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Hallmark Cards overview

Industry
Retail, Greeting Card, Television
Revenue
Headquarters
Employees
30,000
Founded in
Website
Organization type
Private
Social media
Hallmark is an American brand, providing greeting cards, gifts, ornaments, and the full selection of personalized books and personalized cards. Today, Hallmark is a 4 billion U.S. dollars business with greeting cards and other products sold in more than 40,000 retail stores across the U.S., including mass retailers and the network of Hallmark Gold Crown stores. Its brand also reaches people online at its website and through retail partners' websites, and on television through and cable's top-rated Hallmark Channels and Hallmark Hall of Fame movies Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. Hallmark was launched in 19190 and is based in Kansas City, M.O.
The staff at Hallmark Cards come from unusually diverse demographic backgrounds. The company is 59.1% female and 32.3% ethnic minorities. Hallmark Cards employees are slightly more likely to be members of the Democratic Party than the Republican Party, with 63.0% of employees identifying as members of the Democratic Party. Despite their political differences, employees at Hallmark Cards seem to be happy. The company has great employee retention with staff members usually staying for 8.9 years.The average employee at Hallmark Cards makes $35,771 per year. In comparison, some of its highest paying competitors, like Saks, Fox Head, and Schurman Fine Papers Inc, pay $46,587, $41,084, and $40,933, respectively.
Hallmark Cards is an industry leader with 30,000 employees and an annual revenue of $5.0B that is headquartered in Kansas City, MO.

Hallmark Cards's mission statement

To help everyone, in every community, live a more caring, connected life full of meaningful moments.

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3.7/5

Hallmark Cards employee reviews

Based on 18 ratings

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Hallmark Cards employee reviews

Hallmark Cards employee reviews
3.7/5

Based on 18 ratings

Work at Hallmark Cards? Share your experience.
Employee reviews
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1.0
A zippia user wrote a review on Apr 2024
Pros of working at Hallmark Cards

I loved my job in Leavenworth. I did my best throughout my 18 years of service. I gave it my all. I would never say a bad word about anyone.

Cons of working at Hallmark Cards

In my experience with Hallmark is that they tend to hire all family members. And most them are worthless and they are allowed their behavior. It's not fair.

Hallmark Cards benefits

My favorite benefits is that I was able to work with a lot of wonderful people. It was teamwork. The benefits used to be really good but has slowly been depleted.

What do you like best about Hallmark Cards's CEO and the leadership team?

I like the most about CEO's and the leadership at Leavenworth to be honest, fair, and they listened.

How would you improve Hallmark Cards's culture?

I would improve the dignity of people. I was hired on 1989-2007; when I was fired for something I didn't do or say to anyone. No one would listen to me. To my point of view. I never did anything they said I did. I supposedly said something to someone that I didn't even know. What they said I did was inexcusable and I would never say that to anyone. The loss of my job let me no self worth, no benefits, and a large sense of confusion as I didn't know what I was fired for. I called my supervisor three weeks later only to find out why. I was consumed with devistation.

How did you prepare for the Hallmark Cards interview?

I didn't really prepare for an interview. It happened so quickly. I filled out the application and was hired very quickly. We were new to the area as we were stationed at Fort Leavenworth!

What brings you the most joy at Hallmark Cards?

My friends, co workers, the fast pace of the position. I loved every minute I worked there..Then boom, was fired! How would you feel??

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2.0
A zippia user wrote a review on Jan 2024
Pros of working at Hallmark Cards

Working on my own. No supervision

Cons of working at Hallmark Cards

Management

Hallmark Cards benefits

Working my own hours. Working my own schedule

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1.0
A zippia user wrote a review on Dec 2023
Pros of working at Hallmark Cards

Not many. You get 75% off at the double discount store. That’s about it

Cons of working at Hallmark Cards

Don’t work there if you are not white. Really bad diversity

Hallmark Cards benefits

You get half off at the company store, the company canteen isn’t bad

What do you like best about Hallmark Cards's CEO and the leadership team?

