GumGum CEO and leadership

C-level executive with successful track record driving business strategy, growth, transformation and the bottom-line as a key strategic partner/advisor to CEOs and executive teamsFor the last 10 years, I have led finance and strategy departments that span from the start-up phase to high growth global public companies with multiple successful strategic exitsBroad range of experiences having worked in several technology driven industries including digital media/entertainment, e-commerce/cpg, and fintechHave learned over my career various revenue models and strategies, including data licensing, windowing, SaaS, transactional, ad-based, and subscription based models and how to help grow sales, improve margins and drive profitabilityExperienced in all aspects of sourcing, structuring, execution, and diligence related to capital raise, joint venture, partnering, licensing and M&A. I have executed and closed more than ~$13 billion in M&A, debt and equity capital raisesCreative and strategic thinker, able to deliver decisive quantitative and qualitative views on key business risks, challenges and opportunities to businesses, executive management and board of directorsExperience managing and owning full P&L responsibilities, including revenue, supply chain, technology and customers, which gives me a balanced view of business operations beyond just financial considerationsBoardroom experience as well as substantial experience working with investors to provide the story around the business model, key metrics, strategy, business outlook/forecasts and investment thesisLeadership approach is hands on, focused around building high performance teams to support scalable operations aligned with the vision of the business

Responsible for product, engineering, and supply. Have grown technology team from 0 to 90+ people.

Currently immersed in online advertising systems. Built an In-Image ad server and RTB Ad Exchange from scratch that now handles billions of auctions per day. Now focused on leveraging contextual data produced through natural language processing and computer vision algorithms for ad targeting and anti-targeting (brand safety/suitability).

Member of the IAB Tech Lab Board of Directors. I also run the AdTech LA Meetup which meets monthly at GumGum's Santa Monica office and features industry speakers. We discuss the actual \'tech\' in \'AdTech\'.

Kelly Battelle is a Chief People Officer at GumGum and is based in Los Angeles, California. She has worked as Director, Human Resources (HR), Central Region at Razorfish; Director of HR at World2market.Com Inc; and Lead Recruiter and HR Generalist at Starwave. Kelly works or has worked as Resume Writer and Career Coach at Career Max Group and Sr. Manager, HR Business Partner at Maker Studios. She attended Washington State University between 1989 and 1994 and University of New England between 1993 and 1993.

Carl Fremont is an Advisor at Trustium and Global Chief Digital Officer, MEC at GumGum.