The head of sales is primarily responsible for overseeing the sales performance of a company and devising strategies to optimize practices. Their responsibilities typically revolve around monitoring the progress of every sales effort, setting objectives and deadlines, performing research and analysis to identify sales opportunities, and coordinating with different departments to improve procedures and reach sales targets. Furthermore, as the head of sales, it is essential to lead and encourage the workforce, all while implementing the company's policies and regulations.

Head Of Sales Responsibilities

Here are examples of responsibilities from real head of sales resumes representing typical tasks they are likely to perform in their roles.

  • Coordinate social media work (Facebook, apps, and social post within the managed brands).
  • Create, and manage social media initiatives.including facebook, twitter, instagram, pinterest, and youtube.3.
  • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
  • Establish the group sales strategy, group ceiling, and booking calendar for groups.
  • Initiate and execute a customer service development program, CRM implementation and adoption.
  • Advance c-level and senior relationships with brand, agency, networks and publishers.
  • Negotiate guest room rates, meeting room rental, function space, and hotel services within approve booking guidelines.
  • Implement a CRM target operating model by providing ongoing end user support, training, technical development and functional development.
  • Direct sales efforts with portfolio manager through proactive call campaigns, branch meetings, face-to-face consultations, and pipeline management.
  • Deliver innovations across product portfolio and business processes.
  • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
  • Increase ADR's, revenues and profits consistently for this transitional property.
  • Demonstrate strong negotiation skills producing increase in ADR and revenues on all accounts.
  • Formulate effective KPI's/metrics to maximize efforts through relationship building and efficiency.
  • Capitalize on new revenue opportunities by successfully delivering complex RFP responses involving multiple partners resulting in new contract wins.

Head Of Sales Skills and Personality Traits

We calculated that 8% of Heads Of Sales are proficient in CRM, Sales Strategy, and Sales Organization. They’re also known for soft skills such as Analytical skills, Communication skills, and Customer-service skills.

We break down the percentage of Heads Of Sales that have these skills listed on their resume here:

  • CRM, 8%

    Allowed consolidation of support personnel into Inside Sales group, improving efficient use of CRM technology and effective strategic promotional programs.

  • Sales Strategy, 7%

    Provided new sales strategy to leverage successful Outdoor Education business into increased Summer Camp sales without destroying profit margins.

  • Sales Organization, 5%

    Led transition from geographically dispersed, office-based sales organization to home office-based sales group.

  • Product Knowledge, 5%

    Shared product knowledge while making personal recommendations, maintain friendly and professional customer interactions.

  • Business Development, 5%

    Head of commercial team in charge of developing and implementing new business development strategy for new technology involving hardware/software.

  • Sales Operations, 5%

    Structure and lead effective advertising sales operations for performance-driven mobile advertising network with consistent achievement of sales goals.

Some of the skills we found on head of sales resumes included "crm," "sales strategy," and "sales organization." We have detailed the most important head of sales responsibilities below.

  • Arguably the most important personality trait for a head of sales to have happens to be analytical skills. An example from a resume said this about the skill, "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." Additionally, other resumes have pointed out that heads of sales can use analytical skills to "increased number of potential leads through cold calling tactics and email inquires based on careful analysis of company needs. "
  • While it may not be the most important skill, we found that many head of sales duties rely on communication skills. This example from a head of sales explains why: "sales managers need to work with colleagues and customers, so they must be able to communicate clearly." This resume example is just one of many ways heads of sales are able to utilize communication skills: "provide excellent customer service with exceptional communication with customers to ensure all needs are satisfactory. "
  • Heads of sales are also known for customer-service skills, which can be critical when it comes to performing their duties. An example of why this skill is important is shown by this snippet that we found in a head of sales resume: "when helping to make a sale, sales managers must listen and respond to the customer’s needs." We also found this resume example that details how this skill is put to the test: "established sales techniques for store promotions*worked directly with customers to create the better buying environment*organized and stocked store merchandise/inventory"
  • In order for certain head of sales responsibilities to be completed, the job requires the skill "leadership skills." According to a head of sales resume, "sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals." As an example, this snippet was taken directly from a resume about how this skill applies: "provided leadership to associate staff to ensure smooth operation and efficient customer service. "
  • See the full list of head of sales skills.

    Choose From 10+ Customizable Head Of Sales Resume templates

    Build a professional Head Of Sales resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Head Of Sales resume.

    Head Of Sales Resume
    Head Of Sales Resume
    Head Of Sales Resume
    Head Of Sales Resume
    Head Of Sales Resume
    Head Of Sales Resume
    Head Of Sales Resume
    Head Of Sales Resume
    Head Of Sales Resume
    Head Of Sales Resume
    Head Of Sales Resume
    Head Of Sales Resume
    Head Of Sales Resume
    Head Of Sales Resume
    Head Of Sales Resume
    Head Of Sales Resume

    resume document icon

    Don't Have A Professional Resume?

