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Become A Head Of Marketing In Charlotte, NC

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Working As A Head Of Marketing In Charlotte, NC

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $115,323

    Average Salary

What Does A Head Of Marketing Do At Boehringer Ingelheim

* Work with Pet Vet and Pet Health Care GCD Teams and Head of Business Operations, LATAM Region, to set and achieve annual and long range strategic operating plans to achieve company objectives for LATAM Region and Countries.
* Work with Country Managers, Pet Franchise Managers and Support Functions to adopt and localize global Pet Vet and Pet Health Care objectives, strategies and execution plans.
* Oversee and guide LATAM Regional and Country pet business plans and market research to define excellence in strategy and action plans to achieve objectives for sales growth and profitability.
* Coordinate LATAM Regional and Country launches of key new products encompassing objectives, strategy, marketing and promotional mix, execution and KPI tracking.
* Coordinate with Pet GCD Technical Services teams to provide support for Pet Franchises, Key Brands and KOL Management in LATAM Region countries.
* Drive the search and execution of growth opportunities in Pet Vet or Pet Health Care and lead business development initiatives together with Business Development and Support Functions.
* Oversee and guide Pet Franchise Managers best practices for Commercial Excellence, CRM and trade and pet owner customer servicing at Regional and Country levels.
* Achieve continual improvement by driving innovation, setting KPI’s and benchmarking performance between countries, and identifying global and regional case studies and best practices for dissemination.
* Provide key role in search, leadership and development of direct and dotted line reports responsible for the development and execution of pet business operations, marketing

What Does A Head Of Marketing Do At Cigna

* Sets digital strategies, priorities and acquisition strategies/targets as it relates to IFP and CSB’s online assets in collaboration with the business marketing team.
* Works in collaboration with the IFP/CSB marketing teams to develop and deliver a long-term digital roadmap (website strategies, consumer and broker portals, etc.) for consumers, inclusive of under and over 65 individuals.
* Leads and manages all agency efforts associated with online and campaign performance analysis, ROI and reporting.
* Is accountable for segment campaign landing pages.
* Includes ongoing attempts to improve lead capture and conversion rates through A/B testing and development of challenger creative.
* Accountable for execution of digital programs, primary open enrollment readiness to ensure campaigns are flawlessly executed, with attention to detail that all aspects required for successful tracking and data capture are executed.
* Requires cross-department collaboration and coordination between GCMS, Digital Marketing COE and IT.
* This position must have a close relationship with the business marketing team and other critical partners (IT, GCMS, etc.).
* Ensures compliance to company standards and best practices.
* Set KPI’s and analytics as well as the reporting of results.
* Provide regular reports and recommendations to management and matrix partners for campaign optimization

What Does A Head Of Marketing Do At Gap Inc.

* Work with leadership team to define growth goals and brand goals and then the marketing strategy and budget required to drive those goals
* Create and drive all customer acquisition efforts including paid, unpaid, online and offline
* Retention – create and drive Weddington Way customer retention strategy, including but not limited to email, SMS, site experience and conversion funnel, etc.
* Brand strategy and execution work - brand development, positioning and creative execution
* Create strategy for identifying, testing and evaluating new marketing channels and tactics
* Analytics
* o Use analytical and modeling skills to understand channel economics and optimize marketing activities
* o Define, monitor and report KPIs across all acquisition channels to the team
* Responsible for the day-to-day management of vendors that assist in delivering the marketing plan, including contract negotiations, target and KPI setting, reporting and relationship management
* As we launch Weddington Way store concepts, create and drive strategy to drive traffic to Weddington Way stores (from launch strategy and execution to ongoing traffic driving strategy and execution)
* Heavy cross functional leadership
* o Work closely with merchandising to ensure marketing and growth strategy aligns with inventory plans and to ensure that trends we are seeing in keywords, pinterest, etc. are making it into our dress design and assortment planning
* o Work with product and engineering teams to design and develop features and tools that improve user acquisition, retention and customer experience
* As the company grows, this leader will be responsible for defining and building Weddington Way’s marketing team

