Strategy Director - Blue Hour Studios
Blue Hour Studios is a social-first agency that builds community and fandom at the intersection of culture, content, creators, and commerce. As an affiliate of Horizon Media, we partner with leading brands to design culturally magnetic work that drives both relevance and results.
We believe different perspectives make better work. We hire people who think deeply, challenge convention, and bring original points of view into the room.
We are seeking a Strategy Director to lead strategic thinking across key accounts, new business, and agency POV. This is a role for a culturally fluent, commercially sharp strategist who can shape direction, inspire teams, and build trust with clients at the highest level.
What You'll Do Strategy
● Own strategic direction across major client engagements and new business opportunities, translating insight into bold, differentiated social-first and creator-driven ideas.
● Interrogate client briefs to uncover the real business and cultural challenge, defining the strategic foundation for creative, influencer, and platform execution.
● Collaborate closely with account and creative teams to determine the right strategic approach to a client ambition or challenge, and working cross-functionally to make sure we deliver exceptional work.
● Build decks and drive overall narrative of campaign presentations that clearly communicate our ideas, insights, and recommendations, leaving clients captivated and ready to embrace our vision.
● Develop and present clear, thought-provoking strategy deliverables, including social strategy, creative briefs, campaign tactical plans & communications plans.
● Identify trends and opportunities to innovate our agency approach, and help the creative team uncover social-first trends that will inspire breakthrough creative.
● Write creative briefs, and facilitate brainstorms and client workshops to inspire great creative and strategic work.
● Connect strategy to business outcomes by linking brand ambition, audience insight, and performance metrics (ROI, growth, effectiveness).
● Contribute to the evolution of Blue Hour's strategic methodologies, tools, and social-first POV.
Client Leadership
● Serve as the strategic lead for select client relationships, providing clarity, inspiration, and point of view at the senior level.
● Navigate ambiguity with confidence, setting direction when the client brief is unclear and earning trust through decisive thinking.
● Lead workshops, immersions, and inspiration sessions to help clients stay ahead of cultural, platform, and creator shifts.
● Evaluate campaign performance to surface insights, optimize future strategy, and demonstrate the commercial value of social-first work.
New Business
● Drive strategic development for pitches and proposals, shaping narratives that address real client challenges with original, culturally resonant solutions.
● Partner with Creative and Client leadership to win new business and grow existing accounts through compelling, insight-led positioning.
Who You Are
● A social-first strategist with 7-10+ years of experience in social, influencer, or social-first creative at an agency or brand.
● Extensive experience leading social-first and influencer-driven strategies for major brands with clear examples of shaping POVs, campaign strategy, and creative briefs that influence agency or client direction.
● Deeply fluent in social and creator ecosystems, including platform behaviors, content formats, community dynamics, and influencer landscape.
● Proven experience in translating social, cultural, audience, and platform insights into compelling ideas that deliver measurable brand and business impact.
● A sharp storyteller who distills complexity into structured, persuasive narratives across decks, rooms, and client conversations.
● Commercially minded, able to connect creativity to performance, growth, and ROI.
● A confident leader and mentor who elevates the work of others through clear direction, thoughtful feedback, and high standards.
● Curious, proactive, and creatively brave, energized by emerging platforms, new cultural movements, and non-obvious connections.
● Collaborative by nature, respected across disciplines, and trusted by senior clients.
● Strong command of research and insight tools (e.g., Brandwatch, MRI Simmons, Helixa) and social analytics.
Salary Range: $3,076.92 to $3,653.85 a week. A successful applicant's actual weekly or hourly rate may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity.
Base Pay
The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
$3.1k-3.7k weekly Auto-Apply 6d ago
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Strategy Director (Temp)
Horizon Media, Inc. 4.8
New York, NY jobs
Strategy Director - Blue Hour Studios Blue Hour Studios is a social-first agency that builds community and fandom at the intersection of culture, content, creators, and commerce. As an affiliate of Horizon Media, we partner with leading brands to design culturally magnetic work that drives both relevance and results.
We believe different perspectives make better work. We hire people who think deeply, challenge convention, and bring original points of view into the room.
We are seeking a Strategy Director to lead strategic thinking across key accounts, new business, and agency POV. This is a role for a culturally fluent, commercially sharp strategist who can shape direction, inspire teams, and build trust with clients at the highest level.
What You'll Do Strategy
● Own strategic direction across major client engagements and new business opportunities, translating insight into bold, differentiated social-first and creator-driven ideas.
● Interrogate client briefs to uncover the real business and cultural challenge, defining the strategic foundation for creative, influencer, and platform execution.
● Collaborate closely with account and creative teams to determine the right strategic approach to a client ambition or challenge, and working cross-functionally to make sure we deliver exceptional work.
● Build decks and drive overall narrative of campaign presentations that clearly communicate our ideas, insights, and recommendations, leaving clients captivated and ready to embrace our vision.
● Develop and present clear, thought-provoking strategy deliverables, including social strategy, creative briefs, campaign tactical plans & communications plans.
● Identify trends and opportunities to innovate our agency approach, and help the creative team uncover social-first trends that will inspire breakthrough creative.
● Write creative briefs, and facilitate brainstorms and client workshops to inspire great creative and strategic work.
● Connect strategy to business outcomes by linking brand ambition, audience insight, and performance metrics (ROI, growth, effectiveness).
● Contribute to the evolution of Blue Hour's strategic methodologies, tools, and social-first POV.
Client Leadership
● Serve as the strategic lead for select client relationships, providing clarity, inspiration, and point of view at the senior level.
● Navigate ambiguity with confidence, setting direction when the client brief is unclear and earning trust through decisive thinking.
● Lead workshops, immersions, and inspiration sessions to help clients stay ahead of cultural, platform, and creator shifts.
● Evaluate campaign performance to surface insights, optimize future strategy, and demonstrate the commercial value of social-first work.
New Business
● Drive strategic development for pitches and proposals, shaping narratives that address real client challenges with original, culturally resonant solutions.
● Partner with Creative and Client leadership to win new business and grow existing accounts through compelling, insight-led positioning.
Who You Are
● A social-first strategist with 7-10+ years of experience in social, influencer, or social-first creative at an agency or brand.
● Extensive experience leading social-first and influencer-driven strategies for major brands with clear examples of shaping POVs, campaign strategy, and creative briefs that influence agency or client direction.
● Deeply fluent in social and creator ecosystems, including platform behaviors, content formats, community dynamics, and influencer landscape.
● Proven experience in translating social, cultural, audience, and platform insights into compelling ideas that deliver measurable brand and business impact.
● A sharp storyteller who distills complexity into structured, persuasive narratives across decks, rooms, and client conversations.
● Commercially minded, able to connect creativity to performance, growth, and ROI.
● A confident leader and mentor who elevates the work of others through clear direction, thoughtful feedback, and high standards.
● Curious, proactive, and creatively brave, energized by emerging platforms, new cultural movements, and non-obvious connections.
● Collaborative by nature, respected across disciplines, and trusted by senior clients.
● Strong command of research and insight tools (e.g., Brandwatch, MRI Simmons, Helixa) and social analytics.
Salary Range: $3,076.92 to $3,653.85 a week. A successful applicant's actual weekly or hourly rate may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity.
Base Pay
The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
$3.1k-3.7k weekly Auto-Apply 4d ago
Director, Product Strategy and Operations
Horizon Media 4.8
New York, NY jobs
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
Position Overview
We're building the future of data-powered media at Horizon Media-and we're looking for leaders and builders to help us scale. As part of our growing Product team, you'll help shape enterprise-grade, AI-native SaaS products that drive transformation for some of the world's most influential brands.
Horizon Media is seeking a strategic, analytical, and execution-oriented Product Strategy & Operations Lead to help scale and strengthen our Product organization. This role sits at the intersection of strategy, execution, and organizational design - helping the Product team operate with greater clarity, alignment, and velocity. The ideal candidate is a natural systems thinker with strong analytical capabilities, a bias for action, and a deep appreciation for how great product organizations run. Equally comfortable in strategic discussions with executives and in the operational details that make those strategies real. Above all, you bring a sense of ownership, curiosity, and partnership - enabling the Product team to focus on what matters most: building exceptional products that move our business forward.
This is both a strategic and hands-on role: one day leading quarterly planning and defining OKRs; the next, analyzing team workflows to identify opportunities to improve collaboration, quality, and delivery speed. This person will play a central role in connecting long-term vision with day-to-day execution - helping the Product organization operate with the structure, discipline, and insight needed to scale successfully.
