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The average salary for a Hotel Sales Manager in the United States stands at around $49,819 per year or about $24 per hour. This salary can fluctuate based on various factors including geographic location, years of experience, and the specific hotel brand or chain. For instance, Hotel Sales Managers in high-demand locations like New York or California often see significantly higher salaries compared to those in less populated areas.
States such as Hawaii, California, and New York consistently rank among the highest paying for this profession. In addition to state averages, salaries can vary by individual hotel brands, which may offer competitive compensation packages to attract top talent. Experience also plays a critical role; as sales managers advance in their careers, they typically command higher salaries due to their proven track record and industry connections.
Various sources provide salary estimates that often align closely with the average reported here. For example, industry reports suggest that experienced Hotel Sales Managers can earn upwards of $60,000 annually, particularly in larger metropolitan areas. As the hospitality industry continues to evolve, opportunities for growth and increased earnings remain promising for those in this field.
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The highest-paying states for hotel sales managers are New York, Oregon, and Virginia. The lowest average hotel sales manager salary states are Maryland, Michigan, and Arizona.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Oregon | $59,163 | $28.44 |
| 2 | Utah | $57,604 | $27.69 |
| 3 | New York | $61,081 | $29.37 |
| 4 | Texas | $57,366 | $27.58 |
| 5 | Florida | $56,150 | $27.00 |
| 6 | California | $57,303 | $27.55 |
| 7 | New Jersey | $56,200 | $27.02 |
| 8 | Rhode Island | $53,058 | $25.51 |
| 9 | Virginia | $58,527 | $28.14 |
| 10 | New Hampshire | $54,629 | $26.26 |
| 11 | Vermont | $53,369 | $25.66 |
| 12 | Wisconsin | $52,910 | $25.44 |
| 13 | Indiana | $51,623 | $24.82 |
| 14 | North Carolina | $51,417 | $24.72 |
| 15 | Pennsylvania | $51,655 | $24.83 |
| 16 | Delaware | $52,521 | $25.25 |
| 17 | Maine | $54,169 | $26.04 |
| 18 | Arkansas | $51,176 | $24.60 |
| 19 | Minnesota | $52,956 | $25.46 |
| 20 | Georgia | $51,372 | $24.70 |
| 21 | Massachusetts | $51,680 | $24.85 |
| 22 | District of Columbia | $51,087 | $24.56 |
| 23 | Washington | $50,717 | $24.38 |
| 24 | Idaho | $48,302 | $23.22 |
| 25 | New Mexico | $51,039 | $24.54 |
| 26 | Ohio | $47,389 | $22.78 |
| 27 | North Dakota | $47,805 | $22.98 |
| 28 | West Virginia | $48,863 | $23.49 |
| 29 | Kansas | $47,374 | $22.78 |
| 30 | South Dakota | $47,939 | $23.05 |
| 31 | Connecticut | $46,784 | $22.49 |
| 32 | Tennessee | $45,534 | $21.89 |
| 33 | Nevada | $45,130 | $21.70 |
| 34 | Hawaii | $52,563 | $25.27 |
| 35 | Iowa | $47,391 | $22.78 |
| 36 | Illinois | $44,697 | $21.49 |
| 37 | Montana | $46,373 | $22.29 |
| 38 | Mississippi | $46,164 | $22.19 |
| 39 | Alabama | $45,962 | $22.10 |
| 40 | Wyoming | $46,582 | $22.40 |
| 41 | Nebraska | $46,319 | $22.27 |
| 42 | Louisiana | $45,275 | $21.77 |
| 43 | Alaska | $46,472 | $22.34 |
| 44 | Arizona | $43,817 | $21.07 |
| 45 | Missouri | $46,153 | $22.19 |
| 46 | Michigan | $43,904 | $21.11 |
| 47 | Colorado | $41,811 | $20.10 |
| 48 | Kentucky | $44,670 | $21.48 |
| 49 | Maryland | $44,059 | $21.18 |
| 50 | South Carolina | $42,780 | $20.57 |
| 51 | Oklahoma | $41,574 | $19.99 |
The highest-paying cities for hotel sales managers are New York, NY, Washington, UT, and San Francisco, CA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York, NY | $61,231 | $29.44 |
| 2 | Washington, UT | $60,114 | $28.90 |
| 3 | San Francisco, CA | $59,089 | $28.41 |
| 4 | Austin, TX | $57,577 | $27.68 |
| 5 | Jacksonville, FL | $56,213 | $27.03 |
| 6 | Bridgewater, NJ | $56,139 | $26.99 |
| 7 | Wilmington, DE | $52,681 | $25.33 |
| 8 | Philadelphia, PA | $52,092 | $25.04 |
| 9 | Boston, MA | $51,694 | $24.85 |
| 10 | Indianapolis, IN | $51,577 | $24.80 |
| 11 | Atlanta, GA | $51,423 | $24.72 |
| 12 | Washington, DC | $51,117 | $24.58 |
| 13 | Seattle, WA | $50,831 | $24.44 |
| 14 | Columbus, OH | $47,147 | $22.67 |
