Head of marketing job description

Helbiz is a multi-modal, international company with a focus on micro-mobility to solve first and last-mile transportation problems. Helbiz offers an array of mobility products including electric scooters and bicycles to cities around the world. We aim to revolutionize mobility in cities and on campuses by offering unique and creative transportation options that are more sustainable, efficient, and affordable.

The Head of Marketing US reports to the CMO, who in turn reports to the CEO of the company. The Head of Marketing role has a dotted line to the Country General Managers and takes an active role in the regional leadership team alongside policy, communication and operations.

You will work in close partnership with central brand, marketing, growth and product teams on a weekly basis, as well as local operations, public policy, public relations and HR teams. Your team will be supported in day-to-day execution by a fully centralized performance marketing team as well as central support roles for CRM activities.

Responsibilities Owner of national brand, growth and marketing budget, KPIs and performance Attract, retain and develop a 2-5 team of high caliber marketing and partnership associates and managers Develop a country marketing strategy in collaboration with country general managers, the CMO and the rest of the global marketing leadership team Plan and execute on a national marketing and brand campaign calendar Source and execute on policy-, growth- and brand-oriented partnerships Localize our product experience and product marketing Build and communicate local user and market insights Support the team in local tender processes

Requested QualificationsBachelor or Master degree within business, marketing or similar+5/10 year experience within marketing, growth, commercial or brand in a company with a digital product in a highly competitive market, including strategic and results oriented positions Experience managing a team of both junior and more autonomous professionals Exceptional communication skills in English, both in writing and speaking Working knowledge of French, Italian and/or Spanish is a plus Independent problem solving skills and ability to thrive in an adaptive environment Proven experience from commercial and contract negotiations Role model behavior that will inspire and challenge the team

What We OfferFlexible work schedule and working remote Highly impactful position with great growth potential and visibility across the business Work with a close knit team of highly motivated and skilled colleagues centrally and locally Revolutionize the micro-mobility industry and make a difference in building sustainable cities Competitive compensation and performance-based bonus structure Competitive benefits package including health benefits, PTO & Paid Sick Leave
Helbiz is an Equal Opportunity Employer and is committed to diversity and inclusion in the workplace. Helbiz prohibits the discrimination and harassment of any kind based on race, color, sex, religion, gender identity, gender expression, age, national origin, disability, genetic information, pregnancy, military or veteran status, marital status, or any other protected characteristic as outlined by federal, state, or local laws. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Make banking a Fifth Third better We connect great people to great opportunities. Are you ready to take the next step? Discover a career in banking at Fifth Third Bank.
GENERAL FUNCTION:
As part of 5/3's growing digital marketing team, this leadership role is responsible for account acquisition by developing strategic media plan, spearheading net new digital re-marketing capabilities, and managing the activation to deliver business results. The Performance Marketing Director will have close alignment and collaboration with business stakeholders to understand overall strategic objectives so that digital media and re-marketing plans can drive business outcomes. This role will collaborate with marketing leaders, analytics and marketing technology, to provide digital performance media expertise and ensure that campaigns are optimized continuously and executed flawlessly. The Performance Marketing Director will have a deep working knowledge of SEM, social media, programmatic display, affiliate marketing, digital video and email marketing, as well as key digital marketing technology stack.

Responsible and accountable for risk by openly exchanging ideas and opinions, elevating concerns, and personally following policies and procedures as defined. Accountable for always doing the right thing for customers and colleagues, and ensures that actions and behaviors drive a positive customer experience. While operating within the Bank's risk appetite, achieves results by consistently identifying, assessing, managing, monitoring, and reporting risks of all types.

ESSENTIAL DUTIES AND RESPONSIBILITIES:
Lead development of the performance media and re-marketing strategy that acquires profitable customers Work with leadership and analytics team to determine acquisition marketing budgets Oversee delivery of performance media and re-marketing program to maximize return on investment Build and lead team in SEM, social and other digital media bidding, buying and execution Establish a new program to re-market to abandoned visitors and acquire incremental customers Implement an agile testing framework and a deep pipeline of optimizing and sourcing for growth Develop and implement an attribution solution across multiple marketing channels (e.g., search, social, display, online video, email) Stay on top of the latest development in media and technologies to advance 5/3's digital marketing capabilities Build and manage a high-performing, hands-on media team Build productive relationships with internal and external teams

SUPERVISORY RESPONSIBILITIES:

Responsible for providing employees timely, candid and constructive performance feedback; developing employees to their fullest potential and provide challenging opportunities that enhance employee career growth; developing the appropriate talent pool to ensure adequate bench strength and succession planning; recognizing and rewarding employees for accomplishments.

MINIMUM KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:
Bachelor's Degree plus 10-12 years' experience in performance marketing or demand generation with experience in digital ad operations and agency management Track record of driving growth via digital marketing and managing multi-million dollar media budget Strong e-commerce background with analytical approach and rigorous testing to customer acquisition Experience with third party ad platforms and software (e.g., Kenshoo, Adobe, Google and Meta marketing platforms).Working knowledge of marketing automation solutions and be able to create successful customer acquisition and retention programs Must be able to lead others in the development, direction and execution of digital marketing initiatives Ability to operate in a fast-paced environment with multiple priorities across stakeholders Proven ability to work successfully across teams to create alignment and deliver results Experience managing a hands-on, acquisition media team Experience managing remote team a plus

Head of Digital Performance Marketing

LOCATION -- Cincinnati, Ohio 45202

Fifth Third Bank, National Association is proud to have an engaged and inclusive culture and to promote and ensure equal employment opportunity in all employment decisions regardless of race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity, military status, veteran status or any other legally protected status.

Conceptualize, create and execute strategic, clear, cut-through, relevant & timely campaigns that speak to the needs of the Filipino by ensuring all plans are rooted in customer insights and habits. Said insights to come from a centralized database which will also serve Consumer Business (Mobile & Broadband) and Small Medium Business as they create their BAU portfolio.
Duties and Responsibilities:
Review consumer brand plans & portfolio to ensure alignment of execution and campaigns Design the Digital Growth Team's full-year marketing strategy, taking into consideration KPIs and mandates specific to awareness, recall preference of & habituation of customers to digital channels Oversee creation, execution & execution of clear, impactful & relevant communication materials in formats best suited for the target audience Secure budget & manage P&L to ensure optimal spend vs reach & conversion Be fully involved in & contribute to creation/revision/enhancement of Persona Designs across all Consumer brands in order to clearly identify the digital channels, moments & valued experience of the target market as well as how they can be habituated from offline to online Analyze and insight upon various data points such as weekly dashboard, Vector studies, FGDs, user council interviews, usability tests and the like in order to come up with & enhance promos and campaigns that will lead to customer conversion and habituation to digital channels Take subsidiary and partner opportunities into consideration during the crafting and implementation process to maximize Globe's resources Drive internal engagement activities for Growth team in close collaboration with HR

Competencies:
Brand Strategy DevelopmentDigital Marketing Strategy Development & ExecutionDigital Marketing Campaign ManagementCustomer Engagement Analytical SkillsCommunication & CreativityP&L Management & Negotiation Skills

Requirements:

Bachelor's degree in a related field10 years+ experience in a Creative Marketing-focused role Experience in execution of end-to-end nationwide campaigns (client-side) Extensive knowledge of marketing strategies, channels and branding combined with analytical skills

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.