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Working as an Industry Marketing Manager

An Industry Marketing Manager designs and implements marketing strategies and manages all communications for all markets. The Market Manager also ensures that business objectives for the revenue market are met. Industry Marketing Managers design level marketing programs and coordinate all marketing generation activities. You will also coordinate with the sales department to get the product into the pipeline. You will participate in all product marketing activities and monitor product releases.

You will participate in industry events and trade shows and coordinate with the sales and product teams to ensure compliance with all client requirements. To become an Industry Marketing Manager, you will need a bachelor's degree in marketing, advertising, or communications. It is possible to have an associate's degree for an entry-level opportunity. You will also need experience in the marketing industry. As a communication and decision-maker, you will make an average salary of between $73,000 and $140,000.

There is more than meets the eye when it comes to being an industry marketing manager. For example, did you know that they make an average of $60.72 an hour? That's $126,297 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does an Industry Marketing Manager Do

There are certain skills that many industry marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

When it comes to the most important skills required to be an industry marketing manager, we found that a lot of resumes listed 14.5% of industry marketing managers included business development, while 12.6% of resumes included project management, and 6.9% of resumes included market research. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the industry marketing manager job title. But what industry to start with? Most industry marketing managers actually find jobs in the manufacturing and technology industries.

How To Become an Industry Marketing Manager

If you're interested in becoming an industry marketing manager, one of the first things to consider is how much education you need. We've determined that 46.2% of industry marketing managers have a bachelor's degree. In terms of higher education levels, we found that 33.3% of industry marketing managers have master's degrees. Even though most industry marketing managers have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become an industry marketing manager. When we researched the most common majors for an industry marketing manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on industry marketing manager resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become an industry marketing manager. In fact, many industry marketing manager jobs require experience in a role such as marketing manager. Meanwhile, many industry marketing managers also have previous career experience in roles such as product manager or account executive.

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Average Salary$126,297
Job Growth Rate8%

Industry Marketing Manager Career Paths

Top Careers Before Industry Marketing Manager

Top Careers After Industry Marketing Manager

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Average Salary for an Industry Marketing Manager

Industry Marketing Managers in America make an average salary of $126,297 per year or $61 per hour. The top 10 percent makes over $161,000 per year, while the bottom 10 percent under $98,000 per year.
Average Salary
$126,297

Best Paying Cities

City
Average Salary
San Francisco, CA
Salary Range117k - 206k$156k$155,863
Seattle, WA
Salary Range116k - 180k$145k$145,192
Minneapolis, MN
Salary Range99k - 164k$128k$128,161
New York, NY
Salary Range93k - 155k$121k$120,701
Washington, DC
Salary Range92k - 152k$119k$118,827
McLean, VA
Salary Range91k - 151k$118k$117,551
$44k
$206k

Recently Added Salaries

Job TitleCompanyCompanyStart DateSalary
Industry Allns Spec 3 (Proof-of-Concept and Innovation Programs Manager)
Industry Allns Spec 3 (Proof-of-Concept and Innovation Programs Manager)
University of California
University of California
12/26/2020
12/26/2020
$68,20012/26/2020
$68,200
Existing Industry Manager
Existing Industry Manager
Sc Department of Public Safety
Sc Department of Public Safety
11/17/2020
11/17/2020
$40,75911/17/2020
$40,759
Industrial Specialist (Production Control Manager-Unicor)
Industrial Specialist (Production Control Manager-Unicor)
Justice, Bureau of Prisons/Federal Prison System
Justice, Bureau of Prisons/Federal Prison System
04/29/2020
04/29/2020
$84,39404/29/2020
$84,394
Industrial Specialist (Production Control Manager)
Industrial Specialist (Production Control Manager)
Justice, Bureau of Prisons/Federal Prison System
Justice, Bureau of Prisons/Federal Prison System
02/26/2020
02/26/2020
$87,69902/26/2020
$87,699
Industrial Specialist (Production Control Manager)
Industrial Specialist (Production Control Manager)
Justice, Bureau of Prisons/Federal Prison System
Justice, Bureau of Prisons/Federal Prison System
02/26/2020
02/26/2020
$85,63202/26/2020
$85,632
See More Recent Salaries

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Industry Marketing Manager Demographics

Gender

male

68.4 %

female

27.0 %

unknown

4.6 %

Ethnicity

White

73.2 %

Hispanic or Latino

10.9 %

Asian

9.0 %

Foreign Languages Spoken

Spanish

35.9 %

German

15.4 %

Japanese

15.4 %
See More Demographics

Industry Marketing Manager Education

Majors

Business
32.9 %
Marketing
15.9 %

Degrees

Bachelors

46.2 %

Masters

33.3 %

Certificate

6.7 %

Top Colleges for Industry Marketing Managers

1. University of Georgia

Athens, GA • Public

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Public

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Public

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Public

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Public

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Public

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Public

In-State Tuition
$9,808
Enrollment
13,990
See More Education Info
Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For an Industry Marketing Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 14.5% of industry marketing managers listed business development on their resume, but soft skills such as analytical skills and communication skills are important as well.

Best States For an Industry Marketing Manager

Some places are better than others when it comes to starting a career as an industry marketing manager. The best states for people in this position are Washington, California, Rhode Island, and West Virginia. Industry marketing managers make the most in Washington with an average salary of $143,527. Whereas in California and Rhode Island, they would average $134,822 and $134,320, respectively. While industry marketing managers would only make an average of $130,220 in West Virginia, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Rhode Island

Total Industry Marketing Manager Jobs:
148
Highest 10% Earn:
$206,000
Location Quotient:
1.52
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Washington

Total Industry Marketing Manager Jobs:
1,153
Highest 10% Earn:
$212,000
Location Quotient:
1.44
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. California

Total Industry Marketing Manager Jobs:
6,616
Highest 10% Earn:
$220,000
Location Quotient:
1.86
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Industry Marketing Manager Employers

1. Microsoft
4.9
Avg. Salary: 
$146,729
Industry Marketing Managers Hired: 
15+
2. IBM
4.8
Avg. Salary: 
$144,028
Industry Marketing Managers Hired: 
13+
3. Jobing com
3.9
Avg. Salary: 
$131,399
Industry Marketing Managers Hired: 
10+
4. Autodesk
4.8
Avg. Salary: 
$134,401
Industry Marketing Managers Hired: 
9+
5. HP
4.8
Avg. Salary: 
$149,374
Industry Marketing Managers Hired: 
7+
6. General Electric
4.7
Avg. Salary: 
$144,411
Industry Marketing Managers Hired: 
6+
Updated October 2, 2020