Key Responsibilities
Operational Excellence & Team Alignment
Facilitate weekly team meetings, ensuring clear objectives, productive discussions, and actionable outcomes
Own and manage the quarterly planning process, coordinating across product teams to define objectives, key results, and strategic initiatives.
Implement and maintain robust systems for tracking team goals and OKRs, providing regular updates on progress and identifying areas for intervention or support.
Act as a central point of contact to keep product teams on task and on track with priorities, proactively identifying and removing roadblocks.
Collaborate closely with the Product Operations team to streamline workflows and enhance operational effectiveness.
Strategic Support & Executive Communication
Prepare compelling and insightful materials for executive updates and presentations, clearly articulating product strategy, progress, and performance.
Support the Head of Product in strategic initiatives, including roadmap development and resource planning, ensuring alignment with overall company objectives.
Conduct analysis and develop recommendations to inform product strategy and operational improvements.
Cross-Functional Collaboration
Work closely with leadership across the organization to ensure product initiatives are well-supported and integrated with broader company goals.
Foster strong relationships with across the enterprise; understand their needs and facilitate their success.
Required Skills and Experience
7+ years of experience in a high-impact operational or strategic role, with a significant portion in consulting, corporate strategy, or banking environments.
Proven ability to manage complex projects and processes, driving cross-functional teams towards common goals.
Demonstrated experience in facilitating meetings, managing planning cycles, and tracking performance metrics
Exceptional organizational skills and meticulous attention to detail, with a knack for keeping multiple initiatives on track simultaneously.
Superior communication and presentation skills, with the ability to articulate complex ideas clearly and concisely to diverse audiences, including senior leadership.
Strong analytical and problem-solving abilities, capable of translating strategic objectives into actionable plans.
High degree of proactivity and a self-starter mentality, with the ability to anticipate needs and drive initiatives independently.
Preferred
Experience in the technology or media industry, particularly within product organizations.
Familiarity with product development lifecycles and Agile methodologies.
Experience working with or supporting multiple product teams.
Expected Accomplishments in 6-12 Months
Measurably improved the overall velocity and efficiency of the product teams.
Significantly enhanced the productivity of all team members through effective operational support and strategic partnership.
#LI-KG1
#LI-HYBRID
#HM
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$150,000.00 - $190,000.00
A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role.
As an organization, we take an aptitude and competency-based hiring approach.
We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
$150k-190k yearly Auto-Apply 60d+ ago
Director, Product Strategy and Operations
Horizon Media, Inc. 4.8
New York, NY jobs
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
Position Overview
We're building the future of data-powered media at Horizon Media-and we're looking for leaders and builders to help us scale. As part of our growing Product team, you'll help shape enterprise-grade, AI-native SaaS products that drive transformation for some of the world's most influential brands.
Horizon Media is seeking a strategic, analytical, and execution-oriented Product Strategy & Operations Lead to help scale and strengthen our Product organization. This role sits at the intersection of strategy, execution, and organizational design - helping the Product team operate with greater clarity, alignment, and velocity. The ideal candidate is a natural systems thinker with strong analytical capabilities, a bias for action, and a deep appreciation for how great product organizations run. Equally comfortable in strategic discussions with executives and in the operational details that make those strategies real. Above all, you bring a sense of ownership, curiosity, and partnership - enabling the Product team to focus on what matters most: building exceptional products that move our business forward.
This is both a strategic and hands-on role: one day leading quarterly planning and defining OKRs; the next, analyzing team workflows to identify opportunities to improve collaboration, quality, and delivery speed. This person will play a central role in connecting long-term vision with day-to-day execution - helping the Product organization operate with the structure, discipline, and insight needed to scale successfully.
Key Responsibilities
Operational Excellence & Team Alignment
* Facilitate weekly team meetings, ensuring clear objectives, productive discussions, and actionable outcomes
* Own and manage the quarterly planning process, coordinating across product teams to define objectives, key results, and strategic initiatives.
* Implement and maintain robust systems for tracking team goals and OKRs, providing regular updates on progress and identifying areas for intervention or support.
* Act as a central point of contact to keep product teams on task and on track with priorities, proactively identifying and removing roadblocks.
* Collaborate closely with the Product Operations team to streamline workflows and enhance operational effectiveness.
Strategic Support & Executive Communication
* Prepare compelling and insightful materials for executive updates and presentations, clearly articulating product strategy, progress, and performance.
* Support the Head of Product in strategic initiatives, including roadmap development and resource planning, ensuring alignment with overall company objectives.
* Conduct analysis and develop recommendations to inform product strategy and operational improvements.
Cross-Functional Collaboration
* Work closely with leadership across the organization to ensure product initiatives are well-supported and integrated with broader company goals.
* Foster strong relationships with across the enterprise; understand their needs and facilitate their success.
Required Skills and Experience
* 7+ years of experience in a high-impact operational or strategic role, with a significant portion in consulting, corporate strategy, or banking environments.
* Proven ability to manage complex projects and processes, driving cross-functional teams towards common goals.
* Demonstrated experience in facilitating meetings, managing planning cycles, and tracking performance metrics
* Exceptional organizational skills and meticulous attention to detail, with a knack for keeping multiple initiatives on track simultaneously.
* Superior communication and presentation skills, with the ability to articulate complex ideas clearly and concisely to diverse audiences, including senior leadership.
* Strong analytical and problem-solving abilities, capable of translating strategic objectives into actionable plans.
* High degree of proactivity and a self-starter mentality, with the ability to anticipate needs and drive initiatives independently.
Preferred
* Experience in the technology or media industry, particularly within product organizations.
* Familiarity with product development lifecycles and Agile methodologies.
* Experience working with or supporting multiple product teams.
Expected Accomplishments in 6-12 Months
* Measurably improved the overall velocity and efficiency of the product teams.
* Significantly enhanced the productivity of all team members through effective operational support and strategic partnership.
#LI-KG1
#LI-HYBRID
#HM
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$150,000.00 - $190,000.00
A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
$150k-190k yearly Auto-Apply 60d+ ago
Director, Market Strategy & Understanding
Ipsos 4.3
New York, NY jobs
JobID: 7294 JobSchedule: JobShift: Ipsos Worker Classification: Employee - Permanent Regular What makes this role important at Ipsos? As a Director you are collaborative by nature, have an eagle-eye attention to detail and brilliant organizational skills. In this role, you will have the exciting responsibility of being a trusted partner to several leading technology and media companies. You will manage global research projects and help our clients solve their business problems by leveraging multiple research methodologies.
As a key leader, you will build team talents and create client loyalty and respect. You will work closely with senior team leaders to assure project accuracy and make sure that things stay on schedule. You also get to share your many creative and analytical skills with your bright, coachable, talented team members daily.
What you can expect to be doing:
* Independently prices and writes full proposals of all types, with goal of growing Ipsos business and presence with assigned clients
* Has vision to spectrum of client needs and helps connect the dots between projects.
* May include linking projects to each other, pulling in other service lines, proactively sharing Ipsos capabilities of interest, and more.
* May include new business outreach and structured business development plans
* Influential in internal process improvement, cross sector (Tech, CPG, etc.) education and SL expertise (becoming a methodology expert or the process of educating other team members on a methodology)
* Mentors and trains junior team members on best practices and career growth on an ongoing basis
* Creates "internal brand" within Ipsos and specific thought should be given to the unique area (whether client facing and/or internal facing) and activities that will help guide what they want to be "known for" as an expert within and outside of Ipsos
* Acts as primary project lead to the client, overseeing more junior members.
* Handles more complex conversations/communications around project design, analysis, and unexpected challenges.
* Provides coaching and guidance to more junior team members on their own client interactions.
* Project management tasks focused on providing guidance, oversight and review of custom survey development, in-field challenges and significant input to analysis planning and execution.
* Leads/co-leads final report writing elements, strategic client guidance and presentation of findings.
* May act as manager to one or more Account Managers/Senior Account Managers.
* Includes overseeing training schedule, day-to-day guidance and supervision, and providing feedback (both ongoing and during annual review and goal setting).
* Acts as strategic leader for project team and (in some cases) for client account team overall.
* Thinks through implications of actions, identifies opportunities and risks, and acts accordingly, balances providing what the client needs with the optimal outcome for Ipsos.
This might be the job for you if you have:
* Minimum of 7 + years of research experience; ideally at least 5 years on the supplier side.
