What is a Head Of Marketing?

The Head Of Marketing is a crucial element of a company's marketing department, overseeing many teams and processes, such as digital marketing, advertising, and communications. They observe the work done by these parts of the company and direct the flow of the world itself, creating marketing strategies, annual and project budgets alike, and goals that benefit all included.

They establish and run the company's entire brand, image, and message and all of the ad and marketing projects that come with it. They do this while thinking of both the short-term and the long-term benefits and while keeping up to date with new marketing research, methods, content, and workshops, too.

While there is typically a need for a Bachelor's in Marketing or Advertisement for this position, the candidate's experience and previous work are taken heavily into account. Previous successful marketing campaigns in a career make an applicant seem much more desirable. They should also have knowledge of digital ads and analytic tools, like GoogleAdwords and Google Analytics, and customer relationship management, also known as CRM.

What Does a Head Of Marketing Do

There are certain skills that many heads of marketing have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

Learn more about what a Head Of Marketing does

How To Become a Head Of Marketing

If you're interested in becoming a head of marketing, one of the first things to consider is how much education you need. We've determined that 69.1% of heads of marketing have a bachelor's degree. In terms of higher education levels, we found that 20.0% of heads of marketing have master's degrees. Even though most heads of marketing have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Head Of Marketing

Top Head Of Marketing Jobs Near You

Head Of Marketing Career Paths

In addition to switching up your job search, it might prove helpful to look at a career path for your specific job. Now, what's a career path you ask? Well, it's practically a map that shows how you might advance from one job title to another. Our career paths are especially detailed with salary changes. So, for example, if you started out with the role of marketing director you might progress to a role such as executive director, marketing eventually. Later on in your career, you could end up with the title executive director, marketing.

Head Of Marketing

Marketing Director

Executive Director, Marketing

9 Years

Marketing Director Director Of Communications And Marketing

Vice President Of Marketing & Communications

12 Years

Marketing Director Marketing Vice President

Executive Vice President Marketing

11 Years

General Manager Business Development Director

Marketing And Business Development Director

9 Years

Marketing Manager Marketing Program Manager

Senior Marketing Program Manager

9 Years

Marketing Manager Senior Manager Of Marketing

Director Of Consumer Marketing

10 Years

Top Careers Before Head Of Marketing

Marketing Director (93,503 Jobs)

12.5 %

Marketing Manager (89,627 Jobs)

11.1 %

Internship (51,064 Jobs)

7.8 %

Top Careers After Head Of Marketing

Marketing Director (93,503 Jobs)

12.4 %

Internship (51,064 Jobs)

7.7 %

Marketing Vice President (111,356 Jobs)

7.4 %

Average Salary for a Head Of Marketing

Heads Of Marketing in America make an average salary of $137,829 per year or $66 per hour. The top 10 percent makes over $203,000 per year, while the bottom 10 percent under $93,000 per year.

Average Head Of Marketing Salary

$137,829 Yearly

$66.26 hourly

$93,00010%

$137,000Median

$203,00090%

See More Salary Information

What Am I Worth?

Roles and Types of Head Of Marketing

The role of a head of marketing includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general head of marketing responsibilities:

Design a comprehensive and aligned strategic marketing plan set
Looking for a company that inspires passion, courage
Manage the global p&l; for digital video including budgeting

There are several types of head of marketing, including:

Marketing Manager

Role:

A Marketing Manager is a key person with many responsibilities when it comes to finding customers for a product. They contribute to creating and consistently maintaining an identity for the products a company sells and oversees the communication and placement of this brand on the market. They create growth strategies for the business, based on data analysis; organize efforts to promote products, generate revenues, and secure a steady pool of satisfied customers.

Marketing managers find ways to make sure the reputation of their company is impeccable. They design and implement marketing campaigns and track, analyze, and evaluate their performance.

They are creative thinkers who deploy sophisticated technologies to understand the most hidden desires of consumers and are able to frame a product in a way that creates desire, while discovering the channels of communication that hit the nail on the head.

Average Salary: $104,550
Degree: Bachelor's Degree

Marketing Director

Role:

Marketing directors are responsible for their company's branding and image. This is a super-important job. The marketing directors hold the fate of the company in the palm of their hand. Without a marketing director, the company is sure to fail. Because how else is the public going to know about said company?

