Guest relations manager vs guest services associate

The differences between guest relations managers and guest services associates can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a guest relations manager, becoming a guest services associate takes usually requires 6-12 months. Additionally, a guest relations manager has an average salary of $54,168, which is higher than the $29,021 average annual salary of a guest services associate.

The top three skills for a guest relations manager include guest relations, reservations and customer service. The most important skills for a guest services associate are PET, product knowledge, and guest service.

Guest relations manager vs guest services associate overview

	Guest Relations Manager	Guest Services Associate
Yearly salary	$54,168	$29,021
Hourly rate	$26.04	$13.95
Growth rate	8%	-4%
Number of jobs	52,510	114,437
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 63%	Bachelor's Degree, 46%
Average age	47	40
Years of experience	6	12

What does a guest relations manager do?

Guest relations managers are in charge of providing an immaculate, professional, superior, and top-quality guest service experience. Their tasks include assessing customers' feedback and providing strategic management to continuously enhance the general rating. Also, the answer to the needs of the guests and predict the unexplicit ones. Additionally, they direct a guest relation team to make sure compliance with standards and operating protocols are implemented. Guest relations managers should be able to communicate well, resolve problems efficiently, and has strong leadership as well as a sense of responsibility skills.

What does a guest services associate do?

A guest services associate specializes in providing front desk assistance to guests, usually in a hotel or similar establishment. Some of their primary responsibilities are to greet clients, assign them to their rooms, process the check-in and check-outs, manage reservations, handle calls and correspondence, and fulfill requests. Aside from being the clients' primary point of contact, the associate is also responsible for coordinating with various hotel personnel to ensure that guests are satisfied with the establishment's amenities and services, all while implementing the hotel's safety policies and regulations.

Guest relations manager vs guest services associate salary

Guest relations managers and guest services associates have different pay scales, as shown below.

	Guest Relations Manager	Guest Services Associate
Average salary	$54,168	$29,021
Salary range	Between $36,000 And $80,000	Between $22,000 And $37,000
Highest paying City	Washington, DC	San Francisco, CA
Highest paying state	New York	Alaska
Best paying company	Yale University	Stanford University
Best paying industry	Hospitality	Retail

Differences between guest relations manager and guest services associate education

There are a few differences between a guest relations manager and a guest services associate in terms of educational background:

	Guest Relations Manager	Guest Services Associate
Most common degree	Bachelor's Degree, 63%	Bachelor's Degree, 46%
Most common major	Business	Business
Most common college	Cornell University	-

Guest relations manager vs guest services associate demographics

Here are the differences between guest relations managers' and guest services associates' demographics:

	Guest Relations Manager	Guest Services Associate
Average age	47	40
Gender ratio	Male, 38.9% Female, 61.1%	Male, 34.5% Female, 65.5%
Race ratio	Black or African American, 10.2% Unknown, 4.8% Hispanic or Latino, 19.0% Asian, 5.5% White, 59.9% American Indian and Alaska Native, 0.6%	Black or African American, 11.7% Unknown, 5.6% Hispanic or Latino, 20.6% Asian, 6.6% White, 54.8% American Indian and Alaska Native, 0.8%
LGBT Percentage	8%	7%

Differences between guest relations manager and guest services associate duties and responsibilities

Guest relations manager example responsibilities.

Hire, train and manage a staff of 9 in the maintenance of provider relations for this HMO.
Provide superlative, personalize services to VIP guests through managing hospitality team.
Manage special requests for customers including restaurant reservations, car rentals and itinerary.
Manage and administer third party liability recovery assignments for Medicaid and other state/ federal agencies.
Manage facility procedures relate to insurance and billing and solve patients' queries regarding their insurance renewal and expiry.
Maintain IHG quality control plan.

Guest services associate example responsibilities.

Manage the PBX telephone system by answering calls about city attractions, dining, services, policies, and directions.
Manage crew by utilizing professional leadership skills.
Participate in execution of marketing events such as concerts, celebrity meet and greets, giveaways, parties and tournaments.
Process customer account payments utilizing IBM POS technology.
Distribute all merchandise for promotional purposes and giveaways.
Operate PBX telephone system and assist with inventory responsibilities.

Guest relations manager vs guest services associate skills

Common guest relations manager skills

Guest Relations, 17%
Reservations, 10%
Customer Service, 7%
PET, 6%
Resorts, 5%
Payroll, 5%

Common guest services associate skills

PET, 34%
Product Knowledge, 21%
Guest Service, 8%
Reservations, 7%
Customer Service, 3%
Front Desk, 3%

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Office and Administrative Industry
Guest Relations Manager
Guest Relations Manager vs Guest Services Associate

Updated January 8, 2025

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