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Hanover Direct company history timeline

1924

In 1924, Horn & Hardart opened stores to retail prepackaged Automat food.

1929

Horn & Hardart was a prosperous business, but its profits really began to rise as the United States entered the Great Depression after the 1929 stock market crash.

1960

1960: Horn's successor dies.

1972

In 1972, in an attempt to diversify into a different line of business, Horn & Hardart acquired a mail-order company headquartered in Hanover, Pennsylvania, called Hanover House Industries.

1978

In 1978, the beleaguered Horn & Hardart was making money again.

1979

The company moved its headquarters to Las Vegas in 1979 when Florescue bought a casino there, and that business also faltered.

1984

The division also spent money, investing in a huge, centralized distribution center in 1984.

1988

In July 1988, Horn & Hardart announced that it would sell Bojangles.

But in 1988 the catalog division also lost money.

1991

1991: Last Automat closes.

1993

By 1993 Hanover Direct had acquired two leading catalog businesses, a housewares line called The Company Store and the Asian imports and gifts line Gump's.

1996

Rosenfeld was replaced in 1996 by Rakesh Kaul, a former chief operating officer of the large Fingerhut catalog company.

1997

With the rise of the Internet, Hanover made a quick transition to online selling. Its web-based sales were only $700,000 in 1997, but had leapt to $8.3 million the next year.

1999

In 1999 Hanover announced it would again form itself into two divisions.

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Founded
1911
Company founded
Headquarters
Weehawken, NJ
Company headquarter
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Hanover Direct history FAQs

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Hanover Direct may also be known as or be related to HANOVER DIRECT INC, Hanover Direct, Hanover Direct Inc and Hanover Direct, Inc.