* Strong team leadership skills with experience in mentoring and/or managing others - ability to coach, guide and support direct reports
* Strong Word, Excel, PowerPoint skills
* Superior organizational skills, including ability to manage and delegate work effectively, attention to detail & demonstrated commitment to the accuracy and completeness of information
* Balance of attention to detail with view to bigger picture and overall objectives of each task
* Ability to oversee multiple projects, including managing workload of direct reports
* Ability to think creatively about how to align the appropriate project resources, whether inside or outside of the immediate project team
* Strong aptitude for research consulting with highly developed analytic skills
* Ability to think strategically in terms of clients' business, as well as opportunities for Ipsos to grow its business
* Highly motivated, self -directed and possess a driven personality capable of working within tight deadlines
* Strong relationships with clients
* Excellent written and verbal communication skills in addition to well -developed interpersonal and presentation skills are necessary
If you don't meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you're applying to!
In accordance with NY/CO/CA/WA law, the estimated base salary range for this role is $98,000 to $120,000. Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.
What's in it for you:
At Ipsos you'll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.
To find out more about all the great reasons to work at Ipsos, how we're making an impact around the world, and more about our benefits and employee programs, please visit:
Why Work at Ipsos | US
Commitment to Diversity
Ipsos recognizes the necessity of building an inclusive culture that values each employee's individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos' diverse employees who compile and analyze this data-they are the essence of who we are and what we do.
We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.
Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.
#LI-FM1 #LI-Hybrid
$98k-120k yearly Auto-Apply 42d ago
VP, Social Strategy
Horizon Media 4.8
New York, NY jobs
Who We Are Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what's next: our next innovation, our next advancement in analytics, the market's next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today.
At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
What You'll Do
Social Media Strategy - 35%
Lead strategic social plan development in tandem with the Digital & Business Solutions teams
Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendations in order to deeply understand the role marketplace media plays in larger media objectives
Partner closely with other Horizon Next teams (Business Solutions, Investment, etc.), building cross team relationships and incorporating relevant extensions
Lead brainstorms to kick off plan and consideration set development with the intention of bringing great ideas to life
Oversee creation and development of media specific documents such as media plans, objectives and strategies decks, and other related functions
Work with Director to oversee junior team members and manage expectations with higher ups in the creation of media specific documents such as media plans, objectives and strategies decks, and other related functions
Stay abreast of industry trends, develop POVs related to overall social marketplace buying
Provide final sign off on RFP creation and review of partners/site responses, act as point of escalation for partner negotiations and stewardship of key partnerships
Guide Director in coaching junior team members on impactful insight writing that is routed in data and action but pulls in larger digital strategy and provide final sign off
Drive innovation in analytics and digital strategies, partnering alongside Business Solutions team on larger initiatives
Lead in development of processes with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts
Oversee the development of learning agendas including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
Act as escalation point for junior team members as they work through optimization strategies, proactively communicating challenges and opportunities across social
Relationship Management - 25%
Advance client relationship by maintaining positive rapport and championing trust through thorough understanding of their business and consistent delivery
Communicate and build relationships with senior level clients, ensuring strategy alignment and digital innovation is at the forefront of all campaigns and plans
Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership
Apply knowledge of current/previous clients' specific business and industry to enhance and further relationships
Maintain a strong presence across Horizon Next departments (i.e. Business Solutions, Operations, Analytics, Biddable Teams), building trust and accountability
Foster trust & partnership across direct team and overall organization, ensuring positive collaboration - stepping in to resolve any conflicts
Act as primary resource for Director and junior team members when faced with challenges navigating conversations with internal and external partners and clients
Primary social lead working closely with clients to ensure prioritization of projects, understanding of goals and media that aligns with objectives to drive client business
Team Management, Supervision and Delegation - 25%
Build a community of inclusiveness and allyship, fostering an environment for team members to be their whole selves & do their best work
Provide ongoing, real-time, performance feedback to ensure continued team growth
Coach Director and other team members on mentorship, management, and feedback skills
Guide team in setting goals and professional development timelines, ensure team members have challenging, level-appropriate projects and opportunities to learn new skills
Ensure team members have training and support needed to achieve development goals, participate in developing learning agendas for all levels
Act as a resource for performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken
Lead conversations around staffing needs
Promote the work of both junior and senior team members, set a positive team environment
Responsible for leaning into Horizon Next initiatives while encouraging junior team members to participate and engage within the larger Next Social community
Agency Stewardship - 10%
Responsible for upholding a sense of community and knowledge sharing within the Horizon Next social business
Dispel high-level POVs on industry trends and updates across both clients and team members
Ensure the account is upholding the Horizon brand ethos that business is personal, creating a deep sense of team culture
Involvement in partner and agency relationships across client portfolio
Responsible for financial tracking of partner investments, as part of the larger Horizon umbrella
Training & Development - 5%
Proactively take part in continued learning opportunities internally and externally
Maintain active knowledge of industry trends, educating clients and teams on relevant information
Attend relevant industry conferences and events
Foster an environment of learning and development, motivating junior team members to take internal and external courses to continue growth
Who You Are
A left and right brain thinker - a data powered strategist
A collaborative, team-oriented manager with strong delegation and organization skills
Confident in navigating conversations with senior leadership internally and externally
A problem solver with foresight and the ability to develop creative solutions
Detail oriented with commitment to follow through
Nimble and flexible to succeed in a fast-paced environment
A strong leader, excited to manage and grow team members
Interested in the social landscape and a desire to innovate and keep up with trends
Committed to the success of Horizon as a whole, including how your accounts can contribute
A supporter of and advocate for diversity, equity and inclusion
Preferred Skills & Experience
8-10+ years of experience developing strategic media recommendations and stewarding social media account projects, acting as a client contact
Deep understanding of advanced analytics and performance media
Able to take data and provide insights, crafting a story for clients and their businesses
Strong familiarity with marketing principles, analytics and concepts
Exceptionally skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the social media planning process
Expert in negotiating and constructing social media plans, with understanding of planning, buying and activation
Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
Exposure to advanced targeting/retargeting tactics in social, used both 1st and 3rd party data
Experience owning the full social strategy process inclusive of working with partners, clients and internal stakeholders
Exceptional verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients, while coaching team members on these skills
Comfort owning and managing budget/investment levels in social media across multiple accounts
Strong experience navigating cross-department relationships
Leadership and supervisory experience in terms of developing media professionals, including strategic and management skills
Certificates, Licenses and Registrations
This role does not require certificates, licenses and/or registrations
Physical Activity and Work Environment
This role does not require any physical activity
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
#HN
#LI-JC2
#LI-HYBRID
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$195,000.00 - $235,000.00
A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role.
As an organization, we take an aptitude and competency-based hiring approach.
We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
$195k-235k yearly Auto-Apply 51d ago
VP, Social Strategy
Horizon Media, Inc. 4.8
New York, NY jobs
Who We Are Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what's next: our next innovation, our next advancement in analytics, the market's next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today.
