An Industry Marketing Manager designs and implements marketing strategies and manages all communications for all markets. The Market Manager also ensures that business objectives for the revenue market are met. Industry Marketing Managers design level marketing programs and coordinate all marketing generation activities. You will also coordinate with the sales department to get the product into the pipeline. You will participate in all product marketing activities and monitor product releases.
You will participate in industry events and trade shows and coordinate with the sales and product teams to ensure compliance with all client requirements. To become an Industry Marketing Manager, you will need a bachelor's degree in marketing, advertising, or communications. It is possible to have an associate's degree for an entry-level opportunity. You will also need experience in the marketing industry. As a communication and decision-maker, you will make an average salary of between $73,000 and $140,000.
There is more than meets the eye when it comes to being an industry marketing manager. For example, did you know that they make an average of $60.72 an hour? That's $126,297 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many industry marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.
When it comes to the most important skills required to be an industry marketing manager, we found that a lot of resumes listed 14.5% of industry marketing managers included business development, while 12.6% of resumes included project management, and 6.9% of resumes included market research. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the industry marketing manager job title. But what industry to start with? Most industry marketing managers actually find jobs in the manufacturing and technology industries.
If you're interested in becoming an industry marketing manager, one of the first things to consider is how much education you need. We've determined that 46.2% of industry marketing managers have a bachelor's degree. In terms of higher education levels, we found that 33.3% of industry marketing managers have master's degrees. Even though most industry marketing managers have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become an industry marketing manager. When we researched the most common majors for an industry marketing manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on industry marketing manager resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become an industry marketing manager. In fact, many industry marketing manager jobs require experience in a role such as marketing manager. Meanwhile, many industry marketing managers also have previous career experience in roles such as product manager or account executive.