FIND PERSONALIZED JOBS
Sign up to Zippia and discover your career options with your personalized career search.
×
FIND
PERSONALIZED JOBS

CONTENT HAS
BEEN UNLOCKED
Close this window to view unlocked content
or
find interesting jobs in

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign Up

SIGN UP TO UNLOCK CONTENT

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign up to save the job and get personalized job recommendations.

Sign up to dismiss the job and get personalized job recommendations.

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Already have an account? Log in

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Company Saved

Answer a few questions and view jobs at that match your preferences.

Where do you want to work?

Job Saved

See your Saved Jobs now

or

find more interesting jobs in

Job Dismissed

Find better matching jobs in

Become An Industry Marketing Manager

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As An Industry Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $119,747

    Average Salary

What Does An Industry Marketing Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

Show More

Show Less

How To Become An Industry Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

Show More

Show Less

Do you work as an Industry Marketing Manager?

Send To A Friend

Industry Marketing Manager Jobs

NO RESULTS

Aw snap, no jobs found.

Add To My Jobs

Industry Marketing Manager Career Paths

Do you work as an Industry Marketing Manager?

Help others decide if this is a good career for them

Average Length of Employment
Top Careers Before Industry Marketing Manager
Manager 5.1%
Consultant 3.0%
Top Careers After Industry Marketing Manager
Manager 6.8%
Director 4.9%
Consultant 3.8%

Do you work as an Industry Marketing Manager?

