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Harley-Davidson Overview

Harley-Davidson, Inc., H-D, or Harley, is an American motorcycle manufacturer founded in 1903 in Milwaukee, Wisconsin. It was one of two major American motorcycle manufacturers to survive the Great Depression, along with Indian.
The staff at Harley-Davidson come from unusually diverse demographic backgrounds. The company is 36.3% female and 33.7% ethnic minorities. Harley-Davidson employees are slightly more likely to be members of the Republican Party than the Democratic Party, with 58.7% of employees identifying as members of the Republican Party. Despite their political differences, employees at Harley-Davidson seem to be happy. The company has great employee retention with staff members usually staying for 3.4 years. The average employee at Harley-Davidson makes $41,800 per year. Pay at Harley-Davidson is significantly lower than some of its highest paying competitors, like Tesla, Navistar, and General Motors, which pay $75,760, $72,538, and $63,616, respectively.
Based in Wisconsin, Harley-Davidson is a key player in the automotive industry with 5,800 employees and an annual revenue of $5.7B.

The Organization’s Mission

We fulfill dreams through the experiences of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments.

Industry

Autos

Revenue

$5.7B

Employees

5,800

Founded in

1903

Headquarters

Milwaukee, WI

Website

www.harley-davidson.com

Organization Type

Public

Is This Your Company?

The Team At Harley-Davidson

Key People
  • Jochen Zeitz (CEO and chairman)
  • William Harley (founders)
  • William Davidson (founders)
  • Walter Davidson (founders)
  • Arthur Davidson (founders)

The Culture At Harley-Davidson

Information provided by the company
Our passion for our products and loyalty to our millions of riders and fans worldwide inspire us to deliver premium motorcycles, parts and accessories, apparel, and unmistakable and unmatched experiences. We need people who wake up every day with a passion for customers and who come to work with the creativity and drive to make amazing things happen.
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We need people who wake up every day with a passion for customers and who come to work with the creativity and drive to make amazing things happen. This isn't just any company.
Our passion for our products and loyalty to our millions of riders and fans worldwide inspire us to deliver premium motorcycles, parts and accessories, apparel, and unmistakable and unmatched experiences.
The local chapters are sponsored by Harley-Davidson dealerships and connect individuals with a shared passion for the sport of motorcycling.
This isn't just any company.
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Harley-Davidson Reviews

Zippia Official Logo

4.0

Zippia UserJanuary 2020

4.0

Zippia Official LogoZippia UserJanuary 2020

What Do You Like About Working There?

I enjoyed the fact that employees were family, I got along with most. Show More

What DON'T You Like About Working There?

The environment was unorganized and immature. Show More

What Are Your Favorite Benefits/Perks?

My pay was nice and the discount was nicer. Show More
Zippia Official Logo

1.0

Zippia UserSeptember 2019

1.0

Zippia Official LogoZippia UserSeptember 2019

What Do You Like About Working There?

Working engineers (not managers.) Customers are great. Show More

What DON'T You Like About Working There?

Bad management from the top down. Screaming, petty middle managers and "leads." No work/life balance. Show More

What Are Your Favorite Benefits/Perks?

Time away from the salt mine. Show More
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Harley-Davidson Rankings

Harley-Davidson is ranked #77 on the Best Automotive Companies to Work For in America list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

Read more about how we rank companies.

Harley-Davidson Salaries

How much does Harley-Davidson pay?
The national average salary for a Harley-Davidson employee in the United States is $41,800 per year. Employees in the top 10 percent can make over $82,000 per year, while employees at the bottom 10 percent earn less than $21,000 per year.
8.1
Salary Score
Average Employee Earnings

Harley-Davidson Salaries By Job Title

While the average employee salary at Harley-Davidson is $41,800, there is a big variation in pay depending on the role. Some of the job titles with high salaries at Harley-Davidson are web sphere administrator, senior project engineer, project manager, and bos developer. A typical web sphere administrator salary at Harley-Davidson is $102,399 per year. Some of the other roles at Harley-Davidson are line up worker and production technician. A worker with the title line up worker at Harley-Davidson earns an average salary of $21,347 per year.
Job Title
Title
ascdesc
Average Salarydesc
Web Sphere Administrator
Salary Range89k - 117k$102k$102,399
Senior Project Engineer
Salary Range83k - 98k$91k$90,659
Project Manager
Salary Range70k - 105k$87k$86,587
BOS Developer
Salary Range77k - 94k$85k$85,185
Business Analyst
Salary Range70k - 95k$82k$81,904
Human Resources Generalist
Salary Range71k - 89k$80k$79,963
Datastage Developer
Salary Range70k - 87k$78k$78,449
Manufacturing Engineer
Salary Range60k - 80k$70k$70,126
Supply Chain Analyst
Salary Range58k - 77k$67k$66,874
Account Executive
Salary Range51k - 82k$65k$64,916
$26k
$117k

Harley-Davidson Careers

On average, employees at Harley-Davidson stay with the company for 3.4 years. Employees most commonly join Harley-Davidson after leaving Walmart. When they leave Harley-Davidson, they most frequently get their next job at Johnson Controls.

