Imperfect Foods CEO and leadership

Retail leader with 19 years of experience in food, eCommerce and consumer goods. Since moving to California in 2010, sponsor and promoter of Hispanic and Latino talent. Previously at Walmart, McKinsey, Gap and Coca-Cola. Husband, dad, skier, world citizen and lifelong learner.

Mr. Benjamin Chesler is a Founder and Chief Operating Officer at Imperfect Foods and is based in United States.

Operational oriented CFO, with a broad range of e commerce/retail experience, for multi-billion dollar public companies, venture backed start ups, and private equity turnaround situations. San Francisco Business Times' private company CFO of the Year in 2016.

Neil Neufeld is the COO and Interim CEO at Imperfect Foods. Neil has worked in the food and beverage industry since he was a teen. Prior to Revolution Foods, Neil served as Vice President at Vucurevich|Simons Advisory Group, an industry-leading food service consulting and development firm. He also served as Chief Operating Officer for Marvelous Market developing franchise operations and later went on to serve as Senior Vice President of Operations for Balducci’s, a multi-unit specialty market. Additionally he served as Director of Operations for eatZi’s, an upscale specialty grocery store and as Director of Food Service for Central Market, HEB’s gourmet grocery concept in Austin, Texas.

Customer-focused and data-driven Product and Growth leader across both B2C and B2B. I have a 15 year track record of driving major revenue improvements through strategic planning, customer acquisition, retention, conversion optimization, and productized growth with brands such as Patreon, Lyft, WyzAnt, Shutterfly, Kodak, Expedia, Hotwire and more. I cultivate and coach high-performing teams to deliver exceptional results.

Career highlights include:

- Starting and leading Lyft's growth for the first 3 years and taking us from 1 city in 2012 to 70+ cities.

-Driving double-digit conversion and revenue-per-visitor improvements across multiple consumer brands.

-Improving registration and retention by more than 50% in a single year

-Implementing multiple tools to empower growth organizations -- from Web analytics to content management and conversion testing platforms

-Building multi-year strategic plans to drive revenue growth

Specialties: All things Growth, funnel management and user onboarding, conversion, revenue and site optimization via A/B and multivariate testing, marketing analytics, landing page optimization, performance marketing via paid social, content marketing, CRM, email, display, paid search, SEO, and affiliate marketing, usability testing, product management, positioning and messaging, budgeting and forecasting, partnerships and business development, content management, vendor management, team management and leadership.

Mr. Benjamin Chesler is a Founder and Chief Operating Officer at Imperfect Foods and is based in United States.