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In-store marketing associate skills for your resume and career

Updated January 8, 2025
2 min read
Below we've compiled a list of the most critical in-store marketing associate skills. We ranked the top skills for in-store marketing associates based on the percentage of resumes they appeared on. For example, 35.9% of in-store marketing associate resumes contained customer service as a skill. Continue reading to find out what skills an in-store marketing associate needs to be successful in the workplace.

11 in-store marketing associate skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how in-store marketing associates use customer service:
  • Assisted customers with strong customer service mentality.
  • Performed inventory, as well as the inventory reports, accounts and receivables and provided excellent customer service.

2. Local Store

Here's how in-store marketing associates use local store:
  • Assisted business owners with direct mailing and local store marketing.
  • Golf tournaments; pregame festivities; watching parties) Recognized as a Top ranked Local Store Marketer for Brand

3. Sales Floor

The sales floor is the area in a company or a business that is specified for retail activities or is designated as the selling area of the shop. A car showroom can be considered a sales floor, as it has cars in its display which are to be sold. A sales floor is generally crowded with sales assistants who are there to help you out while you can search and check out the products. Generally a sales floor has free access to the public and they can observe, view and get information about the product that is being sold.

Here's how in-store marketing associates use sales floor:
  • Pulled and secured zero-priced items from sales floor to be sent back to third-party manufacturing companies.
  • Priced, developed, and organized merchandise, then moved items to the sales floor.

4. Plan-O-Grams

Plan-o-grams, also known as planograms, is a visual strategy that focuses on the planned layout of a store's products and services. It primarily aims to put products in a position that will attract customers, securing sales in the process.

Here's how in-store marketing associates use plan-o-grams:
  • Job duties include setting up new sale signs and taking down expired, marking down clearance merchandise and setting up plan-o-grams.
  • Set new displays to plan-o-gram, maintain old displays and trained employees of new product.

5. POS

POS is an abbreviation of "Point of Sale" which is the time and place where a customer completes a transaction. It can either be a physical shop that consists of POS terminals or a virtual shop. A POS system helps simplify the retail functions and track important sales data.

Here's how in-store marketing associates use pos:
  • Mastered POS computer system for automated order taking Maintained high standards of customer service during high-volume, fast-paced operations.
  • Processed customer and store orders throughout departments using inventory ordering software and POS transaction systems.

6. Reflect Changes

Here's how in-store marketing associates use reflect changes:
  • Changed or rotated interior display areas, or signage to reflect changes in inventory or promotions.

7. Merchandise Displays

Here's how in-store marketing associates use merchandise displays:
  • Marketed products through use of strategic merchandise displays as well as effective customer interaction.
  • Prepared the store and merchandise displays for upcoming sales promotions.

8. Store Sales

Here's how in-store marketing associates use store sales:
  • Increase overall store sales by 8% from year before while maximizing store profit by 9.5%
  • Ensured proper execution of all store operations and company programs while maximizing store sales and profits.

9. Payroll

Payroll is the sum of all the compensation that an organization has to pay to employees at a specified time. Payroll is managed by the finance or HR department while small business owners may handle it themselves. Payroll isn't fixed as it varies every month due to sick leaves, overtime, etc.

Here's how in-store marketing associates use payroll:
  • Perform payroll functions such as maintaining timekeeping information and processing and submitting payroll.
  • Maintained accurate payroll records and stored them according to company retention policies.

10. Logistics

Logistics is a complete organization and implementation of a problem. Logistics are often considered in a complex business operation, as some works need detailed plannings. Logistics are also used in military action.

Here's how in-store marketing associates use logistics:
  • Utilized Integrated Logistics System Supply and Standard Asset Tracking System to track and process incoming maintenance receipts.
  • Worked hand in hand with the Global Logistics Support Center.

11. Computer System

Here's how in-store marketing associates use computer system:
  • Trained new employees on computer system use and setting up displays Arranged displays, marked up and marked down merchandise as needed
  • Utilize Microsoft Excel spreadsheets and JD Edwards computer systems to analyze data before executing procurement operations.
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List of in-store marketing associate skills to add to your resume

In-store marketing associate skills

The most important skills for an in-store marketing associate resume and required skills for an in-store marketing associate to have include:

  • Customer Service
  • Local Store
  • Sales Floor
  • Plan-O-Grams
  • POS
  • Reflect Changes
  • Merchandise Displays
  • Store Sales
  • Payroll
  • Logistics
  • Computer System

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.