At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
What You'll Do
Social Media Strategy - 35%
* Lead strategic social plan development in tandem with the Digital & Business Solutions teams
* Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendations in order to deeply understand the role marketplace media plays in larger media objectives
* Partner closely with other Horizon Next teams (Business Solutions, Investment, etc.), building cross team relationships and incorporating relevant extensions
* Lead brainstorms to kick off plan and consideration set development with the intention of bringing great ideas to life
* Oversee creation and development of media specific documents such as media plans, objectives and strategies decks, and other related functions
* Work with Director to oversee junior team members and manage expectations with higher ups in the creation of media specific documents such as media plans, objectives and strategies decks, and other related functions
* Stay abreast of industry trends, develop POVs related to overall social marketplace buying
* Provide final sign off on RFP creation and review of partners/site responses, act as point of escalation for partner negotiations and stewardship of key partnerships
* Guide Director in coaching junior team members on impactful insight writing that is routed in data and action but pulls in larger digital strategy and provide final sign off
* Drive innovation in analytics and digital strategies, partnering alongside Business Solutions team on larger initiatives
* Lead in development of processes with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts
* Oversee the development of learning agendas including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
* Act as escalation point for junior team members as they work through optimization strategies, proactively communicating challenges and opportunities across social
Relationship Management - 25%
* Advance client relationship by maintaining positive rapport and championing trust through thorough understanding of their business and consistent delivery
* Communicate and build relationships with senior level clients, ensuring strategy alignment and digital innovation is at the forefront of all campaigns and plans
* Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership
* Apply knowledge of current/previous clients' specific business and industry to enhance and further relationships
* Maintain a strong presence across Horizon Next departments (i.e. Business Solutions, Operations, Analytics, Biddable Teams), building trust and accountability
* Foster trust & partnership across direct team and overall organization, ensuring positive collaboration - stepping in to resolve any conflicts
* Act as primary resource for Director and junior team members when faced with challenges navigating conversations with internal and external partners and clients
* Primary social lead working closely with clients to ensure prioritization of projects, understanding of goals and media that aligns with objectives to drive client business
Team Management, Supervision and Delegation - 25%
* Build a community of inclusiveness and allyship, fostering an environment for team members to be their whole selves & do their best work
* Provide ongoing, real-time, performance feedback to ensure continued team growth
* Coach Director and other team members on mentorship, management, and feedback skills
* Guide team in setting goals and professional development timelines, ensure team members have challenging, level-appropriate projects and opportunities to learn new skills
* Ensure team members have training and support needed to achieve development goals, participate in developing learning agendas for all levels
* Act as a resource for performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken
* Lead conversations around staffing needs
* Promote the work of both junior and senior team members, set a positive team environment
* Responsible for leaning into Horizon Next initiatives while encouraging junior team members to participate and engage within the larger Next Social community
Agency Stewardship - 10%
* Responsible for upholding a sense of community and knowledge sharing within the Horizon Next social business
* Dispel high-level POVs on industry trends and updates across both clients and team members
* Ensure the account is upholding the Horizon brand ethos that business is personal, creating a deep sense of team culture
* Involvement in partner and agency relationships across client portfolio
* Responsible for financial tracking of partner investments, as part of the larger Horizon umbrella
Training & Development - 5%
* Proactively take part in continued learning opportunities internally and externally
* Maintain active knowledge of industry trends, educating clients and teams on relevant information
* Attend relevant industry conferences and events
* Foster an environment of learning and development, motivating junior team members to take internal and external courses to continue growth
Who You Are
* A left and right brain thinker - a data powered strategist
* A collaborative, team-oriented manager with strong delegation and organization skills
* Confident in navigating conversations with senior leadership internally and externally
* A problem solver with foresight and the ability to develop creative solutions
* Detail oriented with commitment to follow through
* Nimble and flexible to succeed in a fast-paced environment
* A strong leader, excited to manage and grow team members
* Interested in the social landscape and a desire to innovate and keep up with trends
* Committed to the success of Horizon as a whole, including how your accounts can contribute
* A supporter of and advocate for diversity, equity and inclusion
Preferred Skills & Experience
* 8-10+ years of experience developing strategic media recommendations and stewarding social media account projects, acting as a client contact
* Deep understanding of advanced analytics and performance media
* Able to take data and provide insights, crafting a story for clients and their businesses
* Strong familiarity with marketing principles, analytics and concepts
* Exceptionally skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the social media planning process
* Expert in negotiating and constructing social media plans, with understanding of planning, buying and activation
* Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
* Exposure to advanced targeting/retargeting tactics in social, used both 1st and 3rd party data
* Experience owning the full social strategy process inclusive of working with partners, clients and internal stakeholders
* Exceptional verbal and written communication skills; able to confidently present and "sell through" ideas both internally and to Clients, while coaching team members on these skills
* Comfort owning and managing budget/investment levels in social media across multiple accounts
* Strong experience navigating cross-department relationships
* Leadership and supervisory experience in terms of developing media professionals, including strategic and management skills
Certificates, Licenses and Registrations
This role does not require certificates, licenses and/or registrations
Physical Activity and Work Environment
This role does not require any physical activity
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
#HN
#LI-JC2
#LI-HYBRID
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$195,000.00 - $235,000.00
A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
$195k-235k yearly Auto-Apply 49d ago
Director, Client Architects
Horizon Media 4.8
New York, NY jobs
Who We Are
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
What Is blu.
Over the last three years we have been building from the ground up a Connected Marketing Platform, blu. The foundation of this platform is an Identity Framework built upon our relationship with TransUnion, whose PII data acts as our identity spine. By integrating with agency partners who have deterministic data assets we have licensed and attached 10,000+ attributes to bridge the gap between martech and adtech to deliver a true 360 consumer view. This enables brands to engage customers and prospects across all journeys. Our portfolio of solutions and products are designed to complement a clients' existing tech.
Proprietary insights tools enhance profiles with psychographic attributes and custom models identify and assign propensity against audiences based on KPIs. We have a central, connected, user-friendly platform for insight to audience development and activation.
Job Summary
The Director, Client Architect acts as a day-to-day contributor on specific client teams focusing on omni-audience development and coordination with Traders and Traditional Activation teams for campaign implementation and measurement. The Director, Client Architect is an expert in leveraging Horizon's proprietary Connected Marketing Platform called blu. to enable data-driven marketing and partners directly with Data Scientists on the accounts. This role will be embedded within the Business Solutions team and assigned to a specific pod of accounts and report directly to a VP, Data Solutions.
In addition to client work, this role will be expected to be a contributor to content and use cases for new business.
Main Duties and Responsibilities
Understanding Data Driven Marketing at Horizon
Comprehensive understanding of how the blu. platform works and can be used. This includes understanding all blu. data sources, data dictionaries, taxonomy, refresh cadence, how and where data can be accessed (UI, Snowflake, APIs).
Ability to come up with use cases for clients on the spot.
Monitor industry trends and evolving clients' needs to guide product strategy and influence the product roadmap.
Cultivate and manage strong partnerships across agency teams and product stakeholders to ensure seamless execution and an exceptional client experience.
Contribute to new business growth both internally and externally
Insights & Planning
Explore and defines seed audiences for audience strategy against business objectives by product using blu. and or client 1P data
Directs Data Scientists on queries needed for insight development and or custom audiences (with oversight from VP+)
Define correct model
Dictate individual model inputs
Framework of business rules for query
Review similarities and differences of attributes against audiences. Uncover insights that lead to high value audiences through output investigation. Prioritize audiences against KPIs.
Identifies use cases for usage of attitudinal data or custom survey work
Provides input to Analytics team on KPI construct
Size seed audiences, look alikes and availability of audiences by partner in blu.
Based on comms goals, build screen & partner allocation based on objectives and audience deliveries
Builds out audience architecture by product and KPI and against messages and landing pages
Coordinates with client CRM team or other buying teams internally or externally on audiences and messages
Works with platform activation teams who help recommend 2nd party and platform data that is needed based on client objectives
Activation & Optimization
Finalizes audience architecture, avails, budgets
Defines frequency goals with Digital and Traditional Activation teams
Works with activation teams on mix between video, display, other vehicles
Distributes to media partners and internal HMI buy platforms. Set up any new partners for distribution and return path data.
Works directly with Traders and Traditional Activation teams on campaign implementation and troubleshooting
Partners with VP and Data Scientist to identify new audience optimizations based on campaign performance data
Collaborates with client CRM/Email teams on audience development and optimization
Partners with analytics on reporting insights
Partner with Business Solutions and Leadership teams to develop and deliver insightful Quarterly Business Review (QBR) presentations that highlight performance and strategic opportunities.
Who You Are
Analytical, inquisitive
Collaborative
Confident with internal stakeholders and clients
Preferred Skills & Experience
7+ years' experience with data and tech including using DMPs/CDPs, Addressable TV
Proven experience in audience development leveraging client 1P data and internal agency data
Proven experience in identifying trends in consumer purchase journeys (in-store, online, in-app, etc.)
Understanding of all paid media (Global, National, local) and owned media. with a strong understanding of emerging buying models and marketplace dynamics; prior experience in retail or commerce is a plus.
Hands on experience using multiple data sources across various platforms for activating
Experience in leveraging LLMs and working knowledge of SQL queries.
Fluent in media performance and consumer metrics, (e.g., frequency, recency, retention, purchase behavior).
#LI-KG1
#LI-HYBRID
#HM
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$145,000.00 - $185,000.00
A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role.
As an organization, we take an aptitude and competency-based hiring approach.
We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
$145k-185k yearly Auto-Apply 60d+ ago
Head of Sales, B2B Fashion - Business Development
Informa 4.7
New York, NY jobs
This role is based in our NYC office. We are seeking a results-driven Head of Sales, Business Development to drive growth through strategic planning, market expansion, and sales leadership while achieving revenue targets and building strategic partnerships across the Fashion by Informa events.
The ideal candidate will have a proven track record in managing and developing high-performing sales teams, a strong understanding of market dynamics, and proven ability to grow new business. You will be a hands-on leader with a deep understanding of commercial marketing, capable of driving strategic sales initiatives and mentoring a team to success.