    What Sales Development Managers Do

    Sales Development Managers oversee a specific function in the sales department. They are in charge of creating sales pitches, communication tools, and strategies to boost the company's sales performance. They may be assigned to do these activities for a specific product or service or for the whole product line of the organization. Sales Development Managers are also expected to create branding images that will help their sales strategies. They are required to fully understand the company's history, image, and target market. This will ensure that the branding and sales strategies they create are in line with the company's values.

    We looked at the average head of sales annual salary and compared it with the average of a sales development manager. Generally speaking, sales development managers receive $63,310 lower pay than heads of sales per year.

    Even though heads of sales and sales development managers have vast differences in their careers, a few of the skills required to do both jobs are similar. For example, both careers require crm, sales organization, and product knowledge in the day-to-day roles.

    There are some key differences in responsibilities as well. For example, a head of sales responsibilities require skills like "sales strategy," "sales operations," "strategic partnerships," and "saas." Meanwhile a typical sales development manager has skills in areas such as "sdr," "salesforce," "lead generation," and "training programs." This difference in skills reveals how truly different these two careers really are.

    Sales development managers tend to make the most money in the manufacturing industry by averaging a salary of $107,980. In contrast, heads of sales make the biggest average salary of $189,378 in the technology industry.

    Sales development managers tend to reach similar levels of education than heads of sales. In fact, sales development managers are 0.1% less likely to graduate with a Master's Degree and 0.4% less likely to have a Doctoral Degree.

    What Are The Duties Of a Sales Vice President?

    Sales vice presidents are top-level executives at a sales, retail, or marketing corporation. Primarily these executives are tasked to direct and lead a sales department or team within the organization. Their objective is to meet or even exceed the sales or marketing standards set for a successful business operation. They manage brands, deploy sales, and distribute the channels of the company. Also, they oversee the internal operations of the organization to establish customer relationships.

    Next up, we have the sales vice president profession to look over. This career brings along a lower average salary when compared to a head of sales annual salary. In fact, sales vice presidents salary difference is $22,577 lower than the salary of heads of sales per year.

    A similarity between the two careers of heads of sales and sales vice presidents are a few of the skills associated with both roles. We used resumes from both professions to find that both use skills like "crm," "sales strategy," and "sales organization. "

    But both careers also use different skills, according to real head of sales resumes. While head of sales responsibilities can utilize skills like "product knowledge," "powerpoint," "market trends," and "business relationships," some sales vice presidents use skills like "healthcare," "sales management," "customer relationships," and "direct sales."

    Sales vice presidents may earn a lower salary than heads of sales, but sales vice presidents earn the most pay in the finance industry with an average salary of $150,209. On the other side of things, heads of sales receive higher paychecks in the technology industry where they earn an average of $189,378.

    On the topic of education, sales vice presidents earn similar levels of education than heads of sales. In general, they're 1.9% less likely to graduate with a Master's Degree and 0.4% more likely to earn a Doctoral Degree.

    How a Sales Lead Manager Compares

    A sales team leader oversees the sales operations within a particular area, ensuring to reach goals within the allotted time. They are primarily responsible for setting goals, devising sales strategies, evaluating sales team performance, assigning tasks, and providing support and corrective measures should there be any concerns. Furthermore, as a team leader, it is essential to encourage the sales force, shape them into valuable members of the company, and implement all of the organization's regulations and policies.

    The sales lead manager profession generally makes a lower amount of money when compared to the average salary of heads of sales. The difference in salaries is sales lead managers making $112,816 lower than heads of sales.

    While looking through the resumes of several heads of sales and sales lead managers we discovered that both professions have similar skills. These similarities include skills such as "product knowledge," "customer service," and "sales efforts," but they differ when it comes to other required skills.

    As mentioned, these two careers differ between other skills that are required for performing the work exceedingly well. For example, gathering from heads of sales resumes, they are more likely to have skills like "crm," "sales strategy," "sales organization," and "business development." But a sales lead manager might have skills like "merchandise flow," "payroll," "store operations," and "loss prevention."

    Sales lead managers typically study at lower levels compared with heads of sales. For example, they're 8.7% less likely to graduate with a Master's Degree, and 0.3% less likely to earn a Doctoral Degree.

    Description Of a Sales Team Leader

    Now, we'll look at sales team leaders, who generally average a lower pay when compared to heads of sales annual salary. In fact, the difference is about $114,522 per year.

    According to resumes from both heads of sales and sales team leaders, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "product knowledge," "business development," and "sales process. "

    Each job requires different skills like "crm," "sales strategy," "sales organization," and "sales operations," which might show up on a head of sales resume. Whereas sales team leader might include skills like "working independently," "excellent time management," "exceptional client," and "training sessions."

    Now, let's take a closer look at the financials in each career. The finance industry tends to pay more for sales team leaders with an average of $66,535. While the highest head of sales annual salary comes from the technology industry.

    Sales team leaders reach lower levels of education when compared to heads of sales. The difference is that they're 6.8% more likely to earn a Master's Degree less, and 0.3% less likely to graduate with a Doctoral Degree.