How To Become A Guest Relations Manager: What It Is and Career Path

What is a guest relations manager and how to become one

Updated January 8, 2025

4 min read

The most important thing in the hospitality industry is to make sure that guests are happy. Happy guests leave good tips, write good reviews, and most importantly, come back. The guest relations manager works at a hotel or resort and makes sure that the guests are happy.

Guests have a variety of needs, so the guest relations manager has a variety of duties to make sure that the hotel experience is outstanding for visitors. They manage receptionists and other staff to make sure that everyone maintains excellent customer service standards. They think on their feet to solve any problems that arise and greet guests personally.

A great guest relations manager is distinguished by their commitment to customer service. They may show this commitment through a diploma in business or hospitality management, although a bachelor's degree isn't necessary. Above all, a guest relations manager needs to know all the ins and outs of running a hotel, usually through prior experience.

ScoreGuest Relations ManagerUS Average

Salary

4.2

Avg. Salary $54,168

Avg. Salary $59,228

Stability level

8.0

Growth rate 8%

Growth rate 0.3%

Diversity

4.4

Race

American Indian and Alaska Native 0.65%

Asian 5.52%

Black or African American 10.23%

Hispanic or Latino 18.97%

Unknown 4.77%

White 59.86%

Gender

female 61.07%

male 38.93%

Age - 48

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 48

Stress level

8.0

Stress level is high

7.1 - high

Complexity level

8.7

Complexity level is advanced

7 - challenging

Work life balance

6.2

Work life balance is fair

6.4 - fair

Key steps to become a guest relations manager

Explore guest relations manager education requirements

Most common guest relations manager degrees

Bachelor's

62.9 %

Associate

16.3 %

High School Diploma

8.9 %

Start to develop specific guest relations manager skills

Skills	Percentages
Guest Relations	16.82%
Reservations	10.16%
Customer Service	7.36%
PET	5.57%
Resorts	5.05%

Complete relevant guest relations manager training and internships

Accountants spend an average of 6-12 months on post-employment, on-the-job training. New guest relations managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a guest relations manager based on U.S. Bureau of Labor Statistics data and data from real guest relations manager resumes.

Research guest relations manager duties and responsibilities

Hire, train and manage a staff of 9 in the maintenance of provider relations for this HMO.
Provide superlative, personalize services to VIP guests through managing hospitality team.
Manage special requests for customers including restaurant reservations, car rentals and itinerary.
Manage and administer third party liability recovery assignments for Medicaid and other state/ federal agencies.

Prepare your guest relations manager resume

When your background is strong enough, you can start writing your guest relations manager resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a guest relations manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable guest relations manager resume templates

Build a professional guest relations manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your guest relations manager resume.