Key Responsibilities
Strategic Leadership & Business Development
* Develop and execute business development strategies aligned with company objectives
* Identify new market opportunities both domestically and internationally to fuel long-term business growth
* Execute strategies to capture key demographics based on customer insights and feedback
* Work closely with Marketing to create targeted commercial campaigns to drive new customer acquisition
Team Management & Development
* Recruit, train, and manage high-performing sales teams to exceed targets
* Conduct regular 1:1 meetings to support individual growth, sales performance, and skills development
* Foster a culture of accountability, high performance, and customer-centric selling across the team
Market Expansion & Relationship Building
* Identify new markets, clients, and partnerships through market research and analysis
* Capitalize on new business opportunities by attending industry events, competitor shows, and networking opportunities
* Build relationships with key stakeholders and industry partners
* Stay informed about industry trends and market dynamics to proactively adjust sales strategies
Sales Operations & Performance Management
* Manage sales pipeline, budgets, and CRM data (Salesforce)
* Prepare comprehensive reports on ROI and market performance
* Develop sales strategies across multiple product categories and market segments
$123k-163k yearly est. 23d ago
Senior Strategist, Business Solutions
Horizon Media 4.8
New York, NY jobs
Who We Are
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
The Integrated Sr. Strategist is responsible for the fluidity and efficient execution of all account maintenance tasks in coordination with the Supervisor, ensuring that all campaign and administrative items are communicated to the appropriate teams and partner agencies in a timely manner. The Integrated Sr. Strategist is also a key player in the activation of digital media, as all digital media is not only planned but executed through the integrated strategy function.
They oversee delivery of campaign materials, such as media authorizations, insertion orders, schedule or insertion reports as well as creative elements to clients and internal teams. In part with team leadership, they participate in brainstorming sessions, status meetings and client plan presentations. The Integrated Sr. Strategist also aids in the development of plan recommendation decks, utilizing their knowledge of client's business objectives, competitive landscape and marketplace analysis to inform sound strategy and recommendation.
The Integrated Sr. Strategist is a crucial position which requires an individual to work well within a team and be prepared for a fast-paced and detail-oriented environment. This individual is expected to show resourcefulness, exhibit accountability, work independently and demonstrate initiative. The will own the day-to-day logistics in the planning, implementing and maintaining of digital media campaigns, in addition to participation in developing the broader multi-channel strategy.
Main Duties and Responsibilities
30% - Strategic Planning
20% - Client Relations
25% - Stewardship
25% - Media Activation
Manage the day-to-day media plan development, budgetary analysis, buy maintenance and implementation of campaigns, working closely with activation teams to ensure that media plans are executed smoothly.
Employs Horizon's suite of planning, evaluation and buying tools (i.e. Nielsen, Comscore, eMarketer and Forrester) for application/analysis into competitive landscape, target consumption support, plan development and reporting
Provides critical thinking and analysis to draw conclusions and construe actionable implications
Utilize knowledge and understanding of client's products/services and industry to inform sound strategy and recommendations
Effectively manage all daily tasks as well as guide development and education of junior members of the team
Remain current on the status of media assignments and executions to inform weekly internal and client status reports, alerting appropriate management to any problems or delays
Assemble and assess media posts, post campaign analysis, and competitive reports to inform future planning and recommendations
Build and foster open communication with clients and media partners, serving as a key HMI contact
Media Activation
Participates and leads team brainstorms to kick off plan and consideration set development for all channels
Monitors trends, tools, opportunities and applications in the media landscape, and appropriately applies that knowledge
Investigates cross-channel opportunities
Creates and presents media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions
Coordinates review of RFP submissions for maximized social media integrations.
Leads in RFP review of partners/site responses, compiles proposal analysis and drives partner negotiations
Campaign execution & management:
Traffic plan assets such as creative and required tracking tags
Set up 3rd party ad server/tracker system: follows through to ensure sites are enabled, functioning properly and all materials are received from creative agency
Executes Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues
Creates campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients
Enters and manages plans in billing system, tracks insertion orders, creative specifications development, and handles Traffic sheets/creative assignment as necessary
Generates insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol
Maintains plan records, insertion orders, contact lists, spec documents and TI sheets etc.
Monitors, manages and optimizes self-service paid social activation across Facebook, Twitter and other relevant social environments; includes buy set-up (targeting selections)
Manages day-to-day communication with key partners: Vendors, Partner Agencies and Creative media and social clients
Supervisory Responsibilities
Effectively guide development of Strategist within Horizon as well as the industry at large
Delegate and manage Strategist daily tasks, reviewing all finalized work for internal or client distribution
Contribute to performance reviews of Strategist, identifying strengths and areas for growth
Knowledge and Skills Required
· Minimum 2-3 years planning experience required, experience with multiple media channels preferred
· Solid understanding of media math, terminology and analytical tools (MRI, Nielsen, Scarborough)
· Proficiency with digital campaign set up and trafficking in Prisma, SBMS, DCM, Innovid, DV
· Proficient in Microsoft Office Suite (Excel, PowerPoint, Word)
· Effective verbal and written communication skills, problem solving mentality
· Professional demeanor and strong client relationship management experience
· Experience developing and presenting plan presentations
Certificates, Licenses and Registrations
There are no requirements for certificates, licenses and registrations
Physical Activity and Work Environment
There are no requirements for physical activity and work environment
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
Certificates, Licenses and Registrations
There are no requirements for certificates, licenses and registrations
Physical Activity and Work Environment
There are no requirements for physical activity and work environment
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
#LI-LT1 #LI-Hybrid
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$66,300.00 - $80,000.00
A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role.
As an organization, we take an aptitude and competency-based hiring approach.
We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
$66.3k-80k yearly Auto-Apply 14d ago
Head of Sales, B2B Fashion - Business Development
Informa Group 4.7
New York, NY jobs
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
Job Description
This role is based in our NYC office.
We are seeking a results-driven Head of Sales, Business Development to drive growth through strategic planning, market expansion, and sales leadership while achieving revenue targets and building strategic partnerships across the Fashion by Informa events.
The ideal candidate will have a proven track record in managing and developing high-performing sales teams, a strong understanding of market dynamics, and proven ability to grow new business. You will be a hands-on leader with a deep understanding of commercial marketing, capable of driving strategic sales initiatives and mentoring a team to success.
Key Responsibilities
Strategic Leadership & Business Development
Develop and execute business development strategies aligned with company objectives
Identify new market opportunities both domestically and internationally to fuel long-term business growth
Execute strategies to capture key demographics based on customer insights and feedback
Work closely with Marketing to create targeted commercial campaigns to drive new customer acquisition
Team Management & Development
Recruit, train, and manage high-performing sales teams to exceed targets
Conduct regular 1:1 meetings to support individual growth, sales performance, and skills development
Foster a culture of accountability, high performance, and customer-centric selling across the team
Market Expansion & Relationship Building
Identify new markets, clients, and partnerships through market research and analysis
Capitalize on new business opportunities by attending industry events, competitor shows, and networking opportunities
Build relationships with key stakeholders and industry partners
Stay informed about industry trends and market dynamics to proactively adjust sales strategies
Sales Operations & Performance Management
Manage sales pipeline, budgets, and CRM data (Salesforce)
Prepare comprehensive reports on ROI and market performance
Develop sales strategies across multiple product categories and market segments
Qualifications
Bachelor's degree in Business, marketing or equivalent experience
7+ years B2B sales, business development, and people management experience, preferably in the events industry
Deep understanding or previous experience with Commercial Marketing
Proven track record exceeding revenue targets and managing sales teams
Advanced skills in market analysis and sales forecasting
Expert CRM proficiency (Salesforce preferred) with experience in sales tracking, forecasting, and pipeline management
Strong leadership skills with ability to inspire and manage diverse sales teams
Excellent communication, negotiation, and presentation skills
Strong understanding of the sales process and customer lifecycle
Highly organized with strong time management and prioritization skills
Ability to thrive in a fast-paced, high-pressure environment while maintaining focus on long-term goals
Willing and able to travel up to 50% of the time to meet clients, attend industry events, and build business relationships.
This role offers the opportunity to drive transformative business impact through strategic vision and hands-on execution in a fast-paced, growth-focused environment.
Additional Information
We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces - like at an Informa event - you get the flexibility and support to work from home or remotely.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it - see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
Recognition for great work, with global awards and kudos programs
As an international company, the chance to collaborate with teams around the world
The salary range for this role is $120,000- $150-,000 + commission, based on experience.
This posting will automatically expire on January 29th, 2026.
We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most - although not all - of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.
$120k-150k yearly 22d ago
Head of Sales, B2B Fashion - Business Development
Informa Markets 4.7
New York, NY jobs
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
Job Description
This role is based in our NYC office.
We are seeking a results-driven Head of Sales, Business Development to drive growth through strategic planning, market expansion, and sales leadership while achieving revenue targets and building strategic partnerships across the Fashion by Informa events.
The ideal candidate will have a proven track record in managing and developing high-performing sales teams, a strong understanding of market dynamics, and proven ability to grow new business. You will be a hands-on leader with a deep understanding of commercial marketing, capable of driving strategic sales initiatives and mentoring a team to success.
