How to hire an industry marketing manager

How to hire an industry marketing manager, step by step

Here's a step-by-step industry marketing manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an industry marketing manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new industry marketing manager
• Step 8: Go through the hiring process checklist

What does an industry marketing manager do?

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1. Identify your hiring needs

   The industry marketing manager hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

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   Hiring the perfect industry marketing manager also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list presents industry marketing manager salaries for various positions.

   Type of Industry Marketing Manager	Description	Hourly rate
   Industry Marketing Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$44-75
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61
   Marketing Strategist	The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits... Show more	$25-57

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Project Management
   • Business Development
   • Integrated Marketing
   • Marketing Campaigns
   • Product Development
   • Demand Generation
   • Market Research
   • Marketing Mix
   • CRM
   • Channel Marketing
   • Cloud
   • Customer Satisfaction
   • Facebook

   Check all skills

   Responsibilities:

   • Manage marketing budget and ongoing campaign/event ROI tracking.
   • Lead product development and business development of emerging mobile and cloud solutions.
   • Develop new marketing automation for ongoing lead generation, marketing and CRM database and direct mail marketing system.
   • Create direct mail catalogs & email marketing: product selection, layout, and promotions while tracking ROI.
   • Create behavioral segmentation for frequency businesses using CRM data.
   • Promote to research target market customers and competitors and develop solution and sales strategies for on-premise and SaaS enterprise applications.

   More industry marketing manager duties

3. Make a budget

   Including a salary range in your industry marketing manager job description is one of the best ways to attract top talent. An industry marketing manager can vary based on:

   • Location. For example, industry marketing managers' average salary in nebraska is 32% less than in rhode island.
   • Seniority. Entry-level industry marketing managers 41% less than senior-level industry marketing managers.
   • Certifications. An industry marketing manager with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in an industry marketing manager's salary.

   Average industry marketing manager salary

   $121,014yearly

   $58.18 hourly rate

   ---

   Entry-level industry marketing manager salary

   $93,000 yearly salary

   Updated December 24, 2025

   Average industry marketing manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Maryland	$142,485	$69
   2	Arizona	$142,111	$68
   3	District of Columbia	$141,820	$68
   4	Ohio	$139,810	$67
   5	California	$137,949	$66
   6	New York	$135,330	$65
   7	Minnesota	$132,290	$64
   8	South Carolina	$130,895	$63
   9	New Jersey	$130,085	$63
   10	Washington	$129,682	$62
   11	Massachusetts	$128,042	$62
   12	Connecticut	$122,923	$59
   13	Nevada	$122,554	$59
   14	Florida	$119,739	$58
   15	North Dakota	$116,210	$56
   16	Michigan	$115,274	$55
   17	Georgia	$113,349	$54
   18	Illinois	$112,592	$54
   19	Missouri	$109,978	$53
   20	Texas	$107,079	$51

   Average industry marketing manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Sidley Austin	$163,318	$78.52	14
   2	Meta	$151,720	$72.94	442
   3	Bain & Company	$134,359	$64.60	16
   4	Snowflake Computing	$131,575	$63.26	23
   5	Datadog	$129,611	$62.31	23
   6	Microsoft	$127,995	$61.54	121
   7	Amazon	$127,483	$61.29	400
   8	HP	$125,078	$60.13	31
   9	Tableau	$124,389	$59.80
   10	Wipro Limited	$124,328	$59.77	2
   11	Autodesk	$123,696	$59.47	38
   12	Salesforce	$122,582	$58.93	97
   13	Accenture	$119,565	$57.48	796
   14	General Electric	$119,261	$57.34	12
   15	Esri	$114,659	$55.12	14
   16	Mendix	$114,289	$54.95
   17	The Boldt Company	$113,817	$54.72
   18	ME ELECMETAL	$113,734	$54.68	1
   19	Slack	$112,187	$53.94
   20	Faurecia Interior Systems Inc	$112,034	$53.86

4. Writing an industry marketing manager job description

   An industry marketing manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of an industry marketing manager job description:

   Industry marketing manager job description example

   At Pentair, you will work along-side passionate problem-solvers who are committed to the future of our planet. We put our purpose into practice, inspiring people to move, improve and enjoy life's essential resources for happier, healthier lives. From our residential and business water solutions, to our sustainable innovations and applications, our 11,250 global employees serve customers in more than 150 countries, working to help improve lives and the environment around the world.
   
   As a Pentair employee, you would enjoy a wide array of benefit options to help keep you and your family healthy and protected, a generous 401(k) and ESPP to help you save for retirement, plus paid time off and wellness programs to encourage a healthy work/life balance.
   
   We have an opportunity for a FP&A Manager to join our Commercial and Infrastructure Flow team. This role is responsible for driving short and long-term financial planning and analysis activities by partnering with cross-functional leadership across the business unit. Key areas of ownership for the role include sales and margin analytics, forecasting and planning, and opportunity identification.
   You Will:
   Act as a key business partner to the BU Product Category leaders to ensure the delivery of sales and standard margin commitments.Responsible for driving standardization in management reporting.Accomplishes department objectives by providing leadership and coaching.Develop operating plans and forecasts with analysis of order trends and backlog, including development of bottoms up financials, with identified areas for growth and margin expansion.Tracks and analyzes performance against the financial plan and forecast, including identification of risks and opportunities.Manage the BU Sales, Inventory, Operations and Planning (SIOP) process.Utilize Lean tools to improve the efficiency and effectiveness of financial processes to improve standardization, predictability and financial results.Support new product business cases/capital expenditure requests.Perform ad-hoc analysis at the request of various levels of management as needed.
   
   Key Qualifications:
   Bachelor's degree with Finance or Accounting major; MBA, CMA, or CPA preferred Minimum of 7 years of progressive experience in FP&A, Operational Finance, or Controllership, multinational manufacturing industry experience preferred Knowledge of US GAAP and International Accounting Standards (IAS) Highly proficient in Microsoft Excel and PowerPoint, as well as experience working with OneStream, PowerBI, and SAP (or similar systems) Experience in Demand Planning, Supply Planning, Production Planning and/or Integrated Business Planning (IBP) processes Excellent communications skills, both verbal and written, with ability to complete necessary analytical reports and provide written commentary and interpretation Ability to build relationships quickly and to influence effectively in ambiguous situations
   
   Pentair is an Equal Opportunity Employer
   
   Diversity and Inclusion:
   With our expanding global presence, cross-cultural insight and competence are essential for our ongoing success. We believe that a diverse workforce contributes different perspectives and creative ideas that enable us to continue to improve every day. Race, gender, ethnicity, country of origin, age, personal style, sexual orientation, physical ability, religion, life experiences and many more factors contribute to this diversity.
   We take ongoing action to improve the diversity of our workforce by:
   Ensuring leadership involvement and ownership Attracting and retaining diverse talent at all levels Fostering a globally aware, inclusive culture Ensuring our practices are fair and non-discriminatory

   Copy this example

   

5. Post your job

   To find industry marketing managers for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any industry marketing managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level industry marketing managers with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your industry marketing manager job on Zippia to find and recruit industry marketing manager candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with industry marketing manager candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new industry marketing manager

   Once you've found the industry marketing manager candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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