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Job outlook for heads of marketing in the United States
Head of marketing job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected head of marketing job growth rate is 10% from 2018-2028.
About 33,700 new jobs for heads of marketing are projected over the next decade.
Head of marketing salaries have increased 8% for heads of marketing in the last 5 years.
There are over 66,794 heads of marketing currently employed in the United States.
There are 92,557 active head of marketing job openings in the US.
The average head of marketing salary is $137,829.
Are head of marketing jobs in demand?
Head of marketing job and salary trends over time
Head of marketing jobs over time
Head of marketing job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 66,794 | 0.02% |
| 2020 | 64,765 | 0.02% |
| 2019 | 63,203 | 0.02% |
| 2018 | 57,635 | 0.02% |
| 2017 | 52,501 | 0.02% |
Average head of marketing salary over time
Head of marketing salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $137,829 | $66.26 | +3.9% |
| 2025 | $132,671 | $63.78 | +1.9% |
| 2024 | $130,189 | $62.59 | +1.6% |
| 2023 | $128,192 | $61.63 | +0.8% |
| 2022 | $127,174 | $61.14 | +1.9% |
Head of marketing jobs by state
Most common states for heads of marketing
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 236 | 34% |
| 2 | New Hampshire | 1,342,795 | 272 | 20% |
| 3 | Massachusetts | 6,859,819 | 1,286 | 19% |
| 4 | Washington | 7,405,743 | 1,296 | 17% |
| 5 | Rhode Island | 1,059,639 | 178 | 17% |
| 6 | Minnesota | 5,576,606 | 877 | 16% |
| 7 | Wyoming | 579,315 | 89 | 15% |
| 8 | Colorado | 5,607,154 | 782 | 14% |
| 9 | Oregon | 4,142,776 | 595 | 14% |
| 10 | Connecticut | 3,588,184 | 510 | 14% |
| 11 | Maine | 1,335,907 | 184 | 14% |
| 12 | North Dakota | 755,393 | 105 | 14% |
| 13 | Virginia | 8,470,020 | 1,082 | 13% |
| 14 | Utah | 3,101,833 | 402 | 13% |
| 15 | Nebraska | 1,920,076 | 244 | 13% |
| 16 | Delaware | 961,939 | 124 | 13% |
| 17 | South Dakota | 869,666 | 116 | 13% |
| 18 | Alaska | 739,795 | 93 | 13% |
| 19 | Vermont | 623,657 | 81 | 13% |
| 20 | California | 39,536,653 | 4,602 | 12% |
Most common cities for heads of marketing
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Downers Grove | 2 | 4% | $152,684 |
| 2 | Milpitas | 2 | 3% | $164,264 |
| 3 | Daytona Beach | 1 | 2% | $133,336 |
| 4 | Boston | 6 | 1% | $152,406 |
| 5 | Miami | 3 | 1% | $133,079 |
| 6 | Albany | 1 | 1% | $156,274 |
| 7 | Chicago | 5 | 0% | $153,229 |
| 8 | San Francisco | 4 | 0% | $164,983 |
| 9 | New York | 2 | 0% | $152,366 |
| 10 | Anchorage | 1 | 0% | $160,251 |
| 11 | Atlanta | 1 | 0% | $132,127 |
| 12 | Austin | 1 | 0% | $135,534 |
| 13 | Baltimore | 1 | 0% | $128,288 |
| 14 | Buffalo | 1 | 0% | $152,443 |
| 15 | Charlotte | 1 | 0% | $122,152 |
| 16 | Cincinnati | 1 | 0% | $133,272 |
| 17 | Cleveland | 1 | 0% | $139,667 |
| 18 | Columbus | 1 | 0% | $136,300 |
| 19 | Dallas | 1 | 0% | $128,217 |
Head Of Marketing job outlook: Expert opinions
Our panel of head of marketing experts
University of Louisiana at Monroe
Arizona State University
Northeastern University
University of Colorado at Colorado Springs
The University of Texas at San Antonio
San Jose State University
Cabrini University
Maryville University of Saint Louis
City University of Seattle
Huntington University
Saint Peter's University
North Dakota State University
Siena College
Siena College
What general advice would you give to a Head Of Marketing?
