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Head of marketing salary
Average head of marketing salary
$137,829
Understanding Head of Marketing Salaries
The Head of Marketing is essential for any organization looking to enhance its marketing efforts and overall brand presence. As of October 2025, the average salary stands at $137,829 per year, translating to approximately $66 per hour. This role typically requires a combination of strategic thinking and creative problem-solving, making it both challenging and rewarding.
Salary Variations by Experience Level
Experience is a significant factor in salary determination. Entry-level positions may start around $70,000, while seasoned professionals with extensive backgrounds in marketing can earn upwards of $200,000. Additionally, those in senior roles often receive bonuses and stock options, further enhancing their total compensation.
Geographic Impact on Earnings
Location also plays a critical role in salary differences. States with high costs of living, such as California and New York, often pay more than the national average. For instance, the highest-paying states for Heads of Marketing include:
- California
- New York
- Texas
- Illinois
Understanding these factors can help job seekers negotiate better salaries and find positions that align with their career goals.
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Where can a Head Of Marketing earn more?
Head of marketing salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level head of marketing | $102,000 | $49.19 |
| Mid-level head of marketing | $109,000 | $52.54 |
| Senior-level head of marketing | $249,000 | $119.52 |
Head of marketing salary estimates from across the web
Average head of marketing salary by state
The highest-paying states for heads of marketing are Washington, Alaska, and California. The lowest average head of marketing salary states are South Dakota, Arkansas, and Kansas.
- State view
- County view
Highest paying states for heads of marketing
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington | $166,843 | $80.21 |
| 2 | Connecticut | $151,664 | $72.92 |
| 3 | Alaska | $156,552 | $75.27 |
| 4 | Maine | $146,502 | $70.43 |
| 5 | New York | $151,496 | $72.83 |
| 6 | Massachusetts | $151,375 | $72.78 |
| 7 | Illinois | $150,275 | $72.25 |
| 8 | Rhode Island | $143,724 | $69.10 |
| 9 | California | $154,350 | $74.21 |
| 10 | Oregon | $143,902 | $69.18 |
| 11 | Arizona | $147,471 | $70.90 |
| 12 | Wisconsin | $142,375 | $68.45 |
| 13 | Vermont | $143,599 | $69.04 |
| 14 | Delaware | $146,440 | $70.40 |
| 15 | New Hampshire | $134,987 | $64.90 |
| 16 | Virginia | $142,497 | $68.51 |
| 17 | Pennsylvania | $133,552 | $64.21 |
| 18 | District of Columbia | $143,490 | $68.99 |
| 19 | Ohio | $136,657 | $65.70 |
| 20 | Nevada | $133,982 | $64.41 |
| 21 | North Dakota | $130,176 | $62.58 |
| 22 | New Jersey | $137,687 | $66.20 |
| 23 | Texas | $131,201 | $63.08 |
| 24 | Hawaii | $140,320 | $67.46 |
| 25 | Georgia | $131,593 | $63.27 |
| 26 | Minnesota | $130,032 | $62.52 |
| 27 | Florida | $132,525 | $63.71 |
| 28 | Indiana | $134,557 | $64.69 |
| 29 | North Carolina | $123,684 | $59.46 |
| 30 | Idaho | $132,874 | $63.88 |
| 31 | Utah | $123,267 | $59.26 |
| 32 | Michigan | $128,307 | $61.69 |
| 33 | West Virginia | $123,822 | $59.53 |
| 34 | New Mexico | $126,000 | $60.58 |
| 35 | Wyoming | $113,461 | $54.55 |
| 36 | Maryland | $127,834 | $61.46 |
| 37 | South Carolina | $125,312 | $60.25 |
| 38 | Montana | $125,099 | $60.14 |
| 39 | Kentucky | $118,236 | $56.84 |
| 40 | Tennessee | $115,810 | $55.68 |
| 41 | Mississippi | $119,128 | $57.27 |
| 42 | Alabama | $118,774 | $57.10 |
| 43 | South Dakota | $111,885 | $53.79 |
| 44 | Colorado | $108,835 | $52.32 |
| 45 | Missouri | $116,922 | $56.21 |
| 46 | Arkansas | $111,610 | $53.66 |
| 47 | Kansas | $109,555 | $52.67 |
| 48 | Iowa | $114,572 | $55.08 |
| 49 | Nebraska | $106,524 | $51.21 |
| 50 | Louisiana | $114,801 | $55.19 |
| 51 | Oklahoma | $105,572 | $50.76 |
Highest paying cities for heads of marketing
The highest-paying cities for heads of marketing are Seattle, WA, San Francisco, CA, and Albany, NY.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Seattle, WA | $174,746 | $84.01 |
| 2 | San Francisco, CA | $164,983 | $79.32 |
| 3 | Albany, NY | $156,274 | $75.13 |
| 4 | Hartford, CT | $153,536 | $73.82 |
| 5 | Chicago, IL | $153,229 | $73.67 |
| 6 | Cambridge, MA | $152,445 | $73.29 |
| 7 | Phoenix, AZ | $150,962 | $72.58 |
| 8 | Dover, DE | $146,850 | $70.60 |
| 9 | Portland, ME | $146,710 | $70.53 |
| 10 | Portland, OR | $145,912 | $70.15 |
| 11 | Providence, RI | $144,322 | $69.39 |
| 12 | Washington, DC | $144,294 | $69.37 |
| 13 | Richmond, VA | $143,029 | $68.76 |
| 14 | Urban Honolulu, HI | $142,412 | $68.47 |
| 15 | Madison, WI | $141,933 | $68.24 |
| 16 | Carson City, NV | $139,287 | $66.96 |
| 17 | Columbus, OH | $136,300 | $65.53 |
| 18 | Austin, TX | $135,534 | $65.16 |
| 19 | Concord, NH | $135,497 | $65.14 |
| 20 | Indianapolis, IN | $134,603 | $64.71 |
Head of marketing salary details
A head of marketing's salary ranges from $93,000 a year at the 10th percentile to $203,000 at the 90th percentile.
