Become An Industry Marketing Manager
Where do you want to work?
Working As An Industry Marketing Manager
- Communicating with Supervisors, Peers, or Subordinates
- Establishing and Maintaining Interpersonal Relationships
- Interacting With Computers
- Organizing, Planning, and Prioritizing Work
- Making Decisions and Solving Problems
Mostly Sitting
Stressful
$90,501
Average Salary
What Does An Industry Marketing Manager Do At FCA-Fiat Chrysler Automobiles
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How To Become An Industry Marketing Manager
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.
EducationA bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.
Work Experience in a Related OccupationAdvertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.
Important QualitiesAnalytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
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Industry Marketing Manager jobs
Industry Marketing Manager Career Paths
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Executive Director, Marketing 3.9 years
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Director Of Marketing Services 3.7 years
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National Marketing Manager 3.6 years
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Product Line Manager 3.5 years
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Product Marketing Manager 3.3 years
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Manager, Field Marketing 3.3 years
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Vice President, Products & Marketing 3.3 years
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Corporate Marketing Manager 3.3 years
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Senior Product Marketing Manager 3.3 years
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Global Product Marketing Manager 3.3 years
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Group Marketing Manager 3.2 years
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Marketing Engineer 3.2 years
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Business And Marketing Manager 3.1 years
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Marketing/Business Development 3.1 years
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Industry Marketing Manager 3.0 years
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Chief Marketing Officer 3.0 years
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Director, Product Marketing 3.0 years
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Strategic Marketing Manager 2.9 years
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Marketing Program Manager 2.9 years
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Marketing Manager, Global Marketing 2.8 years
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Director, Strategic Marketing 2.7 years
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Partner Marketing Manager 2.7 years
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Brand Marketing Manager 2.7 years
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Marketing Lead 2.4 years
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Assistant Marketing Manager 2.3 years
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Associate Marketing Manager 2.2 years
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Marketing Manager 17.8%
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Product Manager 9.3%
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Account Executive 6.8%
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Project Manager 5.9%
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Manager 5.5%
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Sales Engineer 4.7%
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Account Manager 4.7%
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General Manager 4.2%
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Marketing Director 4.2%
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Sales Manager 3.4%
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Program Manager 3.0%
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Application Engineer 2.5%
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Sales Associate 2.5%
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Sales/Marketing 2.5%
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Marketing Manager 9.8%
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Marketing Director 9.1%
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Vice President 6.5%
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Manager 5.8%
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Program Manager 5.5%
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Product Manager 5.1%
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Sales Manager 5.1%
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General Manager 4.7%
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Director 4.0%
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Sales/Marketing 4.0%
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Operations Manager 4.0%
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Project Manager 3.6%
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Account Manager 3.6%
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Senior Manager 3.6%
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Director Of Sales 3.6%
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Account Executive 3.6%
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Average Length of Employment
Top Careers Before Industry Marketing Manager
Top Careers After Industry Marketing Manager
Industry Marketing Manager Demographics
Gender
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Male
68.9% -
Female
28.0% -
Unknown
3.2%
Ethnicity
-
White
79.2% -
Asian
9.5% -
Hispanic or Latino
9.3% -
Unknown
1.7% -
Black or African American
0.4%
Languages Spoken
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Spanish
30.4% -
Japanese
17.4% -
German
13.0% -
Portuguese
8.7% -
Carrier
8.7% -
Mandarin
8.7% -
Chinese
4.3% -
French
4.3% -
Arabic
4.3%
Industry Marketing Manager
Unfortunately we don’t have enough data for this section.
Industry Marketing Manager Education
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University of Toledo
7.0% -
University of Phoenix
7.0% -
Northeastern University
7.0% -
University of Texas at Austin
7.0% -
Arizona State University
5.6% -
Boston College
5.6% -
Northwestern University
5.6% -
University of Pennsylvania
4.2% -
Indiana University Bloomington
4.2% -
Harvard University
4.2% -
Webster University
4.2% -
Baylor University
4.2% -
Iowa State University
4.2% -
Missouri State University
4.2% -
Texas A&M University
4.2% -
Western Michigan University
4.2% -
Michigan State University
4.2% -
Purdue University
4.2% -
Massachusetts Institute of Technology
4.2% -
DePaul University
4.2% -
Business 36.2%
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Marketing 14.4%
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Management 7.0%
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Finance 6.2%
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Computer Science 3.5%
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Political Science 2.7%
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Journalism 2.3%
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Accounting 2.3%
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Chemical Engineering 1.9%
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Education 1.6%
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Economics 1.6%
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English 1.6%
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Chemistry 1.6%
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Liberal Arts 1.6%
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Psychology 1.6%
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Public Relations 1.6%
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Engineering 1.6%
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Bachelors
37.8% -
Masters
37.3% -
Other
14.5% -
Associate
3.8% -
Certificate
2.7% -
Doctorate
2.7% -
Diploma
1.1% -
License
0.3%
Schools
Majors
Degrees
Industry Marketing Manager
Unfortunately we don’t have enough data for this section.
