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Best states for a head of marketing
Quoted expert
Gerard Tellis
- Rank 1 - 10
- 11 - 20
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- 31 - 40
- 41 - 51
We decided to bring you a list of the best states for jobs for heads of marketing in the United States. Head of marketing positions are available in every state, but not all states are the same. Some states do not offer the same wages, benefits, time off, etc for heads of marketing.In fact, our research shows that Washington is the best state for heads of marketing in America. The best city in America for heads of marketing with the highest pay is Seattle, WA.
Washington is the best state for jobs for heads of marketing, and Oklahoma is the worst. The most common pay in Washington is $166,843, while the median pay in Oklahoma is $105,572.Washington is the best state, and Bellingham is the city with the highest pay for heads of marketing.
10 best states for heads of marketing in 2025
1. Washington
Total head of marketing jobs: 1,296 Average annual salary: $166,843 Lowest 10 percent earn: $115,000 Highest 10 percent earn: $241,000 Location Quotient: 1.49
2. Connecticut
Total head of marketing jobs: 510 Average annual salary: $151,664 Lowest 10 percent earn: $106,000 Highest 10 percent earn: $216,000 Location Quotient: 1.29
3. Alaska
Total head of marketing jobs: 93 Average annual salary: $156,552 Lowest 10 percent earn: $108,000 Highest 10 percent earn: $225,000 Location Quotient: 0.94
4. Maine
Total head of marketing jobs: 184 Average annual salary: $146,502 Lowest 10 percent earn: $103,000 Highest 10 percent earn: $207,000 Location Quotient: 1.16
5. New York
Total head of marketing jobs: 2,178 Average annual salary: $151,496 Lowest 10 percent earn: $105,000 Highest 10 percent earn: $216,000 Location Quotient: 1.43
6. Massachusetts
Total head of marketing jobs: 1,286 Average annual salary: $151,375 Lowest 10 percent earn: $106,000 Highest 10 percent earn: $214,000 Location Quotient: 1.17
7. Illinois
Total head of marketing jobs: 1,389 Average annual salary: $150,275 Lowest 10 percent earn: $102,000 Highest 10 percent earn: $221,000 Location Quotient: 0.98
8. Rhode Island
Total head of marketing jobs: 178 Average annual salary: $143,724 Lowest 10 percent earn: $100,000 Highest 10 percent earn: $205,000 Location Quotient: 1.23
9. California
Total head of marketing jobs: 4,602 Average annual salary: $154,350 Lowest 10 percent earn: $103,000 Highest 10 percent earn: $229,000 Location Quotient: 1.32
10. Oregon
Total head of marketing jobs: 595 Average annual salary: $143,902 Lowest 10 percent earn: $95,000 Highest 10 percent earn: $215,000 Location Quotient: 1.21
Head of marketing jobsNear Columbus, OH
How Zippia determines the best states to be a head of marketing
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a head of marketing
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | Washington | $166,843 | $115,000 | 7,405,743 | 1,296 |
| 2 | Connecticut | $151,664 | $106,000 | 3,588,184 | 510 |
| 3 | Alaska | $156,552 | $108,000 | 739,795 | 93 |
| 4 | Maine | $146,502 | $103,000 | 1,335,907 | 184 |
| 5 | New York | $151,496 | $105,000 | 19,849,399 | 2,178 |
| 6 | Massachusetts | $151,375 | $106,000 | 6,859,819 | 1,286 |
| 7 | Illinois | $150,275 | $102,000 | 12,802,023 | 1,389 |
| 8 | Rhode Island | $143,724 | $100,000 | 1,059,639 | 178 |
| 9 | California | $154,350 | $103,000 | 39,536,653 | 4,602 |
| 10 | Oregon | $143,902 | $95,000 | 4,142,776 | 595 |
| 11 | Arizona | $147,471 | $97,000 | 7,016,270 | 602 |
| 12 | Wisconsin | $142,375 | $96,000 | 5,795,483 | 543 |
| 13 | Vermont | $143,599 | $100,000 | 623,657 | 81 |
| 14 | Delaware | $146,440 | $101,000 | 961,939 | 124 |
| 15 | New Hampshire | $134,987 | $94,000 | 1,342,795 | 272 |
| 16 | Virginia | $142,497 | $97,000 | 8,470,020 | 1,082 |
| 17 | Pennsylvania | $133,552 | $91,000 | 12,805,537 | 1,402 |
| 18 | District of Columbia | $143,490 | $98,000 | 693,972 | 236 |
| 19 | Ohio | $136,657 | $92,000 | 11,658,609 | 975 |
