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Become A Head Of Marketing

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Working As A Head Of Marketing

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $113,000

    Average Salary

What Does A Head Of Marketing Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Head Of Marketing

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as a Head Of Marketing?

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Head Of Marketing Jobs

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Average Length of Employment
Marketing Director 3.0 years
Marketing Manager 2.9 years
Marketing Lead 2.3 years
Head Of Marketing 2.0 years
Top Careers Before Head Of Marketing
Internship 7.3%
Director 3.8%
Manager 3.4%
Top Careers After Head Of Marketing
Internship 7.6%
Consultant 4.4%
Volunteer 4.2%
President 3.9%
Principal 3.7%
Co-Founder 3.5%
Manager 2.9%
Owner 2.8%

Do you work as a Head Of Marketing?

Head Of Marketing Demographics

Gender

Male

54.1%

Female

43.3%

Unknown

2.7%
Ethnicity

White

54.5%

Hispanic or Latino

15.9%

Asian

14.3%

Black or African American

10.3%

Unknown

5.1%
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Foreign Languages Spoken

Spanish

29.4%

French

15.6%

German

8.7%

Mandarin

6.9%

Russian

6.4%

Chinese

6.4%

Italian

5.0%

Japanese

4.1%

Portuguese

3.7%

Hindi

2.3%

Arabic

2.3%

Bulgarian

1.4%

Polish

1.4%

Swedish

0.9%

Marathi

0.9%

Gujarati

0.9%

Hungarian

0.9%

Ukrainian

0.9%

Yoruba

0.9%

Filipino

0.9%
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Head Of Marketing Education

Schools

New York University

11.1%

Stanford University

5.8%

University of Connecticut

5.8%

University of Phoenix

5.8%

Syracuse University

5.3%

Boston University

5.3%

Babson College

4.9%

University of Southern California

4.9%

University of Chicago

4.9%

University of Pennsylvania

4.4%

Pennsylvania State University

4.4%

University of Central Florida

4.4%

Hofstra University

4.4%

University of Massachusetts Amherst

4.4%

Southern New Hampshire University

4.4%

Northwestern University

4.0%

University of California - Santa Barbara

4.0%

DePaul University

4.0%

Columbia University

4.0%

Duke University

4.0%
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Majors

Marketing

24.1%

Business

23.1%

Management

8.0%

Communication

8.0%

Finance

6.9%

English

3.2%

Political Science

3.2%

Psychology

3.1%

Public Relations

2.6%

Journalism

2.2%

Economics

2.1%

Graphic Design

2.1%

Advertising

1.8%

Computer Science

1.7%

Photography

1.5%

International Business

1.4%

Biology

1.4%

Small Business Management

1.2%

Kinesiology

1.1%

Electrical Engineering

1.1%
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Degrees

Bachelors

45.5%

Masters

29.9%

Other

14.4%

Associate

3.0%

Certificate

3.0%

Doctorate

2.0%

Diploma

1.9%

License

0.3%
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Real Head Of Marketing Salaries