Key Responsibilities
Strategic Leadership & Business Development
Develop and execute business development strategies aligned with company objectives
Identify new market opportunities both domestically and internationally to fuel long-term business growth
Execute strategies to capture key demographics based on customer insights and feedback
Work closely with Marketing to create targeted commercial campaigns to drive new customer acquisition
Team Management & Development
Recruit, train, and manage high-performing sales teams to exceed targets
Conduct regular 1:1 meetings to support individual growth, sales performance, and skills development
Foster a culture of accountability, high performance, and customer-centric selling across the team
Market Expansion & Relationship Building
Identify new markets, clients, and partnerships through market research and analysis
Capitalize on new business opportunities by attending industry events, competitor shows, and networking opportunities
Build relationships with key stakeholders and industry partners
Stay informed about industry trends and market dynamics to proactively adjust sales strategies
Sales Operations & Performance Management
Manage sales pipeline, budgets, and CRM data (Salesforce)
Prepare comprehensive reports on ROI and market performance
Develop sales strategies across multiple product categories and market segments
Qualifications
Bachelor's degree in Business, marketing or equivalent experience
7+ years B2B sales, business development, and people management experience, preferably in the events industry
Deep understanding or previous experience with Commercial Marketing
Proven track record exceeding revenue targets and managing sales teams
Advanced skills in market analysis and sales forecasting
Expert CRM proficiency (Salesforce preferred) with experience in sales tracking, forecasting, and pipeline management
Strong leadership skills with ability to inspire and manage diverse sales teams
Excellent communication, negotiation, and presentation skills
Strong understanding of the sales process and customer lifecycle
Highly organized with strong time management and prioritization skills
Ability to thrive in a fast-paced, high-pressure environment while maintaining focus on long-term goals
Willing and able to travel up to 50% of the time to meet clients, attend industry events, and build business relationships.
This role offers the opportunity to drive transformative business impact through strategic vision and hands-on execution in a fast-paced, growth-focused environment.
Additional Information
We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces - like at an Informa event - you get the flexibility and support to work from home or remotely.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it - see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
Recognition for great work, with global awards and kudos programs
As an international company, the chance to collaborate with teams around the world
The salary range for this role is $120,000- $150-,000 + commission, based on experience.
This posting will automatically expire on January 29th, 2026.
We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most - although not all - of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.
$120k-150k yearly 21d ago
Director, Product Marketing
GLG 4.1
New York jobs
At GLG, we are the experts in expertise, and our platform fuels the strategies of the world's most recognized and influential companies. 25 years ago, GLG pioneered the expert economy, and now we are reinventing the industry we invented.
As the founding Director of Product Marketing, you will own the end-to-end go-to-market process, establishing how GLG launches new products and features. This role is for someone who thrives in fast-moving environments and wants to make an outsized impact at a global organization serving sophisticated businesses across financial services, healthcare, life sciences, technology and beyond.
You'll lead positioning and craft narratives for AI-driven products that redefine how insights are generated and consumed, balancing feature-level messaging with broader product stories under a refreshed brand platform. With launch velocity accelerating in 2026, you'll be at the center of bringing solutions to market that transform decision-making while embedding GLG's industry-leading compliance practices into every product experience.
This senior leadership role calls for a marketer with strategic vision and a bias for action, shaping GLG's innovation story and building processes from the ground up.
Key Responsibilities
· Drive positioning and messaging for AI-powered solutions, translating complex capabilities into clear, compelling value for clients and experts
· Leverage competitive research, customer segmentation, and user workflow analysis to position our products, sharpen value propositions and identify opportunities for differentiation
· Collaborate with the brand and marketing teams to determine the role of our innovation story in the overall positioning of GLG and drive demand for our services
· Own the product launch planning with support from Product leads and Commercial leads: connecting the dots to effectively market new solutions and features to clients and experts, owning adoption rate as a KPI
· Support development of sales enablement materials, collateral, case studies, web copy, as well as in-product touchpoints
· Collaborate with segment, geography, and expert marketers to integrate our product messaging into customer journeys and campaigns
· Define success metrics tied to adoption, engagement, and revenue impact; use insights to continuously optimize GTM strategies
· Requirements
· Bachelor's degree in marketing, business administration, or related field; Master's preferred
· Minimum of 7 years' experience in product marketing or B2B SaaS, with hands-on development and execution of GTM strategies
· Baseline comfort with AI : using it in day-to-day work at a minimum, ideally with some experience bringing AI products or features to market
· Proven ability to lead cross-functional teams and collaborate globally
· Exceptional written, verbal, and presentation skills including content creation for multiple channels
· Deep understanding of analytics, competitive intelligence, market segmentation, and customer insights
· Experience with digital marketing automation platforms and CRM systems (e.g., Marketo, SalesForce)
· Data, business research, or information services sector experience strongly preferred
$128k-162k yearly est. Auto-Apply 60d+ ago
Director, Business Solutions
Horizon Media 4.8
New York, NY jobs
Who We Are
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture; DEI is our DNA. We strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
What You'll Do
45% - Strategic Planning & Leadership
Guide the team in translating client goals into strategic media solutions that grow our client's brands and ensure strategic consistency across all elements of plan development and implementation, ensuring a fully integrated approach
Collaborate with the VP and SVP on strategic marketing approach, leading the translation of client goals with the Business Solutions team, activation teams, consumer insights teams and media partners
Ensure team is following internal and external processes and cadences for streamlined and timely workflow
Oversee final reporting analysis of campaigns alongside other internal teams, ensuring data is accurate, presenting findings to client
Build and oversee strategic framework for all plans and lead presentations
Lead the team's understanding of client's business and uncovering of motivations/needs
30% - Client Relationship Development
Maintain positive rapport and champions trust with the client
Lead team in producing insights from Horizon resources/tools to collaborate with partner and creative agencies to offer clients holistic business solutions
Anticipate client requests, guide team in troubleshooting and problem solving with internal resources to proactively provide solutions
Act as client's “go-to”, having a voice in meetings and providing POVs
15% - Team Management & Supervision
With leadership and support from senior leaders, manage the day-to-day operations of the Business Solutions Team to ensure consistent and high-quality client deliverables
Ensure client deliverables are completed in a timely matter, understanding team's bandwidth
Provide ongoing, real-time, performance feedback to ensure continued team growth
Proactively provide team opportunities for career growth (I.e. Horizon training programs)
Guide team in setting goals and professional development timelines, ensure team members have challenging, level-appropriate projects and opportunities to learn new skills
Conduct team members' performance reviews, coaching to maximize success
Promote the work of both junior and senior team members, set a positive team environment
Participate in the interview process for junior team members
10% Relationship Management
Develop and maintain relationships with key leaders across various Horizon departments, in order to collaborate and lead conversations for your client business solutions
Responsible for leading client meetings and presentations
Who You Are
A strong writer, presenter and communicator; able to confidently present and sell through ideas both internally and to clients
A strong team leader with people management skills
Comfortable providing and receiving constructive feedback
A problem solver with the ability to develop creative solutions
Nimble and flexible with ability to oversee multiple deliverables and client requests
A supporter of and advocate for diversity, equity and inclusion
Preferred Skills & Experience
7+ years of experience in media planning and strategy
Strong understanding of marketing principles, analytics and media trends
Strong leadership skills and experience developing media professionals, ability to manage a team
Experience in a client relationship management role
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and media research/reporting resources
Certificates, Licenses and Registrations
There are no requirements for certificates, licenses and registrations
Physical Activity and Work Environment
There are no requirements for physical activity and work environment
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
#LI-LT1 #LI-Hybrid
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$140,000.00 - $165,000.00
A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role.
As an organization, we take an aptitude and competency-based hiring approach.
