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Become An Industry Marketing Manager

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Working As An Industry Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $90,501

    Average Salary

What Does An Industry Marketing Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become An Industry Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Industry Marketing Manager jobs

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Average Length of Employment
Sales/Marketing 3.6 years
Product Manager 3.4 years
Marketing Director 3.1 years
Marketing Manager 3.1 years
Brand Manager 2.7 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Head Of Marketing 2.3 years
Top Employers Before
Manager 5.5%
Top Employers After
Manager 5.8%
Director 4.0%

Industry Marketing Manager Demographics

Gender

Male

68.9%

Female

28.0%

Unknown

3.2%
Ethnicity

White

79.2%

Asian

9.5%

Hispanic or Latino

9.3%

Unknown

1.7%

Black or African American

0.4%
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Languages Spoken

Spanish

30.4%

Japanese

17.4%

German

13.0%

Portuguese

8.7%

Carrier

8.7%

Mandarin

8.7%

Chinese

4.3%

French

4.3%

Arabic

4.3%
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Industry Marketing Manager Education

Schools

University of Toledo

7.0%

University of Phoenix

7.0%

Northeastern University

7.0%

University of Texas at Austin

7.0%

Arizona State University

5.6%

Boston College

5.6%

Northwestern University

5.6%

University of Pennsylvania

4.2%

Indiana University Bloomington

4.2%

Harvard University

4.2%

Webster University

4.2%

Baylor University

4.2%

Iowa State University

4.2%

Missouri State University

4.2%

Texas A&M University

4.2%

Western Michigan University

4.2%

Michigan State University

4.2%

Purdue University

4.2%

Massachusetts Institute of Technology

4.2%

DePaul University

4.2%
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Majors

Business

36.2%

Marketing

14.4%

Management

7.0%

Finance

6.2%

Mechanical Engineering

6.2%

Computer Science

3.5%

Electrical Engineering

3.1%

Political Science

2.7%

Journalism

2.3%

Accounting

2.3%

Chemical Engineering

1.9%

Education

1.6%

Economics

1.6%

English

1.6%

Chemistry

1.6%

Liberal Arts

1.6%

Psychology

1.6%

Public Relations

1.6%

Engineering And Industrial Management

1.6%

Engineering

1.6%
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Degrees

Bachelors

37.8%

Masters

37.3%

Other

14.5%

Associate

3.8%

Certificate

2.7%

Doctorate

2.7%

Diploma

1.1%

License

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Industry Marketing Manager Salaries

Job Title Company Location Start Date Salary
Manager, Consumer & Industrial Invetech, Inc. San Diego, CA Jun 28, 2016 $191,669
Manager, Industry Solutions Marketing Egnyte, Inc. Mountain View, CA Mar 14, 2016 $160,000
Industry Value Advisor Manager Sap America, Inc. Downers Grove, IL Nov 10, 2016 $150,000 -
$173,810
Industry Value Advisor Manager Sap America, Inc. Downers Grove, IL Aug 17, 2016 $135,200 -
$229,970
Policy and Industry Affairs Manager Ausregistry International (USA) LLC Los Angeles, CA Dec 18, 2014 $122,650
Manager, Industrial Design The Chamberlain Group, Inc. Elmhurst, IL Oct 10, 2014 $122,230
Manager, Energy Industry Pankl Aerospace Systems Cerritos, CA Oct 28, 2014 $120,806
Manager, Industrial Polymer Synthesis The Sherwin-Williams Company Cleveland, OH Jan 23, 2012 $120,003
Manager, Industrial Analysis Unimin Corporation New Canaan, CT Jun 06, 2016 $120,000 -
$140,000
Industrial Marketing Manager Me Global Inc. Minneapolis, MN May 16, 2013 $120,000
Industrial Marketing Manager Me Global Inc. Minneapolis, MN Nov 01, 2011 $120,000
Manager/Director, Industry Trade Shows and Technic Baker Hughes Incorporated Houston, TX Jul 25, 2012 $115,000
Industrial Managers Chempacific Corp. Baltimore, MD Aug 13, 2012 $112,133
Industry Manager W. R. Grace & Co. Cambridge, MA Sep 01, 2011 $110,500
Industrial Prodcution Manager Butterfields LLC Rocky Mount, NC Oct 20, 2016 $104,350
Industry Manager W. R. Grace &Amp; Co. Cambridge, MA Sep 23, 2010 $100,100
Marketing Manager Industrial Fan Division Howden North America, Inc. Columbia, SC Sep 04, 2014 $98,000 -
$135,000
Industrial Manager Lotus International Company Canton, MI Oct 15, 2015 $97,032
Industry Marketing Manager Molex Incorporated Lisle, IL Sep 30, 2015 $90,501 -
$103,713
Industrial Excellence Manager Corixa Corporation Hamilton, MT Nov 05, 2010 $87,850 -
$180,100
Industry Marketing Manager Microsoft Corporation Redmond, WA Sep 12, 2011 $85,280
Manager, Industrial Design Sears Holdings Management Corporation Hoffman Estates, IL Apr 15, 2013 $84,000
Petroleum Industry Manager Rasputen International Morrisville, PA Oct 01, 2011 $81,328
Novecare Marketing Manager-Industrial Market Rhodia Inc. Cranbury, NJ Oct 01, 2011 $77,000
Industrial Manager L&T Technology Services Limited Dodge Center, MN Sep 11, 2015 $74,760
Industrial Manager Leading Solutions, Inc. Houston, TX Sep 11, 2014 $74,589
Industrial Manager Leading Solutions, Inc. Houston, TX Sep 18, 2014 $74,589
Industry Marketing Manager IBM Corporation San Jose, CA Sep 19, 2011 $73,716 -
$149,652

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Top Skills for An Industry Marketing Manager

NewProductDevelopmentCommunicationsStrategyTradeShowsHealthcareProvidersFinancialBusinessPlanMarketShareSectorValuePropositionProjectManagementROIBusinessDevelopmentCustomerServiceOEMSalesSupportSalesToolsRevenueGrowthMarketResearchAnnualSalesPressReleases

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Top Industry Marketing Manager Skills

  1. New Product Development
  2. Communications Strategy
  3. Trade Shows
You can check out examples of real life uses of top skills on resumes here:
  • Worked closely with the product development group of an industrial/automotive catalyst manufacturer to redesign their new product development and launch process.
  • Presented on supply chain best practices at key industry trade shows and conferences both domestically and internationally.
  • Developed alternative strategic options and provided financial analysis for each scenario.
  • Generated and presented monthly business plan assessments.
  • Performed competitive and market analyses down to regional levels - providing insights to increase market share and enhance customer satisfaction enhancements.

Top Industry Marketing Manager Employers