Gruma Corporation history

It had also opened a tortilla plant in Honduras in 1987.

Mission, a more upscale brand, made packaged tortillas and served institutional customers such as Taco Bell, which was buying one-third of its taco shells. (Guerrero Foods, a Los Angeles-based company, had been purchased by Gruma in 1988.)

Of Gruma's 1990 sales of about $800 million, $220 million were in the United States.

In 1991 Gruma Corp., the United States subsidiary, was operating 12 plants in five states.

González Barrera became director in 1992 of the Banco Mercantil del Norte (Banorte), which was privatized after a decade in government hands.

Furthermore, according to a 1996 New York Times article, millers who still refused to convert corn to flour received strictly limited amounts of Conasupo's worst corn.

At the beginning of 1999 it acquired four more tortilla-producing plants.

In 2000 MISSION expanded into the UK and quickly became Europe's leading Flat Bread producer.

MISSION was launched in Costa Rica in 2005 and has since become the leading brand in the wheat tortilla market, offering a wide array of flatbreads, flavors and better for you products.

In 2017 MISSION opened a state-of-the-art tortilla/snacks factory and launched the MISSION Healthy Food Center with Kidzania Moscow to help educate children and parents on how easy and heathy it is to make wraps.