1. University of Georgia
Athens, GA • Private
The Head Of Marketing is a crucial element of a company's marketing department, overseeing many teams and processes, such as digital marketing, advertising, and communications. They observe the work done by these parts of the company and direct the flow of the world itself, creating marketing strategies, annual and project budgets alike, and goals that benefit all included.
They establish and run the company's entire brand, image, and message and all of the ad and marketing projects that come with it. They do this while thinking of both the short-term and the long-term benefits and while keeping up to date with new marketing research, methods, content, and workshops, too.
While there is typically a need for a Bachelor's in Marketing or Advertisement for this position, the candidate's experience and previous work are taken heavily into account. Previous successful marketing campaigns in a career make an applicant seem much more desirable. They should also have knowledge of digital ads and analytic tools, like GoogleAdwords and Google Analytics, and customer relationship management, also known as CRM.
There are certain skills that many heads of marketing have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.
If you're interested in becoming a head of marketing, one of the first things to consider is how much education you need. We've determined that 69.1% of heads of marketing have a bachelor's degree. In terms of higher education levels, we found that 20.0% of heads of marketing have master's degrees. Even though most heads of marketing have a college degree, it's possible to become one with only a high school degree or GED.
In addition to switching up your job search, it might prove helpful to look at a career path for your specific job. Now, what's a career path you ask? Well, it's practically a map that shows how you might advance from one job title to another. Our career paths are especially detailed with salary changes. So, for example, if you started out with the role of marketing director you might progress to a role such as executive director, marketing eventually. Later on in your career, you could end up with the title executive director, marketing.
What Am I Worth?
The role of a head of marketing includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general head of marketing responsibilities:
There are several types of head of marketing, including:
Mouse over a state to see the number of active head of marketing jobs in each state. The darker areas on the map show where heads of marketing earn the highest salaries across all 50 states.
|Rank||State||Number of Jobs||Average Salary|
Athens, GA • Private
Madison, WI • Private
Minneapolis, MN • Private
West Lafayette, IN • Private
Washington, DC • Private
Columbus, OH • Private
Austin, TX • Private
Los Angeles, CA • Private
Philadelphia, PA • Private
Vestal, NY • Private
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 12.5% of heads of marketing listed digital marketing on their resume, but soft skills such as analytical skills and communication skills are important as well.
Zippia allows you to choose from different easy-to-use Head Of Marketing templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Head Of Marketing resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.
After extensive research and analysis, Zippia's data science team found that:
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Some places are better than others when it comes to starting a career as a head of marketing. The best states for people in this position are Washington, Alaska, California, and Connecticut. Heads of marketing make the most in Washington with an average salary of $166,843. Whereas in Alaska and California, they would average $156,552 and $154,350, respectively. While heads of marketing would only make an average of $151,664 in Connecticut, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ heads of marketing and discovered their number of head of marketing opportunities and average salary. Through our research, we concluded that Salesforce was the best, especially with an average salary of $147,665. Meta follows up with an average salary of $200,877, and then comes DoorDash with an average of $161,431. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a head of marketing. The employers include ResMed, Tenable Protective Services, and SWORD Health