GUESS history

To raise cash, the Marcianos sold a 50% stake in Guess for $4.7 million in 1983 to the Nakash brothers, owners of Jordache, an established clothier, which already had plants in Hong Kong.

By 1984, sales at Guess had reached $150 million, with the price of Guess jeans climbing as high as $85 per pair, but the partnership between the two sets of brothers had already soured.

In the 1985 Robert Zemeckis movie, Back to the Future, Marty McFly (Michael J Fox) wore Guess’s denim clothing, which was reportedly designed specifically for the film.

Relaunching its menswear line in 1986, Guess began to make inroads in that market as well, placing its products in men's departments of most major department stores.

Despite Guess' legal distractions, sales continued to grow, reaching $350 million in 1987, with profits of $100 million.

Georges, who had left the company briefly in 1988, sold his 40 percent share of the company to his brothers for an estimated $200 million.

A second trial was set for May 1990 to determine damages.

With their resources freed up, the Marcianos increased their advertising budget to $22 million in 1991.

As for the photographers, they’ve ranged from established names like Ellen Von Unwerth to student Daniela Federici, who was plucked from film school by Paul Marciano in 1992 to shoot Anna Nicole Smith.

Meanwhile, Guess stores had also been growing, to an average of 3,500 square feet, and to 61 stores by the end of 1995, including a 7,000 square-foot store in Hawaii's Ala Moana Center and an 8,400 square-foot store in the Woodfield Mall in Schaumburg, Illinois.

Technically, Guess went public in 1996.

Basic per-share earnings in the first quarter of 1998 were $0.19, versus basic net earnings per share of $0.33 in the prior year.

Guess started, in early 1999, its first virtual retail (e-commerce) store at its web site, http://www.

However, the company's fortunes began to plummet near the end of 2000 when sales declined over increased competition.

While the majority of its previous business was selling wholesale products to department stores, Guess began to make its retailing sector its main activity in 2001.

At the end of 2002, Guess operated a total of 249 stores in the United States and Canada, consisting of 171 full-price retail stores, 11 kids stores and 67 factory outlet stores.

In 2003 left the GUESS company to take part in a different project Involving

In 2004, the company expanded with a new retail concept for its contemporary collection called Marciano.

The company introduced Guess for Women in the spring of 2005.

Guess introduced the Guess for Men line in the spring of 2006.

That left Maurice and Paul--but Maurice, 66, stepped down from his co-CEO role with Paul in 2007, becoming chairman while also focusing on his 55-acre Napa Valley estate and winery.

While Maurice toiled in Napa, Alberini left in June 2010 to run Restoration Hardware.

In 2012, 23 years after first posing for the brand, supermodel Claudia Schiffer posed again for Guess' black-and-white ads marking the brand's 30th anniversary.

In 2015, it was announced that founder Paul Marciano will be stepping down from his position as CEO with Victor Herrero as his carefully selected replacement, in August of that same year.

In 2017, Camila Cabello was announced as the new face of Guess.

As of 2018, Jennifer Lopez is the new face of Guess.

In 2019, it was announced that Victor Herrero will be stepping down from his position as CEO with Carlos Alberini selected as his replacement, in February 2019.

Offer valid through July 31, 2020.