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Harley-Davidson overview

Industry
Automotive
Revenue
Headquarters
Employees
5,000
Founded in
Website
Organization type
Public
Social media
Harley-Davidson Motor Company is an American motorcycle manufacturer. It manufactures and sells heavyweight motorcycles, as well as offers motorcycle parts, accessories, and other related services. During the 20th century, Harley-Davidson Motor Company was one of the two major American motorcycle manufacturers to survive the Great Depression. The company also survived a period of poor quality control and competition from Japanese manufacturers. From 1977 to 2014 the only motorcycles sold to the public under the Harley-Davidson brand were heavyweight motorcycles designed for highway cruising, with engine displacements greater than 700 cc. Harley-Davidson motorcycles or ""Harleys"" are noted for the tradition of heavy customization that gave rise to the chopper style of motorcycles. Except for the modern VRSC and Street model families, current Harley-Davidson motorcycles reflect the styles of classic Harley designs. Harley-Davidson Motor Company sustains a large brand community, which keeps active through clubs, events, and a museum. Founded in 1903, Harley-Davidson Motor Company is based in Milwaukee, Wisconsin.
The staff at Harley-Davidson come from unusually diverse demographic backgrounds. The company is 37.9% female and 32.5% ethnic minorities. Harley-Davidson employees are slightly more likely to be members of the Republican Party than the Democratic Party, with 56.0% of employees identifying as members of the Republican Party. Despite their political differences, employees at Harley-Davidson seem to be happy. The company has great employee retention with staff members usually staying for 4.6 years.The average employee at Harley-Davidson makes $57,756 per year. In comparison, some of its highest paying competitors, like Tesla, General Motors, and Ford Motor, pay $108,037, $79,461, and $66,872, respectively.
Based in Wisconsin, Harley-Davidson is a key player in the automotive industry with 5,000 employees and an annual revenue of $5.2B.

Harley-Davidson's mission statement

WE FULFILL DREAMS THROUGH THE EXPERIENCES OF MOTORCYCLING, BY PROVIDING TO MOTORCYCLISTS AND TO THE GENERAL PUBLIC AN EXPANDING LINE OF MOTORCYCLES AND BRANDED PRODUCTS AND SERVICES IN SELECTED MARKET SEGMENTS.

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2.7/5

Harley-Davidson employee reviews

Based on 13 ratings

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Harley-Davidson employee reviews

Harley-Davidson employee reviews
2.7/5

Based on 13 ratings

Work at Harley-Davidson? Share your experience.
Employee reviews
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1.0
A zippia user wrote a review on Dec 2025
Pros of working at Harley-Davidson

Riding the bikes

Cons of working at Harley-Davidson

They take your days off away all the time. Thy make you stay hours past the time you are off. The commission is horrible for you sell the bikes but get nothing of your commission that you should. The pay is bad.

Harley-Davidson benefits

The events

How would you improve Harley-Davidson's culture?

I would pay the employees so they can live. I would allow them their time off and ensure they get off at their scheduled time.

What brings you the most joy at Harley-Davidson?

I am a Harley Davidson fan and know a good bit about them so it was pretty easy to get ready for the interview.

What's the diversity at Harley-Davidson like?

It is ok. There is a diverse group where I work but like all companies everyone has their favorites.

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3.0
A zippia user wrote a review on Feb 2024
Cons of working at Harley-Davidson

Pay Has not kept up with INFLATION….unless you are the CEO!

Pros of working at Harley-Davidson

Good Management Team

Harley-Davidson benefits

Bonuses

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5.0
A zippia user wrote a review on Oct 2023
Pros of working at Harley-Davidson

This wuold be good if you love motorcycles

Cons of working at Harley-Davidson

You would be to far form family

Harley-Davidson benefits

To have a look at really cool mortcycle

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1.0
A zippia user wrote a review on Aug 2023
Pros of working at Harley-Davidson

You can learn the inner mechanisms of a legacy brand

Cons of working at Harley-Davidson

You’ll wanna close your eyes after seeing it

Harley-Davidson benefits

Helped me learn more about office politics. And why you should avoid them.

