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Become A Head Of Marketing

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Working As A Head Of Marketing

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $136,740

    Average Salary

What Does A Head Of Marketing Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Head Of Marketing

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Head Of Marketing jobs

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Head Of Marketing Career Paths

Head Of Marketing
Senior Director Of Marketing Vice President, Business Development
Chief Marketing Officer
10 Yearsyrs
Operations Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Marketing Director General Manager
Director Of Sales
10 Yearsyrs
Director Of Sales Director Of Sales And Marketing
Director Of Sales, Americas
13 Yearsyrs
Operations Manager Director Of Sales
Director, National Accounts
12 Yearsyrs
Director Of Sales Business Developer
Director, Strategic Accounts
13 Yearsyrs
Director, Product Marketing Director Of Digital Marketing
E-Commerce Director
8 Yearsyrs
Consultant Communications Manager
Manager Of Corporate Communications
8 Yearsyrs
Chief Executive Officer Communications Specialist
Marketing Communications Manager
7 Yearsyrs
Marketing Manager Senior Product Manager
Marketing Director
7 Yearsyrs
Chief Executive Officer Sales Specialist
Marketing Manager
6 Yearsyrs
Founder And Chief Executive Officer Search Engine Optimizer
Marketing Strategist
6 Yearsyrs
Marketing Director Business Developer
Marketing/Business Development
8 Yearsyrs
Marketing Executive Regional Sales Manager
National Accounts Sales Manager
9 Yearsyrs
Marketing Manager Regional Sales Manager
National Sales Manager
10 Yearsyrs
President And Founder Territory Manager
Regional Business Manager
10 Yearsyrs
Director, Product Marketing Director Of Sales
Sales Vice President
9 Yearsyrs
Chief Marketing Officer Senior Consultant
Senior Product Manager
9 Yearsyrs
Founder And Chief Executive Officer Business Development Consultant
Senior Sales Manager
7 Yearsyrs
Senior Director Of Marketing Vice President
Vice President Of Sales & Operations
12 Yearsyrs
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Average Length of Employment
Director Of Sales 3.6 years
Sales/Marketing 3.6 years
Marketing Director 3.1 years
Marketing Manager 3.1 years
Head Of Sales 3.0 years
Senior Strategist 2.7 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Marketing Analyst 2.1 years
Head Of Marketing 2.0 years
Top Employers Before
Internship 7.1%
Director 3.6%
Manager 2.7%
Top Employers After
Internship 6.7%
Consultant 4.1%
Volunteer 3.4%
Principal 3.3%
President 3.3%
Co-Founder 3.1%
Manager 2.7%

Head Of Marketing Demographics

Gender

Male

54.6%

Female

42.6%

Unknown

2.8%
Ethnicity

White

71.3%

Asian

13.9%

Hispanic or Latino

10.3%

Unknown

3.2%

Black or African American

1.3%
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Languages Spoken

Spanish

28.8%

French

16.7%

German

8.6%

Mandarin

6.3%

Chinese

6.3%

Russian

5.9%

Italian

5.4%

Portuguese

5.0%

Japanese

4.1%

Hindi

2.3%

Arabic

2.3%

Polish

1.4%

Swedish

0.9%

Marathi

0.9%

Gujarati

0.9%

Bulgarian

0.9%

Hungarian

0.9%

Ukrainian

0.9%

Yoruba

0.9%

Filipino

0.9%
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Head Of Marketing Education

Schools

New York University

11.0%

Stanford University

5.9%

Boston University

5.5%

Syracuse University

5.0%

University of Connecticut

5.0%

University of Central Florida

5.0%

University of Massachusetts Amherst

5.0%

University of Phoenix

5.0%

Columbia University

5.0%

University of Chicago

5.0%

University of Pennsylvania

4.6%

Babson College

4.6%

University of Southern California

4.6%

Duke University

4.6%

Pennsylvania State University

4.1%

University of California - Santa Barbara

4.1%

DePaul University

4.1%

University of Georgia

4.1%

Southern New Hampshire University

4.1%

University of California - Berkeley

3.7%
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Majors

Marketing

23.8%

Business

23.5%

Communication

7.9%

Management

7.8%

Finance

7.4%

English

3.1%

Political Science

3.1%

Psychology

2.9%

Graphic Design

2.3%

Economics

2.2%

Public Relations

2.0%

Advertising

2.0%

Journalism

1.9%

Photography

1.8%

Computer Science

1.7%

Small Business Management

1.6%

International Business

1.5%

Kinesiology

1.4%

Biology

1.3%

Education

1.2%
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Degrees

Bachelors

44.5%

Masters

31.1%

Other

14.5%

Certificate

3.0%

Associate

3.0%

Diploma

2.1%

Doctorate

1.7%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Head Of Marketing Salaries