Rich Johnson: Most job titles have a similar salary. Sometimes the salary is better in urban spaces where the cost of living is higher as well. Before I would assess salary, I would look at the cost of living and your monthly budget to build your personal requirements. You usually need to begin work in a starting salary position, but that doesn't mean that you need to stay there for long. When you get into a role, go all in. Master everything that is asked of you and start providing ideas to solve problems. Your value isn't just your ability to complete a task, it is your ability to provide value and creative solutions. Make sure that you retain credit for your contributions and stay positive. Building value in your role is key for job security and growth. Another part of the ladder of salary growth is self advocating for raises and knowing when you have hit the ceiling in your present position. If you do hit a plateau, the options are to pursue a new role or consider taking your skills to another business. One of the most effective growth tools that I have had in my career has been through freelance. If you have the bandwidth, consider taking on some freelance work. This will build skills and new connections that can lead to your next opportunity.
What Head Of Marketing skills would you recommend for someone trying to advance their career?
Rich Johnson: One of the most difficult positions can be the beginning. But, the most potential starts there as well. Once you start down a path, inertia and career trajectory could keep you on that path for a while. Choose wisely... Always be curious and have an open mind. Try something for a while. Learn new skills, gain perspective and let the path unfold before you. A lot of jobs ask for a student to have work experience before they are willing to hire. This creates a dilemma too. One piece of advice that I give to my students is to do volunteer work in the direction that they would like their career to go. If you like the music industry, volunteer to create designs for the musicians and stages. Replace your college portfolio with work that involves collaboration and connects you to the community. Maybe your HR team might have seen that show and was impressed with your work. It can be hard to know when doors will open. The most important thing is to keep going. Don't let setbacks stop you.
What will help Heads Of Marketing increase their earning potential?
Rich Johnson: Digital media covers a lot of mediums and requires many skill sets (print, static online, animation, interactive). The print arm is a lesser component although still valuable in the scope of marketing. Smartphones, tablets and gaming have moved a lot of digital into a customer expectation of interactive and customizable content. The present model of career specialization in a certain aspect of this spectrum of skills is changing. The age of the generalist is becoming more of a reality as design tools are becoming more accessible and A.I. is assisting in the more complex tasks. I would say that someone working in digital media will need to focus more on the big picture of design, predicting trends and developing solutions from a point of view with perspective. It will be even more important to understand the needs of a system from the top down and provide solutions that enhance that system. This might be through partnering with marketing and sales to conceptualize solutions, pitching product ideas and other functions related to creative and art direction. And be curious, all of the time. Keep up to date with everything that is happening. Take classes, watch tutorials, read articles and be obsessed with the breakneck rate of change. Digital media is constantly changing and possibilities are always expanding. It can be near impossible to be a master of all of these trajectories, but you can understand them well enough to bring in a specialist when the challenge requires it. This is where I predict that A.I. will be a major paradigm shift. There will be a time when you will ask the system to solve a problem, and you can choose what parts of the process that you want to control. So to boil it down... Develop a well rounded set of skills Further develop specialist level skills where you excel Keep on top of change and keep a thirst for learning Strengthen your connection to problem solving and creative innovation Keep an eye on the future predicting what might be around the bend
What Head Of Marketing skills would you recommend for someone trying to advance their career?
Zachary Moore Ph.D., M.B.A.: Marketing is a dynamic, rapidly evolving field. It always has been, and it always will be. Marketing tactics are driven by the popular culture of the societies companies serve. This said, aspiring marketers must realize that as things change, they must be willing to adapt their tactics to meet the consumer where they are. However, just as things change, there are enduring truths that shape marketing practice. Consumers want to be valued and heard. By keeping these touchstones in mind and staying up to date with modern trends, marketers can develop long-lasting careers and maintain relevancy as society evolves. My biggest advice is to be a successful marketer, you must do three things: 1. Keep your customers at the heart of what you do. 2. Meet your customers where they are. 3. Create value for your customers, company, and self. If a marketer can accomplish these three things, they can develop a career that will withstand the forces of change.