What Does A Head Of Marketing Do At Telecomm Related, Plano, TX

* Accountable for all marketing and communications activities, objectives and metrics in the market Supports and leads team of MCA experts at market level; drives the creation and delivery of integrated marketing solutions, business & market intelligence activities and creation of strategies to meet business targets across the marketing mix Advisor to the CO Market head and the CO Market LT with own opinion.
* Not shy to raise own opinion and to challenge the Market LT as needed, and at the same time diplomatic enough to find the right tone and message.
* Leads work teams and/or task forces in marketing organization; prioritizes and allocates resources according to the strategic needs.
* Applies broad and in- depth business management knowledge to resolve problems.
* Has overall responsibility for market-focused messaging, internal messages and functional communication plans, speeches and presentations for corporate issues at the market level Drives strategic and tactical internal and external communications activities in support of broad market and Company priorities, such as employee engagement activities, executive communications, change communications, media relations and more Leads issues management across the market; directs a team of communications and government relations professionals to address external activities (such as with media, analyst and other external stakeholders) Support senior executive visits to the market with press and other activities Act as one of main company spokespeople in the market Responsible for employee engagement and continuous competence/knowledge renewal in MCA market

What Does A Head Of Marketing Do At Mechanical, Redwood City, Ca

* Build and maintain marketing relationships with internal/external production partners and contract manufacturers.
* Ability to manage by influence across departments to achieve goals required.
* Develop and oversee execution of comprehensive, dedicated marketing partnership plans in order to maximize impact to new and existing relationships, including but not limited to co-marketing, content development, experiential marketing, and social media.
* Act as brand ambassador and manage external production partner and contract manufacturer brand alignments.
* Work with VP of Business Development, Head of Production Partnerships, Head of Customer Service, and Head of Customer Education and Company Production Network team to build and executive quarterly business plan review program with key production partners and contract manufacturers; set and maintain expectations, progress, and results.
* Assist Head of Production Partners in creating go to market strategies.
* Assist product management in the definition of product strategy and roadmap as it relates to production partners and contract manufacturers.
* Create reporting strategy in order to track and achieve departmental KPIs and operational procedures.
* Develop sales tools such as webinars, spec sheets, case studies, on-boarding kits, and periodic communications as it relates to production partners and contract manufacturers

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How To Become A Head Of Marketing

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Head Of Marketing jobs

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Real Head Of Marketing Salaries

Job Title Company Location Start Date Salary
Head of Global Marketing Xix Entertainment, Inc. New York, NY Jan 08, 2011 $500,000
Head of Global Marketing 19 Entertainment Ltd New York, NY Sep 28, 2009 $500,000
Head of Global Marketing 19 Entertainment Ltd New York, NY Sep 21, 2009 $500,000
Global Head of Marketing Xix Entertainment, Inc. New York, NY Jan 08, 2011 $500,000
Head of Global Marketing 19 Entertainment Ltd New York, NY Sep 07, 2009 $500,000
Managing Director, Head of Marketing & Investor RE Magnitude Capital, LLC New York, NY Sep 15, 2012 $300,000
Head of Consultant Relations and Marketing Berenberg Asset Management LLC Chicago, IL Sep 21, 2015 $250,000
Head of Marketing Analysis BP America Inc. Chicago, IL Jun 01, 2012 $250,000
Head of Marketing and Strategy Prudential International Insurance Service Company, LLC. Newark, NJ Sep 13, 2016 $245,500 -
$368,300
Head of Marketing A Medium Corporation San Francisco, CA Jan 06, 2016 $235,000

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Top Skills for A Head Of Marketing

CompanyWebsiteContentStrategyOnlinePresenceProductDevelopmentEmailCampaignsFacebookFinancialGoogleAnalyticsTwitterROISEOMarketResearchBusinessDevelopmentCRMVideoCustomerServiceBusinessUnitMarketSharePInternalCommunications

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Top Head Of Marketing Skills

  1. Company Website
  2. Content Strategy
  3. Online Presence
You can check out examples of real life uses of top skills on resumes here:
  • Worked with external service provider to develop company website.
  • Led execution of integrated marketing campaigns, including creative brief, content strategy, go-to-market execution and campaign success measurement.
  • Created an online presence by building an online hub an bracket sweepstakes.
  • Developed and implemented corporate branding & identity Provided commercial guidance for new product development activities for pipeline products.
  • Created and maintained all social media accounts and activity, blog and email campaigns.

Top Head Of Marketing Employers

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