Job Title Company Location Start Date Salary
Head of Global Marketing 19 Entertainment Ltd New York, NY Sep 28, 2009 $500,000
Head of Global Marketing 19 Entertainment Ltd New York, NY Sep 21, 2009 $500,000
Global Head of Marketing Xix Entertainment, Inc. New York, NY Jan 08, 2011 $500,000
Head of Global Marketing 19 Entertainment Ltd New York, NY Sep 07, 2009 $500,000
Head of Global Marketing Xix Entertainment, Inc. New York, NY Jan 08, 2011 $500,000
Head of Consultant Relations and Marketing Berenberg Asset Management LLC Chicago, IL Sep 21, 2015 $250,000
Head of Marketing Analysis BP America Inc. Chicago, IL Jun 01, 2012 $250,000
Head of Marketing and Strategy Prudential International Insurance Service Company, LLC. Newark, NJ Sep 13, 2016 $245,500 -
$368,300
Head of Marketing A Medium Corporation San Francisco, CA Jan 06, 2016 $235,000
Head of Online Marketing Caesars Interactive Entertainment, Inc. Las Vegas, NV Jan 01, 2012 $235,000
Head of Channel Marketing Hewlett Packard Enterprise Company Sunnyvale, CA May 16, 2016 $231,709
Head of Global Marketing XERO Inc. San Francisco, CA Jul 08, 2013 $225,000
Head of Marketing Sharebuilder Securities Corporation Seattle, WA Jul 20, 2010 $183,000
Head of Marketing, Pardot Salesforce.Com Atlanta, GA Sep 29, 2015 $169,950
Head of Global Marketing Planon Corporation Braintree Town, MA Sep 09, 2016 $168,667 -
$175,000
Head of Internet Marketing Shopping.Com, Inc. Brisbane, CA Nov 15, 2010 $160,000
Head of Consultant Relations and Marketing Berenberg Asset Management LLC New York, NY Jan 05, 2015 $160,000 -
$210,000
Head of Brand Marketing Playdots, Inc. New York, NY Jan 05, 2016 $160,000
Head of Product Marketing Integrated Research Inc. Denver, CO Jun 01, 2014 $155,854 -
$206,500
Head of Lifecycle Marketing Uber Technologies, Inc. San Francisco, CA May 30, 2016 $120,000 -
$175,000
Head of Global Member Acquisition &Head of Marketing Oceania Guvera USA Inc. Los Angeles, CA Apr 21, 2016 $112,278 -
$143,458
Head of Marketing Mecommerce, Inc. San Francisco, CA May 14, 2015 $110,000 -
$150,000
Head of Marketing Blue Stone Lane Holdings LLC New York, NY May 23, 2016 $110,000 -
$140,000
Head of Global Business Marketing and Brands Spotify USA Inc. New York, NY Apr 02, 2015 $110,000 -
$210,000
Head of Marketing and PR The Mill Group, Inc. New York, NY Jan 12, 2015 $108,493 -
$130,000
Head of Marketing Love & Pride, LLC Los Altos, CA Sep 01, 2012 $108,000

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Top Skills for A Head Of Marketing

CompanyWebsiteContentStrategyOnlinePresenceProductDevelopmentEmailCampaignsFacebookFinancialGoogleAnalyticsTwitterROISEOMarketResearchBusinessDevelopmentCRMVideoCustomerServiceBusinessUnitMarketSharePInternalCommunications

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Top Head Of Marketing Skills

  1. Company Website
  2. Content Strategy
  3. Online Presence
You can check out examples of real life uses of top skills on resumes here:
  • Worked with external service provider to develop company website.
  • Led execution of integrated marketing campaigns, including creative brief, content strategy, go-to-market execution and campaign success measurement.
  • Created an online presence by building an online hub an bracket sweepstakes.
  • Developed and implemented corporate branding & identity Provided commercial guidance for new product development activities for pipeline products.
  • Created and maintained all social media accounts and activity, blog and email campaigns.

Top Head Of Marketing Employers