Using strategies, marketing directors are able to craft the image of a company. This enables that company to compete with other companies selling similar products. You know how coaches "scout" out the competition? Well, marketing directors do that and so much more. They want their team to win.

As a marketing director, employers are looking for people with at least a bachelor's degree. On top of that, you'll definitely need some experience walking into this position. As the company's lifeline, you need to know what you're doing.

Average Salary: $114,906
Degree: Bachelor's Degree

Marketing Vice President

Role:

Marketing vice presidents oversee all marketing efforts of a company. They can work in any industry and will typically report to a director or president of a company. Your major job responsibilities are to analyze, improve upon and develop brand and marketing strategies. You will be expected to train and lead a team of capable hands who can execute instructions accurately. Other responsibilities are preparing and reviewing budgets and financial statements, conducting market research and implementing appropriate findings, and setting targets and goals for the company. It is important that you can adequately motivate your team and ensure that goals are kept within reach and targets met for every period.

Depending on your place of employment, a master's degree in business or marketing-related field is preferred. However, a bachelor's degree might suffice. Extensive experience in marketing and branding is also preferable. You must possess a good knowledge of SEO, digital marketing software, and research and marketing skills. The average marketing vice president makes about $160,000 annually.

Average Salary: $177,188
Degree: Bachelor's Degree

States With The Most Head Of Marketing Jobs

Mouse over a state to see the number of active head of marketing jobs in each state. The darker areas on the map show where heads of marketing earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Head Of Marketing Jobs By State

Rank	State	Number of Jobs	Average Salary
1	California	4,602	$154,350
2	Texas	2,338	$131,201
3	New York	2,178	$151,496
4	Florida	1,711	$132,525
5	Pennsylvania	1,402	$133,552
6	Illinois	1,389	$150,275
7	Washington	1,296	$166,843
8	Massachusetts	1,286	$151,375
9	North Carolina	1,231	$123,684
10	Georgia	1,183	$131,593
11	Virginia	1,082	$142,497
12	New Jersey	1,029	$137,687
13	Ohio	975	$136,657
14	Minnesota	877	$130,032
15	Colorado	782	$108,835
16	Michigan	684	$128,307
17	Maryland	676	$127,834
18	Arizona	602	$147,471
19	Oregon	595	$143,902
20	Tennessee	578	$115,810
21	Wisconsin	543	$142,375
22	Missouri	519	$116,922
23	Connecticut	510	$151,664
24	Indiana	478	$134,557
25	Utah	402	$123,267
26	Kentucky	365	$118,236
27	South Carolina	350	$125,312
28	Kansas	319	$109,555
29	Iowa	289	$114,572
30	Alabama	278	$118,774
31	New Hampshire	272	$134,987
32	Arkansas	269	$111,610
33	Nebraska	244	$106,524
34	Louisiana	234	$114,801
35	Nevada	225	$133,982
36	Mississippi	195	$119,128
37	Oklahoma	185	$105,572
38	Maine	184	$146,502
39	New Mexico	180	$126,000
40	Rhode Island	178	$143,724
41	Idaho	129	$132,874
42	Delaware	124	$146,440
43	West Virginia	123	$123,822
44	South Dakota	116	$111,885
45	Montana	108	$125,099
46	Hawaii	106	$140,320
47	North Dakota	105	$130,176
48	Alaska	93	$156,552
49	Wyoming	89	$113,461
50	Vermont	81	$143,599

Head Of Marketing Education

Head Of Marketing Majors

Business

22.2 %

Marketing

21.4 %

Communication

8.4 %

Head Of Marketing Degrees

Admissions

Most Popular Majors

Economics

Psychology

Computer Science

Business

Political Science

Top Skills For a Head Of Marketing

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 12.5% of heads of marketing listed digital marketing on their resume, but soft skills such as analytical skills and communication skills are important as well.

Digital Marketing, 12.5%

Integrated Marketing, 6.4%

Marketing Campaigns, 4.3%

KPIs, 3.5%

Channel Marketing, 3.4%

Other Skills, 69.9%

Choose From 10+ Customizable Head Of Marketing Resume templates

Zippia allows you to choose from different easy-to-use Head Of Marketing templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Head Of Marketing resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

Head Of Marketing Demographics

Head Of Marketing Gender Distribution

Male

56%

Female

44%

After extensive research and analysis, Zippia's data science team found that:

Among heads of marketing, 44.0% of them are women, while 56.0% are men.

