development of new sales techniques resulting in a 52% increase in application flow.
Coordinated broker training on new products and sales techniques.

4. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how group sales representatives use business development:

Managed sponsorship and exhibition contracts, identifying opportunities for further sales and business development.
Formulated new and innovative short and long-term business development strategies that generated increased levels of customer satisfaction, gross revenue/sales ranking.

5. Group Life

Here's how group sales representatives use group life:

Wholesale of Employee Benefits products - Group Life, Medical, and Dental plans to Small Businesses via

6. Trade Shows

Here's how group sales representatives use trade shows:

Showcased Ragged Mountain products and discounted group ski and golf packages at trade shows.
Attended industry trade shows and association meetings and prepared follow-up reports.

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7. Cold Calls

Cold calling is a kind of business solicitation from customers who didn't express interest in their product and services before. In this technique, a salesman conducts a call with potential customers with whom they haven't had a prior interaction. Cold calling can include phone calls or telemarketing. However, in-person visits like door-to-door marketing are also a type of cold calling

Here's how group sales representatives use cold calls:

Learned the full logistics of a business that focuses mostly on advertising and cold calling to generate profit.
Generate sales through various methods including cold calling, making up to 400 calls per week.

8. Business Relationships

Here's how group sales representatives use business relationships:

Established and fostered effective business relationships with key brokers and client administrators.
Developed and maintained business relationships with customers and within the community.

9. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how group sales representatives use account management:

Key account management and renewal retention results at 96%, exceeding goal of 86%.
Participated in the creation and execution of account management principles.

10. Sales Presentations

Here's how group sales representatives use sales presentations:

Conduct client-broker sales presentations to promote ancillary products.
Conducted sales presentations to large groups of buyers at gift shows and events.

11. Insurance Brokers

Here's how group sales representatives use insurance brokers:

Consulted and provided group ancillary benefits to insurance brokers.
Marketed Great West Life pension and self funded medical products to plan sponsors through insurance brokers and consultants.

12. Outbound Calls

An outbound call is made by the call center representative to the customers on behalf of the company. Such calls help increase sales and generate revenue for the organization.

Here's how group sales representatives use outbound calls:

Complete 60 - 80 outbound calls a day.
Applied time management techniques after accumulating premier customers and managing outbound calls to assure customer satisfaction.

13. Sales Strategies

Here's how group sales representatives use sales strategies:

Developed territory sales strategies to retain business and relationships while expanding sales and market penetration by partnership with the Sales team.
Targeted sales strategies by industry which increased sales from $9 million in 1985 to $28 million in 1988.

14. Inbound Calls

Here's how group sales representatives use inbound calls:

Maintained appropriate telephone servicing standards for 12,000 inbound calls daily.
Make outbound/inbound calls Schedule and set appointments Follow-up with customer Receive referrals from customers

15. Term Disability

Here's how group sales representatives use term disability:

Provide Dental, Long-Term Disability, Short Term Disability, Vision, and Life Insurance to employer groups throughout the US.
Full knowledge of comprehension and processing, Life, Short Term Disability, Long Term Disability, Dental and Medical applications.

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What skills help Group Sales Representatives find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What group sales representative skills would you recommend for someone trying to advance their career?

Frederik Beuk

Associate Professor of Marketing, University of Akron

Digital Literacy and AI are obviously on everybody's mind. The benefit for early career professionals is that these are skills they can use to differentiate themselves from more established professionals. Embrace these tools. At the same time, being an authentic storyteller that helps buyers envision the potential of your solutions can be an extremely powerful skill.

What technical skills for a group sales representative stand out to employers?

Dr. Matteo Cantarello Ph.D.

Visiting Assistant Professor of Hispanic Studies, William & Mary

Programming has become an asset within the humanities, too. Even though hires of digital humanists are still limited in number (at least within my discipline), they are probably destined to increase in the near future. Also, flexibility and versatility with respect to teaching are also highly marketable. Any candidate who has experience with in-person, hybrid, and online courses and who has degrees, titles, and certificates that demonstrate that is extremely appreciated on the academic job market.

What soft skills should all group sales representatives possess?

John Cicala Ph.D.

Associate Professor of Digital Marketing, University of North Alabama

The ability to write for reading and not to write as if they are simply transcribing an internal conversation with the paper or whatever media is being used to communicate. They should also possess the ability to interact and to converse with others in person and to actively listen.

Do you want to know more?

List of group sales representative skills to add to your resume

The most important skills for a group sales representative resume and required skills for a group sales representative to have include:

Customer Service
Reservations
Sales Techniques
Business Development
Group Life
Trade Shows
Cold Calls
Business Relationships
Account Management
Sales Presentations
Insurance Brokers
Outbound Calls
Sales Strategies
Inbound Calls

Term Disability
Group Ticket Sales
Client Relationships
Product Knowledge
Sales Process
Life Insurance
Group Events
Annuities
Caribbean
HMO
HR
Customer Complaints
Local Businesses
Medicare

Group Health
Customer Inquiries
Client Accounts
Upselling
Travel Agencies
Community Events
PPO
Tour Operators
Group Bookings
Private Parties
Financial Transactions
Travel Industry

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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Group Sales Representative Skills

Updated January 8, 2025

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