High Country Beverage competitors

As President & Chief Executive Officer, Greg Baird is responsible for the day-to-day operations of the Company, and has organizational oversight and direct management of the senior leadership team. He facilitates strategic direction and initiatives for Breakthru Beverage Group’s national business entities, which include 16 markets, 7,000 associates and $6 billion in annual sales. Greg assumed the position from the roles of President and Chief Operating Officer of Charmer Sunbelt Group where he oversaw all aspects of the company’s operations and worked closely with the CEO, Board of Directors and the executive management team to achieve the company’s long-term strategic vision. As a visionary leader, Greg brings tenured experience and an innovative approach to Breakthru Beverage. His career in the industry also includes leadership as President of Reliable Churchill, Maryland’s largest distributor of wines and spirits. Greg was named President of Reliable Churchill in 1999, when the company was formed through a joint venture of Churchill Distributors and Reliable Liquors. Prior to that, Greg was Vice President of Sales at Churchill Distributors. He is active in an number of charitable organizations including, ALS Society, Bob Woodruff Foundation, American Lung Association and Alzheimer Association of America. Greg holds a Bachelor’s degree from the University of Virginia.

Phil Terry is a CEO/VP at Monarch Beverage, Chairman at University of Indianapolis, and Trustee at University of Indianapolis. He has worked as Secretary at University of Indianapolis.

Elliot Maisel is a Chairman/CEO at Gulf Distributing Co Inc. He has worked as Chairman/CEO at FIN Branding Group LLC and Vice Chairman at Electronic Cigarettes International Group Ltd. Elliot studied at University of Alabama.

Highly accomplished and analytical operations executive with expertise that crosses warehouse, transportation and fleet. Significant experience in food and beverage distribution. Consistently drive results to the bottom line via root cause analysis and the Lean Six Sigma tool set. Rebuilt operations organizations in four distribution centers. Architected KPI dashboard that drove continuous improvement and competition. Seasoned leader who uses teaching, coaching and advocacy in developing strong teams. Skilled in information technology, analytics, customer service and human resource management.