The most common race/ethnicity among heads of marketing is White, which makes up 74.6% of all heads of marketing.

The most common foreign language among heads of marketing is Spanish at 31.1%.

Online Courses For Head Of Marketing That You May Like

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1. Marketing Analytics & Retail Business Management using Excel

4.6

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Retail analytics using MS Excel - Covering Forecasting, Market Basket, RFM, Customer Valuation & Price Bundling...

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2. Content Marketing: Grow Your Business with Content Marketing

4.5

(3,700)

Learn how to use modern content marketing to grow your business and brand! Come up with your own Content Marketing plan!...

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3. Email Marketing 2023. Increase sales with Email Marketing!

4.4

(267)

A hands-on guide to Email Marketing for beginners. Learn how to boost your sales with effective Email Marketing Strategy...

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Part Time

Internship

Temporary

Best States For a Head Of Marketing

Some places are better than others when it comes to starting a career as a head of marketing. The best states for people in this position are Washington, Alaska, California, and Connecticut. Heads of marketing make the most in Washington with an average salary of $166,843. Whereas in Alaska and California, they would average $156,552 and $154,350, respectively. While heads of marketing would only make an average of $151,664 in Connecticut, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Washington

Total Head Of Marketing Jobs: 1,296

Highest 10% Earn:

$241,000

Location Quotient:

1.49

$166,843

Avg. Salary

View 1,296 Head Of Marketing Jobs In WA

2. Connecticut

Total Head Of Marketing Jobs: 510

Highest 10% Earn:

$216,000

Location Quotient:

1.29

$151,664

Avg. Salary

View 510 Head Of Marketing Jobs In CT

3. Alaska

Total Head Of Marketing Jobs: 93

Highest 10% Earn:

$225,000

Location Quotient:

0.94

$156,552

Avg. Salary

View 93 Head Of Marketing Jobs In AK

Full List Of Best States For Heads Of Marketing

How Do Head Of Marketing Rate Their Jobs?

Top Head Of Marketing Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ heads of marketing and discovered their number of head of marketing opportunities and average salary. Through our research, we concluded that Salesforce was the best, especially with an average salary of $147,665. Meta follows up with an average salary of $200,877, and then comes DoorDash with an average of $161,431. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a head of marketing. The employers include ResMed, Tenable Protective Services, and SWORD Health

Most Common Employers For Head Of Marketing

Rank	Company	Average Salary	Hourly Rate	Job Openings
1	Meta	$200,877	$96.58	31
2	Google	$189,335	$91.03	7
3	eBay	$178,452	$85.79	15
4	Bloomberg	$163,462	$78.59	12
5	Citi	$163,435	$78.57	11
6	DoorDash	$161,431	$77.61	16
7	Salesforce	$147,665	$70.99	110
8	IBM	$145,464	$69.93	7
9	Thomson Reuters	$145,121	$69.77	11
10	Amazon	$144,646	$69.54	8

Updated February 6, 2023

What is a Head Of Marketing?

What Does a Head Of Marketing Do

How To Become a Head Of Marketing

Head Of Marketing Career Paths

Top Careers Before Head Of Marketing

Top Careers After Head Of Marketing

Recent Job Searches

Average Salary for a Head Of Marketing

Roles and Types of Head Of Marketing

Marketing Manager

Marketing Director

Marketing Vice President

States With The Most Head Of Marketing Jobs

Number Of Head Of Marketing Jobs By State

Head Of Marketing Education

Head Of Marketing Majors

Head Of Marketing Degrees

Top Colleges for Head Of Marketings

1. University of Georgia

2. University of Wisconsin - Madison

3. University of Minnesota - Twin Cities

4. Purdue University

5. Howard University

6. Ohio State University

7. University of Texas at Austin

8. University of Southern California

9. University of Pennsylvania

10. SUNY at Binghamton

Top Skills For a Head Of Marketing

Choose From 10+ Customizable Head Of Marketing Resume templates

Head Of Marketing Demographics

Head Of Marketing Gender Distribution

Online Courses For Head Of Marketing That You May Like

Best States For a Head Of Marketing

How Do Head Of Marketing Rate Their Jobs?

Top Head Of Marketing Employers

Most Common Employers For Head Of Marketing

Head Of Marketing Related Careers

Head Of Marketing Related Jobs

What Similar Roles Do

Resume For Related Jobs