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iDEAL company history timeline

1908

The figurines – including the “Venus of Willendorf,” found in 1908 at Willendorf, Austria – portray round, pear-shaped women’s bodies, many with large breasts.

1953

Around that time, the fuller body types of pinup models and actresses like Marilyn Monroe grew in popularity, and the first issue of Playboy magazine was published in 1953.

2000

An estimated 200 million adults worldwide were obese, and that number rose to more than 300 million by 2000, according to the WHO.

2007

In 2007, the first episode of “Keeping Up With the Kardashians” aired in the US, and ever since, the Kardashian sisters’ bodies have become a frequent focus of celebrity weekly magazines, ushering in new curvaceous body ideals.

2013

Perrens B, Robbins A, Fildes J, Ivancic L, Wearring A, Cave L. Mission Australia Youth Survey Report 2013. https://www.missionaustralia.com.au/publications/youth-survey/198-mission-australia-youth-survey-2013/file.

2014

Fildes J, Robbins A, Cave L, Perrens B, Wearring A. Mission Australia Youth Survey Report 2014. https://www.missionaustralia.com.au/publications/youth-survey/314-mission-australia-s-youth-survey-2014/file.

2015

Cave L, Fildes J, Luckett G, Wearring A. Mission Australia Youth Survey Report 2015. https://www.missionaustralia.com.au/publications/youth-survey/413-mission-australia-youth-survey-2015/file.

Among a sample of 6,411 South Africans 15 and older, 45.3% reported being generally dissatisfied about their body size, according to a study published in the journal BMC Public Health in 2015.

2016

Bailey V, Baker, A-M, Cave L, Fildes J, Perrens B, Plummer J, Wearring A. Mission Australia Youth Survey Report 2016. https://www.missionaustralia.com.au/publications/youth-survey/677-mission-australia-youth-survey-report-2016/file.

2017

Bullot A, Cave L, Fildes J, Hall S, Plummer J. Mission Australia Youth Survey Report 2017. https://www.missionaustralia.com.au/publications/youth-survey/746-youth-survey-2017-report/file.

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iDEAL may also be known as or be related to I DEAL LLC, Ideal, The Ideal Company Inc and iDEAL.