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2.0
A zippia user wrote a review on Jul 2023
Pros of working at Harley-Davidson

Its Harley Davidson

Cons of working at Harley-Davidson

General manager

Harley-Davidson benefits

Getting to work with awesome people and awesome product.

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2.0
A zippia user wrote a review on Oct 2021
Pros of working at Harley-Davidson

The amount of work. Every day is different.

Cons of working at Harley-Davidson

The way the company treated its employees.

Harley-Davidson benefits

The gym

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4.0
A zippia user wrote a review on Jan 2020
Pros of working at Harley-Davidson

I enjoyed the fact that employees were family, I got along with most.

Cons of working at Harley-Davidson

The environment was unorganized and immature.

Harley-Davidson benefits

My pay was nice and the discount was nicer.

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1.0
A zippia user wrote a review on Sep 2019
Pros of working at Harley-Davidson

Working engineers (not managers.) Customers are great.

Cons of working at Harley-Davidson

Bad management from the top down. Screaming, petty middle managers and "leads." No work/life balance.

Harley-Davidson benefits

Time away from the salt mine.

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The team at Harley-Davidson

  • The founders of Harley-Davidson are Arthur Davidson, Sara L. Levinson, William Davidson and William Harley.
  • The key people at Harley-Davidson are Jochen Zeitz, Arthur Davidson and Sara L. Levinson.
Key people
Jochen Zeitz
Arthur Davidson
Sara L. Levinson
William Davidson
William Harley

Harley-Davidson rankings

Harley-Davidson is ranked #15 on the Best Automotive companies to work for in America list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

Read more about how we rank companies.

Harley-Davidson salaries

Average Harley-Davidson salary
$57,756
yearly
$27.77 hourly
Updated March 14, 2024

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Harley-Davidson diversity

9.9
Diversity score
We calculated Harley-Davidson’s diversity score by measuring multiple factors, including the ethnic background, gender identity, and language skills of Harley-Davidson’s workforce.
Harley-Davidson diversity summary. Zippia estimates Harley-Davidson's demographics and statistics using a database of 30 million profiles. Zippia verifies estimates with BLS, Census, and current job openings data for accuracy. We calculated Harley-Davidson's diversity score by measuring multiple factors, including the ethnic background, gender identity, and language skills of Harley-Davidson's workforce.
  • Harley-Davidson has 5,000 employees.
  • 38% of Harley-Davidson employees are women, while 62% are men.
  • The most common ethnicity at Harley-Davidson is White (67%).
  • 12% of Harley-Davidson employees are Hispanic or Latino.
  • 9% of Harley-Davidson employees are Black or African American.
  • The average employee at Harley-Davidson makes $57,756 per year.
  • Harley-Davidson employees are most likely to be members of the republican party.
  • Employees at Harley-Davidson stay with the company for 4.6 years on average.

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Harley-Davidson office locations

Harley-Davidson is headquartered in Milwaukee, WI

Biggest Harley-Davidson locations

RankCityJob countAvg. salary
1Milwaukee, WI3$56,298

Videos about working at Harley-Davidson

Harley-Davidson financial performance

9.6
Performance score

We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.

Harley-Davidson currently has 5.8B in revenue. Harley-Davidson's most recent quarter produced 1.4b (q2'2023).

Harley-Davidson annual revenue

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Highest paying Harley-Davidson competitors

Compare Harley-Davidson salaries to competitors, including Tesla, General Motors, and Ford Motor. Employees at Tesla earn the highest average yearly salary of $108,037. The salaries at General Motors average $79,461 per year, and the salaries at Ford Motor come in at $66,872 per year.
RankCompanyAverage salaryJobs
1$108,0370
2$79,4610
3$66,8720
4$54,6310
5$53,6060
6$34,5320

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Zippia gives an in-depth look into the details of Harley-Davidson, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Harley-Davidson. The employee data is based on information from people who have self-reported their past or current employments at Harley-Davidson. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Harley-Davidson. The data presented on this page does not represent the view of Harley-Davidson and its employees or that of Zippia.

Harley-Davidson may also be known as or be related to Harley-Davidson, Harley-Davidson Europe Ltd., Harley-Davidson Inc, Harley-Davidson Motor Company, Harley-Davidson, Inc. and Harley-davidson Motor Company.