Holiday sales associate demographics and statistics in the US
Holiday sales associate demographics research summary. Zippia estimates holiday sales associate demographics and statistics in the United States by using a database of 30 million profiles. Our holiday sales associate estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about holiday sales associates after extensive research and analysis:
- There are over 2,555,543 holiday sales associates currently employed in the United States.
- 71.8% of all holiday sales associates are women, while 28.2% are men.
- The average holiday sales associate age is 40 years old.
- The most common ethnicity of holiday sales associates is White (59.6%), followed by Hispanic or Latino (17.6%), Black or African American (9.0%) and Asian (7.4%).
- In 2022, women earned 95% of what men earned.
- 7% of all holiday sales associates are LGBT.
- Holiday sales associates are 59% more likely to work at private companies in comparison to public companies.
On this page
Holiday sales associate demographics by:
Holiday sales associate gender statistics
71.8% of holiday sales associates are women and 28.2% of holiday sales associates are men.
- Female, 71.8%
- Male, 28.2%
Holiday sales associate gender ratio
| Gender | Percentages |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
Holiday sales associate gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$25,110
Female income
$23,826
Holiday sales associate gender ratio over time
This data breaks down the percentage of men and women in holiday sales associate positions over time. Currently, 71.8% of holiday sales associates are female.
Holiday sales associate gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 25.63% | 74.37% |
| 2011 | 25.39% | 74.61% |
| 2012 | 25.94% | 74.06% |
| 2013 | 25.94% | 74.06% |
| 2014 | 25.22% | 74.78% |
| 2015 | 25.91% | 74.09% |
| 2016 | 26.38% | 73.62% |
| 2017 | 26.63% | 73.37% |
| 2018 | 27.06% | 72.94% |
| 2019 | 26.36% | 73.64% |
| 2020 | 27.49% | 72.51% |
| 2021 | 28.16% | 71.84% |
Holiday sales associate related jobs gender ratio
We compared holiday sales associates with similar job titles to see how gender ratios vary. As you can see, parts counterman and lumber associate have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| BRA Specialist | 6% | 94% |
| Clinique Consultant | 6% | 94% |
| Beauty Consultant | 6% | 94% |
| Holiday Sales Associate | 28% | 72% |
| Cart Associate | 94% | 6% |
| Lumber Associate | 95% | 5% |
| Parts Counterman | 96% | 4% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Holiday sales associate demographics by race
The most common ethnicity among holiday sales associates is White, which makes up 59.6% of all holiday sales associates. Comparatively, 17.6% of holiday sales associates are Hispanic or Latino and 9.0% of holiday sales associates are Black or African American.
- White, 59.6%
- Hispanic or Latino, 17.6%
- Black or African American, 9.0%
- Asian, 7.4%
- Unknown, 5.6%
- American Indian and Alaska Native, 0.8%
Holiday sales associate race
| Holiday sales associate race | Percentages |
|---|---|
| White | 59.6% |
| Hispanic or Latino | 17.6% |
| Black or African American | 9.0% |
| Asian | 7.4% |
| Unknown | 5.6% |
| American Indian and Alaska Native | 0.8% |
Holiday sales associate race and ethnicity over time
See how holiday sales associate racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Holiday sales associate race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 67.87% | 9.44% | 6.11% | 13.20% |
| 2011 | 66.10% | 10.46% | 6.28% | 13.89% |
| 2012 | 65.81% | 9.97% | 6.43% | 14.34% |
| 2013 | 64.82% | 10.48% | 6.48% | 14.69% |
| 2014 | 64.77% | 10.09% | 6.92% | 14.79% |
| 2015 | 64.23% | 10.13% | 6.69% | 15.43% |
| 2016 | 64.03% | 9.80% | 6.68% | 15.72% |
| 2017 | 63.55% | 9.36% | 7.11% | 16.05% |
| 2018 | 63.66% | 9.12% | 6.79% | 16.56% |
| 2019 | 63.63% | 9.07% | 6.86% | 16.44% |
| 2020 | 61.13% | 9.07% | 7.23% | 16.83% |
| 2021 | 59.64% | 9.04% | 7.39% | 17.63% |
Holiday sales associate wage gap by race
| Ethnicity | Salary |
|---|---|
| Unknown | $24,765 |
| White | $25,428 |
| Black or African American | $24,822 |
| Asian | $25,271 |
| Hispanic or Latino | $25,269 |
Average holiday sales associate age
See how the average age of holiday sales associates varies based on ethnicity and gender.
