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Become An Industry Marketing Manager

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Working As An Industry Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $90,501

    Average Salary

What Does An Industry Marketing Manager Do At FCA-Fiat Chrysler Automobiles

* Proactively research industry trends, opportunities, and risks
* Identify disruptive innovations and trends developed within and outside the automotive sector
* Discover and anticipate changing consumer needs, attitudes and behaviors through secondary research
* Collect, analyze and synthesize diverse inputs around mobility and customer behavior into new knowledge and understanding for FCA’s operations
* Understand the impact that macro trends have on consumer attitudes and behaviors
* Effectively communicate and collaborate across groups to provide customer and market intelligence to the organization, including executive level reports and presentations

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How To Become An Industry Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Industry Marketing Manager jobs

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Industry Marketing Manager Demographics

Gender

  • Male

    68.9%
  • Female

    28.0%
  • Unknown

    3.2%

Ethnicity

  • White

    79.2%
  • Asian

    9.5%
  • Hispanic or Latino

    9.3%
  • Unknown

    1.7%
  • Black or African American

    0.4%
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Languages Spoken

  • Spanish

    30.4%
  • Japanese

    17.4%
  • German

    13.0%
  • Portuguese

    8.7%
  • Carrier

    8.7%
  • Mandarin

    8.7%
  • Chinese

    4.3%
  • French

    4.3%
  • Arabic

    4.3%
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Industry Marketing Manager

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Industry Marketing Manager Education

Industry Marketing Manager

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Real Industry Marketing Manager Salaries

Job Title Company Location Start Date Salary
Manager, Consumer & Industrial Invetech, Inc. San Diego, CA Jun 28, 2016 $191,669
Manager, Industry Solutions Marketing Egnyte, Inc. Mountain View, CA Mar 14, 2016 $160,000
Industry Value Advisor Manager Sap America, Inc. Downers Grove, IL Nov 10, 2016 $150,000 -
$173,810
Industry Value Advisor Manager Sap America, Inc. Downers Grove, IL Aug 17, 2016 $135,200 -
$229,970
Policy and Industry Affairs Manager Ausregistry International (USA) LLC Los Angeles, CA Dec 18, 2014 $122,650
Manager, Energy Industry Pankl Aerospace Systems Cerritos, CA Oct 28, 2014 $120,806
Manager, Industrial Polymer Synthesis The Sherwin-Williams Company Cleveland, OH Jan 23, 2012 $120,003
Manager, Industrial Analysis Unimin Corporation New Canaan, CT Jun 06, 2016 $120,000 -
$140,000
Industrial Marketing Manager Me Global Inc. Minneapolis, MN May 16, 2013 $120,000
Industrial Marketing Manager Me Global Inc. Minneapolis, MN Nov 01, 2011 $120,000
Manager/Director, Industry Trade Shows and Technic Baker Hughes Incorporated Houston, TX Jul 25, 2012 $115,000
Industrial Managers Chempacific Corp. Baltimore, MD Aug 13, 2012 $112,133
Industry Manager W. R. Grace & Co. Cambridge, MA Sep 01, 2011 $110,500
Industrial Prodcution Manager Butterfields LLC Rocky Mount, NC Oct 20, 2016 $104,350
Industry Manager W. R. Grace &Amp; Co. Cambridge, MA Sep 23, 2010 $100,100
Industrial Manager Lotus International Company Canton, MI Oct 15, 2015 $97,032
Industry Marketing Manager Molex Incorporated Lisle, IL Sep 30, 2015 $90,501 -
$103,713
Industrial Excellence Manager Corixa Corporation Hamilton, MT Nov 05, 2011 $89,400 -
$183,250
Industry Manager Frost & Sullivan San Antonio, TX Jul 24, 2011 $88,580
Industrial Excellence Manager Corixa Corporation Hamilton, MT Nov 05, 2010 $87,850 -
$180,100
Industry Marketing Manager Microsoft Corporation Redmond, WA Sep 12, 2011 $85,280
Petroleum Industry Manager Rasputen International Morrisville, PA Oct 01, 2011 $81,328
Industrial Manager L&T Technology Services Limited Dodge Center, MN Sep 11, 2015 $74,760
Industrial Manager Leading Solutions, Inc. Houston, TX Sep 11, 2014 $74,589
Industrial Manager Leading Solutions, Inc. Houston, TX Sep 18, 2014 $74,589

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Top Skills for An Industry Marketing Manager

NewProductDevelopmentCommunicationsStrategyTradeShowsHealthcareProvidersFinancialBusinessPlanMarketShareSectorValuePropositionProjectManagementROIBusinessDevelopmentCustomerServiceOEMSalesSupportSalesToolsRevenueGrowthMarketResearchAnnualSalesPressReleases

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Top Industry Marketing Manager Skills

  1. New Product Development
  2. Communications Strategy
  3. Trade Shows
You can check out examples of real life uses of top skills on resumes here:
  • Worked closely with the product development group of an industrial/automotive catalyst manufacturer to redesign their new product development and launch process.
  • Presented on supply chain best practices at key industry trade shows and conferences both domestically and internationally.
  • Developed alternative strategic options and provided financial analysis for each scenario.
  • Generated and presented monthly business plan assessments.
  • Performed competitive and market analyses down to regional levels - providing insights to increase market share and enhance customer satisfaction enhancements.

Top Industry Marketing Manager Employers