An Industry Marketing Manager designs and implements marketing strategies and manages all communications for all markets. The Market Manager also ensures that business objectives for the revenue market are met. Industry Marketing Managers design level marketing programs and coordinate all marketing generation activities. You will also coordinate with the sales department to get the product into the pipeline. You will participate in all product marketing activities and monitor product releases.
You will participate in industry events and trade shows and coordinate with the sales and product teams to ensure compliance with all client requirements. To become an Industry Marketing Manager, you will need a bachelor's degree in marketing, advertising, or communications. It is possible to have an associate's degree for an entry-level opportunity. You will also need experience in the marketing industry. As a communication and decision-maker, you will make an average salary of between $73,000 and $140,000.
What is an Industry Marketing Manager?
What Does an Industry Marketing Manager Do
There are certain skills that many industry marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.
How To Become an Industry Marketing Manager
If you're interested in becoming an industry marketing manager, one of the first things to consider is how much education you need. We've determined that 70.8% of industry marketing managers have a bachelor's degree. In terms of higher education levels, we found that 17.0% of industry marketing managers have master's degrees. Even though most industry marketing managers have a college degree, it's possible to become one with only a high school degree or GED.
Industry Marketing Manager Career Paths
As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, an industry marketing manager can determine their career goals through the career progression. For example, they could start out with a role such as marketing director, progress to a title such as marketing vice president and then eventually end up with the title senior vice president of marketing.
Average Salary for an Industry Marketing Manager
What Am I Worth?
States With The Most Industry Marketing Manager Jobs
Mouse over a state to see the number of active industry marketing manager jobs in each state. The darker areas on the map show where industry marketing managers earn the highest salaries across all 50 states.
Number Of Industry Marketing Manager Jobs By State
| Rank | State | Number of Jobs | Average Salary |
|---|---|---|---|
| 1 | California | 6,076 | $130,463 |
| 2 | Texas | 2,915 | $106,967 |
| 3 | New York | 2,410 | $135,272 |
| 4 | Illinois | 2,312 | $112,306 |
| 5 | Florida | 1,963 | $122,516 |
| 6 | Washington | 1,664 | $129,177 |
| 7 | Pennsylvania | 1,664 | $106,486 |
| 8 | New Jersey | 1,562 | $130,487 |
| 9 | Virginia | 1,458 | $123,364 |
| 10 | Massachusetts | 1,425 | $127,925 |
| 11 | Georgia | 1,373 | $113,476 |
| 12 | North Carolina | 1,366 | $133,034 |
| 13 | Ohio | 1,138 | $140,476 |
| 14 | Minnesota | 1,005 | $132,266 |
| 15 | Colorado | 908 | $115,744 |
| 16 | Maryland | 878 | $142,128 |
| 17 | Michigan | 820 | $115,404 |
| 18 | Utah | 814 | $116,588 |
| 19 | Arizona | 779 | $141,927 |
| 20 | Oregon | 757 | $119,573 |
| 21 | Wisconsin | 756 | $128,558 |
| 22 | Tennessee | 673 | $109,142 |
| 23 | Connecticut | 610 | $122,664 |
| 24 | Indiana | 582 | $102,588 |
| 25 | Missouri | 574 | $109,812 |
| 26 | South Carolina | 403 | $130,797 |
| 27 | Kentucky | 386 | $102,940 |
| 28 | Arkansas | 352 | $113,148 |
| 29 | Kansas | 337 | $100,478 |
| 30 | Alabama | 334 | $100,656 |
| 31 | Iowa | 317 | $114,591 |
| 32 | Rhode Island | 291 | $146,818 |
| 33 | New Hampshire | 282 | $109,221 |
| 34 | Nebraska | 268 | $99,316 |
| 35 | Nevada | 266 | $116,087 |
| 36 | Louisiana | 251 | $102,047 |
| 37 | Montana | 226 | $106,450 |