| 20 | Nevada | $133,982 | $87,000 | 2,998,039 | 225 |
| 21 | North Dakota | $130,176 | $87,000 | 755,393 | 105 |
| 22 | New Jersey | $137,687 | $95,000 | 9,005,644 | 1,029 |
| 23 | Texas | $131,201 | $84,000 | 28,304,596 | 2,338 |
| 24 | Hawaii | $140,320 | $92,000 | 1,427,538 | 106 |
| 25 | Georgia | $131,593 | $87,000 | 10,429,379 | 1,183 |
| 26 | Minnesota | $130,032 | $87,000 | 5,576,606 | 877 |
| 27 | Florida | $132,525 | $88,000 | 20,984,400 | 1,711 |
| 28 | Indiana | $134,557 | $89,000 | 6,666,818 | 478 |
| 29 | North Carolina | $123,684 | $82,000 | 10,273,419 | 1,231 |
| 30 | Idaho | $132,874 | $86,000 | 1,716,943 | 129 |
| 31 | Utah | $123,267 | $79,000 | 3,101,833 | 402 |
| 32 | Michigan | $128,307 | $86,000 | 9,962,311 | 684 |
| 33 | West Virginia | $123,822 | $83,000 | 1,815,857 | 123 |
| 34 | New Mexico | $126,000 | $80,000 | 2,088,070 | 180 |
| 35 | Wyoming | $113,461 | $73,000 | 579,315 | 89 |
| 36 | Maryland | $127,834 | $87,000 | 6,052,177 | 676 |
| 37 | South Carolina | $125,312 | $83,000 | 5,024,369 | 350 |
| 38 | Montana | $125,099 | $82,000 | 1,050,493 | 108 |
| 39 | Kentucky | $118,236 | $77,000 | 4,454,189 | 365 |
| 40 | Tennessee | $115,810 | $75,000 | 6,715,984 | 578 |
| 41 | Mississippi | $119,128 | $77,000 | 2,984,100 | 195 |
| 42 | Alabama | $118,774 | $77,000 | 4,874,747 | 278 |
| 43 | South Dakota | $111,885 | $73,000 | 869,666 | 116 |
| 44 | Colorado | $108,835 | $69,000 | 5,607,154 | 782 |
| 45 | Missouri | $116,922 | $75,000 | 6,113,532 | 519 |
| 46 | Arkansas | $111,610 | $71,000 | 3,004,279 | 269 |
| 47 | Kansas | $109,555 | $70,000 | 2,913,123 | 319 |
| 48 | Iowa | $114,572 | $74,000 | 3,145,711 | 289 |
| 49 | Nebraska | $106,524 | $68,000 | 1,920,076 | 244 |
| 50 | Louisiana | $114,801 | $73,000 | 4,684,333 | 234 |
| 51 | Oklahoma | $105,572 | $67,000 | 3,930,864 | 185 |
Highest paying states for heads of marketing
| Rank | State | Avg. Head Of Marketing Salary |
|---|---|---|
| 1 | Washington | $166,843 |
| 2 | Connecticut | $151,664 |
| 3 | Alaska | $156,552 |
| 4 | Maine | $146,502 |
| 5 | New York | $151,496 |
| 6 | Massachusetts | $151,375 |
| 7 | Illinois | $150,275 |
| 8 | Rhode Island | $143,724 |
| 9 | California | $154,350 |
| 10 | Oregon | $143,902 |
| 11 | Arizona | $147,471 |
| 12 | Wisconsin | $142,375 |
| 13 | Vermont | $143,599 |
| 14 | Delaware | $146,440 |
| 15 | New Hampshire | $134,987 |
| 16 | Virginia | $142,497 |
| 17 | Pennsylvania | $133,552 |
| 18 | District of Columbia | $143,490 |
| 19 | Ohio | $136,657 |
| 20 | Nevada | $133,982 |
| 21 | North Dakota | $130,176 |
| 22 | New Jersey | $137,687 |
| 23 | Texas | $131,201 |
| 24 | Hawaii | $140,320 |
| 25 | Georgia | $131,593 |
| 26 | Minnesota | $130,032 |
| 27 | Florida | $132,525 |
| 28 | Indiana | $134,557 |
| 29 | North Carolina | $123,684 |
| 30 | Idaho | $132,874 |
| 31 | Utah | $123,267 |
| 32 | Michigan | $128,307 |
| 33 | West Virginia | $123,822 |
| 34 | New Mexico | $126,000 |
| 35 | Wyoming | $113,461 |
| 36 | Maryland | $127,834 |
| 37 | South Carolina | $125,312 |
| 38 | Montana | $125,099 |
| 39 | Kentucky | $118,236 |
| 40 | Tennessee | $115,810 |
| 41 | Mississippi | $119,128 |
| 42 | Alabama | $118,774 |
| 43 | South Dakota | $111,885 |
| 44 | Colorado | $108,835 |
| 45 | Missouri | $116,922 |
| 46 | Arkansas | $111,610 |
| 47 | Kansas | $109,555 |
| 48 | Iowa | $114,572 |
| 49 | Nebraska | $106,524 |
| 50 | Louisiana | $114,801 |
| 51 | Oklahoma | $105,572 |
Expert opinions on the best states for heads of marketing
Are there any particularly good places in the United States for Heads of marketing to find work opportunities?
Gerard Tellis
Director of the Institute for Outlier Research in Business & Professor of Marketing, University of Southern California
In addition, because most high-tech, new industry jobs have remained steady or increased and because these have abundant data, skills in big data collection and analysis will be important.
Head of marketing best states FAQs
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Updated January 8, 2025