| 15 | Grandview, MO | $46,170 | $22.20 |
| 16 | Birmingham, AL | $45,897 | $22.07 |
| 17 | Baton Rouge, LA | $45,329 | $21.79 |
| 18 | Las Vegas, NV | $45,016 | $21.64 |
| 19 | Chicago, IL | $44,725 | $21.50 |
| 20 | Detroit, MI | $43,988 | $21.15 |
A hotel sales manager's salary ranges from $32,000 a year at the 10th percentile to $76,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $76,000 | $6,333 | $37 |
| 75th Percentile | $62,000 | $5,167 | $30 |
| Average | $49,819 | $4,152 | $24 |
| 25th Percentile | $39,000 | $3,250 | $19 |
| 10th Percentile | $32,000 | $2,667 | $15 |
The highest paying types of hotel sales managers are senior sales manager, technical sales manager, and national sales manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Sales Manager/Sales Trainer | $90,710 | $7,559 | $43.61 | 126,447 |
| Business To Business Sales Manager | $75,242 | $6,270 | $36.17 | 168,304 |
| Sales And Event Manager | $50,986 | $4,249 | $24.51 | 89,744 |
| Sales Account Manager | $58,630 | $4,886 | $28.19 | 163,697 |
| Distribution Sales Manager | $64,821 | $5,402 | $31.16 | 119,543 |
| Territory Sales Manager | $74,356 | $6,196 | $35.75 | 119,934 |
Top companies hiring hotel sales managers now:
Hotel sales manager salaries at Travelzoo and Gillis are the highest-paying according to our most recent salary estimates. In addition, the average hotel sales manager salary at companies like Northwestern Mutual and Kimpton Hotels & Restaurants are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Travelzoo | $62,618 | $30.10 |
| 2 | Gillis | $55,270 | $26.57 |
| 3 | Northwestern Mutual | $53,292 | $25.62 |
| 4 | Kimpton Hotels & Restaurants | $52,469 | $25.23 |
| 5 | AEG | $51,569 | $24.79 |
| 6 | Goodwin Recruiting | $51,394 | $24.71 |
| 7 | Benchmark Group | $51,278 | $24.65 |
| 8 | Wyndham Hotels & Resorts | $51,061 | $24.55 |
| 9 | InterContinental Hotels Group Resources, Inc. | $50,879 | $24.46 |
| 10 | Guest Services | $50,761 | $24.40 |
| 11 | Aramark | $50,258 | $24.16 |
| 12 | The Westin Riverfront Resort & Spa | $50,070 | $24.07 |
| 13 | Embassy C E S | $50,040 | $24.06 |
| 14 | White House Inn | $49,977 | $24.03 |
| 15 | HelmsBriscoe | $49,841 | $23.96 |
| 16 | Marriott International | $49,314 | $23.71 |
| 17 | Lodging Enterprises | $48,952 | $23.53 |
| 18 | The Ohio State University | $48,760 | $23.44 |
| 19 | Crescent Hotels & Resorts | $48,663 | $23.40 |
| 20 | Concord Hospitality | $48,438 | $23.29 |
The average hotel sales manager salary has risen by $11,542 over the last ten years. In 2014, the average hotel sales manager earned $38,277 annually, but today, they earn $49,819 a year. That works out to a 12% change in pay for hotel sales managers over the last decade.
Compare hotel sales manager salaries for cities or states with the national average over time.
Compare hotel sales manager salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $49,800 | $23.95 | +4.3% |
| 2024 | $47,700 | $22.93 | +1.9% |
| 2023 | $46,800 | $22.49 | +2.5% |
| 2022 | $45,600 | $21.92 | +2.6% |
| 2021 | $44,400 | $21.36 | +3.5% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Regency Hotel Management | Hotel Sales & Catering Manager | Fargo, ND | 06/29/2025 | $40,000 |
| Get It-Hospitality | Hotel Sales Manager-Remote | WFH | Franklin, OH | 06/29/2025 | $60,000 |
| Compass Group USA Inc. | Hotel Conference Sales Manager | Saint Louis, MO | 06/27/2025 | $65,000 |
| Encore | Event Sales Manager, Hotel Services-Shutters On The Beach | Santa Monica, CA | 06/26/2025 | $68,640 |
| Encore | Event Sales Manager, Hotel Services-Gaylord Texan, Grapevine TX | Grapevine, TX | 06/26/2025 | $40,919 |
| IHG Career | BT Sales Manager-Hotel Indigo LOS Angeles Downtown | Los Angeles, CA | 06/26/2025 | $80,266 |
| Restoration St. Louis Inc. | Sales Manager Hotel Saint Louis | Saint Louis, MO | 06/25/2025 | $60,000 |
| Intercontinental Hotels Group | BT Sales Manager-Hotel Indigo LOS Angeles Downtown | Los Angeles, CA | 06/24/2025 | $80,266 |
| IHG | BT Sales Manager-Hotel Indigo LOS Angeles Downtown | Los Angeles, CA | 06/24/2025 | $80,266 |
| Encore | Event Sales Manager, Hotel Services | Tampa, FL | 06/22/2025 | $40,919 |
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