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Head of marketing vs director

The differences between heads of marketing and directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a head of marketing, becoming a director takes usually requires 4-6 years. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $113,489 average annual salary of a director.

The top three skills for a head of marketing include digital marketing, integrated marketing and marketing campaigns. The most important skills for a director are healthcare, customer service, and oversight.

Head of marketing vs director overview

Head Of MarketingDirector
Yearly salary$137,829$113,489
Hourly rate$66.26$54.56
Growth rate10%8%
Number of jobs92,557230,711
Job satisfaction-5
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 64%
Average age3940
Years of experience106

What does a head of marketing do?

The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.

What does a director do?

Directors work in show business, whether in a film, a television show, or a theatre production. They are responsible for bringing the material to life. They work with the writers to get a clear vision of how the production should look. They lead the production team in planning for the production, identifying filming or rehearsing schedules, casting for roles, and other aspects that need to be decided upon. Directors provide direction to the actors to ensure that the actors understand their role and will be able to effectively convey emotions to the audience. They also manage all other crew members and communicate their expectations clearly so that everyone on the set is working towards one vision.

Head of marketing vs director salary

Heads of marketing and directors have different pay scales, as shown below.

Head Of MarketingDirector
Average salary$137,829$113,489
Salary rangeBetween $93,000 And $203,000Between $66,000 And $192,000
Highest paying CitySeattle, WANew York, NY
Highest paying stateWashingtonNew York
Best paying companyMetaMayo Clinic
Best paying industryMediaFinance

Differences between head of marketing and director education

There are a few differences between a head of marketing and a director in terms of educational background:

Head Of MarketingDirector
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 64%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaStanford University

Head of marketing vs director demographics

Here are the differences between heads of marketing' and directors' demographics:

Head Of MarketingDirector
Average age3940
Gender ratioMale, 56.0% Female, 44.0%Male, 53.2% Female, 46.8%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.5% Asian, 6.4% White, 65.5% American Indian and Alaska Native, 0.2%
LGBT Percentage10%14%

Differences between head of marketing and director duties and responsibilities

Head of marketing example responsibilities.

  • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
  • Establish and maintain a dashboard of key sales and operational metrics (KPIs).
  • Present monthly and quarterly program ROI report to in country marketing team and regional executive team.
  • Create all advertising units - physical ads for film festivals; website advertising; Google, Facebook, and LinkedIn ads.
  • Create PowerPoint audio and video presentations.
  • Track and analyze program effectiveness to determine ROI and prioritize resources.
  • Show more

Director example responsibilities.

  • Manage water metering programs for NYC and national portfolio.
  • Collaborate with the CPA to manage financials and reporting / distribution to physicians.
  • Manage OEM manufacturing partners for making bulk solutions, product fills and final packaging.
  • Lead company's first deep-fill structural project, bring company into EPA compliance, establish effective QA-QC program.
  • Develop company website entirely as well as wrote and manage the SEO and upkeep for overall site maintenance.
  • Manage the company's hotel portfolio operations and assets, including renovation, new build, conversions, and rebranding.
  • Show more

Head of marketing vs director skills

Common head of marketing skills
  • Digital Marketing, 12%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 4%
  • KPIs, 3%
  • Channel Marketing, 3%
  • Google Analytics, 3%
Common director skills
  • Healthcare, 10%
  • Customer Service, 10%
  • Oversight, 7%
  • Project Management, 6%
  • Human Resources, 4%
  • Business Development, 4%

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