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Heartland RVs history
Heartland RVs company history timeline
Heartland RV was founded in December 2003 by a group of RV industry veterans led by Brian Brady, formerly President and CEO of Damon Corp.
In 2003, Bison began adding living quarter conversions to their production process resulting in the development of a complete line of equine trailers with living quarters.
The company started production in March 2004 with a 5th wheel under the Landmark brand name which was introduced in December 2004 at the Louisville Show.
Heartland RV released its first recreational vehicle, the Landmark, in 2004.
In 2005, a group of passionate Heartland RV customers came together at a rally and established the Heartland Owners Club.
2005 Goshen Coach THOR acquired Goshen Coach to round out its holdings in the small and mid-size bus industry.
In 2006, the company opened up a new 111,000-square-foot facility that included an administration office and manufacturing plant.
Catterton Partners, a Connecticut-based private equity firm that focuses on consumer business, made an equity investment in Heartland in February 2007.
On May 29, 2012, Chris Hermon became the President of Heartland RV, replacing retired founding President, Brian Brady.
2012 Krystal Infinity and Federal Coach THOR made two strategic acquisitions in the luxury bus market when it acquired Krystal Infinity, LLC in September, and the bus operation assets of Federal Coach in December.
Brian Brady, who retired from the company in 2012, served as its owner and chairperson after a decade-long stint as the president and CEO of Damon Corporation.
2015 Cruiser RV and DRV Luxury Suites In January 2015, THOR announced that its Heartland subsidiary acquired towable RV maker Cruiser RV (CRV) and luxury fifth wheel maker DRV Luxury Suites, both based in Howe, Indiana.
Heartland showed its dedication to its customers in 2015 by opening up an in-house service center complete with hookup sites near the service bays to give customers full access to amenities before getting their RVs serviced.
In June 2016, THOR acquired Jayco, which includes strong subsidiaries such as Jayco, Starcraft RV, Highland Ridge and Entegra Coach, including brands like Jay Flight, the number-one selling travel trailer for the past 14 years.
In 2016, the company expanded into Idaho.
The group, which was free to join as of November 2017, holds several events throughout the year all across the United States where fans of Heartland campers get together to celebrate the company.
2020 Tiffin Group In December 2020, THOR acquired the Tiffin Group, a premium manufacturer of luxury recreational vehicles known for its excellent product quality, outstanding customer service and brand loyalty.
2021 Airxcel In September 2021, THOR acquired Wichita, Kansas-based Airxcel, a leading supplier of OEM and aftermarket RV parts and accessories.
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Heartland RVs competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Spartan Motors | 1975 | $707.1M | 2,312 | - |
| Forest River | 1996 | $5.0B | 11,000 | 173 |
| Keystone RV | 1996 | $461.5M | 1,000 | 9 |
| Jayco | 1968 | $1.5B | 3,200 | 24 |
| A.R.E. Accessories | 1969 | $330.0M | 750 | 21 |
| Dexter | 1960 | $230.0M | 735 | 51 |
| Pace American | - | $34.7M | 20 | - |
| Premier Marine | 1992 | $71.8M | 80 | 15 |
| Lippert Components | 1956 | $3.7B | 13,900 | 163 |
| Tower International | 1993 | $1.6B | 7,600 | 32 |
Heartland RVs history FAQs
Zippia gives an in-depth look into the details of Heartland RVs, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Heartland RVs. The employee data is based on information from people who have self-reported their past or current employments at Heartland RVs. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Heartland RVs. The data presented on this page does not represent the view of Heartland RVs and its employees or that of Zippia.
Heartland RVs may also be known as or be related to Heartland RVs, Heartland Recreational Vehicles, Heartland Recreational Vehicles LLC, Heartland Recreational Vehicles, LLC and Heartland Rv.