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IDEO Company Logo

Working At IDEO

Zippia Score 4.1

IDEO overview

IDEO is an international design and consulting firm founded in Palo Alto, California, in 1991. The company has locations in Cambridge, Chicago, London, Munich, New York City, Palo Alto, San Francisco, Shanghai, and Tokyo.
The staff at IDEO come from unusually diverse demographic backgrounds. The company is 44.4% female and 49.9% ethnic minorities. Even though it has great demographic diversity, IDEO notably lacks in political diversity. It has an unusually high proportion of employees who are members of the Democratic Party, at 96.2%. Despite having coworkers who agree with each other about politics, employees at IDEO tend to have relatively short tenures. Staff members usually stay with the company for 2.3 years. The average employee at IDEO makes $81,848 per year, which is competitive for its industry and location. Some of its highest paying competitors, Interbrand, MicroAge, and Applied Technologies, pay $89,473, $83,308, and $78,720, respectively.
IDEO is a medium professional company with 700 employees and an annual revenue of $43.9M that is headquartered in Palo Alto, California.


Professional Services





Founded in



Palo Alto, CA



Organization Type


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The team at IDEO

Key People
  • David Kelley (founders)
  • Bill Moggridge (founders)
  • Tim Brown (ceo)
  • Mike Nuttall (founders)

What do people say about IDEO

Zippia Official LogoReddit User August 2014

Hi working at IDEO is currently my dream job. I love their design process and i think id fit in really well. Could you please give me a little of guidance as far as what college major would best fit for a job as a product developer at ideo? I like business and engineering. Im a big idea person but have no degree. I don't like coding and am more creative than artistic. thanks!

Sounds like you're still young and only just starting college. Which is awesome! You have so many exciting opportunities to learn and grow on your horizon. Product development at IDEO requires so many different people and skillsets: design researchers to understand the users, industrial designers to design the physical product, interaction designers to design the way people engage with the product, engineers to make it work and able to be manufactured, branding people to create a brand strategy... and so on. We hire people from every discipline you can imagine. So my advice to you is to go what you love. You'll learn an immense amount in your major, but more than the content, it's important to learn the processhow to think and build and create, regardless of the field. If you have a passion for creativity, then nurture that skill. I realize that doesn't totally answer your question, but I feel better answering it like that than telling you what to major in. :)
Zippia Official LogoReddit User August 2014

I am a recent MBA graduate who wants to work for a firm like IDEO in the long-run. What's the best way to gain experience to get in the door with IDEO?

Sorry for the delay in responding! There's not really a single answer to that question. The best answer I can give is to go out into the world and work on some incredibly cool stuff that you get excited about (and it's cool if you get excited about it, even if it's not "cool" in the absolute sense). IDEO loves outside experience and passion. Internships are a great foot in the door to a full-time position (that's how I got hired). Also, if you know someone who works there, that's also a good way to get to know people and get yourself known.
Zippia Official LogoReddit User July 2014

What is your design philosophy? Do you have an online portfolio we can see? I'm coming from an automotive design background and doing internship at autodesk, what program do you favor the most?

Unfortunately the majority of what I've worked on is still confidential, so I can't show you my portfolio (sorry!). We have lots of examples of our work on our website and I'm happy to answer broad questions about my work. As for CAD software, we primarily use SolidWorks in the office. A lot of the industrial designers also use Rhino to create visual mockups where parametric models aren't needed.
Zippia Official LogoReddit User July 2014

Does IDEO do a lot of work in digital user interface design?

We do! We have an entire group of incredibly-talented interaction designers who specialize in UI/UX. Here's a sample of some stuff we've done: Increasingly, clients are asking us to create digital solutions as part of the deliverables, meaning, for instance, a client will want us to design a service or experience and have an app that acts as the user's primary touchpoint with the service. Banking is a great example: a client might ask us to design a new type of savings account and might also ask us to design the app that allows the user to engage with the service.
Zippia Official LogoReddit User July 2014

who are ideo's competitors? are there standard rates charged to clients or is it case by case?