What general advice would you give to a Head Of Marketing?
Dr. Travis Simkins: Likes: Creativity, Analytical and Quantitative Aspects, Variety, Impact, Collaboration. Dislikes: Pressure and Deadlines, Uncertainty, Measurement and Accountability, Constant Change
What general advice would you give to a Head Of Marketing?
Rob Durant: To truly maximize the value you derive from your career, start by clearly defining what 'value' means to you - whether it's salary, job satisfaction, work-life balance, or professional growth. Understand your priorities and align your career trajectory to meet these goals. Specific steps you can take include developing a consistent habit of enhancing your skills, actively seeking opportunities that resonate with your personal definition of success, and building a strategic network within your industry and beyond.
What Head Of Marketing skills would you recommend for someone trying to advance their career?
Rob Durant: The marketing landscape is increasingly recognizing and valuing two very important, yet significantly divergent, key skill areas: the adept use of advanced digital tools - especially AI, and a strategic approach to social media that focuses on building genuine connection rather than just cultivating 'Influencers'.
What general advice would you give to a Head Of Marketing?
Paul Yankey: Key soft skills of eye contact, empathy, genuine care. Ability to communicate and engage in person, and humanly online. Technical Skills: AI and Automation Proficiency, Data Analysis and Interpretation, Search Engine Optimization (SEO) and Content Strategy, Customer Experience (CX) Design.
What Head Of Marketing skills would you recommend for someone trying to advance their career?
Paul Yankey: I always emphasize these key points for new marketing graduates: 1. Do something you connect with at a heart level. 2. Embrace ethics and diligence. 3. Cultivate curiosity alongside focused work. 4. Harness your UCCS advantage. 5. Prioritize in-person connection.
What will help Heads Of Marketing increase their earning potential?
Paul Yankey: Remember that a job is really not yours to turn down until you get an offer. Know that you are valuable, first for who you are, also for your education and experiences. Do extensive research on a company you are interviewing with. Practice your interview and self story. Be highly aware of key industry phrases and incorporate them.
Dr. Nicholas Councilor D.M.A.
Assistant Professor of Practice—ClarinetThe University of Texas at San Antonio
Fine And Studio Arts
What general advice would you give to a Head Of Marketing?
Dr. Nicholas Councilor D.M.A.: -Continuously learn and adapt: Keep working to refine your craft. Stay updated with industry trends, technologies, and best practices.
-Build a strong network: Connect with professionals in your field, attend industry events, and engage in networking opportunities.
-Develop soft skills: Communication, teamwork, problem-solving, and adaptability are crucial for success.
-Seek mentorship: Learn from experienced professionals who can provide guidance and support.
What will help Heads Of Marketing increase their earning potential?
Dr. Nicholas Councilor D.M.A.: -Research industry standards: Understand the average salaries for your role and location to negotiate effectively.
-Highlight skills and achievements: Showcase relevant skills, experiences, and achievements during interviews and performance reviews.
-Pursue additional certifications: Obtaining certifications related to your field can increase your market value.
-Consider job offers carefully: Evaluate factors like salary, benefits, growth opportunities, and company culture before accepting a job offer.
-Avoid doing unpaid work: While taking unpaid opportunities is very common in fine arts fields, doing so often undervalues the skills and craft that you worked so hard to develop. Your work always deserves compensation.
What will help Heads Of Marketing increase their earning potential?
Dr. Mithila Guha: In the next 3-5 years, marketing will undergo significant changes because of AI and large scale data. As the volume of data available to marketers continues to grow, the ability to extract actionable insights from this data will be invaluable. Proficiency in data analysis, marketing automation tools and AI technologies will also be highly sought after, as businesses seek to streamline processes and personalize customer experiences. Moreover, people growing up with AI tech (Gen AI) need different marketing. So, marketers must learn to understand all this data and use it smartly. But, as always, storytelling will still be the key for marketing. This means, skills related to content creation and storytelling will continue to remain crucial for brands to engage with audiences in authentic and meaningful ways across various platforms.
What general advice would you give to a Head Of Marketing?
Dr. Kaley Martin M.A. '16: For Digital Media degree graduates whether that’s in my field, Mass Communication, or other fields such as Communication Studies, Digital Filmmaking, Marketing, Social Media, etc. graduates need to have strong work portfolios entering the field. To gain that experience and portfolio work, I encourage students to join academic organizations that align with those interests and also turn every class assignment into an opportunity to gather portfolio work! I think at times students think “this is for a class only”, but really these are great opportunities to double-dip and get portfolio pieces while also completing your course work. Additionally, as much as you can, outside of the classroom create content in whatever medium fits your field of interest. Keep growing and practicing your craft so that your skills are continually worked like building muscle in a sense. Finally, entering the field, do not think your learning stops when you graduate. Our field is changing rapidly and constantly so you need to be plugged in to reputable organizations and resources that help you consistently grow in your chosen digital medium area to always be forward-thinking and able to move forward with our digital media ecosystem.
What Head Of Marketing skills would you recommend for someone trying to advance their career?
Dr. Kaley Martin M.A. '16: As much as it pains me to say, artificial intelligence will be something to not only be familiar with, but something you need to take time to learn in whatever way that fleshes out for your area in the industry. AI content generation is NOT something I think we should be leaning in to because true creativity and talent is something uniquely human and what you are trained to do through your education, but knowledge of how AI affects your area is very important. For instance, be able to spot AI-generated content, be able to notice misinformation among AI-generated content, and be familiar with the processes and players in this space. Eventually, you’ll be hiring and you want to be able to spot a fake portfolio as well. Learning trends, developing that creative eye, and finding new, unique ways to create content is not going to come from AI any time soon, so I encourage new entrants to the industry to be trained professionals that can recognize when these technologies are in use and abused. Like a tool, they have their place, but a hammer did not build the house for the architect. The architect designed the house and the hammer helped execute that design plan so is AI as a tool for our field.
What will help Heads Of Marketing increase their earning potential?
Dr. Kaley Martin M.A. '16: The most important thing when negotiating salary in Digital Media fields is knowing your worth and pricing accordingly. So many freelance artists and newcomers tend to take lower salaries and rates due to creative work being culturally underpriced, but knowing you own worth and doing research will help you have those negotiation conversations. Additionally, knowing your worth means providing true value to those hiring you by showing you are bringing true skill, strategy, and artistry to the table — not just a degree. How are you using that degree to advance and innovate the field? My degree from the University of Montevallo, for instance, taught me as an undergraduate to be a consistent learner and be watchful of the changing tides of my field due to my university’s foundation in the liberal arts. Liberal arts foundations immerse students in not only their given area, but also expose them to diverse areas in the arts, sciences, humanities, business, and more. That allowed me to always examine how these areas intersect with my own and has made me a dynamic, sought-after, and decorated professional now. So, even if you are not coming from a liberal arts background, have that mindset about you on how I can show my true value to the employer and what I bring to the table that’s unique, different, and worth the money you are asking for. Also, if you are considering a degree in Digital Media, I strongly encourage you to research the paths we have for you here at the University of Montevallo.
Professor Cheryl Pilchik
Marketing at Cabrini U.Cabrini University
Business Administration, Management And Operations
What Head Of Marketing skills would you recommend for someone trying to advance their career?
Professor Cheryl Pilchik: Look at all the benefits offered by the company, such as medical, holidays, 401K, etc. Also, consider using the position as a steppingstone in your field to a second job in the near future.
What will help Heads Of Marketing increase their earning potential?
Professor Cheryl Pilchik: Within Marketing, social media is still huge. There are many types of jobs within social media, including being an expert social media guru at an ad agency. I advise all students to be prepared and sign up for online courses if needed.
What will help Heads Of Marketing increase their earning potential?
Len Hostetter: Deliver results and demonstrate to your management team that you've earned the raise in salary and compensation that you are seeking. Remain current with your skill set. Demonstrate your leadership skills. Oftentimes, increases in compensation come with promotions. Promotions oftentimes result in managing people. Show your management team that you have the skills and interest to lead a team of people, not just manage them.
Jennifer D'Angelo PhD
Assistant Professor of MarketingWhat general advice would you give to a Head Of Marketing?
Jennifer D'Angelo PhD: The ever-changing landscape of consumer trends and technological advancements in how to market to consumers often makes the job exciting and fast-paced. However, with the increased emphasis on results, marketers must be conscious of how to measure and demonstrate the value of their work.
What Head Of Marketing skills would you recommend for someone trying to advance their career?
Jennifer D'Angelo PhD: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
What will help Heads Of Marketing increase their earning potential?
Jennifer D'Angelo PhD: A marketing manager is often responsible for planning and implementing a marketing plan. What this marketing plan encompasses can vary, as marketing involves many different things such as branding, product development, sales, advertising, digital and social media, and retailing.
Dr. Leilani Carver-Madalon Ph.D.
Director of Graduate and Undergraduate Communication and Associate Professor of Strategic Communication and LeadershipMaryville University of Saint Louis
Public Relations, Advertising, And Applied Communication
What general advice would you give to a Head Of Marketing?
Dr. Leilani Carver-Madalon Ph.D.: People hire people who they know, like, and are competent. So, how do you become known, liked, and competent? Beyond college, some unexpected ways to a successful career are 1) Internships 2) Informational Interviews, and 3) earning certifications.
Internships: Getting an internship is not a new idea but it is a very important one. Some organizations now only hire people who intern for them first. The internship now becomes a trial before hire. For example, Fleishman Hillard, ranked the fourth best PR agency in the World, offers many full-time Internships, 40 hours a week. Recent grads who want to work for Fleishman Hillard should see getting an Internship as the best avenue towards getting a job at Fleishman Hillard. Many organizations use their internship pools as potential hiring pools so do not be afraid to do a paid internship after graduation for a premier organization.
Informational Interviews: This is a wonderful way for people within an organization to get to know you and for you to learn from others with experience. Informational interviews are short interviews where you connect with someone in our field, research them, and their company and prepare questions to ask for advice. These interviews expand your network and also help you learn. These are a wonder source of networking.
Earn Certifications: Besides going to class and doing well, it is also important to be able to show what you know through certifications. For example, Hubspot has free certifications that you can take and link to your LinkedIn account. One I recommend is their Social Media Marketing Certification at https://academy.hubspot.com/courses/social-media?library=true&= This is yet another way to show your knowledge and expertise in our field. Showing through certifications is always preferable to telling someone you have the skillset.
What will help Heads Of Marketing increase their earning potential?
Dr. Leilani Carver-Madalon Ph.D.: The first thing is to do your research so that you know the market and what the salary range is for your job in your city. This article has a list of free salary calculators.
Then, you wait until an offer is made. Once an offer is made you can negotiate (but never before).
Then, you ask politely. The amount is usually around 5- 10% of the salary. I encourage you to ask for 10% because they will likely try to meet you in the middle.
For a script, you could say something like...
Thank you so much for this offer. I am very excited to work at Company X. I know my internship experiences and degree from X University will help me be able to bring value to this organization.
Regarding salary, I was looking for something closer to $_________. Is this possible?
(Then be quiet).
It is beneficial to ask. The worst thing they can say is no. Also realize that you can negotiate vacation days, working from home, a 4-day work week, and other benefits that may be important to you if they cannot offer you more money. Once when I worked for a non-profit, I maxed out their salary but I negotiated another week of paid vacation because I asked. Asking after research and with respect is always a win.
What general advice would you give to a Head Of Marketing?
Ajay Abraham Ph. D.: Earning a fair salary is important, although what exactly is fair might vary based on individual perceptions. More important, think of a job as offering a combination of financial and other non-monetary benefits such as perks (e.g., work culture, work-life balance, self-fulfillment, good colleagues, networking). Try to optimize your benefits across this multi-dimensional perspective rather than by simply focusing on salary. That stated, some job opportunities have scope for negotiation on salary. First, identify if the job that you are applying for has scope for negotiation, in which case, there's no harm in negotiating if done ethically, professionally, and reasonably. If the job is not one in which there's scope for negotiation, don't worry. Instead, focus on performance and making a case for yourself at the time of annual evaluations and/or salary hikes (which should be done even if there were salary negotiations before joining). Similar suggestions apply if you are thinking of switching roles/organizations.
