The Culture At Harley-Davidson

Information provided by the company
Our passion for our products and loyalty to our millions of riders and fans worldwide inspire us to deliver premium motorcycles, parts and accessories, apparel, and unmistakable and unmatched experiences. We need people who wake up every day with a passion for customers and who come to work with the creativity and drive to make amazing things happen.
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We need people who wake up every day with a passion for customers and who come to work with the creativity and drive to make amazing things happen. This isn't just any company.
Our passion for our products and loyalty to our millions of riders and fans worldwide inspire us to deliver premium motorcycles, parts and accessories, apparel, and unmistakable and unmatched experiences.
The local chapters are sponsored by Harley-Davidson dealerships and connect individuals with a shared passion for the sport of motorcycling.
This isn't just any company.

Harley-Davidson Overview

Harley-Davidson Motor Company is an American motorcycle manufacturer. It manufactures and sells heavyweight motorcycles, as well as offers motorcycle parts, accessories, and other related services. During the 20th century, Harley-Davidson Motor Company was one of the two major American motorcycle manufacturers to survive the Great Depression. The company also survived a period of poor quality control and competition from Japanese manufacturers. From 1977 to 2014 the only motorcycles sold to the public under the Harley-Davidson brand were heavyweight motorcycles designed for highway cruising, with engine displacements greater than 700 cc. Harley-Davidson motorcycles or ""Harleys"" are noted for the tradition of heavy customization that gave rise to the chopper style of motorcycles. Except for the modern VRSC and Street model families, current Harley-Davidson motorcycles reflect the styles of classic Harley designs. Harley-Davidson Motor Company sustains a large brand community, which keeps active through clubs, events, and a museum. Founded in 1903, Harley-Davidson Motor Company is based in Milwaukee, Wisconsin.
The staff at Harley-Davidson come from unusually diverse demographic backgrounds. The company is 37.9% female and 32.5% ethnic minorities. Harley-Davidson employees are slightly more likely to be members of the Republican Party than the Democratic Party, with 56.0% of employees identifying as members of the Republican Party. Despite their political differences, employees at Harley-Davidson seem to be happy. The company has great employee retention with staff members usually staying for 4.6 years. The average employee at Harley-Davidson makes $57,756 per year. In comparison, some of its highest paying competitors, like Tesla, General Motors, and Ford Motor, pay $108,037, $79,461, and $66,872, respectively.
Based in Wisconsin, Harley-Davidson is a key player in the automotive industry with 5,000 employees and an annual revenue of $4.1B.

The Organization’s Mission

We fulfill dreams through the experiences of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments. The statement affirms the positive impacts that this company leaves ...

Harley-Davidson Reviews

Zippia Official Logo

2.0

Zippia UserOctober 2021

2.0

Zippia Official LogoZippia UserOctober 2021

What Do You Like About Working There?

The amount of work. Every day is different.

What DON'T You Like About Working There?

The way the company treated its employees.

What Are Your Favorite Benefits/Perks?

The gym
Zippia Official Logo

4.0

Zippia UserJanuary 2020

4.0

Zippia Official LogoZippia UserJanuary 2020

What Do You Like About Working There?

I enjoyed the fact that employees were family, I got along with most.

What DON'T You Like About Working There?

The environment was unorganized and immature.

What Are Your Favorite Benefits/Perks?

My pay was nice and the discount was nicer.
Zippia Official Logo

1.0

Zippia UserSeptember 2019

1.0

Zippia Official LogoZippia UserSeptember 2019

What Do You Like About Working There?

Working engineers (not managers.) Customers are great.

What DON'T You Like About Working There?

Bad management from the top down. Screaming, petty middle managers and "leads." No work/life balance.

What Are Your Favorite Benefits/Perks?

Time away from the salt mine.
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The Team At Harley-Davidson

Key People

Jochen Zeitz

Arthur Davidson

William Davidson

William Harley

Harley-Davidson Company Rankings

Harley-Davidson is ranked #15 on the Best Automotive Companies to Work For in America list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

Read more about how we rank companies.

Harley-Davidson Salaries

9.5
Salary Score
The national average salary for a Harley-Davidson employee in the United States is $57,756 per year. Employees in the top 10 percent can make over $108,000 per year, while employees at the bottom 10 percent earn less than $30,000 per year.
Average Harley-Davidson Salary
$57,756
yearly
$27.77 hourly
Updated November 18, 2022
$30,000
10 %
$57,000
Median
$108,000
90 %
Average Employee Earnings

Highest Paying Jobs At Harley-Davidson

Harley-Davidson Demographics Summary

9.9
Diversity Score
We calculated the diversity score of companies by measuring multiple factors, including the ethnic background, gender identity, and language skills of their workforce.