Real Industry Marketing Manager Salaries
Job Title
|
Company
|
Location
|
Start Date
|
Salary
|
|---|---|---|---|---|
| Manager, Consumer & Industrial | Invetech, Inc. | San Diego, CA | Jun 28, 2016 | $191,669 |
| Manager, Industry Solutions Marketing | Egnyte, Inc. | Mountain View, CA | Mar 14, 2016 | $160,000 |
| Industry Value Advisor Manager | Sap America, Inc. | Downers Grove, IL | Nov 10, 2016 | $150,000 - $173,810 |
| Industry Value Advisor Manager | Sap America, Inc. | Downers Grove, IL | Aug 17, 2016 | $135,200 - $229,970 |
| Policy and Industry Affairs Manager | Ausregistry International (USA) LLC | Los Angeles, CA | Dec 18, 2014 | $122,650 |
| Manager, Energy Industry | Pankl Aerospace Systems | Cerritos, CA | Oct 28, 2014 | $120,806 |
| Manager, Industrial Polymer Synthesis | The Sherwin-Williams Company | Cleveland, OH | Jan 23, 2012 | $120,003 |
| Manager, Industrial Analysis | Unimin Corporation | New Canaan, CT | Jun 06, 2016 | $120,000 - $140,000 |
| Industrial Marketing Manager | Me Global Inc. | Minneapolis, MN | May 16, 2013 | $120,000 |
| Industrial Marketing Manager | Me Global Inc. | Minneapolis, MN | Nov 01, 2011 | $120,000 |
| Manager/Director, Industry Trade Shows and Technic | Baker Hughes Incorporated | Houston, TX | Jul 25, 2012 | $115,000 |
| Industrial Managers | Chempacific Corp. | Baltimore, MD | Aug 13, 2012 | $112,133 |
| Industry Manager | W. R. Grace & Co. | Cambridge, MA | Sep 01, 2011 | $110,500 |
| Industrial Prodcution Manager | Butterfields LLC | Rocky Mount, NC | Oct 20, 2016 | $104,350 |
| Industry Manager | W. R. Grace &Amp; Co. | Cambridge, MA | Sep 23, 2010 | $100,100 |
| Industrial Manager | Lotus International Company | Canton, MI | Oct 15, 2015 | $97,032 |
| Industry Marketing Manager | Molex Incorporated | Lisle, IL | Sep 30, 2015 | $90,501 - $103,713 |
| Industrial Excellence Manager | Corixa Corporation | Hamilton, MT | Nov 05, 2011 | $89,400 - $183,250 |
| Industry Manager | Frost & Sullivan | San Antonio, TX | Jul 24, 2011 | $88,580 |
| Industrial Excellence Manager | Corixa Corporation | Hamilton, MT | Nov 05, 2010 | $87,850 - $180,100 |
| Industry Marketing Manager | Microsoft Corporation | Redmond, WA | Sep 12, 2011 | $85,280 |
| Petroleum Industry Manager | Rasputen International | Morrisville, PA | Oct 01, 2011 | $81,328 |
| Industrial Manager | L&T Technology Services Limited | Dodge Center, MN | Sep 11, 2015 | $74,760 |
| Industrial Manager | Leading Solutions, Inc. | Houston, TX | Sep 11, 2014 | $74,589 |
| Industrial Manager | Leading Solutions, Inc. | Houston, TX | Sep 18, 2014 | $74,589 |
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Top Skills for An Industry Marketing Manager
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Top Industry Marketing Manager Skills
- New Product Development
- Communications Strategy
- Trade Shows
- Worked closely with the product development group of an industrial/automotive catalyst manufacturer to redesign their new product development and launch process.
- Presented on supply chain best practices at key industry trade shows and conferences both domestically and internationally.
- Developed alternative strategic options and provided financial analysis for each scenario.
- Generated and presented monthly business plan assessments.
- Performed competitive and market analyses down to regional levels - providing insights to increase market share and enhance customer satisfaction enhancements.
Top Industry Marketing Manager Employers
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