An Industry Marketing Manager designs and implements marketing strategies and manages all communications for all markets. The Market Manager also ensures that business objectives for the revenue market are met. Industry Marketing Managers design level marketing programs and coordinate all marketing generation activities. You will also coordinate with the sales department to get the product into the pipeline. You will participate in all product marketing activities and monitor product releases.

You will participate in industry events and trade shows and coordinate with the sales and product teams to ensure compliance with all client requirements. To become an Industry Marketing Manager, you will need a bachelor's degree in marketing, advertising, or communications. It is possible to have an associate's degree for an entry-level opportunity. You will also need experience in the marketing industry. As a communication and decision-maker, you will make an average salary of between $73,000 and $140,000.

What Does an Industry Marketing Manager Do

There are certain skills that many industry marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

Learn more about what an Industry Marketing Manager does

How To Become an Industry Marketing Manager

If you're interested in becoming an industry marketing manager, one of the first things to consider is how much education you need. We've determined that 70.8% of industry marketing managers have a bachelor's degree. In terms of higher education levels, we found that 17.0% of industry marketing managers have master's degrees. Even though most industry marketing managers have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become an Industry Marketing Manager

Industry Marketing Manager Career Paths

Average Salary for an Industry Marketing Manager

Industry Marketing Managers in America make an average salary of $121,014 per year or $58 per hour. The top 10 percent makes over $157,000 per year, while the bottom 10 percent under $93,000 per year.
Average Industry Marketing Manager Salary
$121,014 Yearly
$58.18 hourly
$93,000
10 %
$121,000
Median
$157,000
90 %

What Am I Worth?

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How To Become an Industry Marketing Manager
How To Become an Industry Marketing Manager Career Overview

States With The Most Industry Marketing Manager Jobs

Mouse over a state to see the number of active industry marketing manager jobs in each state. The darker areas on the map show where industry marketing managers earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Industry Marketing Manager Jobs By State

RankStateNumber of JobsAverage Salary
1California6,076$130,463
2Texas2,915$106,967
3New York2,410$135,272
4Illinois2,312$112,306
5Florida1,963$122,516
6Washington1,664$129,177
7Pennsylvania1,664$106,486
8New Jersey1,562$130,487
9Virginia1,458$123,364
10Massachusetts1,425$127,925
11Georgia1,373$113,476
12North Carolina1,366$133,034
13Ohio1,138$140,476
14Minnesota1,005$132,266
15Colorado908$115,744
16Maryland878$142,128
17Michigan820$115,404
18Utah814$116,588
19Arizona779$141,927
20Oregon757$119,573
21Wisconsin756$128,558
22Tennessee673$109,142
23Connecticut610$122,664
24Indiana582$102,588
25Missouri574$109,812
26South Carolina403$130,797
27Kentucky386$102,940
28Arkansas352$113,148
29Kansas337$100,478
30Alabama334$100,656
31Iowa317$114,591
32Rhode Island291$146,818
33New Hampshire282$109,221
34Nebraska268$99,316
35Nevada266$116,087
36Louisiana251$102,047
37Montana226$106,450
38Vermont219$107,875
39Oklahoma213$100,327
40New Mexico212$110,780
41Maine205$107,845
42Mississippi187$111,431
43Idaho165$122,242
44South Dakota147$104,025
45West Virginia138$118,915
46Delaware125$121,655
47North Dakota122$116,733
48Hawaii119$103,094
49Alaska106$114,193
50Wyoming99$106,731

Industry Marketing Manager Education

Industry Marketing Manager Majors

28.1 %
15.1 %

Industry Marketing Manager Degrees

Bachelors

70.8 %

Masters

17.0 %

Associate

7.4 %

Top Colleges for Industry Marketing Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990

Top Skills For an Industry Marketing Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 13.2% of industry marketing managers listed digital marketing on their resume, but soft skills such as analytical skills and communication skills are important as well.

Industry Marketing Manager Demographics

Industry Marketing Manager Gender Distribution

Male
Male
72%
Female
Female
29%

After extensive research and analysis, Zippia's data science team found that:

  • Among industry marketing managers, 28.5% of them are women, while 71.5% are men.

  • The most common race/ethnicity among industry marketing managers is White, which makes up 71.3% of all industry marketing managers.

  • The most common foreign language among industry marketing managers is Spanish at 35.9%.

Work Experience Programs For Industry Marketing Managers

Virtual work experience programs replicate work at top companies and help you gain the skills to be successful when applying and working there. In only a few hours, learn the relevant tools necessary to complete a typical work day at that company. Virtual work experience programs are 100% free, open-access, and self-paced. No experience or application is required!

Wealth Management Program

Company: Goodbody

Cost: Free

Duration: 5-6 hours

Software Development Program

Company: Standard Bank

Cost: Free

Duration: 4.5-5.5 hours

Markets - Sales & Trading Program

Company: Citi APAC

Cost: Free

Duration: 5-6 hours

Product Design Program

Company: Accenture North America

Cost: Free

Duration: 4 hours

Developer Program

Company: Accenture Nordics

Cost: Free

Duration: 2-3 hours

Markets (Sales & Trading) Program

Company: JPMorgan Chase

Cost: Free

Duration: 4-5 hours

Asset Management Program

Company: JPMorgan Chase

Cost: Free

Duration: 5-6.5 hours

Global Banking & Markets Program

Company: HSBC

Cost: Free

Duration: 5-6 hours

Global Finance and Business Management Program

Company: JPMorgan Chase & Co.

Cost: Free

Duration: 4-5 hours

Commercial Banking Innovation Development Program Program

Company: JPMorgan Chase

Cost: Free

Duration: 8-12 hours

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Best States For an Industry Marketing Manager

Some places are better than others when it comes to starting a career as an industry marketing manager. The best states for people in this position are Rhode Island, Maryland, Arizona, and Ohio. Industry marketing managers make the most in Rhode Island with an average salary of $146,818. Whereas in Maryland and Arizona, they would average $142,128 and $141,927, respectively. While industry marketing managers would only make an average of $140,476 in Ohio, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Rhode Island

Total Industry Marketing Manager Jobs:
291
Highest 10% Earn:
$193,000
Location Quotient:
1.61

2. Arizona

Total Industry Marketing Manager Jobs:
779
Highest 10% Earn:
$190,000
Location Quotient:
0.89

3. North Carolina

Total Industry Marketing Manager Jobs:
1,366
Highest 10% Earn:
$177,000
Location Quotient:
0.95
Full List Of Best States For Industry Marketing Managers

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Top Industry Marketing Manager Employers

Most Common Employers For Industry Marketing Manager

RankCompanyAverage SalaryHourly RateJob Openings
1Meta$151,720$72.944
2Microsoft$127,995$61.5426
3Amazon$127,483$61.299
4HP$125,078$60.134
5Tableau$124,389$59.806
6Autodesk$123,696$59.4710
7IBM$122,852$59.0612
8Salesforce$122,582$58.9355
9Accenture$119,565$57.486
10General Electric$119,261$57.344