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The differences between heads of marketing and vice presidents can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a head of marketing, becoming a vice president takes usually requires More than 10 years. Additionally, a vice president has an average salary of $158,637, which is higher than the $137,829 average annual salary of a head of marketing.
The top three skills for a head of marketing include digital marketing, integrated marketing and marketing campaigns. The most important skills for a vice president are healthcare, oversight, and project management.
| Head Of Marketing | Vice President | |
| Yearly salary | $137,829 | $158,637 |
| Hourly rate | $66.26 | $76.27 |
| Growth rate | 10% | 6% |
| Number of jobs | 92,557 | 119,530 |
| Job satisfaction | - | 4 |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 72% |
| Average age | 39 | 52 |
| Years of experience | 10 | - |
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Vice presidents are usually considered the second-in-command in the organization, depending on the organization structure. They take over when the president is unavailable to fulfill duties. They may also represent the organization in external events and other official functions. They are important members of the boardroom, and their opinions are usually sought after as well. Vice presidents are usually poised to follow the president's footsteps in the organization, especially if the president is nearing retirement. They also make urgent and crucial decisions when the president is not available to do so. Vice presidents must have strong business acumen, decision-making skills, and professionalism.
Heads of marketing and vice presidents have different pay scales, as shown below.
| Head Of Marketing | Vice President | |
| Average salary | $137,829 | $158,637 |
| Salary range | Between $93,000 And $203,000 | Between $107,000 And $235,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | New York |
| Best paying company | Meta | Brookfield Properties |
| Best paying industry | Media | Manufacturing |
There are a few differences between a head of marketing and a vice president in terms of educational background:
| Head Of Marketing | Vice President | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between heads of marketing' and vice presidents' demographics:
| Head Of Marketing | Vice President | |
| Average age | 39 | 52 |
| Gender ratio | Male, 56.0% Female, 44.0% | Male, 65.8% Female, 34.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.7% Unknown, 3.9% Hispanic or Latino, 7.6% Asian, 7.5% White, 76.7% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |