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Head of sales vs commercial director

The differences between heads of sales and commercial directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a head of sales, becoming a commercial director takes usually requires 8-10 years. Additionally, a head of sales has an average salary of $166,100, which is higher than the $143,615 average annual salary of a commercial director.

The top three skills for a head of sales include CRM, sales strategy and sales organization. The most important skills for a commercial director are project management, kpis, and healthcare.

Head of sales vs commercial director overview

Head Of SalesCommercial Director
Yearly salary$166,100$143,615
Hourly rate$79.86$69.05
Growth rate5%10%
Number of jobs112,59297,667
Job satisfaction--
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 67%
Average age4639
Years of experience810

What does a head of sales do?

The head of sales is primarily responsible for overseeing the sales performance of a company and devising strategies to optimize practices. Their responsibilities typically revolve around monitoring the progress of every sales effort, setting objectives and deadlines, performing research and analysis to identify sales opportunities, and coordinating with different departments to improve procedures and reach sales targets. Furthermore, as the head of sales, it is essential to lead and encourage the workforce, all while implementing the company's policies and regulations.

What does a commercial director do?

Commercial Directors are executives who manage the performance and subsequent growth of the company. They lead activities related to the commerce side of the business. Commercial directors study the current trends in both the economic market and in the industry that the business operates in. They also study their target market. With this research, they devise ways to ensure that a company's performance will not decline as they navigate the changing market landscape. Commercial Directors should have good foresight and strong analytical skills to make sense of the current trends and how they would affect their future.

Head of sales vs commercial director salary

Heads of sales and commercial directors have different pay scales, as shown below.

Head Of SalesCommercial Director
Average salary$166,100$143,615
Salary rangeBetween $110,000 And $248,000Between $93,000 And $221,000
Highest paying CityPortland, ORSan Francisco, CA
Highest paying stateVermontMassachusetts
Best paying companyFlexportEmergent BioSolutions
Best paying industryTechnologyManufacturing

Differences between head of sales and commercial director education

There are a few differences between a head of sales and a commercial director in terms of educational background:

Head Of SalesCommercial Director
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 67%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Georgia

Head of sales vs commercial director demographics

Here are the differences between heads of sales' and commercial directors' demographics:

Head Of SalesCommercial Director
Average age4639
Gender ratioMale, 66.5% Female, 33.5%Male, 80.9% Female, 19.1%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage7%10%

Differences between head of sales and commercial director duties and responsibilities

Head of sales example responsibilities.

  • Coordinate social media work (Facebook, apps, and social post within the managed brands).
  • Create, and manage social media initiatives.including facebook, twitter, instagram, pinterest, and youtube.3.
  • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
  • Establish the group sales strategy, group ceiling, and booking calendar for groups.
  • Initiate and execute a customer service development program, CRM implementation and adoption.
  • Advance c-level and senior relationships with brand, agency, networks and publishers.
  • Show more

Commercial director example responsibilities.

  • Monitor and manage budgets on each account to ensure high ROI and biggest bang for each buck.
  • Lead start-up of new far-east OEM partner, including selection process, technical & manufacturing management and relationship development.
  • Lead global project to commercialize expand portfolio of adhesive utilizing company synergies to establish a strong, highly-competitive distribution channel.
  • Define and implement the CRM and phone systems and infrastructure need to support commercialization efforts.
  • Create and maintain adoption measurement for SFDC resulting in increase usage of CRM tool, globally.
  • Institute metrics to document cost savings, purchase requisition turnaround, and number of POs issue.
  • Show more

Head of sales vs commercial director skills

Common head of sales skills
  • CRM, 8%
  • Sales Strategy, 7%
  • Sales Organization, 5%
  • Product Knowledge, 5%
  • Business Development, 5%
  • Sales Operations, 5%
Common commercial director skills
  • Project Management, 9%
  • KPIs, 8%
  • Healthcare, 8%
  • Business Development, 8%
  • Customer Service, 7%
  • Lead Generation, 5%

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