Head of marketing demographics and statistics in the US
Head of marketing demographics research summary. Zippia estimates head of marketing demographics and statistics in the United States by using a database of 30 million profiles. Our head of marketing estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about heads of marketing after extensive research and analysis:
- There are over 66,794 heads of marketing currently employed in the United States.
- 44.0% of all heads of marketing are women, while 56.0% are men.
- The average head of marketing age is 39 years old.
- The most common ethnicity of heads of marketing is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- In 2022, women earned 94% of what men earned.
- 10% of all heads of marketing are LGBT.
- Heads of marketing are 47% more likely to work at private companies in comparison to public companies.
On this page
Head of marketing demographics by:
Head of marketing gender statistics
44.0% of heads of marketing are women and 56.0% of heads of marketing are men.
- Male, 56.0%
- Female, 44.0%
Head of marketing gender ratio
| Gender | Percentages |
|---|---|
| Male | 56.0% |
| Female | 44.0% |
Head of marketing gender pay gap
Women earn 94¢ for every $1 earned by men
Male income
$139,125
Female income
$131,225
Head of marketing gender ratio over time
This data breaks down the percentage of men and women in head of marketing positions over time. Currently, 44.0% of heads of marketing are female.
Head of marketing gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 74.42% | 25.58% |
| 2011 | 74.13% | 25.87% |
| 2012 | 74.66% | 25.34% |
| 2013 | 74.60% | 25.40% |
| 2014 | 73.04% | 26.96% |
| 2015 | 72.63% | 27.37% |
| 2016 | 72.52% | 27.48% |
| 2017 | 71.62% | 28.38% |
| 2018 | 58.28% | 41.72% |
| 2019 | 57.21% | 42.79% |
| 2020 | 55.63% | 44.37% |
| 2021 | 56.01% | 43.99% |
Head of marketing related jobs gender ratio
We compared heads of marketing with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Head Of Marketing | 56% | 44% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Head of marketing demographics by race
The most common ethnicity among heads of marketing is White, which makes up 74.6% of all heads of marketing. Comparatively, 8.7% of heads of marketing are Hispanic or Latino and 8.2% of heads of marketing are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Head of marketing race
| Head of marketing race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Head of marketing race and ethnicity over time
See how head of marketing racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Head of marketing race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Head of marketing wage gap by race
According to our data, asian heads of marketing have the highest average salary compared to other ethnicities. Black or african american heads of marketing have the lowest average salary at $131,227.
| Ethnicity | Salary |
|---|---|
| Unknown | $138,402 |
| White | $137,762 |
| Black or African American | $131,227 |
| Asian | $151,755 |
| Hispanic or Latino | $137,275 |
Average head of marketing age
See how the average age of heads of marketing varies based on ethnicity and gender.
Male
Female
Head of marketing age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Head of marketing age breakdown
The average age of heads of marketing is 40+ years years old, representing 44% of the head of marketing population.
Head of marketing age breakdown
| Head Of Marketing Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Head of marketing educational attainment
The most common degree for heads of marketing is bachelor's degree, with 69% of heads of marketing earning that degree. The second and third most common degree levels are master's degree degree at 20% and master's degree degree at 5%.
- Bachelor's, 69%
- Master's, 20%
- Associate, 5%
- High School Diploma, 3%
- Other Degrees, 3%
Heads of marketing by degree level
| Head of marketing degree | Percentages |
|---|---|
| Bachelor's | 69% |
| Master's | 20% |
| Associate | 5% |
| High School Diploma | 3% |
| Other Degrees | 3% |
Head of marketing jobs you might like
Head of marketing wage gap by degree level
According to the data, heads of marketing with a Doctorate degree earn more than those without, at $169,612 annually. With a Master's degree, heads of marketing earn a median annual income of $162,229 compared to $143,017 for heads of marketing with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $162,229 |
| Bachelor's Degree | $143,017 |
| Doctorate Degree | $169,612 |
Head of marketing employment statistics
Most heads of marketing work for a private in the technology industry.
Company size where heads of marketing work
Below, you can see the size of companies where heads of marketing work.
Head of marketing jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 5% |
| 50 - 100 employees | 10% |
| 100 - 500 employees | 17% |
| 500 - 1,000 employees | 5% |
| 1,000 - 10,000 employees | 20% |
| > 10,000 employees | 43% |
Head of marketing jobs by company type
Employees with the head of marketing job title have their preferences when it comes to working for a company. For instance, most heads of marketing prefer to work at private companies over public companies.
Head of marketing jobs by sector
| Company type | Percentages |
|---|---|
| Education | 5% |
| Public | 47% |
| Private | 47% |
| Government | 1% |
Head of marketing jobs by industry
The most common industries for heads of marketing are technology, finance and internet.
Head of marketing industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 17% |
| Finance | 15% |
| Technology | 15% |
| Media | 6% |
| Internet | 6% |
| Start-up | 6% |
| Manufacturing | 5% |
| Health Care | 4% |
| Retail | 4% |
| Education | 4% |
| Hospitality | 3% |
| Telecommunication | 3% |
| Professional | 3% |
| Pharmaceutical | 2% |
| Transportation | 2% |
| Non Profits | 2% |
| Insurance | 2% |
| Government | 1% |
| Automotive | 1% |
| Construction | 1% |
| Energy | 1% |
| Real Estate | 1% |
Head of marketing turnover and employment statistics
Head of marketing unemployment rate over time
The unemployment rate for heads of marketing between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Head of marketing unemployment rate by year
| Year | Head of marketing unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average head of marketing tenure
The average head of marketing stays at their job for 1-2 years, based on the 3,528 heads of marketing resumes in Zippia's database.
Head of marketing tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 19% |
| 1-2 years | 37% |
| 3-4 years | 15% |
| 5-7 years | 18% |
| 8-10 years | 6% |
| 11+ years | 5% |
Head of marketing LGBT ratio compared to similar jobs
Review the percent of heads of marketing that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Director Of Sales & Business Development | 7.25% | 163,561 |
| Advertising Account Manager | 9.54% | 105,277 |
| Head Of Marketing | 9.86% | - |
| Vice President Of Communication | 16.11% | 43,726 |
Similar head of marketing jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Director Of Sales & Business Development | 7.25% | 163,561 |
| Advertising Account Manager | 9.54% | 105,277 |
| Vice President Of Communication | 16.11% | 43,726 |
Foreign languages spoken by heads of marketing
The most common foreign language among heads of marketing is Spanish at 31.1%. The second-most popular foreign language spoken is French at 15.7% and German is the third-most popular at 7.3%.
- Spanish, 31.1%
- French, 15.7%
- German, 7.3%
- Mandarin, 7.0%
- Chinese, 6.3%
- Other, 32.6%
Head of marketing languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 31.1% |
| French | 15.7% |
| German | 7.3% |
| Mandarin | 7.0% |
| Chinese | 6.3% |
| Other | 32.6% |
