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GUESS Company History Timeline

1981

The founder, Georges Marciano, and his brothers moved to Los Angeles in 1981 and opened the first store in upscale Beverly Hills area.

1982

Maurice was the chairman and chief executive officer and, at the same time, oversaw the design direction and was the inspiration for the company's spirited and successful expansion since 1982.

1983

While the first jeans were for women, a men's line debuted in 1983.

1984

In 1984, they also introduced a line of baby's clothes, called Baby Guess . The line is now incorporated with clothing for toddlers and kids called GUESS kids.

1985

Guess soon began advertising, and in 1985, introduced some black-and-white ads.

1986

Relaunching its menswear line in 1986, Guess began to make inroads in that market as well, placing its products in men s departments of most major department stores.

1988

Georges, who had left the company briefly in 1988, sold his 40 percent share of the company to his brothers for an estimated 200 million.

1990

A second trial was set for May 1990 to determine damages.

Licensed products, including Guess watches, eyewear, and a Guess women s fragrance line produced by Revlon, also contributed to overall sales in 1990, Guess watches alone sold an estimated 60 million.

1991

Marlow, Michael, Guess at 10 550 Million and Growing, in WWD, 20 December 1991.

The company also expanded its retail chain, to 33 stores by the end of 1991, including its European flagship store in Florence, Italy.

1992

Marlow, Michael, Guess on Rodeo The Beverly Hills Cowboy, in WWD, 24 November 1992.

As for the photographers, they ve ranged from established names like Ellen Von Unwerth to student Daniela Federici, who was plucked from film school by Paul Marciano in 1992 to shoot Anna Nicole Smith.

Jordache Glamour, Greed, and Dirty Tricks in the Fashion Industry, New York, 1992.

1993

Guess Solving Fashion Formula, in Sporting Goods Business, March 1993.

Georges abruptly sold his stake in the company to his brothers in September, 1993 for 214.2 million.

1994

Guess wholesale sales reached over 600 million in 1994, with sales of licensed Guess merchandise, including footwear, perfume, and wristwatches, adding another 500 million in wholesale volume.

Unable to compromise, Georges sold his 38-percent stake in the firm and struck on his own, founding rival Yes brand in 1994.

1995

Meanwhile, Guess stores had also been growing, to an average of 3,500 square feet, and to 61 stores by the end of 1995, including a 7,000 square-foot store in Hawaii s Ala Moana Center and an 8,400 square-foot store in the Woodfield Mall in Schaumburg, Illinois.

1996

Technically, Guess went public in 1996.

1998

Basic per-share earnings in the first quarter of 1998 were 0.19, versus basic net earnings per share of 0.33 in the prior year.

By 1998 nearly 10 percent of company revenues came from licensing royalties.

Plans were underway to open about 30 new stores in 1998.

1999

1999 Guess establishes an e-commerce retail store with launch of web site http www.Guess.com.

2000

Known for quality, marketing creativity, and popularizing new trends and styles, the company had seen increased competition throughout its markets during the first few years of 2000.

While the Marcianos had never shared power with anyone, they found a valuable lieutenant in Carlos Alberini, who had spent time at Bon-Ton and the corporate entity that became CVS before joining Guess in 2000.

2001

Cunningham, Thomas, Guess Losses Hit 13.1M in Fourth Quarter, in DNR, 9 March 2001.

2002

At the end of 2002, Guess operated a total of 249 stores in the United States and Canada, consisting of 171 full-price retail stores, 11 kids stores and 67 factory outlet stores.

The company's actions and investments began to show positive returns when comparable store sales for the year grew 9.3 percent as compared with 2002.

2003

Guess' retail, wholesale, and licensing business segments showed mixed performance results in 2003.

2004

In 2004, the company expanded with a new retail concept for its contemporary collection called Marciano.

The next Guess girl, Paris Hilton, was hired in 2004 to help recapture business along with the company's glamorous image.

2007

In 2007, the G by GUESS retail concept was born, gaining its Southern California aesthetic from the Marciano brothers' personal passion for the young, California lifestyle they so enjoyed when they first moved to America.

That left Maurice and Paul--but Maurice, 66, stepped down from his co-CEO role with Paul in 2007, becoming chairman while also focusing on his 55-acre Napa Valley estate and winery.

The first, Maurice's, was in 2007.

2012

He reduced his role further in 2012, officially retiring as a Guess executive.

2015

In 2015, Maurice retired from the company, leaving Paul as the only remaining brother on Guess board.

2019

BCA GUESS Watches will donate 20.00 for each 2019 Ladies Sparkling Pink Timepiece Style U0032L9.

2020

15 OFF APP Offer valid only for a first-time download of the GUESS 81 App to a mobile device from January 1, 2020 at 6 00 a.m.

Founded
1981
Company Founded
Headquarters
Los Angeles, CA
Company Headquarter
Founders
Maurice Marciano,Armand Marciano,Georges Marciano,Paul Marciano
Company Founders

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