Harley-Davidson Gender Distribution

Male
Male
62%
Female
Female
38%

Research Summary. Using a database of 30 million profiles, Zippia estimates demographics and statistics for Harley-Davidson. Our estimates are verified against BLS, Census, and current job openings data for accuracy. After extensive research and analysis, Zippia's data science team found that:

  • Harley-Davidson has 5,000 employees.

  • 38% of Harley-Davidson employees are women, while 62% are men.

  • The most common ethnicity at Harley-Davidson is White (67%).

  • 12% of Harley-Davidson employees are Hispanic or Latino.

  • 9% of Harley-Davidson employees are Black or African American.

  • The average employee at Harley-Davidson makes $57,756 per year.

  • Harley-Davidson employees are most likely to be members of the republican party.

  • On average, employees at Harley-Davidson stay with the company for 4.6 years.

Biggest Harley-Davidson Locations

RankCityJob Count
1Milwaukee, WI46
2Wauwatosa, WI29
3York, PA12
4Menomonee Falls, WI12
5Plano, TX8
6Reno, NV4
7Phoenix, AZ3

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Harley-Davidson Employee Political Affiliation

Harley-Davidson employees are most likely to be members of the Republican Party. The largest donation made to a political party by a Harley-Davidson employee was by Paul Jones. Paul Jones donated $57,450 to the Republican Party.

Harley-Davidson

Parties

Republican Party

56.0 %
-

Democratic Party

44.0 %
-
Employee Political Donations
NameJob TitlePartyDonation
Paul JonesAttorneyRepublican Party$57,450
Mark WheelihanOwnerRepublican Party$14,100
Edward KrishokManaging DirectorDemocratic Party$9,515
Peter DiotteProject ManagerRepublican Party$7,825
Robert AlthoffOwnerRepublican Party$7,300
Anoop PrakashGeneral ManagerRepublican Party$6,000
Valerie AlthoffOwnerRepublican Party$5,800
Trell BerryTransportation WorkerRepublican Party$4,500
Mark ForsztOwnerRepublican Party$3,500
Ed KrishokAttorneyDemocratic Party$3,450
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Harley-Davidson Employment Videos

Harley-Davidson Financial Performance

9.6
Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.

Harley-Davidson Annual Revenue

$6B
$5B
$4B
$2B
$1B
$0
2014
2015
2016
2017
2018
2019
2020
2021

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Harley-Davidson Competitors

Competitors of Harley-Davidson include Tesla, General Motors, and Ford Motor. The average salaries at Tesla rank the highest, with their employees earning an average salary of $108,037 per year. The salaries at General Motors average $79,461 per year, and the salaries at Ford Motor come in at $66,872 per year.
Companydesc
Average Salarydesc
Tesla
Salary Range89k - 130k$108k$108,037
General Motors
Salary Range60k - 104k$79k$79,461
Ford Motor
Salary Range48k - 91k$67k$66,872

Ducati North America

Salary Range39k - 76k$55k$54,631
Oshkosh
Salary Range38k - 74k$54k$53,606
Advance Auto Parts
Salary Range27k - 42k$35k$34,532
$27k
$130k

Frequently Asked Questions about Harley-Davidson

When was Harley-Davidson founded?

Harley-Davidson was founded in 1903.

How many Employees does Harley-Davidson have?

Harley-Davidson has 5,000 employees.

How much money does Harley-Davidson make?

Harley-Davidson generates $4.1B in revenue.

What industry is Harley-Davidson in?

Harley-Davidson is in the automotive industry.

What is Harley-Davidson's mission?

Harley-Davidson's mission statement is "We fulfill dreams through the experiences of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments. The statement affirms the positive impacts that this company leaves ..."

What type of company is Harley-Davidson?

Harley-Davidson is a public company.

Who are Harley-Davidson's competitors?

Harley-Davidson competitors include General Motors, Ducati North America, Ford Motor, Tesla, Advance Auto Parts, Oshkosh.

Who works at Harley-Davidson?

Jochen Zeitz (Chairman, President and CEO)

Arthur Davidson (Founder)

William Davidson (Founder)

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Zippia gives an in-depth look into the details of Harley-Davidson, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Harley-Davidson. The employee data is based on information from people who have self-reported their past or current employments at Harley-Davidson. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Harley-Davidson. The data presented on this page does not represent the view of Harley-Davidson and its employees or that of Zippia.

Harley-Davidson may also be known as or be related to Harley-Davidson, Harley-Davidson Europe Ltd., Harley-Davidson Inc, Harley-Davidson Motor Company, Harley-Davidson, Inc. and Harley-davidson Motor Company.