We compete primarily with other design consultancies (e.g. Frog) and other business consultancies (e.g. McKinsey). There are other firms that do very specialized work (like interface design, or design engineering). What we offer is much more holistic and often more strategic. We charge completely on a case-by-case basis. Every project, for better or for worse, is bespoke for the client. It means we do great work that's really tailored to the client and the user, but it also often means we reinvent the wheel unnecessarily.
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IDEO Rankings

IDEO is ranked #4 on the Best Professional Companies to Work For in Palo Alto, CA list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

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IDEO Salaries

How much does IDEO pay?
The national average salary for an IDEO employee in the United States is $81,848 per year. Employees in the top 10 percent can make over $110,000 per year, while employees at the bottom 10 percent earn less than $60,000 per year.
Salary Score
Average Employee Earnings

IDEO Salaries By Job Title

While the average employee salary at IDEO is $81,848, there is a big variation in pay depending on the role. The higher paying positions at IDEO include Business Leader, Practice Leader, Product Developer, and Design Director. A typical Business Leader salary at IDEO is $123,928 per year. Some of the other roles at IDEO are Digital Marketing Specialist and Design Internship. A worker with the title Digital Marketing Specialist at IDEO earns an average salary of $58,789 per year.

IDEO careers

On average, employees at IDEO stay with the company for 2.3 years. Employees most commonly join IDEO after leaving Lockheed Martin. When they leave IDEO, they most frequently get their next job at Rocket Fuel.

Average Length of Employment
Interbrand2.5 years


2.3 years
Apex Systems1.0 years
Top Employers Before IDEO
CarMax5.9 %
HP5.9 %
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Top Employers After IDEO
Apple8.6 %
Intuit5.7 %
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Do you Work At IDEO?

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IDEO Employee Political Affiliation

IDEO employees are most likely to be members of the Democratic Party. The largest donation made to a political party by an IDEO employee was by Thomas Kelley. Thomas Kelley donated $3,800 to the Democratic Party.

Democratic Party

96.2 %

Republican Party

3.8 %

Employee Political Donations

Thomas KelleyAuthor
$3,800Democratic Party
Yancy WidmerAssociate Partner
$1,500Democratic Party
Whitney MortimerPartner
$1,250Democratic Party
Peggy BurkeDesign Engineer
$1,000Democratic Party
Andrew BurroughsEngineer
$795Democratic Party
Virginia MartinezRecruiter
$550Democratic Party
Lynda DeakinDesigner
$500Democratic Party
Abbe DonDesigner
$500Democratic Party
Michael HendrixDesigner
$450Democratic Party
Peter MacDonaldDesigner
$400Democratic Party
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IDEO Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.


$10M - $100M

Founded in


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IDEO Competitors

Competitors of IDEO include Interbrand, MicroAge, and Applied Technologies. Employees at Interbrand earn more than most of the competition, with an average yearly salary of $89,473. Employees at MicroAge earn an average of $83,308 per year, and the employees at Applied Technologies earn an average salary of $78,720 per year.

Frequently Asked Questions about IDEO

When was IDEO founded?

IDEO was founded in 1991.

How many Employees does IDEO have?

IDEO has 700 employees.

How much money does IDEO make?

IDEO generates $43.9M in revenue.

What industry is IDEO in?

IDEO is in the professional services industry.

What type of company is IDEO?

IDEO is a private company.

Who are IDEO's competitors?

IDEO competitors include Interbrand, Intelligent Technology Solutions, Technology Service, Apex Systems, Digicon, Network Resources, The Fountain Group, Technology Integration Group, Applied Technologies, Insight Global, CallisonRTKL, The Computer Merchant, Careers at Consultis, Acro Service, E Lab, Mindbank Consulting Group, MICRO COMPUTER RENTALS INT, TEKsystems, Bell Techlogix, MicroAge.

Who works at IDEO?

David Kelley (founders)

Bill Moggridge (founders)

Tim Brown (ceo)

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Where is IDEO's headquarters?

IDEO's headquarters is in Palo Alto, CA.

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Zippia gives an in-depth look into the details of IDEO, including salaries, political affiliations, employee data, and more, in order to inform job seekers about IDEO. The employee data is based on information from people who have self-reported their past or current employments at IDEO. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of IDEO and its employees or that of Zippia.