We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
$140k-165k yearly Auto-Apply 17d ago
Integrated Strategist, Business Solutions
Horizon Media 4.8
New York, NY jobs
Who We Are
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
What You'll Do
30% - Strategic Planning
Use your understanding of the media planning process to support Senior Strategist and Supervisor across a multitude of client deliverables
Create, format, and update flowcharts; ensuring Assistant's output is accurate
Collaborate on the development of POVs for new media opportunities, on an ongoing basis
Responsible for utilizing consumer research and competitive intelligence tools (MRI, Cadence, AdIntel) to identify key trends and insights
Continue to strengthen understanding of media strategy and applications
30% - Account Management
Prepare and distribute traffic instructions, partner with Traffic team to track deadlines and deliverables, responding to any inquiries appropriately
Oversee the billing and budget maintenance process; work closely with budget analyst, when applicable
Organize team documents and maintain timelines to ensure all client deadlines are met
Establish frameworks and templates for presentations decks and team projects
Build and foster open communication with clients and media partners, serving as a key HMI contact
20% - Internal Relationship Management
Collaborate with Senior Strategist and Supervisor to identify problems and recommend solutions
Keep Senior Strategist and Supervisor updated on the status and timing of deliverables
Engage and effectively interact with other Horizon departments, i.e. Investment, Traffic, Operations
Apply knowledge of current/previous clients' specific business and industry to enhance and further relationships
20% - Mentorship
Effectively guide development of Assistant Strategist within Horizon as well as the industry at large, educating Assistant on Horizon's culture and principles, the media industry and relevant trends
Delegate and manage Assistant daily tasks, reviewing all finalized work for internal or client distribution
Contribute to performance reviews of Assistant Strategist, identifying strengths and areas for growth
Participate in the interview process for Assistant Strategist position
Who You Are
A strong writer, presenter and communicator in order to share status updates, present recommendations and provide strategy and insights to client and internal teams
An independent worker with strong time management and organization skills
A problem solver with the ability to develop creative solutions
A team player, willing to roll up your sleeves
Nimble and flexible with ability to succeed in a fast-paced environment
Detail oriented with a commitment to follow through
Eager to mentor and teach team members new skills
An advocate for and supporter of Diversity, Equity and Inclusion.
Preferred Skills & Experience
1+ years previous media planning experience, with multiple media channels preferred
Strong understanding of media math, terminology and analytical tools (MRI, Nielsen)
Skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the media planning process
Client relationship management experience
Experience developing and presenting plan presentations
Certificates, Licenses and Registrations
There are no requirements for certificates, licenses and registrations
Physical Activity and Work Environment
There are no requirements for physical activity and work environment
#LI-KK1
#LI-HYBRID
#HMI
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$66,300.00 - $80,000.00
A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role.
As an organization, we take an aptitude and competency-based hiring approach.
We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
$66.3k-80k yearly Auto-Apply 14d ago
Integrated Strategist, Business Solutions
Horizon Media 4.8
New York, NY jobs
The Integrated Brand Strategist is responsible for the fluidity and efficient execution of all account maintenance tasks in coordination with the Integrated Brand Supervisor, ensuring that all campaign and administrative items are communicated to the appropriate teams and partner agencies in a timely manner. The Integrated Brand Strategist is also a key player in the activation of digital media, as all digital media is not only planned but executed through the integrated strategy function.
They oversee delivery of campaign materials, such as media authorizations, insertion orders, schedule or insertion reports as well as creative elements to clients and internal teams. In part with team leadership, they participate in brainstorming sessions, status meetings and client plan presentations. The Integrated Brand Strategist also aids in the development of plan recommendation decks, utilizing their knowledge of client's business objectives, competitive landscape and marketplace analysis to inform sound strategy and recommendation.
The Integrated Brand Strategist is a crucial position which requires an individual to work well within a team and be prepared for a fast-paced and detail-oriented environment. This individual is expected to show resourcefulness, exhibit accountability, work independently and demonstrate initiative. The will own the day-to-day logistics in the planning, implementing and maintaining of digital media campaigns, in addition to participation in developing the broader multi-channel strategy.
Main Duties and Responsibilities
30% - Strategic Planning
20% - Client Relations
25% - Stewardship
25% - Media Activation
Manage the day-to-day media plan development, budgetary analysis, buy maintenance and implementation of campaigns, working closely with activation teams to ensure that media plans are executed smoothly.
Employs Horizon's suite of planning, evaluation and buying tools (i.e. Nielsen, Comscore, eMarketer and Forrester) for application/analysis into competitive landscape, target consumption support, plan development and reporting
Provides critical thinking and analysis to draw conclusions and construe actionable implications
Utilize knowledge and understanding of client's products/services and industry to inform sound strategy and recommendations
Effectively manage all daily tasks as well as guide development and education of Assistant Strategist
Remain current on the status of media assignments and executions to inform weekly internal and client status reports, alerting appropriate management to any problems or delays
Assemble and assess media posts, post campaign analysis, and competitive reports to inform future planning and recommendations
Build and foster open communication with clients and media partners, serving as a key HMI contact
Media Activation
Participates and leads team brainstorms to kick off plan and consideration set development for digital media
Monitors trends, tools, opportunities and applications in paid social media environments, and appropriately apply that knowledge
Investigates cross-channel opportunities, incorporating mobile and social extensions
Creates and presents media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions
Coordinates review of RFP submissions for maximized social media integrations.
Leads in RFP review of partners/site responses, compiles proposal analysis and drives partner negotiations
Campaign execution & management:
Traffic plan assets such as creative and required tracking tags
Set up 3rd party ad server/tracker system: follows through to ensure sites are enabled, functioning properly and all materials are received from creative agency
Executes Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues
Creates campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients
Enters and manages plans in billing system, tracks insertion orders, creative specifications development, and handles Traffic sheets/creative assignment as necessary
Generates insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol
Maintains plan records, insertion orders, contact lists, spec documents and TI sheets etc.
Monitors, manages and optimizes self-service paid social activation across Facebook, Twitter and other relevant social environments; includes buy set-up (targeting selections)
Manages day-to-day communication with key partners: Vendors, Partner Agencies and Creative media and social clients
Supervisory Responsibilities
Effectively guide development of Assistant Strategist within Horizon as well as the industry at large, educating Assistant on Horizon's principles, industry and media trends
Delegate and manage Assistant daily tasks, reviewing all finalized work for internal or client distribution
Contribute to performance reviews of Assistant Brand Strategy, identifying strengths and areas for growth
Participate in interview process for Assistant Brand Strategist role
Knowledge and Skills Required
Minimum 1-2 years planning experience required, experience with multiple media channels preferred
Solid understanding of media math, terminology and analytical tools (MRI, Nielsen, Scarborough)
Proficient in Microsoft Office Suite (Excel, PowerPoint, Word)
Effective verbal and written communication skills, problem solving mentality
Professional demeanor and strong client relationship management experience
Experience developing and presenting plan presentations
#LI-LT1 #LI-hybrid
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$66,300.00 - $80,000.00
A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role.
As an organization, we take an aptitude and competency-based hiring approach.
We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
$66.3k-80k yearly Auto-Apply 14d ago
Strategist, Business Solutions
Horizon Media 4.8
New York, NY jobs
Who We Are Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what's next: our next innovation, our next advancement in analytics, the market's next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today.
At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
What You'll Do
30% Strategic Planning
Use your understanding of the media planning process to support Senior Strategist and Supervisor across a multitude of client deliverables
Manipulate and analyze large datasets including TV attribution models and their outputs; own reporting for all traditional channels, pulling data and providing insights, create reports to showcase findings
Create, format, and update flowcharts; ensuring Assistant's output is accurate
Collaborate on the development of POVs for new media opportunities, on an ongoing basis
Responsible for utilizing consumer research and competitive intelligence tools (MRI, Cadence, AdIntel)
Continue to strengthen understanding of media strategy and applications
30% Account Management
Prepare and distribute traffic instructions, partner with Traffic team to track deadlines and deliverables, responding to any inquiries appropriately
Facilitate the billing and budget maintenance process
Responsible for organization of team documents and process materials
Establish frameworks and templates for presentations decks and team projects
20% Internal Relationship Management
Collaborate with Senior Strategist and Supervisor to identify problems and recommend solutions
Keep Senior Strategist and Supervisor updated on the status and timing of deliverables
Engage and effectively interact with other Horizon Next departments, i.e. Investment, Traffic, Operations
Apply knowledge of current/previous clients' specific business and industry to enhance and further relationships
20% Mentorship
Contribute to other junior team member(s) development (train Assistant Strategists, onboard new Strategists)
Who You Are
A strong writer, presenter and communicator
An independent worker with strong time management and organization skills
A problem solver with the ability to develop creative solutions
A strong team player, willing to roll up your sleeves
Nimble and flexible with ability to succeed in a fast-paced environment
Detail oriented with a commitment to follow through
A supporter of and advocate for diversity, equity and inclusion
Preferred Skills & Experience
1+ years previous media planning experience
Basic understanding of advanced analytics and performance media
Understanding of media math and advertising terminology
Skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the media planning process
Proficiency in basic functions within systems and tools related to the media planning process (i.e. media management system, billing system, competitive and targeting tools)
Certificates, Licenses and Registrations
This role does not require certificates, licenses or registrations
Physical Activity and Work Environment
This role does not require any physical activity
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
#LI-LT1 #LI-Hybrid #HN
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$64,350.00 - $80,000.00
A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role.
