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The differences between guest services agents and customer service advocates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a customer service advocate has an average salary of $33,000, which is higher than the $29,063 average annual salary of a guest services agent.
The top three skills for a guest services agent include reservations, computer system and hotel services. The most important skills for a customer service advocate are strong customer service, social work, and appointment scheduling.
| Guest Services Agent | Customer Service Advocate | |
| Yearly salary | $29,063 | $33,000 |
| Hourly rate | $13.97 | $15.87 |
| Growth rate | - | -4% |
| Number of jobs | 94,858 | 211,969 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 50% | Bachelor's Degree, 40% |
| Average age | 37 | 40 |
| Years of experience | - | 12 |
Guest services agents are the ones who communicate with hotel guests who want to reserve or cancel bookings. Their job includes welcoming guests upon arrival, assigning them their rooms and suites, issuing their room keys, and collecting payment information. They organize housekeeping, transport providers, porters, and kitchen staff to meet the requirements of guests. They also resolve issues and deal with disappointed guests' complaints and coordinate third party services, including taxis, rental cars, tour guides, and airport transfers.
A customer service advocate is responsible for prioritizing customer satisfaction in a company or business. Most of the time, they reach out to clients and perform follow-up calls to secure sales, devise strategies and programs to improve support operations, handle correspondence, and monitor all inquiries to ensure that all issues get resolved on time. Furthermore, as a customer service advocate, it is essential to develop corrective measures on complex matters, coordinate with staff, and adhere to all regulations.
Guest services agents and customer service advocates have different pay scales, as shown below.
| Guest Services Agent | Customer Service Advocate | |
| Average salary | $29,063 | $33,000 |
| Salary range | Between $23,000 And $36,000 | Between $27,000 And $39,000 |
| Highest paying City | Seattle, WA | Danvers, MA |
| Highest paying state | Washington | Alaska |
| Best paying company | East-West Center | Committee for Public Counsel Services |
| Best paying industry | Hospitality | Insurance |
There are a few differences between a guest services agent and a customer service advocate in terms of educational background:
| Guest Services Agent | Customer Service Advocate | |
| Most common degree | Bachelor's Degree, 50% | Bachelor's Degree, 40% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between guest services agents' and customer service advocates' demographics:
| Guest Services Agent | Customer Service Advocate | |
| Average age | 37 | 40 |
| Gender ratio | Male, 33.6% Female, 66.4% | Male, 25.6% Female, 74.4% |
| Race ratio | Black or African American, 10.4% Unknown, 7.0% Hispanic or Latino, 20.3% Asian, 10.3% White, 50.3% American Indian and Alaska Native, 1.6% | Black or African American, 12.5% Unknown, 5.1% Hispanic or Latino, 21.1% Asian, 6.4% White, 54.3% American Indian and Alaska Native, 0.7% |
| LGBT Percentage | 13% | 7% |