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Working at Hook

Zippia score 4.4

Overview

Revenue

Reviews

DemographicsCompetitorsCEO & Executives

Hook overview

Industry
Advertising Agency
Revenue
$25M
Headquarters
Employees
105
Founded in
Website
Organization type
Private
Social media

We’re Hook—an award-winning creative content agency. We make ads, campaigns, and experiences that drive growth for innovative brands like Google, YouTube, Amazon, and Mailchimp.

Our strength lies in our collaborative spirit, with our team of creatives, designers, animators, developers, and producers bringing a variety of experiences from different industries. We leverage our diverse perspectives to get more from the creative process while building enjoyable and trusted long-term partnerships.

From brand campaigns to paid media banner ads, we get that briefs change and product priorities shift—so we invest in the idea that “how we work together” can be just as critical as “what we work on.” 

We want clients to think of us as the best agency they’ve ever worked with, and we want everyone at Hook to feel like this is the best job they’ve had yet.

In demand companies are hiring! Let Zippia apply for you!

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1.0/5

Hook employee reviews

Based on 1 ratings

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Hook employee reviews

Hook employee reviews
1.0/5

Based on 1 ratings

Work at Hook? Share your experience.
Employee reviews
profile
1.0
A zippia user wrote a review on Aug 2023
Pros of working at Hook

The benefits package was a plus I’ll give them that.

Cons of working at Hook

TLDR; I wouldn’t recommend anyone, including my dog to work at Hook. During the interview process and initial onboarding everything was great, that quickly proved to be smoke and mirrors. You may be enticed by the amount of ‘Best Place to Work’ lists Hook has been on. What you don’t know is employees are pressured to complete surveys in order to get on those lists. Hook prioritizes this as opposed to getting new business, which they desperately need. There’s a weird ‘cult like’ vibe amongst employees who’ve been at Hook for many years and have never worked anywhere else. They assume Hook actually is the best place to work. Those people have also never left Michigan. And sure, you’ll work with big industry players, but the work itself is basic and monotonous and after a new months you’ll probably be bored and start looking for other opportunities. Hook really only has about 5 clients. As another review mentioned, there is a clear “in crowd”. And if you are not a part of that, enthusiastically taking part in cringey virtual happy hours and game nights, your time at Hook will probably be miserable. And directors and other higher ups will talk about you behind your back. Due to the company’s age, processes and procedures are not clearly defined. As a new employee, it’ll be confusing. But if you raise a concern or make a suggestion, it’ll simply be shot down. If you are a minority, you are being hired to fill a quota. And you’ll be subject to micro aggressions and unconscious bias. Leadership is all white. And all related. Not a red flag at all.

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The team at Hook

  • The founders of Hook are Michael Watts and Aaron Schwartz.
  • The key people at Hook are Michael Watts and Aaron Schwartz.
Key people
Michael Watts
Aaron Schwartz

Hook rankings

Hook is ranked #10 on the Best Media companies to work for in Michigan list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

Read more about how we rank companies.

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Hook diversity

8.8
Diversity score
We calculated Hook’s diversity score by measuring multiple factors, including the ethnic background, gender identity, and language skills of Hook’s workforce.
Hook diversity summary. Zippia estimates Hook's demographics and statistics using a database of 30 million profiles. Zippia verifies estimates with BLS, Census, and current job openings data for accuracy. We calculated Hook's diversity score by measuring multiple factors, including the ethnic background, gender identity, and language skills of Hook's workforce.
  • Hook has 175 employees.
  • 49% of Hook employees are women, while 51% are men.
  • The most common ethnicity at Hook is White (62%).
  • 15% of Hook employees are Hispanic or Latino.
  • 12% of Hook employees are Black or African American.
  • The average employee at Hook makes $37,134 per year.
  • Employees at Hook stay with the company for 3.9 years on average.

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Hook financial performance

9.3
Performance score

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    Updated March 14, 2024

    Zippia gives an in-depth look into the details of Hook, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Hook. The employee data is based on information from people who have self-reported their past or current employments at Hook. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Hook. The data presented on this page does not represent the view of Hook and its employees or that of Zippia.

    Hook may also be known as or be related to Hook, Hook Studios and Hook Studios LLC.