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Head of marketing skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Joe Moore Ph.D.,

Dr. Sooho Lee

Below we've compiled a list of the most critical head of marketing skills. We ranked the top skills for heads of marketing based on the percentage of resumes they appeared on. For example, 12.5% of head of marketing resumes contained digital marketing as a skill. Continue reading to find out what skills a head of marketing needs to be successful in the workplace.

15 head of marketing skills for your resume and career

1. Digital Marketing

Here's how heads of marketing use digital marketing:

Collaborate closely with internal team of developers, graphic designers and copywriters to implement digital marketing projects from start to finish.
Head Of Content Strategy, Digital Marketing Group Coordinated company-wide content strategy and operations.

2. Integrated Marketing

Here's how heads of marketing use integrated marketing:

Designed and implemented integrated marketing and communications strategies for 50+ businesses ranging from capital markets to treasury management.
Developed and implemented Integrated Marketing, Talent Buying and Broadcast Television plan for Global Non-Profit Organization and Events.

3. Marketing Campaigns

Here's how heads of marketing use marketing campaigns:

Managed budget and an international team providing regional deployment and tailoring of marketing campaigns and messaging.
Launched digital acquisition strategic and tactical marketing campaigns locally, regionally, and globally.

4. KPIs

Here's how heads of marketing use kpis:

Streamlined processes and identified Key Performance Indicators (KPIs) to measure ROI; improved employee productivity by 40%.
Established and maintained a dashboard of key sales and operational metrics (KPIs).

5. Channel Marketing

Here's how heads of marketing use channel marketing:

Led go-to-market and partner/channel marketing and implementation efforts for a growth-phase financial technology firm.
Formulated plans for product launches and channel marketing based on extensive research and market analysis.

6. Google Analytics

Here's how heads of marketing use google analytics:

Increased website visits by 300% leveraging tools like Google Analytics, e-mail campaigns and social media.
Monitored all web traffic using Google Analytics, generated reports, and tracked revenue.

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7. Content Strategy

Here's how heads of marketing use content strategy:

Developed content strategy by both creating content and managing contracted copywriters to deliver on a content schedule.
Lead development of all external and internal website content and focus on a strategic content strategy for the business.

8. Brand Management

Here's how heads of marketing use brand management:

Owned PR and product positioning, global brand management, and strategic partnership development.
Brand Management: manage and enhance Company's brand reputation in the industry.

9. Marketing Mix

Here's how heads of marketing use marketing mix:

Provided subject matter expertise on appropriate marketing mix and vehicles to achieve objectives, while exploring new mediums.
Generate original content and online marketing mixes for clients.

10. Content Marketing

Here's how heads of marketing use content marketing:

Leveraged SEM, social media and PPC advertising, PR, and content marketing and account based marketing for demand generation.
Developed content marketing framework which mapped the customer journey to engaging content that helped convert leads to opportunities and sales.

11. B2B Marketing

Here's how heads of marketing use b2b marketing:

Created and implemented first-ever corporate brand positioning, brand communication and inbound/outbound B2B marketing efforts for start-up.
Provided B2B marketing strategy, management and marketing/sales operational support for lead generation and customer retention.

12. ROI

Here's how heads of marketing use roi:

Tracked and analyzed program effectiveness to determine ROI and prioritize resources.
Segmented customer base for intelligent targeting of marketing and sales activities for better ROI (Return on Investment).

13. Facebook

Here's how heads of marketing use facebook:

Managed HotBox West Lafayette s Facebook page Developed marketing plans and strategies Directed and planned promotional events on campus
Pioneered a three-tiered social media strategy encompassing Facebook, Twitter and influential travel bloggers.

14. Business Objectives

Business Objectives refer to the goals and objectives which a company has set for itself. They could be related to profit, increasing growth of a business, or something else.

Here's how heads of marketing use business objectives:

Developed marketing plan and managed proper implementation, meeting business objectives within budget.
Managed customer engagement projects and business objectives.

15. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how heads of marketing use crm:

Improved CRM capabilities by enabling bankers with profile-based next-best offer suggestions at customer interaction points
Developed an in-house marketing automation system and CRM using open-source platforms.

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What skills help Heads Of Marketing find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on head of marketing resumes?

Joe Moore Ph.D.

Professor of Communication Program Coordinator, Digital Media Production, University of Central Missouri

Well, first I would strongly urge them to reconsider taking a gap year. If we are in a pandemic and go into another shutdown, where are you going to work? If you're thinking you'll just go to school at a community college and work on your gen eds, how are you going to do that if they are shut down, too? But, if they DO take a gap year, I would encourage students to work on their writing. That's the skill we see that students struggle with the most, and in talking with employers, it is the one skill that really sets applicants apart. And don't just "write". I mean, start a blog to write about your experiences, practice writing scripts, cover some news in your area, yes. But practice writing WELL. Go to https://owl.purdue.edu/ and do some writing lessons to practice proper grammar. Texting and emails have killed proper writing because it is not expected, but if you have good grammar, spelling, punctuation, and capitalization (basic writing skills) AND can tell a good story, just like that you've set yourself apart.

What hard/technical skills are most important for Heads of marketing?

Dr. Sooho Lee

Director, Master of Public Administration (MPA) Program, Professor of Public Administration and Policy, University of West Georgia

Quantitative analytical skills, budget and finance skills, and performance assessment skills.

What soft skills should all Heads of marketing possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What head of marketing skills would you recommend for someone trying to advance their career?

Dr Rick Baldwin

Associate Professor of Practice, Prairie View A&M University

I would recommend students to develop their creativity, problem-solving, self-awareness, need assessment, and opportunity awareness skills. I would recommend that students should travel to both developing countries and underdeveloped countries in this gap year. Traveling to these countries will allow students an opportunity to see how needs and opportunities are being addressed in areas with resources and without resources.

What type of skills will young Heads of marketing need?

Dr. Donald Siegel

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a head of marketing stand out to employers?

Colette Hoption Ph.D.

Associate Professor of Management, Seattle University

Stand-out technical skills likely vary by field. For example, when working with big data, database management, and data mining and modeling would be extremely important. I also imagine that programming skills would be an asset. Thinking of my field (Management) in particular, here are some technical skills that I'd emphasize: writing skills, proficiency in using collaborative decision-making tools, project management, and familiarity with productivity trackers. Finally, in an earlier question I noted that organizations may embrace more remote work; in that situation, I can see how critical it will be for managers to show that they can effectively establish goals, rally enthusiasm, coach and mentor employees from a distance. A lesson the pandemic has taught many organizations is that forging human connections in remote work is a challenge, and those who have developed the skills to do this are invaluable.

Do you want to know more?

List of head of marketing skills to add to your resume

The most important skills for a head of marketing resume and required skills for a head of marketing to have include:

Digital Marketing
Integrated Marketing
Marketing Campaigns
KPIs
Channel Marketing
Google Analytics
Content Strategy
Brand Management
Marketing Mix
Content Marketing
B2B Marketing
ROI
Facebook
Business Objectives
CRM
Product Development
Project Management

Market Research
Email Marketing
Demand Generation
Brand Marketing
Product Management
B2C
Business Development
Saas
Social Media Marketing
Customer Acquisition
Marketing Analytics
WordPress
Instagram
Go-To-Market Strategy
Lead Generation
B Testing
Brand Awareness

Brand Positioning
Revenue Growth
Integrated Marketing Campaigns
Content Creation
Email Campaigns
Product Launches
Twitter
Market Trends
GTM
E-Business
Lead Management
Develop Go-To-Market
Direct Reports
Value Proposition
Press Releases

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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