Aloof, arrogant, entitled. Whss as t do you expect from a family owned company

How would you improve Hallmark Cards's culture?

Bring greater diversity. The management ran this company into the ground

How did you prepare for the Hallmark Cards interview?

I was myself

How does your compensation at Hallmark Cards compare to the industry average?

Below average

What's the diversity at Hallmark Cards like?

Are you kidding!! This is a lily white team

What brings you the most joy at Hallmark Cards?

The end of the day. A bunch of white people

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4.0
A zippia user wrote a review on Nov 2023
Pros of working at Hallmark Cards

They’re really good about job movement all though some departments especially packaging are very bias and sometimes hold you back from progressing.

Cons of working at Hallmark Cards

Workers are extremely rude and cruel to one another. Management and HR do not protect workers even though they say they do. You have to have very thick skin to work here.

Hallmark Cards benefits

I love my department. I’m fortunate to have many opportunities for advancement and my manager is wonderful.

What do you like best about Hallmark Cards's CEO and the leadership team?

The CEO visits our facility about once a year.

How would you improve Hallmark Cards's culture?

Packing has terrible management apathetic.

How did you prepare for the Hallmark Cards interview?

Most departments on entry level positions they’ll hire anyone just call non stop to make sure you will get an interview.

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5.0
A zippia user wrote a review on Sep 2023
Pros of working at Hallmark Cards

Promote from inside

Cons of working at Hallmark Cards

Minimal culture education

Hallmark Cards benefits

Entry level pay is sufficient and increases

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4.0
A zippia user wrote a review on Jul 2023
Pros of working at Hallmark Cards

Liked my job. Good hours. Good benefits.

Cons of working at Hallmark Cards

Pay not great.

Hallmark Cards benefits

Retirement 401K. Friendly coworkers

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2.0
A zippia user wrote a review on Jun 2023
Pros of working at Hallmark Cards

Can leave your job at work. Climate controlled facility.

Cons of working at Hallmark Cards

The culture. Management is indifferent to workplace moral, which is low i general. Employees have no voice. Management participates in favoritism and promotes accordingly. Overtime is supposed to be voluntary but employees must work 25 percent of overtime offered.

Hallmark Cards benefits

PTO. Lots of overtime if you want it.

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4.0
A zippia user wrote a review on May 2023
Pros of working at Hallmark Cards

Nice people and work culture. Company has a purpose that I can support. Company supports a lot of good local charities and causes.

Cons of working at Hallmark Cards

Lack of advancement opportunities.

Hallmark Cards benefits

On location cafeteria, cafe, medical, banking.

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5.0
A zippia user wrote a review on Jan 2023
Pros of working at Hallmark Cards

I like workng were because i get paid more and and it is a good job.

Cons of working at Hallmark Cards

the food is cold here and i am not happy about the food.

Hallmark Cards benefits

Mine is my job and what i am supposed to do.

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5.0
A zippia user wrote a review on Feb 2022
Pros of working at Hallmark Cards

Small store with low pressure and friendly co workers

Cons of working at Hallmark Cards

Very low pay

Hallmark Cards benefits

Good discounts

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5.0
A zippia user wrote a review on Dec 2021
Pros of working at Hallmark Cards

the computer is good i like working they

Cons of working at Hallmark Cards

they do not give free food

Hallmark Cards benefits

typing

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5.0
A zippia user wrote a review on Aug 2021
Pros of working at Hallmark Cards

Positive culture

Cons of working at Hallmark Cards

Communication has changed since COVID

Hallmark Cards benefits

Flexibility to work from home

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5.0
A zippia user wrote a review on Jun 2021
Pros of working at Hallmark Cards

Flexible satisfying work meet lots of customers and the feeling of accomplishment

Cons of working at Hallmark Cards

Pay is not good

Hallmark Cards benefits

Flexible

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5.0
A zippia user wrote a review on Apr 2021
Pros of working at Hallmark Cards

Independent work. Great benefits.

Cons of working at Hallmark Cards

Little advancement opportunity, little recognition for work.