What Head Of Marketing skills would you recommend for someone trying to advance their career?
Ajay Abraham Ph. D.: Everyone is talking about AI these days, so I will start off by joining the bandwagon, but with some nuance. It's important to know how to use artificial intelligence tools in order to be better or more effective at one's job. This doesn't mean that everyone needs to become an AI expert, but that we should be able to harness the power of AI tools to improve the quality and efficiency of our work. This requires being fluent enough with AI tools to understand, discuss, and make decisions involving AI or about AI output (even if we don't actually use those tools in a hands-on manner). This should be done while also being able to bridge the gap for those who are less fluent (perhaps those in more senior-level roles who are even less hands-on with these tools). That apart, as more of the workforce focuses more of their time on technical and similar skills, "softer" skills such as integrity, professionalism, self-awareness, and team-orientation will become even more important as differentiators.
What will help Heads Of Marketing increase their earning potential?
Ajay Abraham Ph. D.: Earning a fair salary is important, although what exactly is fair might vary based on individual perceptions. More important, think of a job as offering a combination of financial and other non-monetary benefits such as perks (e.g., work culture, work-life balance, self-fulfillment, good colleagues, networking). Try to optimize your benefits across this multi-dimensional perspective rather than by simply focusing on salary. That stated, some job opportunities have scope for negotiation on salary. First, identify if the job that you are applying for has scope for negotiation, in which case, there’s no harm in negotiating if done ethically, professionally, and reasonably. If the job is not one in which there’s scope for negotiation, don’t worry. Instead, focus on performance and making a case for yourself at the time of annual evaluations and/or salary hikes (which should be done even if there were salary negotiations before joining). Similar suggestions apply if you are thinking of switching roles/organizations.
What general advice would you give to a Head Of Marketing?
Jennifer D'Angelo Ph.D.: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
What Head Of Marketing skills would you recommend for someone trying to advance their career?
Jennifer D'Angelo Ph.D.: The ever-changing landscape of consumer trends and technological advancements in how to market to consumers often makes the job exciting and fast-paced. However, with the increased emphasis on results, marketers must be conscious of how to measure and demonstrate the value of their work.
What will help Heads Of Marketing increase their earning potential?
Jennifer D'Angelo Ph.D.: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
Brock Zehr
Associate Professor of Business & Economics and MBA DirectorHuntington University
Religion/Religious Studies
What Head Of Marketing skills would you recommend for someone trying to advance their career?
Brock Zehr: Do your homework. Research salaries for the position, geographic location, and your experience level on sites like salary.com and zippia.com to determine the salary range for the position. Know the numbers. Let the employer provide the first salary number and decide how much to negotiate from there. Also, look at the entire compensation package and not the salary alone. Benefit packages vary and can encompass and large portion of compensation.
Barna Donovan
Professor, Department of Communication and Media Culture. Director, Graduate Program in Communication and Public RelationsSaint Peter's University
Business/Corporate Communications
What Head Of Marketing skills would you recommend for someone trying to advance their career?
Barna Donovan: First, graduates with a communication degree should be optimistic about their future because their education has prepared them with very much in-demand skills. It is not just careers in public relations, marketing, branding, or the media fields that require well-honed communication skills, but all businesses, all industries will prosper based on how effectively they communicate their mission, how they promote their products and their brand image to both existing customers, potential customers, and stakeholders in general. Effective writing and persuasive public-communication skills of employees are the bedrock any successful organization is founded on and they are the key skills of people who will excel as managers and organizational leaders. So, with strong communication skills, people starting their careers are in a position to consider wide spectrum of career opportunities. And the recent graduate should definitely be open to all opportunities, even if they are not necessarily starting out in their dream jobs. They should be willing to always plan ahead to take advantage of any new avenues that might open up. Most people no longer spend their entire lives at one company, or even one field, so young people should always be attuned to and receptive to new opportunities.
