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Hotel sales manager vs group sales manager

The differences between hotel sales managers and group sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a hotel sales manager and a group sales manager. Additionally, a group sales manager has an average salary of $52,423, which is higher than the $49,819 average annual salary of a hotel sales manager.

The top three skills for a hotel sales manager include booking, hotel sales and trade shows. The most important skills for a group sales manager are booking, trade shows, and site inspections.

Hotel sales manager vs group sales manager overview

Hotel Sales ManagerGroup Sales Manager
Yearly salary$49,819$52,423
Hourly rate$23.95$25.20
Growth rate5%5%
Number of jobs111,981104,735
Job satisfaction--
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 76%
Average age4646
Years of experience88

What does a hotel sales manager do?

Hotel Sales Managers are responsible for making the hotel money through generating new business from travel agents, corporates, or individuals. Their duties include setting business strategy with the marketing and sales team, tracking key performance metrics, building relationships with online travel agencies, and assisting with proposal requests from individuals and corporate businesses. Hotel Sales Managers are also responsible for managing room reservations, bill processing, and updates through their point of sale system (POS) and updating lead and account information through the hotel's customer relationship management (CRM).

What does a group sales manager do?

A group sales manager's role is to oversee and coordinate a team of sales representatives, ensuring efficiency and customer satisfaction. Their responsibilities revolve around devising sales objectives, assessing workforce performance, managing schedules, and handling complex issues and complaints, resolving them promptly and efficiently. Moreover, they may perform clerical tasks such as producing progress reports, maintaining extensive records, and even liaising with clients through calls and correspondence. As a group sales manager, it is essential to lead and encourage the team to reach sales targets, all while implementing the company's policies and regulations.

Hotel sales manager vs group sales manager salary

Hotel sales managers and group sales managers have different pay scales, as shown below.

Hotel Sales ManagerGroup Sales Manager
Average salary$49,819$52,423
Salary rangeBetween $32,000 And $76,000Between $31,000 And $86,000
Highest paying CityNew York, NYNew York, NY
Highest paying stateNew YorkNew York
Best paying companyTravelzooEaton
Best paying industryHospitalityHospitality

Differences between hotel sales manager and group sales manager education

There are a few differences between a hotel sales manager and a group sales manager in terms of educational background:

Hotel Sales ManagerGroup Sales Manager
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 76%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Hotel sales manager vs group sales manager demographics

Here are the differences between hotel sales managers' and group sales managers' demographics:

Hotel Sales ManagerGroup Sales Manager
Average age4646
Gender ratioMale, 31.1% Female, 68.9%Male, 40.2% Female, 59.8%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between hotel sales manager and group sales manager duties and responsibilities

Hotel sales manager example responsibilities.

  • Manage the front office, including guest registrations, booking reservations and concierge requests.
  • Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
  • Prepare reservations for blocks of rooms, to coordinating efforts with banquet staff to kitchen staff.
  • Travel domestically and internationally to meet with customers, representatives and distributors as well as run customer evaluations at their facility.
  • Generate sales utilizing sales database (Delphi) lead generation, direct phone calls and online prospecting.
  • Create marketing content for pages and promotional initiatives, newsletter design and implementation, create designed and produce PowerPoint presentations.

Group sales manager example responsibilities.

  • Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
  • Maximize yield management opportunities by maintaining consistent verbal and written communication with clients and consistently booking repeat business.
  • Secure business from telemarketing, appointments, site visits, cold calls and general inquiries via email/phone.
  • Conduct tastings and wine pairings, making recommendations base on client's needs, budget, etc.
  • Introduce a wine seminar for servers, strengthening knowledge of offerings, which dramatically increase wine sales.
  • Prepare function space contracts, BEOs, and propose menus base on the function type, size, and client budget.
  • Show more

Hotel sales manager vs group sales manager skills

Common hotel sales manager skills
  • Booking, 24%
  • Hotel Sales, 13%
  • Trade Shows, 6%
  • Guest Satisfaction, 5%
  • Reservations, 4%
  • Revenue Management, 4%
Common group sales manager skills
  • Booking, 10%
  • Trade Shows, 8%
  • Site Inspections, 8%
  • Market Trends, 6%
  • Sales Presentations, 4%
  • Delphi, 4%

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