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Iconix Brand Group history
Iconix Brand Group company history timeline
The company, called El Greco, was moderately successful until 1978, when father Charles and son Kenneth took a trip to Italy.
Charles Cole retired, and the business was sold in 1986.
In 1996 Cole announced that Anna Sui, Betsey Johnson, Nicole Miller, and Vivienne Tam would each be designing a line of Candie's Slides.
Kroll, Luisa. "Like My Shoes." Forbes, April 7, 1997.
Arrarte, Anne Moncreiff. "Ads Use Shock Value to Reach Rebellious Demographic." Houston Chronicle, June 29, 1997.
Nine West reported lower-than-expected earnings for 1997, partly as a result of the fact that the Securities and Exchange Commission was investigating its accounting practices.
Despite the controversy, or more likely because of it, Candie's campaign became one of the most successful marketing events of 1997.
"Sweet Success." Footwear News, February 9, 1998.
McCarthy returned in 1998 for two Candie's TV spots titled "Just Screw It," which parodied a Nike shoe commercial.
The actress reappeared in 2004 to advertise Candie's shoes with print ads that paired McCarthy with American Idol singing-contest winner Kelly Clarkson.
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Iconix Brand Group competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Wolverine World Wide | 1883 | $1.8B | 3,700 | 27 |
| Steve Madden | 1990 | $2.3B | 3,800 | 347 |
| Ralph Lauren | 1967 | $6.6B | 18,250 | 338 |
| Levi Strauss & Co. | 1853 | $6.4B | 15,100 | 633 |
| American Eagle Outfitters | 1977 | $5.3B | 37,000 | 1,270 |
| The Children's Place | 1969 | $1.6B | 2,100 | 236 |
| VF | 1899 | $10.5B | 50,000 | 1,224 |
| Abercrombie & Fitch Co | 1892 | $4.9B | 44,000 | 2,143 |
| Foot Locker | 1974 | $8.0B | 32,175 | 710 |
| Carhartt | 1889 | $600.0M | 4,000 | 49 |
Iconix Brand Group history FAQs
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Iconix Brand Group may also be known as or be related to ICONIX BRAND GROUP INC., ICONIX BRAND GROUP, INC., Iconix Brand Group, Iconix Brand Group Inc, Iconix Brand Group Inc. and Iconix Brand Group, Inc.