As an organization, we take an aptitude and competency-based hiring approach.
We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
$64.4k-80k yearly Auto-Apply 58d ago
Integrated Strategist, Business Solutions
Horizon Media, Inc. 4.8
New York, NY jobs
Who We Are Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
What You'll Do
30% - Strategic Planning
* Use your understanding of the media planning process to support Senior Strategist and Supervisor across a multitude of client deliverables
* Create, format, and update flowcharts; ensuring Assistant's output is accurate
* Collaborate on the development of POVs for new media opportunities, on an ongoing basis
* Responsible for utilizing consumer research and competitive intelligence tools (MRI, Cadence, AdIntel) to identify key trends and insights
* Continue to strengthen understanding of media strategy and applications
30% - Account Management
* Prepare and distribute traffic instructions, partner with Traffic team to track deadlines and deliverables, responding to any inquiries appropriately
* Oversee the billing and budget maintenance process; work closely with budget analyst, when applicable
* Organize team documents and maintain timelines to ensure all client deadlines are met
* Establish frameworks and templates for presentations decks and team projects
* Build and foster open communication with clients and media partners, serving as a key HMI contact
20% - Internal Relationship Management
* Collaborate with Senior Strategist and Supervisor to identify problems and recommend solutions
* Keep Senior Strategist and Supervisor updated on the status and timing of deliverables
* Engage and effectively interact with other Horizon departments, i.e. Investment, Traffic, Operations
* Apply knowledge of current/previous clients' specific business and industry to enhance and further relationships
20% - Mentorship
* Effectively guide development of Assistant Strategist within Horizon as well as the industry at large, educating Assistant on Horizon's culture and principles, the media industry and relevant trends
* Delegate and manage Assistant daily tasks, reviewing all finalized work for internal or client distribution
* Contribute to performance reviews of Assistant Strategist, identifying strengths and areas for growth
* Participate in the interview process for Assistant Strategist position
Who You Are
* A strong writer, presenter and communicator in order to share status updates, present recommendations and provide strategy and insights to client and internal teams
* An independent worker with strong time management and organization skills
* A problem solver with the ability to develop creative solutions
* A team player, willing to roll up your sleeves
* Nimble and flexible with ability to succeed in a fast-paced environment
* Detail oriented with a commitment to follow through
* Eager to mentor and teach team members new skills
* An advocate for and supporter of Diversity, Equity and Inclusion.
Preferred Skills & Experience
* 1+ years previous media planning experience, with multiple media channels preferred
* Strong understanding of media math, terminology and analytical tools (MRI, Nielsen)
* Skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the media planning process
* Client relationship management experience
* Experience developing and presenting plan presentations
Certificates, Licenses and Registrations
There are no requirements for certificates, licenses and registrations
Physical Activity and Work Environment
There are no requirements for physical activity and work environment
#LI-KK1
#LI-HYBRID
#HMI
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$66,300.00 - $80,000.00
A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
$66.3k-80k yearly Auto-Apply 57d ago
Strategist, Business Solutions
Horizon Media, Inc. 4.8
New York, NY jobs
Who We Are Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what's next: our next innovation, our next advancement in analytics, the market's next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today.
At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
What You'll Do
30% Strategic Planning
* Use your understanding of the media planning process to support Senior Strategist and Supervisor across a multitude of client deliverables
* Manipulate and analyze large datasets including TV attribution models and their outputs; own reporting for all traditional channels, pulling data and providing insights, create reports to showcase findings
* Create, format, and update flowcharts; ensuring Assistant's output is accurate
* Collaborate on the development of POVs for new media opportunities, on an ongoing basis
* Responsible for utilizing consumer research and competitive intelligence tools (MRI, Cadence, AdIntel)
* Continue to strengthen understanding of media strategy and applications
30% Account Management
* Prepare and distribute traffic instructions, partner with Traffic team to track deadlines and deliverables, responding to any inquiries appropriately
* Facilitate the billing and budget maintenance process
* Responsible for organization of team documents and process materials
* Establish frameworks and templates for presentations decks and team projects
20% Internal Relationship Management
* Collaborate with Senior Strategist and Supervisor to identify problems and recommend solutions
* Keep Senior Strategist and Supervisor updated on the status and timing of deliverables
* Engage and effectively interact with other Horizon Next departments, i.e. Investment, Traffic, Operations
* Apply knowledge of current/previous clients' specific business and industry to enhance and further relationships
20% Mentorship
* Contribute to other junior team member(s) development (train Assistant Strategists, onboard new Strategists)
Who You Are
* A strong writer, presenter and communicator
* An independent worker with strong time management and organization skills
* A problem solver with the ability to develop creative solutions
* A strong team player, willing to roll up your sleeves
* Nimble and flexible with ability to succeed in a fast-paced environment
* Detail oriented with a commitment to follow through
* A supporter of and advocate for diversity, equity and inclusion
Preferred Skills & Experience
* 1+ years previous media planning experience
* Basic understanding of advanced analytics and performance media
* Understanding of media math and advertising terminology
* Skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the media planning process
* Proficiency in basic functions within systems and tools related to the media planning process (i.e. media management system, billing system, competitive and targeting tools)
Certificates, Licenses and Registrations
This role does not require certificates, licenses or registrations
Physical Activity and Work Environment
This role does not require any physical activity
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
#LI-LT1 #LI-Hybrid #HN
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$64,350.00 - $80,000.00
A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
$64.4k-80k yearly Auto-Apply 57d ago
Integrated Associate Director, Business Solutions (Sports & Entertainment)
Horizon Media 4.8
New York, NY jobs
Who We Are
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture; DEI is our DNA. We strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
What You'll Do
30% - Strategic Planning & Leadership
Guide the team in translating client goals into strategic media solutions that grow our client's brands and ensure strategic consistency across all elements of plan development and implementation, ensuring a fully integrated approach
Collaborate with the Director and VP on strategic marketing approach, guiding translation of client goals to the Business Solutions team, activation teams, consumer insights teams and media partners
Ensure team is following internal and external processes and cadences for streamlined and timely workflow
Oversee final reporting analysis of campaigns alongside other internal teams, ensuring data is accurate, presenting findings to client
Build strategic frameworks for all plans and lead presentations
Help lead the team's understanding of client's business and uncovering of motivations/needs
30% - Team Management & Supervision
With leadership and support from senior leaders, manage the day-to-day operations of the Business Solutions Team to ensure consistent and high-quality client deliverables
Provide ongoing, real-time, performance feedback to ensure continued team growth
Guide team in setting goals and professional development timelines, ensure team members have challenging, level-appropriate projects and opportunities to learn new skills
Conduct junior team members' performance reviews, coaching to maximize success
Promote the work of both junior and senior team members, set a positive team environment
Participate in the interview process for junior team members
20% - Client Relationship Development
Maintain positive rapport and champions trust with the client
Tap into Horizon resources/tools and collaborate with partner and creative agencies to offer clients holistic business solutions
Anticipate client requests, guide team in troubleshooting and problem solving with internal resources to proactively provide solutions
Act as client's “go-to”, having a voice in meetings and providing POVs
15% - Relationship Management
Continue to have core clients, industry partners and other internal departments recognize you as a lead voice for the account
Serve as conduit for strategic leadership to both senior level (directors and above) and junior counterparts (supervisor and below)
5% - Account Management
Oversee all client requests, troubleshoot and problem solve with internal teams to proactively provide solutions
Engage with senior level leads on investment teams to ensure successful campaign execution, issue plan deliverables to client
Ensure all billing and financial deliverables are accounted, accurate and delivered on time.
Who You Are
A strong writer, presenter and communicator; able to confidently present and sell through ideas both internally and to clients
A team leader with people management skills
Comfortable providing and receiving constructive feedback
A problem solver with the ability to develop creative solutions
Nimble and flexible with ability to oversee multiple deliverables and client requests
An advocate for and supporter of diversity, equity and inclusion
Preferred Skills & Experience
6+ years of experience in media planning and strategy
Strong understanding of marketing principles, analytics and media trends
Strong leadership skills and experience developing media professionals, ability to manage a team
Experience in a client relationship management role
Has experience with, or an interest in, the Sports and Entertainment domain
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and media research/reporting resources
Certificates, Licenses and Registrations
There are no requirements for certificates, licenses and registrations
Physical Activity and Work Environment
There are no requirements for physical activity and work environment
#LI-KK1
#LI-HYBRID
#HMI
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$110,000.00 - $130,000.00
A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role.
As an organization, we take an aptitude and competency-based hiring approach.
We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.