How To Become An Industry Marketing Manager: What It Is and Career Path

What is an industry marketing manager and how to become one

Updated January 8, 2025

4 min read

Quoted expert

Tobias Sellier

An Industry Marketing Manager designs and implements marketing strategies and manages all communications for all markets. The Market Manager also ensures that business objectives for the revenue market are met. Industry Marketing Managers design level marketing programs and coordinate all marketing generation activities. You will also coordinate with the sales department to get the product into the pipeline. You will participate in all product marketing activities and monitor product releases.

You will participate in industry events and trade shows and coordinate with the sales and product teams to ensure compliance with all client requirements. To become an Industry Marketing Manager, you will need a bachelor's degree in marketing, advertising, or communications. It is possible to have an associate's degree for an entry-level opportunity. You will also need experience in the marketing industry. As a communication and decision-maker, you will make an average salary of between $73,000 and $140,000.

What general advice would you give to an industry marketing manager?

Tobias Sellier

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.

ScoreIndustry Marketing ManagerUS Average

Salary

8.2

Avg. Salary $121,014

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 28.48%

male 71.52%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become an industry marketing manager

Explore industry marketing manager education requirements

Most common industry marketing manager degrees

Bachelor's

70.8 %

Master's

17.0 %

Associate

7.4 %

Start to develop specific industry marketing manager skills

Skills	Percentages
Digital Marketing	13.24%
Project Management	9.95%
Business Development	8.86%
Integrated Marketing	6.51%
Marketing Campaigns	5.46%

Complete relevant industry marketing manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New industry marketing managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an industry marketing manager based on U.S. Bureau of Labor Statistics data and data from real industry marketing manager resumes.

Research industry marketing manager duties and responsibilities

Manage marketing budget and ongoing campaign/event ROI tracking.
Lead product development and business development of emerging mobile and cloud solutions.
Develop new marketing automation for ongoing lead generation, marketing and CRM database and direct mail marketing system.
Create direct mail catalogs & email marketing: product selection, layout, and promotions while tracking ROI.

Apply for industry marketing manager jobs

Now it's time to start searching for an industry marketing manager job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How do industry marketing managers rate their job?

-/5

5 stars

4 stars

3 stars

2 stars

1 star

Industry marketing manager reviews

A zippia user wrote a review on May 2019

Cons

Unreasonable deadlines.

Pros

Overseeing printing For direct mail. Packaging design Developing hot mail list.

A zippia user wrote a review on Apr 2019