Harley-Davidson overview

Harley-Davidson, Inc., H-D, or Harley, is an American motorcycle manufacturer founded in 1903 in Milwaukee, Wisconsin. It was one of two major American motorcycle manufacturers to survive the Great Depression, along with Indian.
The staff at Harley-Davidson come from unusually diverse demographic backgrounds. The company is 34.5% female and 32.6% ethnic minorities. Despite its diversity in other areas, Harley-Davidson employees are noticeably lacking in political diversity. It has an unusually high proportion of employees who are members of the Republican Party, at 85.0%. Employees seem to enjoy working in an otherwise diverse workplace that is dominated by members of the Republican Party. Harley-Davidson has great employee retention with staff members usually staying with the company for 3.4 years. The average employee at Harley-Davidson makes $44,652 per year. Pay at Harley-Davidson is significantly lower than some of its highest paying competitors, like Tesla, Robert Bosch, and General Motors, which pay $83,443, $72,101, and $65,829, respectively.
Based in Wisconsin, Harley-Davidson is a key player in the automotive industry with 5,800 employees and an annual revenue of $5.7B.

The Organization’s Mission

We fulfill dreams through the experiences of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments.

Industry

Autos

Revenue

$5.7B

Employees

5,800

Founded in

1903

Headquarters

Milwaukee, WI

Website

harley-davidson.com

Organization Type

Public

Is This Your Company?

The team at Harley-Davidson

Key People
  • William Harley (founders)
  • William Davidson (founders)
  • Walter Davidson (founders)
  • Arthur Davidson (founders)

The Culture At Harley-Davidson

Information provided by the company
Our passion for our products and loyalty to our millions of riders and fans worldwide inspire us to deliver premium motorcycles, parts and accessories, apparel, and unmistakable and unmatched experiences. We need people who wake up every day with a passion for customers and who come to work with the creativity and drive to make amazing things happen.
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We need people who wake up every day with a passion for customers and who come to work with the creativity and drive to make amazing things happen. This isn't just any company.
Our passion for our products and loyalty to our millions of riders and fans worldwide inspire us to deliver premium motorcycles, parts and accessories, apparel, and unmistakable and unmatched experiences.
The local chapters are sponsored by Harley-Davidson dealerships and connect individuals with a shared passion for the sport of motorcycling.
This isn't just any company.

Harley-Davidson Reviews

Zippia Official Logo

4.0

Zippia UserJanuary 2020

4.0

Zippia Official LogoZippia UserJanuary 2020

What Do You Like About Working There?

I enjoyed the fact that employees were family, I got along with most. Show More

What DON'T You Like About Working There?

The environment was unorganized and immature. Show More

What Are Your Favorite Benefits/Perks?

My pay was nice and the discount was nicer. Show More
Zippia Official Logo

1.0

Zippia UserSeptember 2019

1.0

Zippia Official LogoZippia UserSeptember 2019

What Do You Like About Working There?

Working engineers (not managers.) Customers are great. Show More

What DON'T You Like About Working There?

Bad management from the top down. Screaming, petty middle managers and "leads." No work/life balance. Show More

What Are Your Favorite Benefits/Perks?

Time away from the salt mine. Show More
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Harley-Davidson Rankings

Harley-Davidson is ranked #78 on the Best Companies to Work For in Wisconsin list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

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Harley-Davidson Salaries

How much does Harley-Davidson pay?
The national average salary for a Harley-Davidson employee in the United States is $44,652 per year. Employees in the top 10 percent can make over $87,000 per year, while employees at the bottom 10 percent earn less than $22,000 per year.
8.1
Salary Score
Average Employee Earnings

Harley-Davidson Salaries By Job Title

The average employee at Harley-Davidson earns a yearly salary of $44,652 per year, but different jobs can earn drastically different salaries. Some of the job titles with high salaries at Harley-Davidson are Finance Analyst, BOS Developer, Manufacturing Engineer, and Senior Project Engineer. A worker with the title Finance Analyst salary at Harley-Davidson can earn an average yearly salary of $89,013. Some of the other roles at Harley-Davidson are Assembly Line Worker and Cashier. A worker with the title Assembly Line Worker at Harley-Davidson earns an average salary of $21,915 per year.

Harley-Davidson careers

On average, employees at Harley-Davidson stay with the company for 3.4 years. Employees most commonly join Harley-Davidson after leaving Walmart. When they leave Harley-Davidson, they most frequently get their next job at Johnson Controls.

Average Length of Employment

Harley-Davidson

3.4 years
Top Employers Before Harley-Davidson
Walmart11.2 %
US Army11.1 %
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Top Employers After Harley-Davidson
Walmart9.0 %
Kohl's6.9 %
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Harley-Davidson Employment Videos

Harley-Davidson Financial Performance

9.0
Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.

Revenue

> $1B

Founded in

1903

Organization type

Public

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Harley-Davidson Competitors

Based on our research, similar companies to Harley-Davidson are Tesla, Robert Bosch, and General Motors. Employees at Tesla earn more than most of the competition, with an average yearly salary of $83,443. Employees at Robert Bosch earn an average of $72,101 per year, and the employees at General Motors earn an average salary of $65,829 per year.
Company
Average Salary
$83,443
$83k
$51,985
$52k
$51,424
$51k
$50,110
$50k
$49,679
$50k

Frequently Asked Questions about Harley-Davidson

When was Harley-Davidson founded?

Harley-Davidson was founded in 1903.

How many Employees does Harley-Davidson have?

Harley-Davidson has 5,800 employees.

How much money does Harley-Davidson make?

Harley-Davidson generates $5.7B in revenue.

What industry is Harley-Davidson in?

Harley-Davidson is in the autos industry.

What is Harley-Davidson's mission?

Harley-Davidson's mission statement is "We fulfill dreams through the experiences of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments."

What type of company is Harley-Davidson?

Harley-Davidson is a public company.

Who are Harley-Davidson's competitors?

Harley-Davidson competitors include Ford Motor Company, Yamaha Motor Corporation USA, General Motors, Dana, CarMax, Tesla, AutoNation, Avon Products, Tenneco, Oshkosh, Kawasaki Motors Corp USA, BorgWarner, Autoliv, Tesoro, Anixter, American Honda Motor Co, Robert Bosch, Penske Automotive Group, LKQ, Federal-Mogul.

Who works at Harley-Davidson?

William Harley (founders)

William Davidson (founders)

Walter Davidson (founders)

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You can find out what it is like to work at Harley-Davidson, also known as ABC HARLEYDAVIDSON OF INDIANA INC, Abc Harleydavidson Of Indiana Inc, H-D U.S.A., LLC, Harley-Davidson and Harley-Davidson Inc.

Zippia gives an in-depth look into the details of Harley-Davidson, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Harley-Davidson. The employee data is based on information from people who have self-reported their past or current employments at Harley-Davidson. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of Harley-Davidson and its employees or that of Zippia.