| 38 | Vermont | 219 | $107,875 |
| 39 | Oklahoma | 213 | $100,327 |
| 40 | New Mexico | 212 | $110,780 |
| 41 | Maine | 205 | $107,845 |
| 42 | Mississippi | 187 | $111,431 |
| 43 | Idaho | 165 | $122,242 |
| 44 | South Dakota | 147 | $104,025 |
| 45 | West Virginia | 138 | $118,915 |
| 46 | Delaware | 125 | $121,655 |
| 47 | North Dakota | 122 | $116,733 |
| 48 | Hawaii | 119 | $103,094 |
| 49 | Alaska | 106 | $114,193 |
| 50 | Wyoming | 99 | $106,731 |
Top Colleges for Industry Marketing Managers
1. University of Georgia
Athens, GA • Private
2. University of Wisconsin - Madison
Madison, WI • Private
3. University of Minnesota - Twin Cities
Minneapolis, MN • Private
4. Purdue University
West Lafayette, IN • Private
5. Howard University
Washington, DC • Private
6. Ohio State University
Columbus, OH • Private
7. University of Texas at Austin
Austin, TX • Private
8. University of Southern California
Los Angeles, CA • Private
9. University of Pennsylvania
Philadelphia, PA • Private
10. SUNY at Binghamton
Vestal, NY • Private
Top Skills For an Industry Marketing Manager
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 13.2% of industry marketing managers listed digital marketing on their resume, but soft skills such as analytical skills and communication skills are important as well.
Industry Marketing Manager Demographics
Industry Marketing Manager Gender Distribution
After extensive research and analysis, Zippia's data science team found that:
- Among industry marketing managers, 28.5% of them are women, while 71.5% are men.
- The most common race/ethnicity among industry marketing managers is White, which makes up 71.3% of all industry marketing managers.
- The most common foreign language among industry marketing managers is Spanish at 35.9%.
Work Experience Programs For Industry Marketing Managers
Virtual work experience programs replicate work at top companies and help you gain the skills to be successful when applying and working there. In only a few hours, learn the relevant tools necessary to complete a typical work day at that company. Virtual work experience programs are 100% free, open-access, and self-paced. No experience or application is required!
Company: Standard Bank
Cost: Free
Duration: 4.5-5.5 hours
Company: Accenture North America
Cost: Free
Duration: 4 hours
Company: JPMorgan Chase
Cost: Free
Duration: 4-5 hours
Company: JPMorgan Chase & Co.
Cost: Free
Duration: 4-5 hours
Company: JPMorgan Chase
Cost: Free
Duration: 8-12 hours
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Best States For an Industry Marketing Manager
Some places are better than others when it comes to starting a career as an industry marketing manager. The best states for people in this position are Rhode Island, Maryland, Arizona, and Ohio. Industry marketing managers make the most in Rhode Island with an average salary of $146,818. Whereas in Maryland and Arizona, they would average $142,128 and $141,927, respectively. While industry marketing managers would only make an average of $140,476 in Ohio, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
1. Rhode Island
$146,818
Avg. Salary
2. Arizona
$141,927
Avg. Salary
3. North Carolina
$133,034
Avg. Salary
How Do Industry Marketing Manager Rate Their Jobs?
Top Industry Marketing Manager Employers
Most Common Employers For Industry Marketing Manager
| Rank | Company | Average Salary | Hourly Rate | Job Openings |
|---|---|---|---|---|
| 1 | Meta | $151,720 | $72.94 | 4 |
| 2 | Microsoft | $127,995 | $61.54 | 26 |
| 3 | Amazon | $127,483 | $61.29 | 9 |
| 4 | HP | $125,078 | $60.13 | 4 |
| 5 | Tableau | $124,389 | $59.80 | 6 |
| 6 | Autodesk | $123,696 | $59.47 | 10 |
| 7 | IBM | $122,852 | $59.06 | 12 |
| 8 | Salesforce | $122,582 | $58.93 | 55 |
| 9 | Accenture | $119,565 | $57.48 | 6 |
| 10 | General Electric | $119,261 | $57.34 | 4 |