I Drive Safely Leadership

Greg Hallinan is a Chief Marketing Officer at I DRIVE SAFELY.

Tony Gentile is an entrepreneur, consultant and Internet industry executive with 20 years of experience conceiving, designing, building and marketing consumer and business focused Internet/software products and services. Day-to-day life includes:- Business Strategy- Product Strategy, Product Management, and Product Design and Development- Business Development (pre sales, contract negotiation, professional services/deployment)- Strategic Marketing (market research and analysis, channel design, competitive analysis, pricing)- Corporate Development- Content strategy and development- Venture fund raisingDeveloped and marketed solutions include:- Online Advertising (display/placed, contextual, behavioral, marketplace/network/ad exchange, flighting engine, SEM, SEO) - Search (web search, semantic search, site search, local search, crawl, index, query parsing, query categorization, rules engine)- Social software/Social media (blogs, wikis, RSS, social networking, virality)- Monetization (advertising, sponsorship, lead generation, e-commerce, subscription, listing fee, CPM, CPC, CPA, CPL)- Software form factors (web applications, SaaS, desktop client, IP-enabled client-server, web services/API, mobile web, WAP, iOS/iPhone apps)- Structured knowledge models (Taxonomy, Semantic Network, Ontology)Vertical/Domain experience includes:- Search- Advertising- Consumer Health and Information Services- Digital Photography- Digital Life- Classifieds- Education (inc Core Curriculum), Edutainment, Entertainment, Games- Music, Celebrity and General News - PIMs (Personal Information Manager)