Hallmark Overview

Hallmark Cards, Inc. is a private, family-owned American company based in Kansas City, Missouri. Founded in 1910 by Joyce Hall, Hallmark is the oldest and largest manufacturer of greeting cards in the United States. In 1985, the company was awarded the National Medal of Arts.
The staff at Hallmark come from unusually diverse demographic backgrounds. The company is 64.6% female and 35.5% ethnic minorities. Hallmark employees are slightly more likely to be members of the Democratic Party than the Republican Party, with 61.8% of employees identifying as members of the Democratic Party. Despite their political differences, employees at Hallmark seem to be happy. The company has great employee retention with staff members usually staying for 3.7 years. The average employee at Hallmark makes $37,541 per year. Pay at Hallmark is significantly lower than some of its highest paying competitors, like KPMG, Forever, and BINNEY SMITH, which pay $85,536, $62,481, and $56,944, respectively.
Hallmark is an industry leader with 16,000 employees and an annual revenue of $4.0B that is headquartered in Kansas City, Missouri.

The Organization’s Mission

We will be the company that creates a more emotionally connected world by making a genuine difference in every life, every day.







Founded in



Kansas City, MO



Organization Type


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The Team At Hallmark

Key People
  • Donald Hall Jr (CEO)
  • Joyce Hall (founder)
  • Donald Hall Sr (Chairman)
  • David Hall (President)

The Culture At Hallmark

Information provided by the company
A career at Hallmark means you get to make a big impact and create something that can make a genuine difference. We're looking for people who want to continue to carry our vision forward.
At Hallmark Business Connections, we're a small, innovative, tight-knit team and we strive to cultivate a culture where excellence is recognized and celebrated, health and wellness are a priority, and fun comes with the territory. You may be just the right person to help us make the business world a better place. And there's only one way to find out- apply now!
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At Hallmark our mission is to enrich lives by helping our consumers communicate, connect, and celebrate. By working at Hallmark, you will be helping people express their feelings and enhance their relationships, while at the same time building your career with one of the world's most trusted and recognized brands.
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You want to work with a super talented team to build great products.
Through our culture of caring, connecting and creating, Hallmark offers employees the opportunity to grow their careers with an employer who celebrates their individuality and deeply values their talents.
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Hallmark Reviews

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Zippia UserJanuary 2020


Zippia Official LogoZippia UserJanuary 2020

What Do You Like About Working There?

Flexible Schedule, Love working independently Show More

What DON'T You Like About Working There?

No full-time positions Show More

What Are Your Favorite Benefits/Perks?

I love being able to work by myself and travel to my different accounts. Show More
Zippia Official Logo


Zippia UserOctober 2019


Zippia Official LogoZippia UserOctober 2019

What Do You Like About Working There?

I worked by myself most of the time without any supervision. Show More

What DON'T You Like About Working There?

It can get tedious and boring Show More

What Are Your Favorite Benefits/Perks?

You get your money back for taking the train/buses. Show More
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Hallmark Rankings

Hallmark is ranked #31 on the Best Companies to Work For in Missouri list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

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Hallmark Salaries

How much does Hallmark pay?
The national average salary for a Hallmark employee in the United States is $37,541 per year. Employees in the top 10 percent can make over $68,000 per year, while employees at the bottom 10 percent earn less than $20,000 per year.
Salary Score
Average Employee Earnings

Hallmark Salaries By Job Title

The average employee at Hallmark earns a yearly salary of $37,541 per year, but different jobs can earn drastically different salaries. Some of the positions that earn high wages at Hallmark include Programmer Analyst, Territory Supervisor, Sales Representative, and Licensed Practical Nurse. A worker with the title Programmer Analyst salary at Hallmark can earn an average yearly salary of $65,214. Other roles at Hallmark include Cashier and Order Processor. A Cashier at Hallmark earns an average yearly salary of $22,314.

Hallmark Careers

On average, employees at Hallmark stay with the company for 3.7 years. Employees most commonly join Hallmark after leaving Walmart. When they leave Hallmark, they most frequently get their next job at Walmart.

Average Length of Employment


3.7 years
Top Employers Before Hallmark
Walmart19.4 %
Target6.4 %
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Top Employers After Hallmark
Walmart14.7 %
Sprint6.6 %
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Hallmark Employment Videos

Hallmark Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.


> $1B

Founded in


Organization type


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Hallmark Subsidiaries

Subsidiaries to Hallmark include BINNEY SMITH and Crown Center. Employees at the parent company, Hallmark, earn $37,541. In comparison, the salaries at BINNEY SMITH and Crown Center are $56,944 and $35,917.
Average Salary
Crown Center
Crown Center

Hallmark Competitors

Based on our research, similar companies to Hallmark are KPMG, Forever, and BINNEY SMITH. Employees at KPMG earn more than most of the competition, with an average yearly salary of $85,536. Employees at Forever earn an average of $62,481 per year, and the employees at BINNEY SMITH earn an average salary of $56,944 per year.
Average Salary

Frequently Asked Questions about Hallmark

When was Hallmark founded?

Hallmark was founded in 1910.

How many Employees does Hallmark have?

Hallmark has 16,000 employees.

How much money does Hallmark make?

Hallmark generates $4.0B in revenue.

What industry is Hallmark in?

Hallmark is in the finance industry.

What is Hallmark's mission?

Hallmark's mission statement is "We will be the company that creates a more emotionally connected world by making a genuine difference in every life, every day."

What type of company is Hallmark?

Hallmark is a private company.

Who are Hallmark's competitors?

Hallmark competitors include BINNEY SMITH, American Greetings, IKEA Holding US, Sterling Jewelers, L'Oreal USA, National Services Group, Pepsi Cola Federal Credit Union, TCF Financial, TitleMax, Enterprise Holdings, Flash Foods, W. Atlee Burpee & Co., Forever, Goody Products, Cargill, Anheuser Busch, Public Storage, KPMG, Brown & Williamson Holdings, Check Into Cash.

Who works at Hallmark?

Donald Hall Jr (CEO)

Joyce Hall (founder)

Donald Hall Sr (Chairman)

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Zippia gives an in-depth look into the details of Hallmark, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Hallmark. The employee data is based on information from people who have self-reported their past or current employments at Hallmark. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of Hallmark and its employees or that of Zippia.

Hallmark may also be known as or be related to HALLMARK CARDS INC, Hallmark, Hallmark Cards Inc and Hallmark Cards, Inc.