Male
Female
Holiday sales associate age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 32.5 | 38 |
| Unknown | 37 | 31.5 |
| Asian | 40 | 47 |
| Hispanic or Latino | 30 | 31 |
| White | 43 | 43 |
| American Indian and Alaska Native | 36.5 | 39 |
Holiday sales associate age breakdown
The average age of holiday sales associates is 40+ years years old, representing 49% of the holiday sales associate population.
Holiday sales associate age breakdown
| Holiday Sales Associate Years | Percentages |
|---|---|
| 40+ years | 49% |
| 30-40 years | 18% |
| 20-30 years | 28% |
Holiday sales associate educational attainment
- Bachelor's, 40%
- High School Diploma, 30%
- Associate, 18%
- Diploma, 5%
- Other Degrees, 7%
Holiday sales associates by degree level
| Holiday sales associate degree | Percentages |
|---|---|
| Bachelor's | 40% |
| High School Diploma | 30% |
| Associate | 18% |
| Diploma | 5% |
| Other Degrees | 7% |
Holiday sales associate jobs you might like
Holiday sales associate wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $27,066 |
| High School Diploma or Less | $23,791 |
| Bachelor's Degree | $26,833 |
| Some College/ Associate Degree | $24,423 |
Holiday sales associate employment statistics
Most holiday sales associates work for a private in the retail industry.
Company size where holiday sales associates work
Below, you can see the size of companies where holiday sales associates work.
Holiday sales associate jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 4% |
| 50 - 100 employees | 11% |
| 100 - 500 employees | 15% |
| 500 - 1,000 employees | 6% |
| 1,000 - 10,000 employees | 32% |
| > 10,000 employees | 32% |
Holiday sales associate jobs by company type
Employees with the holiday sales associate job title have their preferences when it comes to working for a company. For instance, most holiday sales associates prefer to work at private companies over public companies.
Holiday sales associate jobs by sector
| Company type | Percentages |
|---|---|
| Education | 2% |
| Public | 37% |
| Private | 59% |
| Government | 1% |
Holiday sales associate jobs by industry
The most common industries for holiday sales associates are retail, hospitality and professional.
Holiday sales associate industry statistics
| Industry | Percentages |
|---|---|
| Retail | 49% |
| Fortune 500 | 12% |
| Hospitality | 8% |
| Manufacturing | 5% |
| Professional | 5% |
| Non Profits | 3% |
| Media | 2% |
| Construction | 2% |
| Health Care | 2% |
| Finance | 2% |
| Technology | 2% |
| Education | 2% |
| Transportation | 1% |
| Telecommunication | 1% |
| Government | 1% |
| Start-up | 1% |
| Real Estate | 1% |
Holiday sales associate turnover and employment statistics
Holiday sales associate unemployment rate over time
The unemployment rate for holiday sales associates between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Holiday sales associate unemployment rate by year
| Year | Holiday sales associate unemployment rate |
|---|---|
| 2010 | 11.74% |
| 2011 | 10.94% |
| 2012 | 9.82% |
| 2013 | 8.89% |
| 2014 | 7.55% |
| 2015 | 7.02% |
| 2016 | 6.27% |
| 2017 | 6.04% |
| 2018 | 5.79% |
| 2019 | 5.48% |
| 2020 | 8.30% |
| 2021 | 8.88% |
Average holiday sales associate tenure
The average holiday sales associate stays at their job for 1-2 years, based on the 1,514 holiday sales associates resumes in Zippia's database.
Holiday sales associate tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 75% |
| 1-2 years | 15% |
| 3-4 years | 4% |
| 5-7 years | 3% |
| 8-10 years | 1% |
| 11+ years | 1% |
Holiday sales associate LGBT ratio compared to similar jobs
Review the percent of holiday sales associates that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Layaway Clerk | 3.66% | 74,087 |
| Parts Department Supervisor | 3.76% | 51,936 |
| Cashier/Overnight Stock | 5.05% | 433,119 |
| Holiday Sales Associate | 7.10% | - |
Similar holiday sales associate jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Layaway Clerk | 3.66% | 74,087 |
| Parts Department Supervisor | 3.76% | 51,936 |
| Cashier/Overnight Stock | 5.05% | 433,119 |
Foreign languages spoken by holiday sales associates
The most common foreign language among holiday sales associates is Spanish at 58.7%. The second-most popular foreign language spoken is French at 9.3% and Portuguese is the third-most popular at 5.3%.
- Spanish, 58.7%
- French, 9.3%
- Portuguese, 5.3%
- Italian, 5.3%
- Mandarin, 4.0%
- Other, 17.4%
Holiday sales associate languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 58.7% |
| French | 9.3% |
| Portuguese | 5.3% |
| Italian | 5.3% |
| Mandarin | 4.0% |
| Other | 17.4% |