What is a head of marketing's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $203,000 | $16,917 | $98 |
| 75th Percentile | $169,000 | $14,083 | $81 |
| Average | $137,829 | $11,486 | $66 |
| 25th Percentile | $112,000 | $9,333 | $54 |
| 10th Percentile | $93,000 | $7,750 | $45 |
Highest paying head of marketing jobs
The highest paying types of heads of marketing are senior vice president of marketing, marketing vice president, and senior director of marketing.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing And Operations Manager | $93,738 | $7,812 | $45.07 | 152,231 |
| Marketing Program Manager | $86,807 | $7,234 | $41.73 | 173,228 |
| Marketing Account Manager | $67,983 | $5,665 | $32.68 | 163,297 |
| Marketing Vice President | $177,188 | $14,766 | $85.19 | 111,356 |
| Marketing Team Leader | $67,150 | $5,596 | $32.28 | 132,966 |
| Marketing Supervisor | $64,304 | $5,359 | $30.92 | 74,956 |
Top companies hiring heads of marketing now:
Which companies pay heads of marketing the most?
Head of marketing salaries at Meta and Airbnb are the highest-paying according to our most recent salary estimates. In addition, the average head of marketing salary at companies like Google and Apple are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Meta | $200,877 | $96.58 |
| 2 | Airbnb | $192,624 | $92.61 |
| 3 | $189,335 | $91.03 | |
| 4 | Apple | $185,134 | $89.01 |
| 5 | ByteDance | $183,498 | $88.22 |
| 6 | eBay | $178,452 | $85.79 |
| 7 | Uber Technologies | $178,335 | $85.74 |
| 8 | Canva | $177,196 | $85.19 |
| 9 | Cloudflare | $172,892 | $83.12 |
| 10 | Unikrn | $168,236 | $80.88 |
| 11 | Medallia | $165,995 | $79.81 |
| 12 | DocuSign | $165,758 | $79.69 |
| 13 | Intuit | $165,647 | $79.64 |
| 14 | Duolingo | $164,455 | $79.06 |
| 15 | Instabase | $163,863 | $78.78 |
| 16 | Bloomberg | $163,462 | $78.59 |
| 17 | Citi | $163,435 | $78.57 |
| 18 | Victory Capital | $162,084 | $77.92 |
| 19 | BuzzFeed | $161,826 | $77.80 |
| 20 | DoorDash | $161,431 | $77.61 |
Wage gap by gender, race and education
Head Of Marketing salary by industry
The average head of marketing salary varies across industries:
- The average head of marketing salary in the media industry is $134,857, the highest of any industry.
- The average head of marketing salary in the finance industry is $116,811.
- Heads of marketing in the transportation industry earn an average salary of $112,909, the lowest of any industry.
Highest paying industries for heads of marketing
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Media | $134,857 | $64.84 |
| 2 | Manufacturing | $116,811 | $56.16 |
| 3 | Start-up | $114,450 | $55.02 |
| 4 | Transportation | $112,909 | $54.28 |
High paying head of marketing jobs
Head of marketing salary trends
The average head of marketing salary has risen by $25,362 over the last ten years. In 2014, the average head of marketing earned $112,467 annually, but today, they earn $137,829 a year. That works out to a 8% change in pay for heads of marketing over the last decade.
Compare head of marketing salaries for cities or states with the national average over time.
Average head of marketing salary over time
Compare head of marketing salaries for individual cities or states with the national average.
Head of marketing salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $138,000 | $66.26 | +3.7% |
| 2024 | $133,000 | $63.78 | +1.9% |
| 2023 | $130,000 | $62.59 | +1.5% |
| 2022 | $128,000 | $61.63 | +0.8% |
| 2021 | $127,000 | $61.14 | +1.9% |
Recently added head of marketing salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Ntrs | Head of Content Strategy and Communications, Asset Management Marketing | Chicago, IL | 06/30/2025 | $137,400 |
| Ntrs | Head of Content Strategy and Communications, Asset Management Marketing | Day, NY | 06/30/2025 | $158,010 |
| Whatnot | Head of Marketing Strategy and Operations | New York, NY | 06/29/2025 | $190,000 |
| Principal Financial Group | Head of Product & Strategy-Pension, Annuity, Bank & Trust and Custody | Des Moines, IA | 06/28/2025 | $174,000 |
| Headway | Head of Revenue Marketing | Fine, NY | 06/28/2025 | $262,650 |
| 10X Genomics | Head of Segment Marketing | Pleasanton, CA | 06/28/2025 | $267,800 |
| FILD Search, LLC | Head of Performance Marketing-Growth Stage D2C Health & Wellness Startup | Miami, FL | 06/28/2025 | $150,000 |
| Aonic | Head of Growth Marketing | San Francisco, CA | 06/27/2025 | $180,000 |
| Amazon.com, Inc. | Head of Influencer, Zappos | New York, NY | 06/26/2025 | $127,800 |
| Sprintray | Global Head of Product Marketing | Los Angeles, CA | 06/26/2025 | $150,000 |
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