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Become A Head Of Business Development

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Working As A Head Of Business Development

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $128,194

    Average Salary

What Does A Head Of Business Development Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Head Of Business Development

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Head Of Business Development jobs

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Average Length of Employment
Director Of Sales 3.6 years
Business Partner 3.6 years
Product Director 3.4 years
Business Director 3.3 years
Marketing Manager 3.1 years
Head Of Sales 3.0 years
Business Developer 2.9 years
Head Of Marketing 2.3 years
Top Employers Before
Internship 7.8%
Manager 5.5%
Consultant 4.1%
Director 3.4%
Top Employers After
Consultant 7.6%
Director 5.2%
President 5.2%
Principal 5.0%
Internship 3.4%
Co-Founder 3.4%

Head Of Business Development Demographics

Gender

Male

72.3%

Female

25.3%

Unknown

2.5%
Ethnicity

White

68.2%

Asian

16.9%

Hispanic or Latino

10.3%

Unknown

3.3%

Black or African American

1.3%
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Languages Spoken

Spanish

23.6%

French

16.0%

German

9.4%

Chinese

7.5%

Mandarin

6.6%

Portuguese

5.7%

Arabic

5.7%

Russian

4.7%

Hindi

3.8%

Japanese

3.8%

Swedish

1.9%

Gujarati

1.9%

Armenian

1.9%

Italian

1.9%

Swahili

0.9%

Telugu

0.9%

Turkish

0.9%

Dutch

0.9%

Somali

0.9%

Korean

0.9%
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Head Of Business Development Education

Schools

New York University

13.9%

Harvard University

7.9%

University of Phoenix

7.3%

University of Iowa

6.0%

University of Texas at Austin

6.0%

University of Pennsylvania

5.3%

University of Chicago

5.3%

Columbia University

4.6%

University of California - Berkeley

4.0%

Northwestern University

4.0%

University of Southern California

4.0%

Purdue University

4.0%

Boston University

4.0%

University of Miami

4.0%

George Washington University

3.3%

University of California - Irvine

3.3%

University of California - Los Angeles

3.3%

Georgetown University

3.3%

State University of New York Buffalo

3.3%

Stanford University

3.3%
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Majors

Business

24.9%

Finance

11.1%

Management

10.1%

Marketing

9.7%

Computer Science

4.5%

Economics

4.3%

Communication

4.3%

Mechanical Engineering

3.7%

Electrical Engineering

3.0%

Chemistry

3.0%

Law

2.8%

Political Science

2.4%

International Business

2.3%

Education

2.1%

English

2.1%

Psychology

2.1%

History

2.1%

Fine Arts

1.9%

Human Resources Management

1.9%

Small Business Management

1.7%
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Degrees

Masters

35.9%

Bachelors

33.0%

Other

16.5%

Doctorate

7.0%

Certificate

3.2%

Associate

2.9%

Diploma

1.6%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Head Of Business Development Salaries

Job Title Company Location Start Date Salary
Head of Business Development and Corporate Strategy Fog Pharmaceuticals, Inc. Cambridge, MA Oct 24, 2016 $433,449
Head of Product Development REDI Global Technologies LLC New York, NY Jan 02, 2016 $275,000
Head of Business Development and Corporate Strategy Fog Pharmaceuticals, Inc. Cambridge, MA Dec 10, 2016 $270,000
Head of Organizational Development Union Bank, N.A. San Francisco, CA Sep 10, 2013 $250,000 -
$325,000
Head of Development Winter Property Management LLC New York, NY Mar 15, 2015 $250,000
Head of Rapid Application Development, Gelp Business Technol RBC Capital Markets, LLC New York, NY Jul 03, 2016 $250,000
Head of Development Strategy (Global Licensing) Arysta Lifescience Management Company LLC Norwalk, CT Feb 09, 2015 $225,000 -
$280,000
Head of Strategic Business Transformation & Innovation Children's Hospital Corporation Boston, MA Jun 01, 2014 $225,000
Head of Strategic Business Transformation & Innova Children's Hospital Corporation Boston, MA Jun 01, 2014 $225,000
Principal, Head of Business Development Malley Group Capital Management LLC New York, NY Dec 21, 2014 $220,813
Head of Product Development REDI Global Technologies LLC New York, NY Jan 02, 2016 $220,000 -
$275,000
Principal, Head of Business Development Malley Group Capital Management LLC New York, NY Oct 14, 2014 $220,000
Global Head of Business Development & Marketing Partnerships Nitro Circus Live USA, Inc. San Clemente, CA Jan 08, 2016 $219,000
Head of Research & Development, Molecular Biology Life Technologies Corporation Carlsbad, CA Jan 01, 2014 $161,800 -
$321,200
Head of Product Development Tinyco, Inc. San Francisco, CA Jan 06, 2013 $160,000
Head of Software Research and Development Redpoint Inc. Wellesley, MA Feb 01, 2014 $160,000
Head of Product Development Tinyco, Inc. San Francisco, CA Jun 01, 2013 $160,000
Head of Business Development-North America MLEX Us Inc. New York, NY Jul 01, 2013 $160,000
Head of Business Development USA M. Moser Associates LLC San Francisco, CA Feb 15, 2014 $160,000
Head of Trading/It Development IMC Americas, Inc. Chicago, IL Oct 23, 2013 $150,000
Head of Product & Business Development Crossmedia, Inc. New York, NY Jul 31, 2014 $150,000
Head of Development Winter Property Management LLC New York, NY Nov 03, 2016 $117,437 -
$280,000
Director, Head of Business Development Parallax Services LLC Houston, TX Sep 09, 2015 $115,300 -
$120,000
Head of Business Applications, Development & Suppo Ashmore EMM, L.L.C. Arlington, VA Jun 14, 2013 $115,000
Head-North America Business Brandscapes Worldwide Consultancy LLC Atlanta, GA Oct 01, 2014 $112,200
Head of Strategic Development, Mergers & Acquisitions Millennium Weavers, LLC Vienna, VA Oct 01, 2015 $110,820
Head of Business Development Red Peak Group LLC New York, NY Aug 14, 2016 $110,000
Country Head-Marketing & Business Development Seagull Maritime Agences Private Limited Morristown, NJ Feb 16, 2015 $110,000
Business Development Head Al Jazeera International (USA), Inc. San Francisco, CA Sep 18, 2015 $109,000 -
$139,000

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Top Skills for A Head Of Business Development

BusinessDevelopmentEffortsSalesStrategyNewProductDevelopmentRevenueGrowthFinancialPlatformDeliveryPortfolioOnlineRBusinessPlanDatabasePBusinessUnitCRMInfrastructureProjectManagementStrategicPartnershipsInternetMarketResearch

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Top Head Of Business Development Skills

  1. Business Development Efforts
  2. Sales Strategy
  3. New Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Managed Business Development efforts to drive revenues through partner channels.
  • Worked with Country Heads and Retail Market sales teams in drafting Sales Strategy for the year and support in executing it.
  • Channel structure Field structure and sales cycle development Vertical market development CRM development Marketing automation New product development
  • Implemented account management program to ensure revenue growth at several key accounts, e.g.
  • Established credit relationships and analysis of financial data with recommendations on its worthiness in line with bank credit policies.

Top Head Of Business Development Employers