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Head of marketing resume examples from 2026

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Land interviews using Zippia's AI-powered resume builder.

Updated March 26, 2025
6 min read
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How to write a head of marketing resume

Craft a resume summary statement

A resume summary is your opening statement that highlights your strongest skills and top accomplishments. It is your chance to quickly let recruiters know who you are professionally - and why they should hire you for the head of marketing role.

Step 1: Start with your current job title, or the one you aspire to. Are you a passionate manager? A skilled analyst? It's a good starting point.

Step 2: Next put your years of experience in head of marketing-related roles.

Step 3: Now is the time to put your biggest accomplishment or something you are professionally proud of.

Step 4: Read over what you have written. It should be 2-4 sentences. Your goal is to summarize your experience, not recite your resume.

These four steps should give you a strong elevator pitch and land you some head of marketing interviews.

Please upload your resume so Zippia’s job hunt AI can draft a summary statement for you.

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List the right project manager skills

Use your Skills section to show you have the knowledge and technical ability to do the job. Here is how to make the most of your skills section and make sure you have the right keywords:

  1. You often need to include the exact keywords from the job description in your resume. Look at the job listing and consider which of the listed skills you have experience with, along with related skills.
  2. Include as many relevant hard skills and soft skills as possible from the listing.
  3. Use the most up to date and accurate terms. Don't forget to be specific.
These five steps should give you a strong elevator pitch and land you some head of marketing interviews.

Here are example skills to include in your “Area of Expertise” on a head of marketing resume:

  • Digital Marketing
  • Integrated Marketing
  • Marketing Campaigns
  • KPIs
  • Channel Marketing
  • Google Analytics
  • Content Strategy
  • Brand Management
  • Marketing Mix
  • Content Marketing
  • B2B Marketing
  • ROI
  • Facebook
  • Business Objectives
  • CRM
  • Product Development
  • Project Management
  • Market Research
  • Email Marketing
  • Demand Generation
  • Brand Marketing
  • Product Management
  • B2C
  • Business Development
  • Saas
  • Social Media Marketing
  • Customer Acquisition
  • Marketing Analytics
  • WordPress
  • Instagram

Zippia’s AI can customize your resume for you.

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How to structure your work experience

A work experience section is a vital part of your resume because it shows you have the experience to succeed in your next job.

  1. Put your most recent experience first. Prospective employers care about your most recent accomplishments the most.
  2. Put the job title, company name, city, and state on the left. Align dates in month and year format on the right-hand side.
  3. Include only recent, relevant jobs. This means if you're a fairly experienced worker, you might need to leave off that first internship or other positions in favor of highlighting more pertinent positions.

How to write head of marketing experience bullet points

Effective job bullet points do more than just describe your job duties. Instead, they should be specific and measurable accomplishments. Here are some strategies to mastering job bullet points:

  • Use strong action verbs like Led, Built, or Optimized.
  • Follow up with numbers when possible to support your results. How much did performance improve? How much revenue did you drive?
  • Wrap it up by explaining the actions you took to achieve the result and how you made an impact.

Here are great bullet points from head of marketing resumes:

Work history example #1

Head Of Marketing

American Red Cross

  • Maximized divisional digital engagement activities (Red Cross website, Twitter, etc.)
  • Completed over 50 Regional CRM diagnostics and developed next step protocols for revitalizing list heath, segmentation and strategy.
  • Delivered a 582% ROI from paid media promotion.
  • Raised the digital profiles of each Chapter in the region on Facebook, Twitter, and Flickr.
  • Executed development of American Red Cross Marketing database and CRM initiatives.

Work history example #2

Marketing Supervisor

Verizon

  • Developed campaigns across multiple channels including; digital, email, direct mail, account online and newsletters.
  • Improved prepaid marketing results by 28% YOY and $35K above plan in 2008.
  • Designed online Broadband Beat E-Newsletter to engage existing High-Speed Internet Customers.
  • Deployed one weekly and two monthly e-newsletters and other internal and external communications using Epsilon DREAMmail, converting documents into HTML.
  • Created co-marketing strategy for rolling out a jointly branded telehealth program with a leading national healthcare retailer.

Work history example #3

Social Media Manager

Starbucks

  • Leveraged targeting optimization and new channel mix to decrease advertising CPA by 12.63% YOY.
  • Developed operations goals, key performance metrics, testing, and analytics programs.
  • Developed concepts with viral potential while continuously monitored online public relations.
  • Managed company Facebook and Instagram page, effectively increasing fan engagement by 45 percent from previous 6 months.
  • Reported metrics via Hootsuite and Radian6 for reporting needs and social media success.

Work history example #4

Blogger (Part-Time)

American Specialty Health

  • Developed and managed digital marketing campaigns, managed online branding and product campaigns to raise awareness.
  • Researched trending ideas and topics and pitched fresh daily features.
  • Researched, selected and scheduled appropriate topics for weekly posts.
  • Coordinated with ASN staff to determine topics appropriate for readers.
  • Designed social media pages for Success Consulting, LLC.

Zippia’s AI can customize your resume for you.

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Add an education section to your resume

The education section should display your highest degree first.

Place your education section appropriately on your resume. If you graduated over 5 years ago, this section should be at the bottom of your resume. If you just graduated and lack relevant work experience, the education section should go to the top.

If you have a bachelor's or master's degree, do not list your high school education. If your graduation year is more than 15-20 years ago, it's better not to include dates in this section.

Here are some examples of good education entries for resumes:

Bachelor's Degree in business

Miami Dade College, Miami, FL

2005 - 2008

Master's Degree in english

Rutgers, The State University of New Jersey, New Brunswick, NJ

2014 - 2015

Highlight your head of marketing certifications on your resume

If you have any additional certifications or education-like achievements, add them to the education section.

Include the full name of the certification, along with the name of the issuing organization and date of obtainment.

If you have any of these certifications, be sure to include them on your head of marketing resume:

  1. Professional Certified Marketer (PCM)
  2. Google Data Analytics Professional Certificate
  3. Certified Blockchain & Digital Marketing Professional
  4. Program Management Professional (PgMP)

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