Hy Vee is a retail company focusing on quality products, superior customer service, and promoting healthy lifestyles. Founded in 1930 by Charles Hyde and David Vredenburg in Beaconsfield, Iowa, this employee-owned company has become a touchstone for customers seeking information on diet, nutrition, and wellness. With its slogan "A Helpful Smile in Every Aisle," Hy Vee operates over 240 stores across eight Midwestern states, including Iowa, Illinois, Missouri, Kansas, Nebraska, South Dakota, Minnesota, and Wisconsin. The company's CEO is Randall (Randy) Edeker.
Ranking among the top 25 supermarket chains and the top 50 private companies in the United States, Hy Vee generates an annual $12 billion in revenue. The company offers a diverse range of products and services such as HealthMarket departments featuring natural and organic products, consulting services from in-store dietitians and chefs, and various consumer and employee wellness programs. Hy Vee also supports community initiatives by sponsoring annual road races during Drake Relays weekend and hosting Hy-Vee Pinky Swear Kids Triathlons to raise funds for children with cancer and their families.