There is more than meets the eye when it comes to being a head of marketing. For example, did you know that they make an average of $65.77 an hour? That's $136,811 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many heads of marketing have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, creativity and communication skills.
When it comes to the most important skills required to be a head of marketing, we found that a lot of resumes listed 11.8% of heads of marketing included product development, while 7.1% of resumes included content marketing, and 4.7% of resumes included demand generation. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the head of marketing job title. But what industry to start with? Most heads of marketing actually find jobs in the media and technology industries.
If you're interested in becoming a head of marketing, one of the first things to consider is how much education you need. We've determined that 54.1% of heads of marketing have a bachelor's degree. In terms of higher education levels, we found that 28.5% of heads of marketing have master's degrees. Even though most heads of marketing have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a head of marketing. When we researched the most common majors for a head of marketing, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on head of marketing resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a head of marketing. In fact, many head of marketing jobs require experience in a role such as marketing director. Meanwhile, many heads of marketing also have previous career experience in roles such as marketing manager or internship.