Job Title Company Location Start Date Salary
Head of Global Marketing 19 Entertainment Ltd. New York, NY Sep 28, 2009 $500,000
Head of Global Marketing Xix Entertainment, Inc. New York, NY Jan 08, 2011 $500,000
Head of Global Marketing 19 Entertainment Ltd. New York, NY Sep 21, 2009 $500,000
Global Head of Marketing Xix Entertainment, Inc. New York, NY Jan 08, 2011 $500,000
Head of Global Marketing 19 Entertainment Ltd. New York, NY Sep 07, 2009 $500,000
Head of Consultant Relations and Marketing Berenberg Asset Management LLC Chicago, IL Sep 21, 2015 $250,000
Head of Marketing Analysis BP America Inc. Chicago, IL Jun 01, 2012 $250,000
Head of Marketing and Strategy Prudential International Insurance Service Company, LLC. Newark, NJ Sep 13, 2016 $245,500 -
$368,300
Head of Marketing A Medium Corporation San Francisco, CA Jan 06, 2016 $235,000
Head of Online Marketing Caesars Interactive Entertainment, Inc. Las Vegas, NV Jan 01, 2012 $235,000
Head of Channel Marketing Hewlett Packard Enterprise Company Sunnyvale, CA May 16, 2016 $231,709
Head of Marketing (US) Global Life Distribution (Us) Inc. New York, NY Apr 13, 2015 $225,000 -
$300,000
Head of Marketing Sharebuilder Securities Corporation Seattle, WA Jul 20, 2010 $183,000
Head of Marketing, Pardot Salesforce.com Atlanta, GA Sep 29, 2015 $169,950
Head of Global Marketing Planon Corporation Braintree Town, MA Sep 09, 2016 $168,667 -
$175,000
Head of Internet Marketing Shopping.com, Inc. Brisbane, CA Nov 15, 2010 $160,000
Head of Consultant Relations and Marketing Berenberg Asset Management LLC New York, NY Jan 05, 2015 $160,000 -
$210,000
Head of Brand Marketing Playdots, Inc. New York, NY Jan 05, 2016 $160,000
Head of Product Marketing Integrated Research Inc. Denver, CO Jun 01, 2014 $155,854 -
$206,500
Head of Lifecycle Marketing Uber Technologies, Inc. San Francisco, CA May 30, 2016 $120,000 -
$175,000
Head of Global Member Acquisition &Head of Marketing Oceania Guvera USA Inc. Los Angeles, CA Apr 21, 2016 $112,278 -
$143,458
Head of Global Business Marketing and Brands Spotify USA Inc. New York, NY Apr 02, 2015 $110,000 -
$210,000
Head of Marketing Blue Stone Lane Holdings LLC New York, NY May 23, 2016 $110,000 -
$140,000
Head of Marketing Mecommerce, Inc. San Francisco, CA May 14, 2015 $110,000 -
$150,000
Head of Marketing and PR The Mill Group, Inc. New York, NY Jan 12, 2015 $108,493 -
$130,000
Head of Marketing Love & Pride, LLC Los Altos, CA Sep 01, 2012 $108,000

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AVERAGE SALARY FOR A Head Of Marketing

Average Yearly Salary
$113,000
View Detailed Salary Report
$70,000
Min 10%
$113,000
Median 50%
$113,000
Median 50%
$113,000
Median 50%
$113,000
Median 50%
$113,000
Median 50%
$113,000
Median 50%
$113,000
Median 50%
$181,000
Max 90%
Best Paying Company
Google
Highest Paying City
San Rafael, CA
Highest Paying State
Washington
Avg Experience Level
2.3 years
How much does a Head Of Marketing make at top companies?
The national average salary for a Head Of Marketing in the United States is $113,486 per year or $55 per hour. Those in the bottom 10 percent make under $70,000 a year, and the top 10 percent make over $181,000.

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Top Skills for A Head Of Marketing

  1. Content Management System
  2. Company Website
  3. Business Development
You can check out examples of real life uses of top skills on resumes here:
  • Chaired website, media, tech committee, implemented new content management system and website design.
  • Worked with external service provider to develop company website.
  • Executed process for tracking and monitoring competitive activity and sharing relevant information and insights with business development functions.
  • Coordinated research and market/media selection for all corporate advertising including print, online and search engine advertising, including Google AdWords.
  • Delivered double digit organic revenue growth (2015,2016) while consistently increasing GM across the entire portfolio.

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Top 10 Best States for Heads Of Marketing

  1. Colorado
  2. Rhode Island
  3. New Jersey
  4. Virginia
  5. New York
  6. California
  7. Washington
  8. Delaware
  9. District of Columbia
  10. Pennsylvania
  • (544 jobs)
  • (94 jobs)
  • (692 jobs)
  • (644 jobs)
  • (1,890 jobs)
  • (4,941 jobs)
  • (865 jobs)
  • (60 jobs)
  • (201 jobs)
  • (601 jobs)

Top Head Of Marketing Employers

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