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Working At Hallmark

Zippia Score 4.6

Hallmark overview

Hallmark Cards, Inc. is a private, family-owned American company based in Kansas City, Missouri. Founded in 1910 by Joyce Hall, Hallmark is the oldest and largest manufacturer of greeting cards in the United States. In 1985, the company was awarded the National Medal of Arts.
The staff at Hallmark come from unusually diverse demographic backgrounds. The company is 64.6% female and 35.5% ethnic minorities. Hallmark employees are slightly more likely to be members of the Democratic Party than the Republican Party, with 61.8% of employees identifying as members of the Democratic Party. Despite their political differences, employees at Hallmark seem to be happy. The company has great employee retention with staff members usually staying for 3.7 years. The average employee at Hallmark makes $57,433 per year. In comparison, some of its highest paying competitors, like Hasbro, Finish Line, and Gap, pay $102,051, $71,468, and $63,478, respectively.
Hallmark is an industry leader with 16,000 employees and an annual revenue of $4.0B that is headquartered in Kansas City, Missouri.

The Organization’s Mission

We will be the company that creates a more emotionally connected world by making a genuine difference in every life, every day.







Founded in



Kansas City, MO



Organization Type


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The team at Hallmark

Key People
  • Donald Hall Jr (CEO)
  • Joyce Hall (founder)
  • Donald Hall Sr (Chairman)
  • David Hall (President)
The Inside Scoop
Hallmark Cards, Inc. is a private, family-owned U.S. company based in Kansas City, Missouri. Founded in 1910 by Joyce Hall, Hallmark is the oldest and largest manufacturer of greeting cards in the United States. In 1985, the company was awarded the National Medal of Arts.
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What do people say about Hallmark


Zippia Official LogoZippia UserOctober 2019

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Hallmark Rankings

Hallmark is ranked #31 on the Best Companies to Work For in Missouri list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

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Hallmark Salaries

How much does Hallmark pay?
The national average salary for a Hallmark employee in the United States is $57,433 per year. Employees in the top 10 percent can make over $120,000 per year, while employees at the bottom 10 percent earn less than $27,000 per year.
Salary Score
Average Employee Earnings

Hallmark Salaries By Job Title

The average employee at Hallmark earns a yearly salary of $57,433 per year, but different jobs can earn drastically different salaries. Some of the positions that earn high wages at Hallmark include Computer Software Engineer, Territory Representative, Computer Systems Analyst, and Software Developer. A worker with the title Computer Software Engineer salary at Hallmark can earn an average yearly salary of $108,363. Other roles at Hallmark include Certified Nursing Assistant and Cashier. A Certified Nursing Assistant at Hallmark earns an average yearly salary of $22,174.

Hallmark careers

On average, employees at Hallmark stay with the company for 3.7 years. Employees most commonly join Hallmark after leaving Walmart. When they leave Hallmark, they most frequently get their next job at Walmart.

Average Length of Employment
Hasbro4.4 years


3.7 years
Paper Source1.5 years
Top Employers Before Hallmark
Walmart19.4 %
Target6.4 %
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Top Employers After Hallmark
Walmart14.7 %
Sprint6.6 %
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Hallmark Employment Videos

Hallmark Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.


> $1B

Founded in


Organization type


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Hallmark Subsidiaries

Subsidiaries to Hallmark include BINNEY SMITH and Crown Center. Employees at the parent company, Hallmark, earn $57,433. In comparison, the salaries at BINNEY SMITH and Crown Center are $57,057 and $29,296.
BINNEY SMITHCommercial Services and Supplies

Avg: $57,057

Crown CenterDiversified Consumer Services

Avg: $29,296

Hallmark Competitors

Based on our research, similar companies to Hallmark are Hasbro, Finish Line, and Gap Inc.. Employees at Hasbro earn more than most of the competition, with an average yearly salary of $102,051. Employees at Finish Line earn an average of $71,468 per year, and the employees at Gap Inc. earn an average salary of $63,478 per year.

Frequently Asked Questions about Hallmark

When was Hallmark founded?

Hallmark was founded in 1910.

How many Employees does Hallmark have?

Hallmark has 16,000 employees.

How much money does Hallmark make?

Hallmark generates $4.0B in revenue.

What industry is Hallmark in?

Hallmark is in the retailing industry.

What is Hallmark's mission?

Hallmark's mission statement is "We will be the company that creates a more emotionally connected world by making a genuine difference in every life, every day."

What type of company is Hallmark?

Hallmark is a private company.

Who are Hallmark's competitors?

Hallmark competitors include American Greetings, Hasbro, Paper Source, Dollar General, Foot Locker, Old Navy Inc., Forever 21, Dollar Tree, Aeropostale, Family Dollar, RadioShack, Macy's, Gap Inc., 7-Eleven, Crown Center, Payless ShoeSource, Charlotte Russe, American Eagle Outfitters, Marshall's Inc., Finish Line.

Who works at Hallmark?

Donald Hall Jr (CEO)

Joyce Hall (founder)

Donald Hall Sr (Chairman)

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You can find out what it is like to work at Hallmark, also known as HALLMARK CARDS INC, Hallmark, Hallmark Cards Inc and Hallmark Cards, Inc..

Zippia gives an in-depth look into the details of Hallmark, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Hallmark. The employee data is based on information from people who have self-reported their past or current employments at Hallmark. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of Hallmark and its employees or that of Zippia.