To that end, young professionals should always keep building their networks and also keep building their skills and work on important specializations that might suddenly become in demand in their fields. This need to be a lifelong learner is especially the case when it comes to communication technology, emerging social media platforms, and how users interact with social media platforms.
I would also very strongly argue that professionals should always keep an eye on the trends in their industries and what directions the near future might be taking those industries. One must have a meta-analytic mindset in his or her field and how it functions in the greater economy and the greater culture. They should read all the major trade publications to see what future the most respected thought leaders in the field, the CEO's of the biggest companies, and academic research is predicting about the future. People who become the innovators, the next generation of influencers, disruptors, and thought leaders are the ones who are able to hone this kind of broad, forward-looking, meta-analytic mindset.
Ahmad Asady
Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and GrowthNorth Dakota State University
Marketing
What general advice would you give to a Head Of Marketing?
Ahmad Asady: The role of a Marketing professional is as rewarding as it is demanding. On one hand, it offers the chance to unleash creativity, see the direct impact of your work, and enjoy a variety of experiences across different projects and industries. On the other hand, it comes with its fair share of challenges, such as the pressure to perform under tight deadlines and budgets, the constant need to stay ahead in a fast-evolving field, and the stress of quantifying the effectiveness of marketing campaigns. Despite these challenges, the role remains appealing for those drawn to a career that demands both strategic thinking and creative innovation, underscored by the powerful tool of persuasion to shape consumer behavior and drive business success.
What Head Of Marketing skills would you recommend for someone trying to advance their career?
Ahmad Asady: Now is an exciting time to enter the field of marketing. The digital age has transformed how brands connect with consumers, opening up a plethora of channels and tools for innovative engagement strategies. This digital expansion, coupled with the shift towards a more consumer-centric marketing approach, has made the role of a Marketing professional more crucial and impactful than ever. Professionals in this field enjoy the privilege of working at the intersection of creativity and analytics, where they can make significant contributions to a brand's growth and adapt to new challenges and technologies, ensuring a career that is both stable and filled with opportunities for continuous learning.
What will help Heads Of Marketing increase their earning potential?
Ahmad Asady: A Marketing professional's day is a blend of art and science, filled with the pursuit of understanding and engaging the target audience. Their daily activities revolve around creating and managing content that resonates with consumers, conducting market research to stay ahead of trends, analyzing data to refine strategies, and collaborating with cross-functional teams to ensure a unified brand message. Persuasion lies at the heart of their role, as they must continuously convince both internal stakeholders and external audiences of the value and relevance of their brand's offerings.
S.Sinem Atakan
Assistant Professor of MarketingSiena College
Marketing Department
What skills will help Heads Of Marketing earn the most?
S.Sinem Atakan: The most important skills for marketing graduates, especially given the remote working conditions due to the pandemic, are self-motivation, communication, and digital marketing skills. Creativity and analytical skills are always important in marketing, but pandemic has highlighted the importance of being able to work independently and motivate yourself even when external forces are not directly present. Communication skills are crucial to work remotely and be on the same page with your team members. Digital marketing was big but getting even bigger with this breakthrough changes in consumer behavior. Hence, the rising stars of the marketing job market will be graduates who can combine all these skills seamlessly
Soyoung Joo
Assistant Professor of MarketingSiena College
Marketing Department
What skills stand out on Head Of Marketing resumes?
Soyoung Joo: Communication and time management skills are valuable skills for marketing managers.
What soft skills should all Heads Of Marketing possess?
Soyoung Joo: Creativity and intellectual curiosity (willingness to keep learning) can be added to the above soft skills.
What hard/technical skills are most important for Heads Of Marketing?
Soyoung Joo: Being able to interpret the consumer data and identify the true needs and wants of the consumer is imperative for marketers.
What skills will help Heads Of Marketing earn the most?
Soyoung Joo: Being able to work well with people from diverse backgrounds can be added to the above skills.