Average Length of Employment

Tesla
1.2 years

Top Employers Before Harley-Davidson

Walmart
11.2 %

Top Employers After Harley-Davidson

Walmart
10.3 %
Aerotek
5.9 %

Harley-Davidson Employee Demographics

9.8
Diversity Score
We calculated the diversity score of companies by measuring multiple factors, including the ethnic background, gender identity, and language skills of their workforce.

Harley-Davidson Employees Education

Of the 5,800 employees at Harley-Davidson, 17.7% attended University of Wisconsin - Milwaukee. Employees at Harley-Davidson most frequently majored in Business, and most employees’ highest level of education is a Bachelors.

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Harley-Davidson Employee Political Affiliation

Harley-Davidson employees are most likely to be members of the Republican Party. The largest donation made to a political party by a Harley-Davidson employee was by Paul Jones. Paul Jones donated $57,450 to the Republican Party.

Employee Political Donations

NameascdescJob TitleascdescPartyascdescDonationascdesc
Paul JonesAttorney
Paul Jones
Attorney
Attorney
Republican Party
Republican Party
$57,450Republican Party
$57,450
Howard ArnaizChairperson, Board Of Directors
Howard Arnaiz
Chairperson, Board Of Directors
Chairperson, Board Of Directors
Republican Party
Republican Party
$20,600Republican Party
$20,600
Matthew ArnaizLand Developer
Matthew Arnaiz
Land Developer
Land Developer
Republican Party
Republican Party
$14,650Republican Party
$14,650
Mark WheelihanOwner
Mark Wheelihan
Owner
Owner
Republican Party
Republican Party
$14,100Republican Party
$14,100
Mark CooperElectrical Contractor
Mark Cooper
Electrical Contractor
Electrical Contractor
Republican Party
Republican Party
$11,450Republican Party
$11,450
Harold DillinghamSales
Harold Dillingham
Sales
Sales
Republican Party
Republican Party
$11,392Republican Party
$11,392
Edward KrishokManaging Director
Edward Krishok
Managing Director
Managing Director
Democratic Party
Democratic Party
$9,515Democratic Party
$9,515
Peter DiotteProject Manager
Peter Diotte
Project Manager
Project Manager
Republican Party
Republican Party
$7,825Republican Party
$7,825
Robert AlthoffOwner
Robert Althoff
Owner
Owner
Republican Party
Republican Party
$7,300Republican Party
$7,300
Drusilla MatthewsSelf-Employed
Drusilla Matthews
Self-Employed
Self-Employed
Democratic Party
Democratic Party
$6,730Democratic Party
$6,730
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Harley-Davidson Employment Videos

Harley-Davidson Financial Performance

9.6
Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.

Revenue

> $1B

Founded in

1903

Organization type

Public

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Harley-Davidson Competitors

Competitors of Harley-Davidson include Tesla, Navistar, and General Motors. The average salaries at Tesla rank the highest, with their employees earning an average salary of $75,760 per year. The salaries at Navistar average $72,538 per year, and the salaries at General Motors come in at $63,616 per year.
Companydesc
Average Salarydesc
Tesla
Salary Range58k - 98k$76k$75,760
Navistar
Salary Range54k - 96k$73k$72,538
General Motors
Salary Range46k - 87k$64k$63,616
Trek Bicycle
Salary Range41k - 80k$58k$57,583
Autoliv
Salary Range38k - 74k$54k$53,794
Tenneco
Salary Range36k - 71k$51k$51,275
Sonic Automotive
Salary Range36k - 71k$51k$51,250
Ford Motor Company
Salary Range36k - 70k$51k$50,602
Dana
Salary Range35k - 71k$50k$50,391
BorgWarner
Salary Range34k - 70k$49k$49,412
$25k
$98k

Frequently Asked Questions about Harley-Davidson

When was Harley-Davidson founded?

Harley-Davidson was founded in 1903.

How many Employees does Harley-Davidson have?

Harley-Davidson has 5,800 employees.

How much money does Harley-Davidson make?

Harley-Davidson generates $5.7B in revenue.

What industry is Harley-Davidson in?

Harley-Davidson is in the autos industry.

What is Harley-Davidson's mission?

Harley-Davidson's mission statement is "We fulfill dreams through the experiences of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments."

What type of company is Harley-Davidson?

Harley-Davidson is a public company.

Who are Harley-Davidson's competitors?

Harley-Davidson competitors include Ford Motor Company, Tesla, General Motors, AutoNation, Dana, Autoliv, CarMax, LKQ, Lithia Motors, Nissan North America, Kuryakyn, BorgWarner, Kawasaki Motors Corp USA, Tenneco, Toyota Motor Sales USA Inc, Sonic Automotive, Trek Bicycle, Navistar, American Honda Motor Co, Kia Motors America.

Who works at Harley-Davidson?

Jochen Zeitz (CEO and chairman)

William Harley (founders)

William Davidson (founders)

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Updated December 31, 2020

Zippia gives an in-depth look into the details of Harley-Davidson, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Harley-Davidson. The employee data is based on information from people who have self-reported their past or current employments at Harley-Davidson. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of Harley-Davidson and its employees or that of Zippia.

Harley-Davidson may also be known as or be related to H-D U.S.A., LLC, Harley-Davidson, Harley-Davidson Inc, Harley-Davidson, Inc., RAMSEYS CHESAPEAKE HARLEYDAVIDSON INC and Ramseys Chesapeake Harleydavidson Inc.