Hallmark Cards benefits

Flexible work schedule/PTO

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3.0
A zippia user wrote a review on Sep 2020
Pros of working at Hallmark Cards

I gained experience with customer service and enjoyed organizing and cleaning the cards and shelves.

Cons of working at Hallmark Cards

The previous manager was difficult to work with due to manner and inflexibility.

Hallmark Cards benefits

I felt productive and good helping customers.

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4.0
A zippia user wrote a review on Jan 2020
Pros of working at Hallmark Cards

Flexible Schedule, Love working independently

Cons of working at Hallmark Cards

No full-time positions

Hallmark Cards benefits

I love being able to work by myself and travel to my different accounts.

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4.0
A zippia user wrote a review on Oct 2019
Pros of working at Hallmark Cards

I worked by myself most of the time without any supervision.

Cons of working at Hallmark Cards

It can get tedious and boring

Hallmark Cards benefits

You get your money back for taking the train/buses.

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The team at Hallmark Cards

  • The founders of Hallmark Cards is Joyce Hall.
  • The key people at Hallmark Cards are Ste Heee and Joyce Hall.
Key people
Ste Heee
Joyce Hall
The inside scoop
Hallmark Cards, Inc. is a private, family-owned U.S. company based in Kansas City, Missouri. Founded in 1910 by Joyce Hall, Hallmark is the oldest and largest manufacturer of greeting cards in the United States. In 1985, the company was awarded the National Medal of Arts.

Hallmark Cards rankings

Hallmark Cards is ranked #12 on the Best Retail companies to work for in Missouri list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

Read more about how we rank companies.

Hallmark Cards salaries

Average Hallmark Cards salary
$35,771
yearly
$17.20 hourly
Updated March 14, 2024

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Hallmark Cards diversity

9.8
Diversity score
We calculated Hallmark Cards’s diversity score by measuring multiple factors, including the ethnic background, gender identity, and language skills of Hallmark Cards’s workforce.
Hallmark Cards diversity summary. Zippia estimates Hallmark Cards's demographics and statistics using a database of 30 million profiles. Zippia verifies estimates with BLS, Census, and current job openings data for accuracy. We calculated Hallmark Cards's diversity score by measuring multiple factors, including the ethnic background, gender identity, and language skills of Hallmark Cards's workforce.
  • Hallmark Cards has 30,000 employees.
  • 59% of Hallmark Cards employees are women, while 41% are men.
  • The most common ethnicity at Hallmark Cards is White (68%).
  • 12% of Hallmark Cards employees are Hispanic or Latino.
  • 9% of Hallmark Cards employees are Black or African American.
  • The average employee at Hallmark Cards makes $35,771 per year.
  • Hallmark Cards employees are most likely to be members of the democratic party.
  • Employees at Hallmark Cards stay with the company for 8.9 years on average.

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Hallmark Cards office locations

Hallmark Cards is headquartered in Kansas City, MO

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Hallmark Cards financial performance

9.7
Performance score

Highest paying Hallmark Cards competitors

Compare Hallmark Cards salaries to competitors, including Saks, Fox Head, and Schurman Fine Papers Inc. Employees at Saks earn the highest average yearly salary of $46,587. The salaries at Fox Head average $41,084 per year, and the salaries at Schurman Fine Papers Inc come in at $40,933 per year.
RankCompanyAverage salaryJobs
1$46,5870
2$41,0840
3$40,9330
4$39,8700
5$39,4910
6$37,8660
7$37,3210
8$37,1660
9$33,4660
10$32,9580

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Hallmark Cards FAQs

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Zippia gives an in-depth look into the details of Hallmark Cards, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Hallmark Cards. The employee data is based on information from people who have self-reported their past or current employments at Hallmark Cards. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Hallmark Cards. The data presented on this page does not represent the view of Hallmark Cards and its employees or that of Zippia.

Hallmark Cards may also be known as or be related to Hallmark Cards Inc, Hallmark Cards & Gifts, Hallmark Cards and Hallmark Cards, Inc.