Industry Marketing Manager Demographics

Gender

Male

68.1%

Female

29.1%

Unknown

2.8%
Ethnicity

White

61.1%

Hispanic or Latino

14.8%

Black or African American

10.4%

Asian

10.1%

Unknown

3.6%
Show More
Foreign Languages Spoken

Spanish

34.6%

Japanese

15.4%

German

11.5%

Portuguese

7.7%

Carrier

7.7%

Mandarin

7.7%

Chinese

3.8%

Hebrew

3.8%

French

3.8%

Arabic

3.8%
Show More

Industry Marketing Manager Education

Schools

University of Toledo

6.8%

University of Phoenix

6.8%

Northwestern University

6.8%

Arizona State University

5.5%

Boston College

5.5%

Pennsylvania State University

5.5%

Texas A&M University

5.5%

Northeastern University

5.5%

Massachusetts Institute of Technology

5.5%

University of Texas at Austin

5.5%

University of Pennsylvania

4.1%

Indiana University Bloomington

4.1%

Harvard University

4.1%

Webster University

4.1%

Baylor University

4.1%

Iowa State University

4.1%

Missouri State University

4.1%

Western Michigan University

4.1%

Michigan State University

4.1%

Purdue University

4.1%
Show More
Majors

Business

36.8%

Marketing

15.5%

Management

7.6%

Finance

5.6%

Mechanical Engineering

4.9%

Electrical Engineering

3.3%

Computer Science

3.0%

Political Science

2.6%

Chemical Engineering

2.6%

Psychology

2.3%

Accounting

2.3%

Journalism

2.0%

Liberal Arts

1.6%

Public Relations

1.6%

Graphic Design

1.6%

Education

1.3%

English

1.3%

Chemistry

1.3%

Engineering And Industrial Management

1.3%

Engineering

1.3%
Show More
Degrees

Masters

38.2%

Bachelors

37.9%

Other

13.3%

Associate

3.8%

Certificate

3.1%

Doctorate

2.6%

Diploma

0.9%

License

0.2%
Show More

Job type you want
Full Time
Part Time
Internship
Temporary

Real Industry Marketing Manager Salaries

Job Title Company Location Start Date Salary
Manager, Consumer & Industrial Invetech, Inc. San Diego, CA Jun 28, 2016 $191,669
Manager, Industry Solutions Marketing Egnyte, Inc. Mountain View, CA Mar 14, 2016 $160,000
Policy and Industry Affairs Manager Ausregistry International (USA) LLC Los Angeles, CA Dec 18, 2014 $122,650
Manager, Industrial Design The Chamberlain Group, Inc. Elmhurst, IL Oct 10, 2014 $122,230
Manager, Energy Industry Pankl Aerospace Systems Cerritos, CA Oct 28, 2014 $120,806
Manager, Industrial Polymer Synthesis The Sherwin-Williams Company Cleveland, OH Jan 23, 2012 $120,003
Manager, Industrial Analysis Unimin Corporation New Canaan, CT Jun 06, 2016 $120,000 -
$140,000
Industrial Marketing Manager Me Global Inc. Minneapolis, MN May 16, 2013 $120,000
Industrial Marketing Manager Me Global Inc. Minneapolis, MN Nov 01, 2011 $120,000
Manager/Director, Industry Trade Shows and Technic Baker Hughes Incorporated Houston, TX Jul 25, 2012 $115,000
Industrial Managers Chempacific Corp. Baltimore, MD Aug 13, 2012 $112,133
Industry Manager W. R. Grace & Co. Cambridge, MA Sep 01, 2011 $110,500
Industrial Prodcution Manager Butterfields LLC Rocky Mount, NC Oct 20, 2016 $104,350
Industry Manager W. R. Grace & Co. Cambridge, MA Sep 23, 2010 $100,100
Marketing Manager Industrial Fan Division Howden North America, Inc. Columbia, SC Sep 04, 2014 $98,000 -
$135,000
Industrial Manager Lotus International Company Canton, MI Oct 15, 2015 $97,032
Industry Marketing Manager Molex Incorporated Lisle, IL Sep 30, 2015 $90,501 -
$103,713
Industrial Excellence Manager Corixa Corporation Hamilton, MT Nov 05, 2011 $89,400 -
$183,250
Industry Marketing Manager Microsoft Corporation Redmond, WA Sep 12, 2011 $85,280
Manager, Industrial Design Sears Holdings Management Corporation Hoffman Estates, IL Apr 15, 2013 $84,000
Petroleum Industry Manager Rasputen International Morrisville, PA Oct 01, 2011 $81,328
Novecare Marketing Manager-Industrial Market Rhodia Inc. Cranbury, NJ Oct 01, 2011 $77,000
Industrial Manager L&T Technology Services Limited Dodge Center, MN Sep 11, 2015 $74,760
Industrial Manager Leading Solutions, Inc. Houston, TX Sep 11, 2014 $74,589
Industrial Manager Leading Solutions, Inc. Houston, TX Sep 18, 2014 $74,589
Industry Marketing Manager IBM Corporation San Jose, CA Sep 19, 2011 $73,716 -
$149,652
Industrial Manager West Coast Custom Sheet Metal, Inc. CA Dec 11, 2009 $73,000
Industrial Manager L&T Technology Services Limited Pineville, LA Sep 02, 2016 $72,654 -
$82,000

No Results

To get more results, try adjusting your search by changing your filters.

Show More

How Would You Rate The Salary Of an Industry Marketing Manager?

Have you worked as an Industry Marketing Manager? Help other job seekers by rating your experience as an Industry Marketing Manager.

Top Skills for An Industry Marketing Manager

  1. New Product Development
  2. Business Strategy
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Partnered with Framatome (France) to accelerate next generation new product development.
  • Developed business strategy and leadership of the group.
  • Partnered with high growth accounts to secure mindshare and execute value added solutions to drive revenue growth.
  • Created advertising strategies jointly with the corporate marketing group to target message universities and colleges at trade shows and industry publications.
  • Established corporate strategic direction to increase market share in energy markets: Wireless solutions, Data Storage, Billing and Security.

How Would You Rate Working As an Industry Marketing Manager?

Are you working as an Industry Marketing Manager? Help us rate Industry Marketing Manager as a Career.

Rank:

Average Salary:

Embed On Your Website

Top 10 Best States for Industry Marketing Managers

  1. New York
  2. Colorado
  3. New Jersey
  4. Rhode Island
  5. California
  6. Virginia
  7. Delaware
  8. Washington
  9. District of Columbia
  10. Pennsylvania
  • (2,486 jobs)
  • (779 jobs)
  • (1,056 jobs)
  • (148 jobs)
  • (6,616 jobs)
  • (897 jobs)
  • (96 jobs)
  • (1,153 jobs)
  • (248 jobs)
  • (866 jobs)

Top Industry Marketing Manager Employers

Show More

Jobs From Top Industry Marketing Manager Employers

Related to your recently viewed content