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By then, Gerdin, whose father had owned a small trucking company, already had more than a dozen years of experience in the trucking industry. It was only in 1978, when Russell A. Gerdin bought the company, that Heartland's evolution into a leading trucking company began.
But, in 1979, the trucking industry was deregulated, opening new opportunities for the smaller companies in the industry.
By November 1986, Heartland was prepared to step up its expansion.
By 1987, after posting profits of $3.5 million on revenues of $26 million, the company's fleet had reached 126 company-owned tractors and 125 owner-operator tractors.
In 1988, with a tractor fleet numbering more than 300, almost half of which were company owned, and the number of trailers at 715, Heartland posted a net income of more than $5 million on $34.6 million in sales.
The conversion of the company's nearly 1,500 trailers was completed in 1990.
Also in 1992, Heartland combined its LaMonte, Missouri and Dyersburg, Tennessee centers into a new terminal located in St Louis, Missouri designed to accommodate the company's short-haul growth in the region.
By 1993, Heartland revenues had jumped to $115 million.
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| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Gordon Trucking | 1946 | $28.0M | 343 | - |
| Anderson Trucking Service | 1955 | $210.0M | 999 | 1 |
| Millis Transfer | 1936 | $110.0M | 750 | 2 |
| Crete Carrier | 1966 | $790.0M | 6,000 | 1,548 |
| Barr-Nunn Transportation | 1982 | $120.0M | 750 | 42 |
| Ruan | 1932 | $350.0M | 3,000 | 565 |
| United Petroleum Transports | 1966 | $120.0M | 600 | 55 |
| Cowan Systems | 1924 | $180.0M | 980 | 14 |
| Arnold Transportation Services | 1932 | $170.0M | 1,700 | - |
| YRC Freight | 1924 | $4.9B | 19,000 | - |
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Heartland Express may also be known as or be related to HEARTLAND EXPRESS INC, Heartland Express, Heartland Express Inc and Heartland Express, Inc.